Crystal Travel: Tools and Techniques for Organisational Performance

This report evaluates the tools and techniques for developing better organizational performance at Crystal Travel, a London-based European luxurious transport and travel agency. It discusses strategies such as reward programs, performance appraisals, 360-degree feedback, and personal development plans. A PESTLE analysis is conducted, examining the political, economical, social, technological, legal, and environmental factors influencing Crystal Travel's business. The report also emphasizes the role of employee well-being in improving motivation and performance, suggesting methodologies like allowing sick employees to stay home, providing financial knowledge, and offering proper job training. The conclusion highlights the importance of a determined staff in achieving company growth and success.

Table of Contents
Introduction......................................................................................................................................2
TASK...............................................................................................................................................3
Evaluation of tools and techniques for developing better organisational performance of
Crystal Travel..............................................................................................................................3
PESTLE analysis for Crystal Travel...........................................................................................4
Roles of employees well being in improving motivation and performance...............................6
Conclusion ......................................................................................................................................7
References........................................................................................................................................7

Introduction
An organisation is as good as its employees. It means that the staff working in the
enterprise decides the growth or declination on a company in its industry and the committee
responsible for each and every aspect related to the staff or employees of the organisation is
known as Human Resource Management. Human Resource Management undertakes various
responsibilities of their staff like recruiting them, training them, solving problems faced by them,
provide them with their basic necessities etc. HRM is one of the most important functioning
body for the company and it requires a lot of efforts to build a good workforce for and company.
Crystal Travel is a London headquartered is an European luxurious transport and travel agency
founded in year 1987(Chen and et al, 2021). Since 1987 they have evolved and had shown
drastic growth and today they rank as United Kingdom's number 1 tour and travel support
company. Crystal Travels are known for the quality of travelling they avail to their customers at
relatively decent prices. On basis of this quality of services they provide, Crystal Travel are
winner of best travelling in British Travel Awards 2018. they are connected to 65,000 plus hotel
chains with more than 150 airlines and over 1000 employees at service.

TASK
Evaluation of tools and techniques for developing better organisational performance of Crystal
Travel.
A company can never stop developing and evolving in any area, hence regularly
enhancing the organisational performance is very necessary. There are many ways in which a
better organisational performance can be achieved with the help of tools like personal
development plans, conducting acknowledgment and reward programmes, MBO (management
by objectives), 360 degree feedback etc. These tools and techniques helps in a company to grow
overall and have other benefits like increased production, customer satisfaction, employees
satisfaction, creation of unique brand identity, hike in profits etc. Few most common and popular
tools and techniques beneficial for Crystal Travel are mentioned below:
 Reward and acknowledgment programmes- this is tool in which the company or the
enterprises finds out the most profitable or most performing assets for them and
acknowledges it by giving rewards in order to promote good performance by others. This
tool has been proving one of the most successful technique for improving organisational
performance mainly for two reasons one it creates certain sense of comparison and
secondly greed for price(Rejeb and et al, 2021). Crystal Travel can appreciate their key
airlines or hotel chains by providing bonus money to them hence promoting other hotels
to do the same.
 Performance appraisals- This is a technique in which the promotion or growth is
granted on basis of the performance hence putting the working and efficient employees
and staff on higher position and motivated. Performance appraisals also propels the staff
to give their best performances in work so that they may be appreciated with higher
position in the office. Crystal Travel have huge work force and this tool can help them in
bringing out the better employees and handing them positions their work deserve hence
contributing in organisational development.
 360 degree feedback- For huge companies an all round review about their products and
services is must. They need to conduct survey and keep a regular update about the
various functionalities they provide and this is called a 360 degree feedback. Crystal
Travel have massive collaborations with many flights and hotels staying options. They
should ask and consider the feedbacks of their customers regarding the flight quality and

the quality of the rooms provided in hotels and get rid of the services that are damaging
their brand image and promote the ones which are able to provide efficient and
impressive services.
 PDP Personal development plans- In order to grow the enterprises should set objectives
and goals for them in and analyse them thoroughly. The technique of doing so is called
Personal development plans or PDP(Kheybari, Rezaie and Farazmand, 2020). This has
prove beneficial in realising true potential of the company and evolving by enhancing
organisational performance. Crystal Travel has been doing good in their industry but the
can increase their market coverage by setting it into their current objectives. Also having
goal according to the current situation of area where they conduct their business can
increase in the profits made by Crystal Travel.
PESTLE analysis for Crystal Travel.
PESTLE analysis is one of the most efficient and result giving technique when forming
marketing strategies for a company. PESTLE stands for political, environmental, social,
technological, legal and economical(Christodoulou and Cullinane, 2019). These elements are the
external factors of the market space in which the company holds it business and what are the
influences of these factors on the business. It helps a company to form its policies, promotions,
products etc according to the macro environment of the firm. PESTLE analysis in reference to
Crystal Travel has been given below:
 Political- These are the political factors which affects the business. Political factors
include elements like government policies, government support towards the business,
global influence etc. Being a multinational travel and tour service provider, Crystal
Travel has to face many different political environment prevailing in various countries
like after United Kingdom's exit from the European Union the tourism industry has faced
a serious blow from the European tourists. Crystal Travels mainly holds its business in
flagship countries with high taxes on flight and hotels and middle class tourists with low
budgets can not travel to those destinations hence this is one area where can can
improvise in order to attract more middle class customers.
 Economical- Elements that include financial situation of the the external environment are
called economical factors. These includes factors like financial policies, employments
rates of different places, pricing of the products and service. Crystal Travel has

collaboration with many hotels, flights and tourism related industry and they do not have
their ownership in any of these(Nandonde, 2019). Hence partnerships with services like
Uber, Airbnb etc does not give enough margins to them. So considering their own hotel
chain other tourism related services is an viable option for them.
 Social- Macro social factors like values and ethics of customers, local languages,
customers lifestyle etc are known as social elements in PESTLE analysis. It was observed
that many tourist due to their beliefs do not find it comfortable staying at places which
provide both vegetarian and non vegetarian food at same place. Hence in order to get the
loyalty from such segment of customers Crystal Travel can introduce features which
discriminate hotels on basis of the food provided there hence resulting more customer
satisfaction.
 Technological- All the technological factors present in the macro environment of the
company that affects the business like introduction of AI (artificial intelligence), online
websites etc are included under this element. Crystal Travel is and enterprise which
conducts most of its business, almost 95% of it online hence this factor becomes very
essential for them. Crystal Travel's website although is technologically very advance yet
it lacks features that will assist its customers more like comparing currency between
countries or online computer bases assistance etc. When holding business I many
countries Crystal Travel should consider introducing local languages of the area from
which the customers is booking for the hotels and flights.
 Legal- They are made up of legal elements such as favouritism laws, right of first
publication, wellness & safety laws & consumer protection laws and many more. Legal
elements influences Crystal Travel as each and every company is confined with the
regulations and aim to how the moral business is managed and even there is a possibility
of fungibility in legislation which affects the business long period of running(RASHMI,
2019). Crystal Travel should always have an professional lawyer appointed which assists
the company by guiding them regarding the complexities that rises due to legalities.
 Environmental Factor- It is the biggest factor which affects the tourist and travelling
industry and Crystal Travel as the environmental effects such pollution is created by the
various different modes of transport like railroad train, motor-bus, aeroplanes etc. As
these modes also has impact earth in numerous ways and results in ample amount of

pollutants such as carbon monoxide and even participates in accelerating of global
warming and other biological factors too. Another factor can be tourist carelessness,
tourists grime and cause numerous trash issues in comparison to their home country to
foreign countries they are travelling, as people are little or negligible considerate towards
the overseas tourist places than their own state. They throw away many trash which
results in more pollution for local administration such as throwing shampoo in lakes,
plastic waste (bottles) etc.
Roles of employees well being in improving motivation and performance.
Employees are the backbone of an organisation. A company can only work efficiently is
the the staff working for them is motivated and up to the task given to them. Sir Henry, an
renowned business enterprise advisor has stated that an organisation can only grow if the
employees working in that organisation are satisfied and content(Miao and Cao, 2019). There
can be various techniques that can be implemented to improve the situations for the employees
such as by conducting regular activities in company, stating an clear common objective to all of
the employees, rewarding for creation or good work etc. Here are few of the common
methodologies that are being used by Crystal Travel in order to boost their performance by
improving their work force:
 Make sick employees stay at home: Employees can only work if they are fit. Working
unhealthy environment can never be suggested for both the diseased and the colleagues.
Hence allowing the sick staff to work from home or granting a sick leave can motivate
the employees to work efficiently when fit. As Crystal Travel are in guest and tourist
business, an unhealthy employee in the hotel or even in their customer care does not help
with their brand image in fact this only damages it.
 Provide financial knowledge to the staff: In United Kingdoms during a survey it was
found out that one out of five person feel incapable of affording an decent lifestyle. This
was because the staff in England does not posses sufficient knowledge about budgeting,
expenses management etc(Rubio-Andrés, Ramos-González and Sastre-Castillo, 2022).
This creates an depressed environment which damages the work quality of employees.
Crystal Travel as the operate in United Kingdoms should make sure all the staff
associated with them are provided with sufficient wisdom about finances and they are
motivated and does not feel depressed.

 Provide proper training for each job description: An employee is only expected to
give maximum output if they know what they are doing. Providing proper training to the
employees regarding their specific job description, about the company and the working
pattern which is being followed in the organisation helps the employees to work
efficiently. Crystal Travel should hold regular training days in which information about
the tourist and their review are told to the staff and guided about the dos and dont's hence
helping them to know about their customers and making them capable to giving
maximum satisfaction to them.
Conclusion
This report concludes about the importance of an efficient and determined staff towards
the growth and progress of a company. All the research have been conducted in reference to
Crystal Travel, a tour and travelling oriented company. What are the various methods by which
leaders of Crystal Travel can lead the company towards success with the help of the company's
workforce. Various different types of tools and techniques are discussed in the report of
improving and uplifting the performance of the staff. Techniques which includes motivating the
employees towards the common goal of the firm are been stated and how each and every tool
affects the Crystal Travel have been stated clearly. A thorough study about the external
environment affecting the company and its progress was conducted with the help of PESTLE
analysis.
References
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creativity: Cross-level moderating role of transformational leadership. International
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