BSc (Hons) Business Management: Crystal Travel Case Study Assessment

This case study examines Crystal Travel, a local travel agency in London, focusing on strategies to improve its future performance and expansion. It explores various tools and techniques for performance management, including Key Performance Indicators (KPIs), 360-degree feedback, personal development plans, performance appraisals, and reward and recognition programs. The report highlights the crucial role of employee wellbeing, encompassing mental, physical, and economic health, in enhancing motivation and performance. It discusses how employee wellbeing influences employee allegiance, engagement, and work environment. Additionally, the study incorporates a PESTLE analysis to understand external factors impacting Crystal Travel, such as political, economic, and social influences. The report concludes by emphasizing the importance of employee contributions, performance measurement, and the benefits of employee wellbeing for overall organizational growth.

BSc (Hons) Business Management
BMP4006
People and Performance
Assessment 1
Case Study: Crystal Travel
Semester 2
Submitted by:
Name:
ID:
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Contents
Introduction 3
What tools and techniques will help improve
organisational performance? 3-5
The role of employee wellbeing in improving motivation
and performance 5-6
Conclusion 6-7
References 7
Appendix: PESTLE Analysis of Crystal Travel 8-9
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Introduction
In the below report is mainly focuses on the issues or external factors that
would influence the future performance of a company are explained. Measuring
Future performance is a important aspect for the business organization which is
influenced by the present taken decisions (Boswell, Olson‐Buchanan and Harris, 2018).
Employee performance refers to the methods employed by the employee or worker
of a company to perform operation in effective and efficient manner. Employee
performance analysis helps manager to track the individual's performance and also
helps to analyses deviations in their performance. People performance management
also facilitate the effective communication between the employee and management
which reduce the risk of future conflicts among them. In this report company Crystal
Travel is taken into consideration, it is a local travel agency which is situated in the
London. It is a small organization and it need to improve its future performance for
expansion purpose. This report include various tools and techniques that will help
firm to enhance its future performance. This case study include the role of employee
and overall staff in the improvement of organizational performance. There are
various factors available in the business environment which influence the working of
firm. PESTEL analyze helps to understand such factors.
What tools and techniques will help improve
organisational performance?
The performance management is an essential tool or method which enhance
the future performance of the company and individuals. It is a continuous process of
communication between the employee and management which take place
throughout the year (Burke and Richardsen, 2019). It is a very important tool that
applied in the firm to analyze individual performance of employees and help to find
out deviations in their performance. It provide clear view about the areas where firm
is lacking behind. It also provide measure to the management to overcome from
deviations. There are various tools and techniques are explained which help Crystal
Travel to enhance its performance:
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 Key performance indicators(KPI's): It is a tool or process that evaluate the
success of the company over a set of objectives or goals. It mainly focus on
how efficiently a firm is meeting key organizational objectives. High KPI's
analyses the working of various departments like sales, marketing or HR etc.
This indicator helps Crystal Travel to make efficient decisions by analysing the
performance of the company.
 360-degree feedback: It is a process in which employee of a firm get
confidential, anonymous feedback from the employees who work close to
them. In this method ten to twelve employee fill out an online feedback from in
which they answer the predetermined question which cover a wide range of
workplace competencies (De Beer, Pienaar and Rothmann Jr, 2019). It provide
opportunity for every employee to receive feedback of their performance from
their supervisors or manager and reporting staff. Crystal Travel use this
method to evaluate each and every employee's performance and giving them
feedback according to their performance. It improve the quality of working of
employee by describing the areas where they are lacking or making mistakes.
 Personal developing plan: Personal development plan is a kind of self
motivation and self appraisal that is basically used in higher education and the
enterprise. It is an authorized record of company's employee's strength and
the strengths which they need to evolve. It is an inspiration and motivation for
the employees and it provide opportunities for them. These plan help
employee's to polishing their skills, strengths and knowledge. Crystal Travel
consider this plan in order to evolving the skills of their employee's. It is a self
development plan that also helpful for the company to meeting new skills and
better performance of the employees. This plan save time and resources of
the company and encourage positive growth of the firm as well as individuals.
If new skills are achieved from this plan that it may decrease the outsourcing
cost as well as improve the value of the firm in the marketplace.
 Performance appraisal: IT refers to the continuous revaluation of an
employee's activity performance and its overall contribution for an specific
task or activity. Performance appraisal technique is also called as annual
review, performance evaluation method which helps management to evaluate
employee's ability, accomplishment and development. This technique provide
clear feedback on the performance of Crystal Travel's employee's (Hazelton,
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2020). This also estate the capacity and ability of a individual performance and
also suggest firm to increase pay and bonus as well as termination decisions.
There are various types of performance reviews but most ordinary is a top-
down review in that management reviews their direct performance reports.
This technique help Crystal Travels in order to measure work efficiency of
their workers and give feedback according to their efficiency.
 Reward and recognition program: It is a specific program or scheme which
is developed by the organizations to acknowledge employees for their
contribution in the success of the organization. A well effective employee
acknowledgment program help to attract and hold higher talents or
professionals. It helps manager to ensure that employee feel more valuable,
satisfying and motivated to meet company goals (McCauley and Kuhnert, 2021).
In this program employees are rewarded for their efforts. The rewards are
made on the basis of various objectives such as time, quality or for any
specific purpose. Crystal Travel can use this technique to motivate employee
towards its goals. Rewarding employee motivate them to work with their full
capacity and efficiency. Rewards for an employee is an appreciation of their
contribution in the operation of the company.
The role of employee wellbeing in improving motivation
and performance
Employee well-being is refers to the overall health of the employees which include
mental, physical and economic health. It is affected by several factors such as there
bond with co-employees, the decision they take and the methods and resources
they have approached to. There are various factors which influence the employee
well-being such as their wages or salaries, working hours and the safety provided
them on workplace. Good employee health and well being improve the employee
Morales and trust and confidence towards their work (Othman and et.al., 2018).
There are various roles of employee well-being in enhancing the motivation and
performance:
 Employee's allegiance towards organization: When a company provide healthy as
well as positive business environment and they are rewarded or appreciated for their
additional efforts then the trust of the employees would enhance for the organization.
Employee well-being plays vital role in the growth of the Crystal Travel. Company
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has to provide better environment and assistance to build their trust and motivate them
when there is requirement. It will fuel the growth of the company.
 Develop the quantity of employee engagement: Higher employee engagement
promote retention of skills, increase employee loyalty and it would enhance firms
performance and stakeholders value. It make company goal more transparent among
the employees. In context of Crystal Travels, the employee engagement helps
workers to work according to the organizational goal or objectives. It will help
organization to achieve its goal more effectively and efficiently (Raja and et.al.,
2020).
 Create competition: Employee well being would increase the efficiency of the
employee so they may save the time of the firm by performing well. It create
competition among employee as well as in the marketplace. In context of Crystal
Travels, it create competition among the employee to get reward which is a great
strategy suggested to the firm to motivate employees (Siu, 2018).
 Work environment: A suitable work environment can fulfill the needs and wants of
the employee which increase the confidence of the employees. A work environment
provide safety to the employee to perform well. Crystal travel need to provide good
work environment so the employee can do their jobs with free or relaxed mind. A
comfortable environment motivate the employees and increase the trust towards
company.
 Personal connections: Social well-being would fill the communication gap between
the employee and managers or co-workers. If an employee is mentally and
emotionally fit in the working environment than only it will survive in the firm.
Crystal Travels has to provide suitable environment and a comfort zone top the
employees so they can easily share their view to any other employee or manager of
the firm (Siengthai, Swierczek and Bamel, 2019).
Conclusion
From the above report it states that the contribution of employee plays important role
in the growth of the firm. Every company has to measure the performance of
individual employee that help to figure out deviations in their contribution. There are
many tools and techniques which help to boost the performance of individuals as
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well as firm. Employee well-being helps to maximize trust and confidence among the
employees so that they can perform their operations more effectively and efficiently.
Employee well-being fill the communication gap among the employees so they can
share their views more comfortably.
References
Boswell, W.R., Olson‐Buchanan, J.B. and Harris, T.B., 2018. I cannot afford to have a life:
Employee adaptation to feelings of job insecurity. Personnel Psychology. 67(4).
pp.887-915.
Burke, R.J. and Richardsen, A.M. eds., 2019. Corporate wellness programs: Linking
employee and organizational health. Edward Elgar Publishing.
De Beer, L.T., Pienaar, J. and Rothmann Jr, S., 2019. Work overload, burnout, and
psychological ill-health symptoms: a three-wave mediation model of the employee
health impairment process. Anxiety, Stress, & Coping. 29(4). pp.387-399.
Hazelton, S., 2020. Positive emotions boost employee engagement: Making work fun brings
individual and organizational success. Human Resource Management International
Digest.
McCauley, D.P. and Kuhnert, K.W., 2021. A theoretical review and empirical investigatiomn
of employee trust in management. Public Administration Quarterly, pp.265-284.
Othman, A.K and et.al., 2018, March. Measuring employee happiness: Analyzing the
dimensionality of employee engagement. In International Conference on Kansei
Engineering & Emotion Research (pp. 863-869). Springer, Singapore.
Raja, U and et.al., 2020. Perceived threat of terrorism and employee outcomes: The
moderating role of negative affectivity and psychological capital. Journal of
Business Research. 110. pp.316-326.
Siengthai, S., Swierczek, F. and Bamel, U.K., 2019. The effects of organizational culture and
commitment on employee innovation: evidence from Vietnam’s IT industry. Journal
of Asia Business Studies.
Siu, O.L., 2018. Psychological capital, work well-being, and work-life balance among
Chinese employees: A cross-lagged analysis. Journal of Personnel
Psychology, 12(4).
Stairs, M. and Galpin, M., 2020. Positive engagement: From employee engagement to
workplace happiness.
Truss, C and et.al., 2020. Employee engagement in theory and practice. London: Routledge.
Wiezer, N and et.al., 2011. Exploring the link between restructuring and employee well-
being.
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Appendix: PESTLE Analysis of Crystal Travel
It is a procedure that includes the analysis of various factors which influence
the performance of the company. In reference to Crystal Travels, some factors are
briefly explained below:
 Political factor: There are various political policies which influence the working
of the Crystal Travel. There are some policies such as tax rates, tariffs and
other policies which may increase the cost of operations of the firm. Hike in
fuel prices will increase the traveling cost of people which decrease the
revenue of the firm. There are some policies related to the worker
remuneration, labor working hours which affect the operations of the firm.
 Economical factor: There are various factors available in the economy which
influence the Crystal Travels business. Economic factors like inflation rates,
exchange rates, currency value, unemployment etc are affect the business
operation. If the currency value of the country increase then the prices of
tickets will also increase then it directly affect the sale volume of the company.
 Social factor: it refers to the factor which available in the society such as
trend, attitude or behavior of consumer. Social factor impact business in
positive or negative manner. If trend of traveling take place in the society will
increase the sale volume of the company. Busy working schedule of people
may cause of decrease in vacation from the workplace that impact business
adversely.
 Technological factor: This factor is related to the improvement in the field of
technology. People are more engaged in the digital era. Technological
enhancement and innovation can decrease the cost of operations of Crystal
Travels. Company has to adopt new technologies to provide comfort to its
consumers and it will also increase the sale volume of the company.
 Legal factor: These factors estate the relationship between the company and
government. There are labor laws which provide security to the workers of
any organization. Crystal Travels has to follow rules and regulation which is
formed by government in order to take responsibilities of the travelers. These
legal policies provide security to the travelers as well as company.
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 Environmental factor: These factors refers to the environmental change in the
specific area. Environmental factors like climate change, disasters or any
other uncertainties may influence the business operations which lead firm
towards huge losses. Environmental contingencies may decrease the sales of
the Crystal Travels.
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