Crystal Clean: A Business Report on Market Analysis and Growth Plan

This business report provides an analysis of Crystal Clean's current market position, focusing on revenue growth and market share. It explores the company's product portfolio and proposes strategies to enhance the quality of cleaning services. The report assesses opportunities for growth, including market penetration, market development, product development, and diversification using the Ansoff Matrix model. It further examines funding plans involving bank loans, crowdfunding, angel investors, and venture capitalists, outlining financial goals and marketing activities. Key recommendations are provided to improve the company's sales and marketing efforts, emphasizing the importance of customer engagement and online sales strategies. This comprehensive analysis aims to guide Crystal Clean in achieving sustainable growth and increased profitability. Desklib offers this assignment as a valuable resource for students studying business development and strategic planning.

Business report

Executive summary
Business report is that aspects which helps in making business position analysed more
effectively helps in making various aspects related to business covered. Then in the report
current position in regarding revenue growth and market share has been explained. Also product
portfolio has been covered which is one of the most important aspect helping an organization
develop existing product and services of an organization. The various kinds of strategies which is
helpful in making quality of cleaning services improved and in the end discussion upon various
kinds of marketing sales and activities has been covered.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK ..............................................................................................................................................4
Opportunities for growth........................................................................................................4
Funding plan ..........................................................................................................................6
Financial goals .......................................................................................................................7
Sales and marketing activities .............................................................................................10
Team needs...........................................................................................................................11
Key recommendations with practical implications..............................................................12
CONCLUSION .............................................................................................................................12

INTRODUCTION
The report aims to analyse the current position of the company in terms of revenue
growth and market share. Revenue generation is the crucial activity of an organisation in order to
get success and create a reputable brand image into market. every company gets established to
earn highest revenue and enhance its customer base which will contribute in the sales. Product
portfolio plays an important role which consist all the existing product of the company. The
process and revenue will be generate as according the product and service rendered into market.
Therefore, organisation has different ways and platforms to reach its customers to make sales in
large numbers. This report is going to analyse the key issues in attaining great revenue and
prepared business plan to solve business problems. Every company looks ahead for taking
potential growth into market which retain its long term existence. This report will provide great
growth opportunities and its related recommendation for the crystal clean company which is
based on Stratford Upon Avon (Peng,and Liu, 2018). The company provides quality cleaning
services for both household and commercial purposes. They have many years of excellence in
cleaning all kinds of building and apartments by using quality products. So that, the report will
provide growth related strategies by analysing financial and funding requirements. Also, there
will be discussion of marketing and sales activities of the company.
MAIN BODY
TASK
Opportunities for growth
An organization has been adopting various kinds of theories, models and concept which
is conducted over strategies making planning to be most effective in relation to growth of an
organization like crystal clean. This is based upon management which is able to make proper
analysis done within market which makes customers understood according to needs and demands
that is presented by these customers. The crystal cleans has been adopting two model which
makes business strategies and plans for business growth. These models has been explained as
follows:
Ansoff Matrix Model
This model is developed by Ignor Ansoff in the year 1957. It is consider as strategical
preparation instrument which will help a company in measuring future success as well as growth

of business. This will aid an organisation management in determining way through which they
can expand their business at potential marketplace. Evaluation of respective mode in the context
of crystal clean are given below:
 Market Penetration- It is based over action plan that has been used by an organization
which makes organization decide over selling of its product and services at existing
marketplace. Under this general improvement is done which is based over advertisement
and promotional activities which helps in attracting customers(Peng and Liu, 2018). In
relation to an respective organization if method has been adopted then it makes
enhancement done upon improving promotional activities helping in attracting audiences
over electronic products which helps in improving organizations various perspective.
This is used by crystal clean in order to make increase within its shares possible as per
current market situation. It makes sales driven approach developed in boosting sales of an
organization.
 Market Development- This is a situation in which a company decide to expand their
business operations and functions at new marketplace by attracting new audiences with
their existing products. In respect of crystal clean they can expand their business
operations as well as functions at the new market so that they can earn more profitability
through huge number of audiences. Further the strategy has helped in making an
organization enters into new market to expand its operations and business.
 Product Development- This is considered to be an important situation which makes an
organization develop lunch of new product in existing marketplace which is helpful for
customers in getting attracted over product. This is based upon making an organization
like crystal clean develop product which makes its services and products reach to
customers more effectively. As per this an organization is able to make focus developed
upon various aspects which is based upon innovation show in the product. It has been
used by an organization like crystal clean in making customers base formed.
 Diversification- This is based upon situation which is used by an company over
understanding needs introduced by new product at the new marketplace. Through this
they able to target new customers by offering more innovative new product and services.
In respect of respective company if they adopt this method then they have to develop a
new product and they also have to launch it at new market. The firm has been adapting

the diversification strategy through unrelated and related means of diversification. The
ownership and acquisition of several subsidiaries are done to have unrelated
diversification by the firm(Destek and Sinha, 2020). Tatcha LLC, Seventh Generation
and Dermalogica are some of the unrelated diversification. In related diversification, the
non-stop growth in the product line is done from the perspective of related
diversification.
Through making analysis done by all kinds of matrix in appropriate manner for crystal
clean it has been observed that market development is used which makes new marketplace
explore more effectively. This makes n organization attract more customers to the organization
makes large customer base created.
Funding plan
Funding is an essential and key concept for a business. It is the monetary requirement for
the organisation to accomplish a particular objectives. Funds are highly needed to get success in
the business functions. Therefore, in today's business environment, there are various key
resources which helps in raising funds and start taking growth opportunities. In order to enable
growth options and look for ,market and service development for crystal clean, they need to
consider below fundraising options.
Bank loans: it is the most effective and one of the feasible option to raise monetary funds in the
business. Bank loans are easy and simple to raise finances in the company by fulfilling limited
formalities and procedure. The crustal clean could take loans in order to provide its service in the
other locations. They will require finds for resources, staffing and other important business
activities. The bank charges interest rate which needs to be repay with the principles amount.
Crowdfunding: it is also an effective option in which, the company raise funds through
welcoming the public to invest in their project of purposed business plan. The public will get an
amount of shares and rewards on behalf of this investment (Destek, and Sinha,2020). It is also
great sources to acquire large amount and repaying it creates a good reputation of the company
into society.
Angle investors: these are also the great source of raising funds. These investors invest
mainly in the start-ups but also support small firms to take growth into market. They invest in the
equity of the company with the purpose of turning debts into equities which will be beneficial for
the company. These investors seeks potential interest on their value.

Venture capitalist: these are the investors and capitalist who provide funds manly for
the start-ups and to expand business. These are a better option for business who look forward to
take growth in other market (Hille, Shahbaz, and Moosa, , 2019). These investors expect much
interest more than the normal equity holders. Therefore, the rate of interest would be high but the
company could take high amount of funds to achieve its projects objectives.
By evaluation all the funds raising options, the Crystal clean company may utilise funds
from venture capitalist and bank loans. It require $50000 to expand its cleaning services across
other locations. As banks charge minimum rate of interest also. it is an easy and safe way to fulfil
the requirement of high funds in the organisation. Also, venture capitalist is beneficial as it
would provide large amount and support the business growth strategies for future success.
Financial goals
The crystal clean has its financial gaols in order to look for the expansion and growth in
the other countries. Short term goals for the crystal clean is to raise profits over expenses. This
would be done through paying all the liabilities and debts and invest in the better investment
options. The short term goals is to enhance their services for other areas like schools, universities
and garages. This would enhance their reach to other customer and make revenue. The long
terms goals of the company is to open a cleaning store with cleansing products to sell into
market. The company would sell its services by promoting own products across the country. It
would take high time as all the products will be produced by crystal clean.

Sales and marketing activities
Marketing plays a crucial role in the business which connects the customer and
organisation. Marketing helps in providing information about products and services across
different customer base. It helps in boosting sales and growth of company. Sales and marketing
activities are interconnected as by taking effective actions, the results will be company sales and
hence, high profits (Ganda, 2019). These activities must be perform in well manner and by
looking at the competition into market. The crystal clean needs to look for creating awareness,
connected with more of customer, provide services through using quality products and provide
offers, discount and other attractive schemes to taker the business at large level. This could be
done through marketing strategy which is discussed below:
Aim: To start serving cleaning and maintenance facilities across other countries and
places.
Objectives: the company wants to grow it services in other market and attract large
customer. The objective is to attain 30% more growth and profits from other markets. Also, there
is requirement of large investment option to build own brand of cleaning products which has
high demand in the current situation of Covid-19.
Define buyers persona: this marketing and sales strategy will is mots crucial one. There
is requirement of preparing byers person of their needs, past experience and behaviours which
impact on their purchase. The crystal clean need to look for market research and understand each
customer opinion and experience with their services.
Know who is engaging with company: It is the most effective strategy which helps in
growth and development of the business. The company looks for the opportunities and
collaboration. So that, people engagement is must to have a positive impact of their products into
market (Nathaniel,, 2020). The crystal clean need to look for the customer engagement on
websites and other platforms. They need to keeps on checking mails, forms and queries of
multiple persons so that, no unsatisfied customer would result in loss of sales.
Build marketing automation programme: the company need to build automation
programme to better deal with the marketing challenges. There are situation when organisation is
not able to interact with the potential customer. In that case, there should be automatic AI
functioning to answers to customer queries(Choudhary, and Srivastava, 2019). It is a great

market strategy that would attract others and make sales through effective customer services. The
crystal clean need to have all said elements in terms of AI and CRM to make the business
practices easy and widely scattered.
Preparing online sales strategy: it is the most vital function of marketing. Promotion and
online selling become crucial to make customer engage and aware about organisation. The
crystal clean need to build effective social media campaigns, promotional tactics like advertising,
regular updates on social channels and app development to communicate and attract customer
form different areas.
Team needs
team development is important and crucial to carry out any business practices. In order to create
growth and expansion in other markets, the teams must have all the leadership qualities which
includes coordination, motivation and inspirational personality. There must be ease in flow of
communication and a decentralising working environment to make employees free to take
decisions and promote effectiveness in productivity (Pao, and Chen, 2019). Therefore, in
crystal clean. There is requirement of urgent hiring of professional experts who have experience
and knowledge of cleaning and maintenance department. It is require to have talented and
professional staff to leave better image of the company.
Key recommendations with practical implications
It is recommended from the above discussion that crystal clean need to take effective actions for
growth and development of their services.
 The company needs to invest in great promotions and attractive campaigns which will
build an image in the eyes of customer.
 Crystal clean needs to enhance collaboration with other start-ups which will raise the
potential and reach.
CONCLUSION
The report has concluded that growth and expansion are the most important concept of
every business. Growth require effective use of planning and strategies in the competitive
market. Therefore, the report has provided internal analysis of company and growth strategies
through applying models. There are also discussion about fund raising options which will help in

growth strategies. Sales and marketing activities also play crucial role for the company through
adopting discussed actions.

REFERNCES:
Books and Journals:
Peng, H. and Liu, Y., 2018. How government subsidies promote the growth of entrepreneurial
companies in clean energy industry: An empirical study in China. Journal of Cleaner
Production, 188, pp.508-520.
Destek, M.A. and Sinha, A., 2020. Renewable, non-renewable energy consumption, economic
growth, trade openness and ecological footprint: Evidence from organisation for
economic Co-operation and development countries. Journal of Cleaner Production, 242,
p.118537.
Hille, E., Shahbaz, M. and Moosa, I., 2019. The impact of FDI on regional air pollution in the
Republic of Korea: a way ahead to achieve the green growth strategy?. Energy
Economics, 81, pp.308-326.
Ganda, F., 2019. The impact of innovation and technology investments on carbon emissions in
selected organisation for economic Co-operation and development countries. Journal of
cleaner production, 217, pp.469-483.
Nathaniel, S.P., 2020. Modelling urbanization, trade flow, economic growth and energy
consumption with regards to the environment in Nigeria. GeoJournal, 85(6), pp.1499-
1513.
Pao, H.T. and Chen, C.C., 2019. Decoupling strategies: CO2 emissions, energy resources, and
economic growth in the Group of Twenty. Journal of cleaner production, 206, pp.907-
919.
Choudhary, P. and Srivastava, R.K., 2019. Sustainability perspectives-a review for solar
photovoltaic trends and growth opportunities. Journal of Cleaner Production, 227,
pp.589-612.
Peng, H. and Liu, Y., 2018. How government subsidies promote the growth of entrepreneurial
companies in clean energy industry: An empirical study in China. Journal of Cleaner
Production, 188, pp.508-520.
Destek, M.A. and Sinha, A., 2020. Renewable, non-renewable energy consumption, economic
growth, trade openness and ecological footprint: Evidence from organisation for