Evaluation of CSIIP Model for MOD: Scoping Study and Analysis

This report presents a scoping study focused on the implementation of the Corporate Service Integration and Innovation Provider (CSIIP) model for the Ministry of Defence (MOD). The study aims to determine the value of the CSIIP model, evaluating its potential to enhance service quality and efficiency within the MOD. The report includes a comprehensive analysis, beginning with an executive summary outlining the project's objectives and methodologies. It delves into stakeholder mapping, market analysis, and cost-benefit analysis to identify the value proposition of the CSIIP model. Furthermore, the study employs PEST, competitive, and SWOT analyses to assess the model's impact, potential benefits, and ability to offer greater flexibility and agility in service delivery. The report also incorporates a Gantt chart for project methodology and concludes with a reflection on the findings and their implications for the MOD.

Dissertation
Project – Client Four
A study to determine the value of
the CSIIP model for the MOD
]

TABLE OF CONTENTS
1. CLIENT AIM AND OBJECTIVE ..............................................................................................4
2. SUPPORTING THEORY............................................................................................................6
Objective 1: To identify the value of CSIIP model for the MOD...............................................6
2.1.1. Stakeholders mapping..................................................................................................6
2.1.2. Market analysis ............................................................................................................8
2.1.3 Cost benefit analysis .....................................................................................................9
2.2 Objective 2: To evaluate the impact of CSIIP model for the MOD ...................................11
2.2.1 PEST analysis..............................................................................................................11
2.3 Objective 3: To identify the potential to offer greater flexibility and agility in service
delivery......................................................................................................................................12
2.3.1 Competitive analysis...................................................................................................12
2.3.2 SWOT analysis............................................................................................................13
3. GANTT CHART ......................................................................................................................14
3.1 GANTT CHART METHODOLOGY.....................................................................................15
4.0 CONTRIBUTION ...................................................................................................................17
4.1Stakholders mapping ...........................................................................................................17
4.2 Market analysis ..................................................................................................................17
4.3 Cost benefit analysis ..........................................................................................................18
4.1 PEST analysis.................................................................................................................18
2.2 Competitive analysis......................................................................................................19
4.3 SWOT analysis...............................................................................................................19

5.0 REFLECTION.........................................................................................................................19
REFERENCES .............................................................................................................................21

EXECUTIVE SUMMARY
Current study will focus on bid for client who is looking forward for implementation of
CSIIP model on the MOD. It has been identified that the stakeholder’s plays vital role in the
MOD and it may influence the outcome of project. Current bid will provide information in
regard to the stakeholders. Bid will also cover the key aspects of project that significantly affects
its value. In addition to this, the stakeholder analysis significance in the bid project will also be
evaluated. In theoretical section, the detailing of stakeholder, Pest analysis will be provided to
have effective bidding application of CSIIP model. With an assistance of this, the better value to
the project can be provided by accessing various approaches. However, bidding also helps in
evaluating important section that relates to study so that new services can be introduced
effectively in marketplace.
Moreover, Gantt chart will also be presented in form of methodology. It will provide
evaluation of various activities in appropriate manner so that strategies and activities could be
employing effectively for sustainable development. Selection of this methodology provide
detailed information about various aspects which is beneficial for meeting aim and objectives.

1. CLIENT AIM AND OBJECTIVE
The role of technology is vital for increasing service quality and effective delivery of
government services. The introduction of CSIIP model aims at increasing the value of services
which are provided by MOD. DBS organization within MOD is designed for bringing together
the Finance, Civilian HR, Vetting and some Knowledge as well as Information (K&I) services
into a single shared service organization so as to create a centre of ‘shared service’ expertise.
Here, Client Company wants to have a scoping study which can increase the chances of winning
bid for CSIIP model. The rationale for present investigation is to conduct a scoping study to
determine value of the CSIIP model for the MOD.
At present, The Ministry of Defence (MOD) is considering a newly formulated
alternative option, named as ‘Corporate Service Integration and Innovation Provider’ (CSIIP) in
which a contractor will be appointed to manage, transform and integrate a number of services
rendered by Defence Business Services (DBS) and other internal as well as external service
providers. Implementation of CSIIP is expected to deliver the broad functions in respect of
Departmental corporate services which includes executive management and oversight of DBS
operations, effective delivery of certain service operations, service change and transformation,
business relationship management with business units across MOD as well as other customers
across Government.
Through this report, MOD now wishes to explore the potential of CSIIP model for the
value creation. Use of information communication technologies has permeated almost in every
area of modern life and this has become a main reason that reach of ICTs will extend to
government services by being competitive in the marketplace and to meet the expectations of
client as well as community. Technological changes in service sector and its positive impacts
have led to implement more information and communication technologies to increase the values
of services provided by government. Due to this, existence of present study is to estimate value
of the CSIIP model for the MOD.
 Increase the value of services provided by MOD.
 Increase the satisfaction of stakeholders through meeting their expectation.
 Create innovations in service delivery and provide greater flexibility as well as agility in
the same.

 Make out potential benefits of CSIIP model implementation on government service
delivery.
Above points state the purpose of this study which is to determine value of the CSIIP
model for the MOD. The scope of present investigation rolls around the use of valid and
effective analytical tools for attaining the following objectives:
Objective 1: To identify value of the CSIIP model for the MOD.
 Stakeholders mapping
 Market analysis
 Cost benefit analysis
Objective 2: To evaluate impact of the CSIIP model for the MOD.
 PEST analysis
Objective 3: To identify potential to offer greater flexibility and agility in service delivery.
 Competitive analysis
 SWOT analysis
 Supporting Theory
Methodology designed for the present investigation aims at providing greater value to the
client. This study keens to conduct a secondary research in which findings of existing studies and
academic as well as industry based material will be taken into consideration. The scope of study
is limited to determine value of the CSIIP model for the MOD; therefore, secondary study is
going to be conducted. Making use of cited secondary type of study, there are some sorts of
models used that will be helpful in conducting a high quality and excellent standard of analysis.
This study intends to have a detailed analysis of the proposed activities. Therefore, selection of
secondary investigation is justified and relevant.
2. SUPPORTING THEORY
In the supporting theory of this paperwork it critically explores the speculative theories used
in the investigation into the present biding project. This chapter assesses the industrial and
academic models as well as theories that are appropriate for the present investigation. However,

there is a critical evaluation of models and frameworks from industry that helps in creating the
value of project. Current section of the study focuses on key objectives of this management
project while paying certain consideration to appropriate theories that are linked with purpose
project for completion of objectives. Objectives that are designed for the present investigation
are applied with different academic and industrial models. .
Objective 1: To identify the value of CSIIP model for the MOD.
The very first objective of project is to evaluate value of the CSIIP model for the MOD so
that project bid can make even stronger. Value of project in terms of stakeholders is a key
concern area that is going to be assessed here in the section. To attain this objective, Stakeholder
Mapping Model and Market analysis are applied.
2.1.1. Stakeholders mapping
The foremost task of any research project is concerned to identify the stakeholders and
their position that are associated to the project. Stakeholders of business are said to be the
individuals or organizations that affect or are affected by the outcome of project. Stakeholders
possess their significant interest in the project that significantly affects its value. According to
Sedereviciute and Valentini (2011), interest of stakeholders affects business in both the manner,
positively and negatively.
The foremost task of project managers is to address the interest of stakeholders in the
process of implementing new change at the workplace. Through putting stakeholder analysis as
per the real scenario, business entities can assess significant and relevant stakeholders so that
their interest and needs can be responded in the right manner. The process is vital as it is too
sensitive to address how stakeholders react to changes and in what manner, their reaction affects
decision making. Biding project of Corporate Service Integration and Innovation Provider’
(CSIIP) is going to be affected by the Defence Business Services (DBS) and other internal as
well as external service providers as these bodies are the stakeholders. However, it is going to
have significant impact on the service users. Selection of Stakeholders mapping model helps in
identifying or listing relevant groups, organizations as well as people and analyzing stakeholder
perspectives as well as interests. The model is appropriate for the task as it further helps in
visualizing relationships between objectives and other stakeholders along with prioritizing them
accordingly. To a contrary note, Clifton, and Amran (2011) found a major conflict area which is
that there may be confusion in the process of identifying and mapping stakeholders. On the basis

of such conflict, this is not beneficial to use stakeholder analysis for the present study but the
area of project is concerned to different internal and external stakeholders.
In relation to use the stakeholder analysis model within government services, Green and
Aarons (2011) said that stakeholders are divided into two major categories such and internal and
external. In respect to the present investigation, use of stakeholder analysis is suitable to identify
the stakeholders who are affected by the implementation of CSIIP model within MOD so that a
clear value of the projects can be identified to make an effective biding. Local communities and
government need to make a clear identification that; who are the most relevant stakeholder
groups and putting greater emphasis on the use of stakeholder mapping. In respect with the
present investigation, stakeholder mapping is essential to ensure the identification of
stakeholders. The rationale behind using stakeholder analysis is the wide application of this
model in the public sector organizations. In the study conducted by Corrêa (2004), author has
used the model to identify relevant stakeholders in local government context. The article shows
empirical evidence of stakeholding in local government context and represents how local
government makes decisions by pinpointing the relevant stakeholders. This investigation has also
shown that theoretical basis in resource dependence and institutional theories represent a proper
use of stakeholder mapping for any kind of local government organizations (Corrêa, 2004). The
application of stakeholder analysis is seen in the study conducted by Reed (2009) in which
different methods were used including identifying stakeholders, differentiating and categorizing
between stakeholders along with investigating relationships between stakeholders. However,
some limitations have also seen and discussed in respect with existing methods of stakeholder
analysis.
This study is going to determine value of the CSIIP model for the MOD and its impact on
public sector; hence a stakeholder analysis should be implemented. However, its disadvantages
cannot be negated. Through this analysis, stakeholders who need to be kept satisfied can be
identified to undermine progress of the project.
2.1.2. Market analysis
The objective of present scoping study is to assess value of the CSIIP model for the
MOD. Therefore, it is required to conduct an in-depth investigation to look out the values of
project in the marketplace. Market analysis is termed as an effective method to determine the

effectiveness of market and to understand the opportunities as well as threats. Value of CSIIP
model is going to be identified for MOD while making an in-depth investigation in the market.
To the view point Makos (2012), market analysis is conducted to study the attractiveness
and dynamics of a special market within a specific industry. However, market analysis can be
said as an important part of industry analysis which aims to identify the potentials of new
services in the marketplace. Market analysis is seen as a documentation of investigation of a
market which is conducted to inform a firm's planning activities in relation to particular strategic,
tactical and operational decisions. Key elements and various dimensions of marketing are Market
size (includes current and future market size), recent trends in the market growth rate,
profitability, industry cost structure, various distribution channels within industry and so on. The
major aim behind carrying out the industry analysis is to determine the attractiveness of a market
in present as well as future times. Here, in the present case, MOD department can assess the
attractiveness of a market through gaining opportunities and threats to enter and carrying practice
of business. Major objective of the present investigation is of identifying the value of CSIIP
model for the MOD which is a huge investment decision. Hence, findings of market analysis
guide the investment decision so as to advance their success. Here, new model is going to be
implemented by public sector to smoothen the service delivery and it is important to see the
market size of MOD services and potential market available in the areas of development.
Market size analysis is specifically required to assess the market potentials. Market
analysis is a significant tool that is used for analysing potential opportunities in the market and
the trend pertaining to implement new strategies (Market Analysis.2016). However, approaches
of market analysis such as Bottom-Up and Top-Down approaches are used. Among which top-
down approach is used in “universe” market under which demographical aspects are
investigated. To make use of such approach government and industry data need to be used.
However, desk based research is required to collect the information in regard to market and
available trends.
Bottom-up approach is used to investigate specific market and used to make market
related projections. Such method of market analysis is time consuming in comparison of
previous method, but, is argued as the most accurate method to make market analysis (The
Bottom Up approach. 2016.). According to Makos (2016), role of market analysis is for
assessing the information pertaining to the market that will help in carrying out a fruitful

investment or other strategically decisions. Nonetheless, acceptable measurement of market size
can be done by making use of both the methods to ensure high quality of market analysis.
By making accurate analysis of government service market, scope of new technology
can be found. Survey methodology is used to collect the data on size of a market. However, it
was found that it is very difficult to overstate figures by making use of this method. Another
issue involved with survey methodology is of double counting or missing segments that would
lead to inaccurate analysis (Survey Methods and Practices. 2016). Data related to government
sector is too large and potential markets can be identified while making an in-depth investigation
in the available data. Government services are multi-faceted and therefore, it is difficult to
exactly assess its market size. Hence, a question remains same that how to accurately conduct
market analysis.
The rationale behind using market analysis is its application on similar research projects
which are carried out to investigate the trend of new models and ICT enabled services in
government services. Use of secondary investigation is going to be helpful for identifying the
value of CSIIP model for the MOD. In respect with the present investigation, similar
methodology such as secondary investigation will be used to formulate a top down approach.
2.1.3 Cost benefit analysis
Implementation of CSIIP model in MOD services will require a huge cost so it is quite
essential to identify the cost associated with the model implementation in against to its benefits.
In relation to this, cost benefit analysis model is going to be used. The cited model is used for
measuring the negative and positive consequences of a project in future time- period. This is
used to check whether it will be economically beneficial for MOD to implement CSIIP model or
not.
As the objective of investigation is going to identify the economic impacts of
implementing CSIIP model in MOD, so it will become beneficial for stakeholders to undertake a
Cost Benefit Analysis (CBA) of such project implementation. In the investigation conducted by
Allen (2007), cost and benefit analysis model is used for assessing the implementation of ECM
and BPM Systems. However, author has defined that the most challenging area of cost
comparison between a current and proposed system may revolve around the potential of
organization for increasing revenues as a result of increased operational efficiencies. The
investigation has carried out to understand the fact that Economic Cost Benefit Analysis (ECBA)

will be beneficial in case when it is aimed to estimate the economic impacts of CSIIP model in
MOD. Investigations have revealed that how cost benefit analysis helps to assess the cost
associated with a project in comparison to the benefits. Use of cost benefits analysis model has
presented a measurement of various negative and positive consequences that are related with the
project. It is considered as most advantageous aspect for the assessment of economic benefits
that can be attained by MOD by application of CSIIP model. It also assists in identifying
potential of the organization and enhances efficiencies. As one of objective of the study was to
evaluate the impact of economic aspects on the working of MOD after implementing CSIIP
model, it was necessary to understand the significance of diverse financial aspects so that impact
can be analysed in appropriate manner. Study has also focused on the completion of ECBA, it is
used to assess the cost of implementation of project. It has also been identified that the
application of CSIIP model demands high investment that enhances the overall cost of service.
2.2 Objective 2: To evaluate the impact of CSIIP model for the MOD
2.2.1 PEST analysis
As per the view of Chilla, Evrard and Schulz (2012) PEST analysis is considered as a
concept that is mostly adopted to meet the marketing principles. It is also referred as a tool that
can be accessed to track the environmental aspects. It also facilitates in understanding key
aspects that are need to be consider effectively during the planning of activities. In addition to
this, the use of pest analysis is to analyse the key aspects that are present within environment
(Chilla, Evrard and Schulz, 2012). For example, political, economic, social and technological;
with a detailed evaluation of PEST factors, the impact of CSIIP model can be identified on MOD
service and design strategies for sustainable development.
The investigation carried out in PEST analysis (2014) was used to analyse the
environmental aspects so that working of Highway agencies can be improved. With an improved
focus on PEST analysis the Department of Transport has designed various strategies to ensure
that the Highway agencies are having efforts in the interest of public instead of financial gain. As
same the other public funded bodies can also use Pest analysis for sustainable development (Pest
analysis, 2014). Rational behind use of Pest analysis was to enhance work style of Highway
agencies and meet standards of government policy according to consideration of environmental

aspects. It has also been determined that the government transport department has set objectives
according to evaluation of external forces that impacts the overall working of agency. In case
study, it has been determined that the Pest analysis provides assistance in growth of economic
factors as well.
This clearly indicates that the rationale behind PEST analysis will have impact on the
working of MOD. Complex external environment can be evaluated in appropriate manner so that
strategies and activities could be employing effectively for sustainable development. It is also
useful to analyse factors and helps in understanding future strategies so that better priorities can
be set out. In addition to this, the policy frameworks can be also be designed effectively by
interpreting the political changes (Economides and Tåg, 2012). For example, the change in
government policy may have switches in the resources that are essential for working of the
department. The flow of government services can also be improved by analysing the overall
environmental aspects. Another key factor behind use of PEST analysis is to enhance
effectiveness of the government policies. National oriented programs can be run effectively to
meet standards and enhance the quality of services which is provided to public. Work cycle of
overall department can also have influences with use of PEST analysis.
2.3 Objective 3: To identify the potential to offer greater flexibility and agility in service delivery
2.3.1 Competitive analysis
According to Mishan (2015), the competitor analysis is referred as tool that helps in
analysing the work style of competitors. In other aspect, it is a method of identifying the key
competitors and evaluates the strategies to determine strength and weaknesses (Mishan, 2015).
Investigation presented by Gov.UK (2013), shows that competitive analysis was used by
Department of National security and intelligence to evaluate working of different agencies in the
sector. It was also adopted to compare the intelligence department work style with other
countries and design recommendations to government of UK (Gov.Uk, 2013). Competitive
analysis was accessed to identify the key issues that industry faces and stimulate the growth of
the sector.
Another investigation indicates that the U.S. Department of Transportation has also
accessed the competitive analysis to evaluate the work culture of aviation sector. Competitive
analysis provides an opportunity to enhance flexibility and agility in service delivery (U.S.
Department of transportation, 2015). Moreover, the U.S. Department of Justice and Federal