Crystal Travel: Analyzing Performance, PESTLE, and Employee Wellbeing

This case study analyzes Crystal Travel, a London-based travel agency, focusing on performance enhancement strategies. It examines tools and techniques like KPIs, monitoring, 360-degree feedback, management by objectives, and rewards systems. The report emphasizes the crucial role of employee well-being in boosting motivation, decision-making, CRM, and productivity. A PESTLE analysis is also conducted, covering political, economic, social, technological, legal, and environmental factors affecting Crystal Travel. The study concludes by highlighting how these elements contribute to overall organizational success and provides actionable insights for improving business performance and employee satisfaction.

People and
Performance
CASE STUDY :
CRYSTAL TRAVEL

Table of Contents
INTRODUCTION :..............................................................................................................................3
1) TOOLS AND TECHNIQUES HELPING TO IMPROVE THE PERFORMANCE OF THE
ORGANISATION :..............................................................................................................................3
2) ROLE OF EMPOLOYEE WELL BEING IN IMPROVING THE MOTIVATION AND
PERFORMANCE : .............................................................................................................................5
3) PESTLE ANALYSIS FOR CRYSTAL TRAVEL AGENCY : ........................................................6
CONCLUSION :..................................................................................................................................7
REFERENCES :...................................................................................................................................9

INTRODUCTION :
This report will analyse the the process of the performance of the people which focuses on
the qualities which have been there to enhance individual's potential and the importance of effective
people and the important factors of the management linked with the organisational performance and
the well being of the employee. An assessment about the techniques and tools which could get used
in the development of the people along with that the importance of the external factors on managing
people with relevance to the crystal travel which is the travel agent based in London and the tools
and techniques to improve organisational performance as the human resources management to re
shape the function of the business and the role in the well being of the employee in enhancing the
motivation and performance of the workers along with the analysation of PESTLE on the crystal
travel agency for the organisation which would help the business to grow for the betterment of the
organisation measures to use for the improvement of the overall performance.
1) TOOLS AND TECHNIQUES HELPING TO IMPROVE THE
PERFORMANCE OF THE ORGANISATION :
Overall success of every business has been dependent directly on the workflow of the
organisation which have the effectiveness and efficiency which helps to reach the objectives of
smooth operations of the business to cover up the goals and targets and there are different types of
tools and techniques to enhance the overall performance of the business , there are many software
through which companies use for the workers for the enhancement of their workers helping to run
the business operations successfully and the tools and techniques which crystal travel agency can
use are :
 KEY PERFORMANCE INDICATOR AND METRICS :
It is one of the effective way to evaluate the productivity and the performance of the
business as it allow the management for taking the effective decisions which helps in the overall
improvement of the business. The key role of the Key Performance Indicator and Metrics (KPI from
hereinafter) is analyse the health of the organisation and enhance the progress by the time and
assistance in completing the goals of the business(George, B., 2019). Though , there are different
indicators available like average trip spendings or traveler's satisfaction etc. to get through the

difference between overall performance of the company which results as the boost in the in
workflow of the organisation.
 MONITORING AND FEEDBACK :
By providing the exact supervision and guidance effects the quality and effectiveness of the
workflow which helps in the observance on the area where the improvements are required to gain
the benefit in the market by the competitions. The business of crystal travel agency can apply this
method acting for achieving the goals in the circumstantial timings by sending the precious
feedbacks to their employees weekly or monthly for the enhancement of the work in the company.
 360 DEGREE FEEDBACK :
The feedback provided by the team helps in the monitoring of the current performance
which has been observed as an essential for having a idea from a different view point through
another individual which can be either positive or formative. A team leader has been appointed by
the crystal travel agency responsible for managing the members of the team looking after the
quality of the work in abstraction to the task given to the team as it helps in having the clear
analysation of the current condition of the business as the need for the individual review is very
vital to understand for the performance as a team for the improvement of the business which could
compete in the industry in a more efficient way.(Pagán-Castaño, el. at., 2020)
 MANAGEMENT BY OBJECTIVES :
Crystal Travel should look after the impelling policies for delivering improvements in the
organisation which will help the company to examine the efforts in a proper way resulting to the
accomplishment of all the goals and objectives of the company as it is centered on the specific
reference which needs to be achieved and find out the methods for reaching the objectives provided
by the company and it will results to look forward the presentation of the business.
 REWARDS AND COMPENSATION :
It is one of the essential area which needs to get considered by the companies who needs an
expansion on their business as it focuses on the needs and requirements of the workers of the
company for providing the appropriate condition as it helps in formulating the powerful and
impressive plan of action for the company. This will motivate the workers and boost their moral by
providing them incentives and rewards for their work and efforts which will enhance the
commitment of the workers towards their work which is required by all the companies to

accomplish the targets in the particular time.
2) ROLE OF EMPOLOYEE WELL BEING IN IMPROVING THE
MOTIVATION AND PERFORMANCE :
The role well being of an employee plays in the workflow of the company is very crucial as
it is accelerative in the contribution of workers for the success of the organisation which every
company should look after for the better environment of the company and its business. As per the
company crystal travel agency shall be considerate about their employees that they are working
with a free and stable mind which helps them to focus effectively on their task resulting to the
achievement of the targets of the company. There are reasons for the well being of an employee and
those reasons are :
 MORALE :
By considering the well being of employee's the enhancement on their motivation is obvious
as it lift up the confidence of the employee's. Many company boost the moral of their workers by
praising their work which makes the employee feel secure and valued for working their company
and it makes them motivated enough to cover up certain tasks in a limited time as well which results
in the improvement of the business. Crystal travel agency should take care of their workers similar
to this along with the health and security of the workers by considering the needs and requirements
of the employee's which improves the workflow of the business and the enhancement of the overall
performance of the organisation in the industry.(Walsh,, 2019)
 DECISION MAKING :
When the company boost the work life balance for their employee's it automatically
enhance the complete image of the company as having the reputation in the industry is very
important for any company in the market. Crystal travel agency could boost the requirements of
their workers which will surely help them in having a free mind and that will lead to the better
decision making for the company and it also helps in having the proficient employee in the
organisation which will contribute in completing the targets of the business.

 CRM :
By providing the correct informations to the employee's it results as the enhanced CRM
( CUSTOMER RELATIONSHIP MANAGEMENT) which plays a vital role in the efficiency of the
business along with the better workflow by the employee's that evaluate the management of the
business and accomplishing the goals and objectives of the business which can make them hire
more talented employee's for their organisation and crystal travel agency should apply these
methods which encourages the employee's to work in an more efficient way and these targets could
be achievable by providing the ground operations and trainings of the skill development leading to
the satisfaction of the customers and that will eventually leads to the success of the business and
overall performance of the workers.(Sardi,., 2020)
 PRODUCTIVITY :
The satisfaction in the job is the most essential reason for the productivity of every worker
despite the fact of which company the employee is from and dissatisfaction from the work have
been resulted in quitting the job in an phase of the company not taking care of the employee's well
being and their needs and requirements this is the reason a company should look after the well
being and satisfaction of their workers as making the company's workers satisfies is making the
enhancement in the workflow of the company as having the better mind and environment in the
workplace encourage the employee to have the enhancement in the productivity of their work which
leads to the effective performance for the entire company.
APPENDIX
3) PESTLE ANALYSIS FOR CRYSTAL TRAVEL AGENCY :
POLITICAL :
Crystal travel agency should look forward to the political analysis of their business as it
reflects the total political stability by considering the taxation and trade policies with the regulations
linked with the trade by the government so that it could utilise the policies of tax incentives which
will help the organisation for evaluating the business in all forms.
ECONOMICAL :
There are certain economical factors which crystal travel agency should consider to grow
their business in a idol form. It must have a knowledge about the interest rate of the product ,
income of their buyers along with the rate of inflation which will help the business to run in the

smooth manner and strategies the better policies for the growth of the business.
SOCIAL :
Social analysation of the product gives the information about the preferences of the
customers in terms of the product and gives the in depth details about the customer's choices about
which of the product is getting acknowledged by the customers and which of them are not able to
secure the place in the market. Crystal travel agency should be considerate about the social
performance of their product as it could give the graph for the improvements in their business.
TECHNOLOGICAL :
Every company and every business must be up to date with the running and coming
technologies for the betterment of their product and to compete with their substituent in the industry
to perform better in the market. Crystal travel agency could apply the online platforms for the
enhancement of their customers that will improve the management of their business and smoothness
in the business.
LEGAL :
To carry forward any business in any type of industry a company should be known to the
legal consequences and should have the knowledge about the rules and regulations by the law for
running a business and crystal travel agency must have the legal knowledge about their travel
business to have the better effect and to run the business without any barriers which no company
wants to face.(Klikauer,., 2018)
ENVIRONMENTAL :
The business of Crystal travel agency must not effect the environment of the world as every
company should be considerate about the relevant factors of the environmental which could effect it
in an negative way and any organisation should not impact the society in an harmful way by any
kind of its business activities as could play a role of downfall of their business.
CONCLUSION :
As per this report it has been concluded that there are various types of tools and techniques
through which any organisation could improve it's business and have the good impact in the whole
market and to carry forward any business there is a crucial requirement for considering the well
being of the employee's which helps the organisation to improve it's business and by having a

positive environment in the workplace it collectively results as the better overall performance by the
workers which leads the business in an evaluating way in the entire industry along with that this
report concluded the PESTLE analysation of the crystal travel agency in which there are all the
factors by which crystal could enhance its business in a larger platform and all of these things
mentioned in this report is essentials for any kind of business in the world and it will help the
organisation to achieve the targets of the company in an modest time.

REFERENCES :
BOOKS AND JOURNALS :
George, B., Walker, R.M. and Monster, J., 2019. Does strategic planning improve organizational
performance? A meta‐analysis. Public Administration Review, 79(6), pp.810-819.
Pagán-Castaño, E., Maseda-Moreno, A. and Santos-Rojo, C., 2020. Wellbeing in work
environments. Journal of Business Research, 115, pp.469-474.
Walsh, K., Bhagavatheeswaran, L. and Roma, E., 2019. E-learning in healthcare professional
education: an analysis of political, economic, social, technological, legal and
environmental (PESTLE) factors. MedEdPublish, 8(97), p.97.
Sardi, A., Sorano, E., Garengo, P. and Ferraris, A., 2020. The role of HRM in the innovation of
performance measurement and management systems: a multiple case study in
SMEs. Employee Relations: The International Journal, 43(2), pp.589-606.
Klikauer, T., 2018. Managing People in Organizations. Bloomsbury Publishing.