This essay examines consumer behavior related to cryptocurrency, focusing on motivations, cultural influences, and perceptions driving adoption and use. It applies consumer decision-making theories, particularly regarding involvement and risk, to understand the factors influencing investment choices in the cryptocurrency market. The analysis considers the role of internal motivations, such as the desire for profit, and external cultural factors that shape consumer attitudes towards digital currencies. Furthermore, the essay provides recommendations to the Financial Conduct Authority (FCA) aimed at positively influencing cryptocurrency consumer behavior, emphasizing the need for consumer awareness and protection in this volatile market. It references academic research to support its findings and offers insights into the complexities of consumer behavior in the context of cryptocurrency investments. Desklib provides access to similar essays and study resources for students.
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