BSc (Hons) Business Management BMP4006: Crystal Travel Case Study

This case study analyzes Crystal Travel, focusing on how Human Resource Management (HRM) can improve organizational performance. It explores tools and techniques like referrals, 360-degree feedback, Key Performance Indicators (KPIs), personal development plans, and reward systems. The study emphasizes the role of employee wellbeing in boosting motivation and performance, highlighting factors such as physical and mental health, financial well-being, and professional development. It argues that employee motivation, fostered through a supportive work environment and recognition, enhances productivity, creativity, and employee retention. The conclusion underscores the importance of HRM for business success and suggests strategies for Crystal Travel to optimize employee performance and overall organizational effectiveness.

BSc (Hons) Business Management
BMP4006
People and Performance
Assessment 1
Case Study: Crystal Travel
Semester 2
Submitted by:
Name:
ID:
Contents
Introduction p
What tools and techniques will help improve organisational performance?
p
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The role of employee wellbeing in improving motivation and performance
p
Conclusion p
References p
Appendix: PESTLE Analysis of Crystal Travel p
Introduction
Human resource management is one of the essential body for any business
organization. HR department manage an internal affair which pertains to implementation of
approaches with the view to obtain active and efficient management of employees employed
within an organization to meet the business targets. The purpose of designing HR team is to
achieve maximum efficient employees contribution and performance which helps in
succeeding the business goals. Human resource department has various imperative functions
and roles to keep running the functionality in an organization. The activity of HR department
always remain vital because it has to manage the complex internal functions(Al-Romeedy
2019). The functions of HR department is to recruit best candidates,their training,maintaining
healthy work culture, ensuring safe working environment and many others with the purpose
to motivate and enhance efficiency of employees. To support this report a company named
Crystal Travel is taken which aims to develop and enhanced its business operations by
employing new Human Resource Manager with the view to improve their staff performance
and motivation along with PESTLE analysis of crystal travel.
What tools and techniques will help improve organizational performance?
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To improve and elevate modern business organization performance. Especially in
travel industry, requires certain tools,strategies and business plan which are derived from
various research and studies which proved to be effective and supportive by applying them in
business operations in order to bridge the gape of performance deficiencies. Management
performance engaged in various activities such as reporting and identifying performance
level and its progress to improve the performance of both organization and individual at
different level(Burnett and Lisk 2019). The organization needs to follow and adopt modern
tools and techniques for enhancing business operations and its overall development.
Following are the tools and techniques which help to improve organizational performance of
the crystal travel.
 Ask for referrals: this tool is effective which enables the industry to increase its
revenue. Its result depends on how it was implemented, its implementation requires in
a proper way. In a customer referral program survey it was found that 65 percent of
new business emerged from referrals
 360 degree feedback: this tools helps in assessment about the performance of
employees. This tool covers every employees employed within an organization
including managers, customers, supervisors, ministerial staff of crystal travel. This
tool is used at times of training and development program , this technique assist in
making review of the people other than managers and high officials. This tool will
enable crystal travel to identify their weakness and strengths. It will develop the
performance of people who are not associated with the role of management. This tool
will help in analyzing the behaviors and capabilities of crystal employees and
emphasize on key ares such as team management and leadership which will benefit in
the performance of management with effective communication.
 Key performance Indicator: the basis of this tool is to identify and measure the
performance of organization especially its different departments and their projects and
their employees vitality in their work performance within the organization. This
performance record is the performance data which helps in identifying the collective
contribution of faculties to achieve the organizational goals and targets. In the same
way the HR department of the Crystal Traveler needs to adopt this tools and
techniques for better decision making. This toll will help the crystal travel to review
its business objectives and and track the process of departments such as . Marketing,
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online bookings,customer feedback etc. and it also provide timeline for the relevant
realistic goals,attaining the progressive measures and obtaining the vision the crystal
travel.
 Personal development plan: this technique pertains to personal development
including personality and career growth based on personal need, choice, awareness
and skills. Various process being conducted to obtain the personal development
including proper training (Carbery and Cross 2018). It gives an individual opportunity
of self-development together with skills which helps them in their career growth.
Therefore , the HR manger should implement this process for their employees
personal development. This technique will bring efficiency and productivity in overall
performance of the organization. This program infuse professional traits in a
individual towards its employment and enhanced their work skills which helps and
create interest while executing work. This action plan also open various varieties of
opportunists for the crystal travel at broader stage in order to meet their career goals
and which helps them to grow in their life in the way they want. This tool will assist
the employees, employers and the entire organization front of crystal travel to
enhance their embraced qualities of personal development.
 Reward and Recognition programs: every employee should be appreciated for
his/her efforts. Every little effort of an employee is a contribution for the organization.
Employees are the main force of an organization. Therefore, it is the duty of top level
management to consider the efforts and contribution of every employee employed
within an organization. Employee who performs best and give excellent output must
be rewarded and appreciated. It is very much practical and proved that when a person
is praised and appreciated for his/her work, a level of confidence and motivation boost
within and such employee work harder and gives his best. In many giant corporations,
there is culture of rewarding and appreciation to their employees in the form of
reward, incentives and bonus. This programs also infused the sense of confidence,
loyalty and faith towards it employer. In the same way, crystal travel needs to follow
the culture of reward and recognition plans, which will boost the confidence and
motivation in their employees and this will ultimately increase the work performance
of its employees.
The role of employee wellbeing in improving motivation and performance
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The wellbeing of an employee is very necessary in order to enhance the productivity in the
organization. The performance of employees is related with the way they are treated in an
organization (Chikazhe and Nyakunuwa 2022). There are many factors that determines the
performance of an employee in an organization which relates to the cordial relationship
between the employees and managers, satisfaction of employees in relation to the job role
provided and many other things.
There should be a safe and healthy environment for safety of health of employees at the
workplace. The physical health of an employee is very important for smooth running of an
organization. The way employees pursue their jobs in consideration of relationship with the
managers, health which is related to to physical and mental health and their job role in the
organization.
There are various factors that influence the well-being of an employee which are mentioned
below:
 Physical and Mental health
 Financial well being
 Professional development
 Stress management
 Financial well being
The motivation of an employee is very important to enhance the productivity of an employee
in an organization. The manner in which an organization enables its employees to put out
their creativity with innovative ideas and energy with their level of dedication while
performing their daily activities determines the structure of motivation of an employee.
It is very important to maintain the commitment level of an employee by consistently
improving the quality of performance in the organization. The burden of work often
decreases the morale of employees and even reduces their speed while performing the
activities in organization((De Sousa Sabbagha, Ledimo and Martins 2018). An employee
should be motivated on consistent basis in order to manage the effectiveness of work in the
organization.
The performance of an employee is very much influenced by the process of motivation.
There are various benefits for motivating an employee which are mentioned below:
 The internal functioning of an organization is made strong that it creates an
established internal structure for smooth functioning of an organization.
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 It helps in enhancing the productivity of employees by encouraging them to perform
better in return of monetary benefits such as bonuses and increments in salary of
employees.
 The creativity level of employees is boosted with the help of motivation as it
encourages the employees to think out of the box by expanding their thought process
by thinking innovative and creative ideas which in turn will increase the growth of
company.
 It also helps in improving the relationship of managers with the employees. The co-
operative behavior of management through the process of motivation enables them to
manage the teams of employees in an effective manner.
 There is increase in the attendance of employees due to supportive management. The
employees are more comfortable if the management is supportive rather than being
critical. This also helps the employees to work in a friendly, stress free environment.
 The staff of the company is ascertained for a longer period proving to be reliable
source for the organization (Huikku, Karjalainen, and Seppälä, 2018). If there is a
comfortable environment with regular increase in bonuses, rewards and incentives
then the employees will stay intact with the company. This will also lead to have an
experienced staff with execution of productive work for the company.
 It also helps the organization to have a great reputation in the market. The name and
value of the organization is established with maintenance of standards by executing
quality level work.
Role of employee well being in improving motivation and performance is that it increases the
productivity of performance in working and even enhances the skills of employee. It enables
the employees to display healthy behavior while working and executing an important task.
The employees are able to have a clear mindset which enables them to take correct decisions
while making an important decision. The morale of employees is boosted in such a way that
they feel content while working in the company. This also help them to feel valued by getting
recognition for the task performed by them in the way of being rewarded. The increments in
salaries with bonuses and rewards boosts their morale for working harder for the growth and
development of the company. The physical, financial and mental wellbeing of employees
allows them to work with more energy and increased confidence for the overall development
of the company.
A motivated employee will have a greater sense of satisfaction in relation to job with
improved and enhanced performance in the organization of crystal traveller. Motivation also
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helps in maintaining the stability in workforce which in turn will help in building the
confidence of employees and also boosting their morale. The work performance is also
improved with aid of motivation.
The fresh perspective of an employee with involved, motivated and energized behavior
contributes towards overall well-being of an employee in an organization. The availability of
flexible working hours in consideration of healthy lifestyle of workers also helps in
enhancing the performance of employees.
Therefore, Crystal Traveller should implement the strategies of appraisals with providing of a
safe and healthy environment for successful running of business in an organization (Sangwa
and Sangwan 2018). The morale of the employees should be boosted with regularly
motivating the employees for enhanced performance for growth and development of the
organization as well of the employees.
Conclusion
From the above report it is concluded that the management of Human Resource is very much
essential for smooth running of business in the organization. The department of HR helps in
recognizing potential employees for successful running of a company. The tools and
techniques that help in improving the organizational performance are the procedure of
referrals, feedback, key performance indicators, personal development plans and reward and
recognition programs. These tools and techniques help in enhancing and improving the
performance of employees by improving the skills of employees. The evaluation and analysis
of strategies with improved research and data collection helps in improving the performance
of a modern business organization. The performance and motivation of an employee is very
important for overall wellbeing of an employee. Physical and Mental health of a person plays
an important factor in performance of work. The increase in monetary benefits, cordial
relationship with a safe and healthy environment helps in boosting the confidence and morale
of employees. These factors keep an employee motivated which in turn enhances and
improves the performance of an employee in an organization.
References
Al-Romeedy, B.S., 2019. The role of job rotation in enhancing employee performance in the
Egyptian travel agents: the mediating role of organizational behavior. Tourism Review.
Burnett, J.R. and Lisk, T.C., 2019. The future of employee engagement: Real-time
monitoring and digital tools for engaging a workforce. International Studies of
Management & Organization, 49(1), pp.108-119.
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Carbery, R. and Cross, C. eds., 2018. Human resource management. Macmillan International
Higher Education.
Chikazhe, L. and Nyakunuwa, E., 2022. Promotion of perceived service quality through
employee training and empowerment: the mediating role of employee
motivation and internal communication. Services Marketing Quarterly, 43(3),
pp.294-311.
De Sousa Sabbagha, M., Ledimo, O. and Martins, N., 2018. Predicting staff retention from
employee motivation and job satisfaction. Journal of Psychology in
Africa, 28(2), pp.136-140.
Huikku, J., Karjalainen, J. and Seppälä, T., 2018. The dynamism of pre-decision controls in
the appraisal of strategic investments. The British Accounting Review, 50(5),
pp.516-538.
Sangwa, N.R. and Sangwan, K.S., 2018. Leanness assessment of organizational performance:
a systematic literature review. Journal of Manufacturing Technology
Management.
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Appendix: PESTLE Analysis of Crystal Travel
Political factor – This factor includes the policies of government, incentives of tax and
accessibility of open borders for easy travel of foreigners in new countries.
Economic factor – The rise in incomes with growth in economy helps in expanding the
business by sharing the economical services.
Social factor – The pressure of social level with increase in use of social media helps in
gathering the tourists on a large level. The acceptance of different racial culture also enhances
the social belonging for rise in business.
Technological factor – The development of transport plays a major role in establishing the
technological factor. This helps in increasing the options for travellers for travelling at a
reasonable price.
Legal factor – The change or amendment in the policies of different countries which may
restrict the travelling of foreigners is a major legal factor in tourism industry.
Environmental factor – The pollution in the environment due to huge emissions of gases
through the transport of trains and buses and even negligence of the travellers in maintaining
cleanliness in the environment is a major environmental factor.
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