BUSM4546 Management in Practice: CSG Strategic Management Report

This report provides a strategic management analysis of CSG Limited, a technology and service provider in Australia and New Zealand, using the McKinsey 7S framework. The analysis examines the company's strategy, staff, style, structure, systems, skills, and shared values to assess its competitive advantages and identify areas for improvement. The report highlights CSG's focus on product and service quality, operational brilliance, and its shift from printing to software and customer service. It also discusses the company's skilled workforce, leadership style, hierarchical structure, and efficient operational systems. The analysis concludes with a discussion of CSG's shared values and how the new culture is helping the company achieve its strategic goals. The report includes references to relevant sources like Bloomberg and Mindtools.

Strategic Management of CSG

Contents
4.1 McKinsey 7s Framework.......................................................................................................................2
References...................................................................................................................................................5
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4.1 McKinsey 7s Framework
Strategy
The strategic objective of CSG is to provide utmost focus on product and services quality to
satisfy the niche target market and at the same time the company aims to improve its profitability
by operational brilliance. The company intends to shrink its printing operation as this specific
industry is declining and expand its software, technology and customer service operation. The
company uses its own marketing and operational model in order to gain sustainable competitive
advantages. Besides this, its extensive geographical presence in various parts of the nation is also
a sustainable competitive advantage for CSG. The firm is bringing some changes in its
leadership style according to its strategic planning to achieve competitive advantages.
Staff
The company has a highly skilled expertise talent pool, which the firm has developed by efficient
HRM strategies. The company has provided great emphasis on the recruitment and selection
strategies along with efficient training and development programs to enhance the efficiency and
effectiveness of the employees. Besides this, the company has to implement effective policies to
retain the employees of the organization (CSG, 2019). The retention policy of the company is not
effective and hence, the company has been experiencing high employee turnover from the past
few years.
Style
The leadership and management style in the workplace is referred to as the organizational style.
Regarding the CSG case, the firm is expected to adopt leadership roles based on consensus to
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adopt the recently changed leadership. Otherwise, the gap between management and employees
will remain exciting.
Structure
The structure in the McKinsey 7s Framework is the organizational structure. It provides the
required knowledge on how the organization has been structured and its reporting line. The
undertaken firm CSG follows a hierarchical organizational structure. The bottom line staffs will
be influenced by leadership changes. Owing to the hierarchical structure of the firm, the bottom
line staff will face difficulties to communicate with the top level of management. The
hierarchical structure supports in predefining the job roles and maintaining the flow of
information appropriately (Bloomberg, 2019). Hence, the value of the structure is appropriately
used in CSG.
Systems
The day to day operational activities are habitually performed in a system. The job roles are
usually fixed for every single internal stakeholder and are being performed on the basis of
hierarchical orders. There is not any incident of failure found in the CSG’s working system,
hence, it can be said that the firm has implemented an efficient system of doing its jobs.
Skills
The firm has diverse skills and expertise as CSG has recruited highly skilled and expert leaders.
They are the former IBM executive that support in creating value for the firm (Witcher and
Chau, 2010).
Shared values
The shared values are the super-ordinate goals which are being followed by the organization.
Currently, a new culture has been adopted by the company which is reflecting the core values of
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the company CSG. The entire internal stakeholders are provided with efficient training and
development programs to achieve the strategic goals of the organization. This is helping the CSG
to gain the potential for achieving the organizational objectives (Mindtools, 2019). The sharing
of the new culture with the internal stakeholders are enabling the organization to achieve the
objectives.
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References
Bloomberg (2019). Company Overview of CSG Limited. [online] Bloomberg.com. Available at:
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=33877184
[Accessed 28 May 2019].
CSG (2019). Managed Print Services, IT Services, Cloud Solutions | CSG NZ. [online]
Csg.co.nz. Available at: https://www.csg.co.nz/ [Accessed 28 May 2019].
Mindtools (2019). The McKinsey 7-S FrameworkEnsuring That All Parts of Your Organization
Work in Harmony. [online] Mindtools.com. Available at:
https://www.mindtools.com/pages/article/newSTR_91.htm [Accessed 28 May 2019].
Witcher, B. and Chau, V. (2010). Strategic Management. [online] Google Books. Available at:
https://books.google.co.in/books?
id=Cjfl8H9kvugC&pg=PA248&lpg=PA248&dq=mckinsey+7s+framework+for+csg+australia&
source=bl&ots=ZuSrlRLfJE&sig=ACfU3U34Fq8SAs3HgE07yOtINRwUIMBZZw&hl=en&sa=
X&ved=2ahUKEwjDysW8873iAhUFbn0KHWwxDeIQ6AEwFHoECAcQAQ#v=onepage&q&f
=false [Accessed 28 May 2019].
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