Crystal Travel Case Study: People and Performance Management

This case study examines Crystal Travel, a travel agency, and its approach to people and performance management. It explores various tools and techniques for improving organizational performance, including performance appraisal, 360-degree feedback, performance management frameworks, key performance indicators (KPIs), management by objectives (MBO), personal development plans, and rewards programs. The study also delves into the role of employee wellbeing in enhancing motivation and performance, emphasizing the importance of work-life balance, environmental wellbeing, rewards and recognition, and personal connections. The report concludes with a discussion of the macro-environmental factors affecting Crystal Travel, including a PESTLE analysis that considers political factors such as government policies and regulations. The analysis highlights the significance of effective people management practices for talent acquisition, optimization, and retention within the organization.

BSc (Hons) Business Management
BMP4006
People and Performance
Assessment 1
Case Study: Crystal Travel
Semester 2
Submitted by:
Name:
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Contents
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Table of content
Introduction..............................................................................................................................1
What tools and techniques will help improve organisational performance?.................2
The role of employee wellbeing in improving motivation and performance..................3
Conclusion.................................................................................................................................5
References.................................................................................................................................5
Appendix: PESTLE Analysis of Crystal Travel................................................................7
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Introduction
People management complies to be in important practices which helps sale
acquisition, talent optimization and retention that are being required to be processed. The
main aim of people management is to provide guidance, growth, and support for
implementing practices in organization for all the employs in order to make them efficient
and business. It helps in sub-setting all the different aspect of human resource through which
They can comply to manage behavior, engagement, and growth of people. It formulates and
helps to manage people and their working in the organization. The main aim of people
management pillar comprises of performance management, recruitment, communication,
safety, compensation, administration, and training (Aghlmand, and et. al., 2022). Crystal
Travel is a well-known organisation of a Travel agent company established in London which
manage all the tourism activities. This report covers about the techniques and implemented
tools in relation to performance of organisation along with effective roles of employs with all
the macro environmental factors.
What tools and techniques will help improve organisational performance?
Organisation in every aspect requires growth and it can always be managed with
evaluation performance management as it helps in attaining success and in measuring the
progress of company and their employees on corporate level. The main aim of performance
management is to provide a follow-up for the company and to enhance their workforce by
training them in officiant manner and by analyzing their working aspects and their day-to-day
activities on regular basis with the help of feedbacks and reviewed quality on common targets
and goals. The employees in the companies are being trained according to targets and the
goals being performed and all their basic work is being analyzed (Symonds, D'Urso, and
Schoon, 2022).The organisation manages the non-commercial and commercial activities with
the help of monitoring, evaluation of all the progress through which it implements different
qualities and innovation through all the organization. As Crystal Travel followed the working
procedure through which they manage their progress and overall working by focusing on the
performance management and revaluation of tools and techniques that helps in evaluating and
analyzing their performance enhancement specifications. The main areas of tourism
techniques that helps in improvising organisation performance are like:
 Performance appraisal: This is an effective management tool which evaluate and
helps to manage and align all the goals of the working employees that aims to manage
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the strategic alignment resource compliance to help make the growth of the
employees with the help of fair, constructive, regular and all the transparent
conversation with the employs in relation to appraisal. Employees can manage growth
of the company or by providing them appraisal for their hard work.
 360-degree feedback: It is an important tool which helps in evaluating the employee’s
performance and their work in relation to assessment as it involves customers,
manager, peers, supervisors, and suppliers. It aims on focusing on the company’s
performance on the way through which they perform for the people and on effectively
giving training to the employees by democratizing their opinions and activities. It
provides regular feedback in relation to how the company is working and what are the
changes which are being required by the company (Henry, 2021).
 Performance management framework: This is a kind of balanced scorecard which
helps in managing all the ideas of business which influence all the strategy execution
to all through which the organisation can communicate clarify their strategies and
targets with obtaining objectives for the performance of the company by practicing
their objects.
 Key performance indicator: It is a tool that helps in measuring project, business unit
and along with the individual performance through which the objectives, targets and
goals of the strategies can be evaluated. KPI is an important tool which helps in
analyzing the working nature and attain success of the company it evaluates and
enable all the data by acknowledging all the information through which the company
is can be able to change the issues and solve all the problems (Meng, and Leung,
2021).
 Management by objectives MBO: It is an evaluation which maintain all the objects in
relation to their achievement of target calls and objectives of the companies
requirements in relation to work in culture change with motivation and working
morality of achievement of goals can be framed.
 Personal development plan: This is a kind of self-reflection and self-awareness action
plan which helps to evaluate the performance of the individual or employs in the
company. Through this action plan the company can implement and provide the
general requirements through which the self-attainment goals can be achieved and
they can analyse their areas in which they required to work more and their skills and
efficient areas. Through this theme employees can take different training and
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development sessions and can evaluate and formulate their needs, requirements and
wants of the organisation accordingly.
 Rewards program: It is important for all the employs to get appraisal and motivation
for their hard work. So, recognition for all their achievements, growth and hard work
is required to be made by the managers of the company so that to retain the customer
and to make them motivated for future working. The companies can celebrate
performance of work of employees by bonuses, rewards, incentives through which a
good job of employees will be continued and they will be more focused and dedicated
towards the company.
The role of employee wellbeing in improving motivation and performance
For every company and organisation the employees well-being is complies to be an
important aspect for their job, personal life, health, relationship and physical well-being. This
is majorly in walls with all the physical, social and environmental benefits and focus through
which employees can manage a psychological operational structure with their general
environmental practices. Employees enhance their operation, time management and other
effective organisational activities to be the most important factors.
 Work life balance: In every company it is important to provide employ a proper work
life balance by giving them their personal time of wellness and to give them
vacations, regular leaves in order to enjoy all the pursuit. This will enhance and
motivate the employees to work with a proper physical boost and will also increase
them up to disconnect in all the weekends and working schedule and focus on their
lifestyle and enjoyment. Sleep friendly policies should be given to all the work force
to manage their mental and physical health in the organisation (Zielińska, Lebuda, and
Karwowski, 2022).
 Environmental well-being: This is the atmosphere of the premises or office where the
employee or working. A factor provides the comforting temperature, accommodation,
natural light, hygienic practices and all the other effective to work please wellness
through which the employs will gain the good vibes and being motivated towards
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coming to office on daily basis. The companies should focus on influencing the
workplace environment and also enhance the working assessments and managing
different kinds of activities in the office by mixing up all the social event and regular
activities for the employees and their participation will optimize their wellness and the
environmental space (Głowniak, and et. al., 2021).
 Creating rewards and recognition: It is important to attribute towards all social
wellness along with the different functions of employers and employees towards the
company. It is important to nurture and motivate the employees for their hard work,
success, and good work for the company. The employees should be appreciated for
their hard-working and skillful activities by attributing them and providing them
appreciation for their efforts are being by the superiors. This will be encouraged and
motivate the employees for working more, and to be dedicated towards a company.
The company should focus on the of framing and setting friendly competition with
inti members through which the motivation and morale will be boost to cover up the
target (Pandita, and Kumar, 2022).
 Personal connections: It is mainly the healthy, effective, and meaningful relation of
the employees for their social wellness. It contributes towards the happiness and
cheerful environment and can also focus on employee’s loyalty towards the company.
As managers and all the superior to build a proper connection with their employees
and should communicate with them and take the advice for all important projects and
targets. This communication skill will help to embed the employs to work towards the
company with more dedication and motivate them to work as for their personal and
professional attributes. It will create transparency between the members about the
strategies on which they have to work.
Conclusion
It is showcased from the above report that, people management tends to acquisition,
optimization and retention of employees in the company through which an effective
management can be framed. This complies to have sub setting of upholding all the
managerial activities and to focus on the employs well-being. In order to enhance
organisational performance, the main requirements and the tools and techniques are appraisal,
key performance indicators, recognition and rewards, management through objective,
personal development plan. Further it is also an analysis that for managing the work life
balance it is important for all the managers to be transparent with their employs and should
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motivate them with proper reward system and provide them their personal time and
connections through which they will feel better in the working environment. Pestle analysis
evaluate the macro environmental factor through which the political factor provides details by
government policies and regulations in relation to travel companies. It is an issue which are
being faced by the environment with the tourism industry.
References
Pandita, D. and Kumar, A., 2022. Transforming people practices by re-structuring job
engagement practices for generation Z: An empirical study. International Journal of
Organizational Analysis, 30(1), pp.115-129.
Zielińska, A., Lebuda, I. and Karwowski, M., 2022. Simple yet wise? Students’ creative
engagement benefits from a daily intervention. Translational Issues in
Psychological Science, 8(1), p.6.
Meng, K.S. and Leung, L., 2021. Factors influencing TikTok engagement behaviors in
China: An examination of gratifications sought, narcissism, and the Big Five
personality traits. Telecommunications Policy, 45(7), p.102172.
Symonds, J.E., D'Urso, G. and Schoon, I., 2022. The long-term benefits of adolescent school
engagement for adult educational and employment outcomes. Developmental
Psychology.
Aghlmand, R., and et. al., 2022. Implementation of green marketing frameworks based on
conceptual system designing by integration of PESTLE, classical Delphi and
MCDM modeling. SN Business & Economics, 2(8), pp.1-33.
Henry, A., 2021. Understanding strategic management. Oxford University Press.
Barykin, S.Y., and et. al., 2021. Development of the kazakhstan digital retail chains within
the eaeu e-commerce market. Academy of Strategic Management Journal, 20, pp.1-
18.
Głowniak, S., and et. al., 2021. Mechanochemistry: Toward green synthesis of metal–organic
frameworks. Materials Today, 46, pp.109-124.
Tanrıverdi, G. and Lezki, Ş., 2021. Istanbul Airport (IGA) and quest of best competitive
strategy for air cargo carriers in new competition environment: A fuzzy multi-
criteria approach. Journal of Air Transport Management, 95, p.102088.
Li, F., Cao, X. and Ou, R., 2021. A network-based evolutionary analysis of the diffusion of
cleaner energy substitution in enterprises: The roles of PEST factors. Energy
Policy, 156, p.112385.
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Appendix: PESTLE Analysis of Crystal Travel
In order to manage the Changing capabilities and economic growth it is important for
the company instrumental and the external factors through which the environment and the
company’s analysis can be made. Crystal Travels is a tourism company through which the
macro factors are being evaluated.
 Political factor: It is a compliance to all the regulations, policies along with the
interventions which are being applied by the government on the country. Crystal
Travel focus on regulating and following all the political stability is under regulation
and force by the government for travelling across the border. It also manages certain
operations that are being framed in relation to the visa fee, foreign country
purchasing, additional boost and functioning and economic capabilities (Li, Cao, and
Ou, 2021).
 Economic factor: This comprise of recession, interest-rate, inflation, income of
economic areas. In every country there have some inflation is an economic fluctuation
with changing rise sentiments of the economic stability. As all the tourism industry
focus on different types of accessible budgets. Crystal Travel is affected by their low
budget areas and scenarios through which they manage their economy.
 Social factor: This is the demographic change and the trendsetting and the new
requirements and adopted features which are being acquired by the society and
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people’s changing demand. Tourism is the most generalized and our changing
scenario and area are more focused and implement it what is it so the company should
take and focus on the world and less experience in relation to the tourism. Crystal
Travel complies marginal culture and under free travelling across borders with their
removal of racial consciousness this make the country to focus on their goal
orientation with the general inclination (Barykin, and et. al., 2021).
 Technological factor: This is the technical use and advancement with the digital
technology through which a company can focus on the business. This compliance to
all the efficient use of technology in the transportation, all the tourism online and
offline mode is with the improvise services that are being opted by the transport
company. Crystal Travel can focus on providing the travel blogs to be technically
used with the advance features and by improvise in the conditions of early checking
and proper booking of tickets on the ready earlier time with the help of software
upgrade it with the technological advancement (Tanrıverdi, and Lezki, 2021).
 Legal factor: This intervene all the law, regulations, legal aptitude, and the policies
made by the government in relation to their laws which are being followed by the
country. Crystal travel as we change in economic growth, they try to manage the
hassle-free focus on advantages through which they apply all the strictly follow norms
and policies of the laws which are being applied on the company. Tourism falls must
follow the law which are being made in relation to trade, travelling and other different
areas and process through which the company can take care and also focus on
travelling with all the security.
 Environmental factors: it complies with the sustainability, climate change and
changing environmental factor within the company and across borders. It focuses on
the climate crisis in relation to the tourism through which the massive increment in
relation to pollution can be implemented. Crystal Travel of focusing on Safe
environment in relation to pollution and in focusing on the customer engagement
through which regular environmental protection management is being undertaken.
The government is trying to impose regulations and strict actions for all the pollution
levels for visiting the customers and the tourist stop and buy a massive increment in
relation to the pollution to protect government from global warming and other issues
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