Business Report: Crypto Ex. Inc. - Industry, Market, and SWOT Analysis

This report provides an overview of Crypto Ex. Inc., a proposed business in the cryptocurrency exchange sector. The report outlines the business type, focusing on exchanging foreign currencies and facilitating digital money transactions, with a vision to expand globally. It discusses the industry's major aspects, highlighting the potential of digital currencies like Bitcoin and the competitive landscape. The market size is considered in relation to the services offered, with a focus on attracting large organizations to adopt cryptocurrency. A SWOT analysis is conducted to measure business risks, emphasizing strengths like the downward trend in Bitcoin volatility and opportunities for global expansion, while addressing weaknesses such as technological limitations and threats from countries lagging in technology adoption. References from various academic journals and books are included to support the analysis.

Running head: BUSINESS
Business
Name of the Student
Name of the University
Author Note

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Outline of the business type
The business type that has been selected in this business idea is about the crypto
currency. This business company named Crypto Ex. Inc. will be operating in the banking and
finance industry. They will be exchanging the foreign money for the customers and help them
use the digital money. Their vision is to spread the use of these currencies all over the world.
Major aspects of the industry
This industry has a huge opportunity to thrive in the international market. They can
expand into various continents and countries once they experience success in their home country
at United States. It is believed that the digital currency can be considered as one of the most
significant aspects of the future of money transactions (Vigna & Casey, 2016). If the paper
money ceases to exist, this will be very much appropriate for doing the transactions. The most
famous crypto currency in the world is Bit coin along with other currencies like Ethereum,
Ripple and many more. The other countries will have to adapt to these changes because Bit coin
will be used as the main medium for transactions. The major competitors of this organization can
be the international banks, financial agencies and the foreign money exchange agencies
(Menkhoff et al., 2012).
Market size
The size of the market will have to be dependent on the service that the company Crypto
Ex. Inc. will be providing. They will be providing the crypto currency services like exchanging
the crypto currency with the real money, money orders, cashier checks and the vice versa (Vigna
& Casey, 2016). As this is a startup company, the total market size of theirs will not be very
huge. Rather they will be looking into increase their market share by attracting the big and

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successful organizations in the company to indulge in the practice of using the crypto currency.
They should influence the organizations to use the Bit coin that will be very helpful and fast to
pay their clients and their employees as well. The use of technology will be very subtle in this
process (Chaney & Ossa, 2013).
Risk analysis and SWOT analysis
As a part of measuring the risks in this business industry, a SWOT analysis has to be
done in order to address the risk situations through highlighting its weaknesses (Hollensen,
2015).
Strengths
The Bitcoin Volatility Index industry has shown a downward sign that will be very inspiring for
the people working with this industry. Crypto Ex. Inc. should be looking to utilize the advantages
that will be on their way to expand their business (Bryans, 2014). They should spread this idea in
the eastern countries to use the technology as the medium for transactions. Thus they can spread
their business (Hollensen, 2015).
Weaknesses
The use of crypto currency has some limitations that cannot be controlled manually. This is
because technological faults may occur and their service can go down for some time during then.
Bit coin has got around 16.96% of the crypto currency market but it has some scalability issues.
This is why the services of Crypto Ex. Inc. can go down at any moment due to uncertainty
(Hollensen, 2015).
Opportunities

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The use of the crypto currencies holds a great spot in the global macro economy. Therefore,
Crypto Ex. Inc. has great chances of expanding into the global market (Bryans, 2014). The
company can provide e-money license to customers for being effective in the market.
Threats
There are some problems in the countries which have lagged behind in the usage of technology.
If these countries do not accept the crypto currency, the global balance cannot be maintained. In
this way, Crypto Ex. Inc. will suffer many setbacks of expanding into foreign countries (Bryans,
2014).

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References
Bryans, D. (2014). Bitcoin and money laundering: mining for an effective solution. Ind. LJ, 89,
441.
Chaney, T., & Ossa, R. (2013). Market size, division of labor, and firm productivity. Journal of
International Economics, 90(1), 177-180.
Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
Menkhoff, L., Sarno, L., Schmeling, M., & Schrimpf, A. (2012). Carry trades and global foreign
exchange volatility. The Journal of Finance, 67(2), 681-718.
Vigna, P., & Casey, M. J. (2016). The age of cryptocurrency: how bitcoin and the blockchain are
challenging the global economic order. Macmillan.