Practice Development Tool Report: Implementation of CCI Model at CSL

This report examines the application of the Claim, Concern, and Issues (CCI) model as a practice development tool for CSL Limited, a healthcare, pharmaceutical, and biotechnology company. Facing challenges due to a lack of skilled employees, CSL aims to improve service quality and market value. The report details the selection of the CCI model, emphasizing its ability to capture stakeholder perspectives and facilitate effective decision-making. It outlines the model's components: Claims (positive statements), Concerns (negative statements), and Issues (questions arising from claims and concerns). The implementation section proposes an action plan, including SMART goals, training sessions, and performance evaluations, to enhance employee skills and address identified issues. The report concludes that the CCI model is a valuable tool for CSL Limited, enabling the development of effective strategies to improve services, employee capabilities, and overall business performance within the healthcare sector. The report underscores the importance of continuous evaluation and stakeholder engagement for successful implementation.

Practice Development
Tool
1

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Which tool has been selected and why?...................................................................................................3
TASK 2.......................................................................................................................................................5
How will the tool be implemented?.........................................................................................................5
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9
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INTRODUCTION
For every individual and company it is essential to conduct practices related to the
development because that will help in increasing their skills, abilities and knowledge as well as it
will also increase their values in effective manner. There are several practices development tool
which a person as well as an organization may adopt for it as that will help in conducting
development in effective manner (Adilli, 2020). Organization selected for the respective project
is CSL Limited which is conducting its business in health care, pharmaceutical and
biotechnology sector. It is one of the well known healthcare firms at the Australia. They are
facing issue related to the lack of skilled staffs at their workplace which impact their
performance. For which they are planning to adopt model as that will help in understanding
issues properly according to which they can develop strategies and plan. The topics include in
respective report are explanation as well as implementation of CCI (Claim, Concern and Issues)
model which help respective company in improving their market value by increasing skills of
staffs.
TASK 1
Which tool has been selected and why?
At the workplace there are several tools and techniques which a company may adopt for
determining issues which directly or indirectly impact on their business operations and functions.
so it is essential for a company to determining issues in proper way accordingly which
development of strategies and plan can be done successfully. In respect of CSL Limited which is
conducting its business operations and functions at the healthcare industry are facing issues
related to lack of skilled employees (Ashour, 2020). Due to this issues them not able to provide
quality healthcare, biotechnology and pharmaceutical services as well as products to the
customers which directly impact on their performance at the marketplace. Moreover due to this
their goodwill as well as market value get decreased which leads to minimization in the
respective company sales, profitability ratio and market shares.
So in order to understand as well as resolve issues a company may adopt several model of
practice development as that will help management in taking decision in effective as well as
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appropriate manner according to the situation. In respect of CSL Limited they may also adopt
different models for the development and issues analysis such as CCI (claims, concerns and
issues), Wadula workbook and many others. So by analyzing issues of respective healthcare firm
which is they are not able to deliver quality services at the marketplace as there is lack of skilled
as well as experienced employees. Due to this they not able to attain new cases or new diseases
because they didn’t have much knowledge, skills and abilities related to this. In respect of this
management of CSL Limited decided to opt CCI model (Claim, Concern and Issues) because
through that they can understand perspective of all people related to the issues. In addition to this
it will also help them in developing more effective as well as appropriate decision for resolving
issues in the successful manner (Burgers, van der Weijden and Grol, 2020). The respective
model or tool can be use to explore any factor or aspects of the practices such as mealtime,
handovers and so on in order to gain a sense of how team or group feel related to what are the
things which are worked well as well as what are the aspect they need to work on for
improvement.
Furthermore, it is tool which comes from the fourth generation evaluation which captures
the opinions of the different stakeholders as well as through it users able to plan on going
activities or practices for the improvement successfully. In respect of CSL Limited by adopt CCI
tool they able to determine other people or stakeholder perspective in respect of their services
which they not able to deliver due to lack of skilled as well as experienced employees at the
workplace. From the first point i.e. Claim company able to determine positive statement which
someone make related to the topic or subject such as in respect of respective company they feel
good that their stakeholders provide true comments about their services and products quality as
that provide them opportunity to improve their services effectively as well as accordingly.
In this second factor is concern that is related to a negative statement which someone
make related to the specific situation or topic. In concern with the respective company like
competitor or some un loyal customer make statement that CSL Limited make provide very
healthcare, pharmaceutical and biotechnology services as well as products. Due to which people
medical condition gets impacted. In this the last factor or aspect is issues which is determine as
reasonable questions related to the subject, these are generally arise because of a better
understanding of the claims as well as concerns (Emsden and et. al., 2020). For example
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management of respective company conduct analysis in respect to know what are factors which
they can adopt for getting positive feedbacks from other as well as they also determine how to
overcome issues so that they can grab opportunities in successful manner at the workplace.
So by adopting CCI (Claim, Concern and Issues) CSL Limited able to develop more
effective as well as appropriate strategies related to the improving their services as well as
product quality. In respect of this they must improve the skills, abilities, knowledge and
experiences of their employees so that their effectiveness get enhance as well as by it they can
deliver quality services to the potential customer (Fisher, Margerison and Jonker, 2020). In
addition to this it will also help them in providing quality healthcare, biotechnology and
pharmaceutical services as well as products in effective manner. This will also help in improving
their goodwill as well as market value at the potential marketplace successfully.
TASK 2
How will the tool be implemented?
For every company it is essential to implement model, tool and theories in effective
manner at the workplace because through that they can resolve their issues or problems in
effective manner. Moreover, it will also help them in develop strategies as well as plan in proper
ways so that company can attain their desire goal as well as objective successfully and properly.
In respect of CSL Limited, they are facing issues because their employees or nurses are not too
skilled as well as experienced due to which they are not able to deliver quality services to the
customers. This will directly affect on the company image or value at the potential market place
so it is essential for respective company to resolve this issues so that they can attain their desire
goal as well as objective successfully.
In respect of this CSL Limited need to develop a group of professional who will conduct
evaluation at the workplace so that they can determine or identify main reason due to which their
employees are lacking as compare to others (Martín-Delgado, Rengifo-Gallego and Sánchez-
Martín, 2020). In addition to this they also need to develop goal and objective according to
which employees will conduct their allotted work or task related to pharmaceutical, health care
and biotechnology in effective manner. In respect of management of CSL Limited develop a
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action plan through which they can determine ways which help them in overcoming issues in
effective manner, below action plan of respective company is given:-
Action Planning Framework
SMART goal Action /
Intervention
Person
responsible/
Participants
Timeframe Evaluation
Methods/ Date
CSL Limited
wants to enhance
skills of their
nurses or staffs
so that they can
increase their
performance by
50% in
upcoming 2
months.
In order to this
respective company
need to develop
training and
development
sessions for
employees so that
they can enhance
their skills properly
(Montecinos and et.
al., 2020). In
addition to this, for
implementing it
respective company
management need to
evaluation of their
workplace so that
they will determine
which employees is
lacking in which
aspect or sector.
For the
attainment of
respective
SMART
objective
senior
management
are
responsible
because they
need to
ensure that
employees
properly
participate in
the training
and
development
session as
that will help
in increasing
their
performance.
Along with
this they also
The decided
framework for
the attainment of
respective
SMART
Objective is 2
months. This is
so because due to
lack of skilled
employees or
nurses respective
company faced
several issues
which directly
decrease their
profitability,
market value and
market shares
(Pestka and et.
al., 2020). So
they want to
enhance
performance as
soon as possible
due to which
For the
evaluation
management of
CSL Limited can
adopt different
methods such as
they can conduct
test in between as
well as after
accomplishment
of training and
development
session. This is
so because
through that they
can determine
that staffs or
nurses skills get
enhanced or not.
Moreover they
also set appraisal
and rewards
system according
to the
performance at
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need to
conduct
evaluation in
the middle of
session for
ensuring that
employee’s
skills are
enhancing.
they set 2 months
as target
(Stephenson,
Cronin and
Whitehead,
2020).
the session or
test. This is so
because through
it respective
company
management able
to motivate
employees as
well as they also
able to ensure
that staffs are
engaging in
performance
development in
effective as well
as appropriate
manner.
According to this CSL Limited conduct implementation of CCI (Claim, Concern and
Issues) because through it they can conduct evaluation of situation in more effective way as well
as it also help in development of effective strategies or plans. In respect of this, management of
respective company need to develop a group of experts who will develop strategies related to the
resolving issues in effective manner. The respective group will conduct evaluation with the
different stakeholders in order to know issues which they are facing due to lack of skilled
employees or nurses at the workplace. CSL Limited is conducting its business in pharmaceutical,
biotechnology and healthcare sector in which professional as well as skilled employees are
necessary. In addition to this, through respective model CSL management able to determine
positive statement related to the requirement of nurses at their workplace i.e. through skilled as
well as experienced nurses or employees respective company able to provide quality services to
the potential customers (Wong and et. al., 2020). This will also help them in attaining their desire
goal as well as objectives in successful manner. In addition to this, they also able to concern
about the factors which impact on their business operations and functions due to lack of skilled
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employees at the workplace. This will include decrease in goodwill at the potential market, lack
of customer trust or loyalty and many more. Along with this, through CCI (claim, concern and
issues) CSL limited able to conduct determine issues and aspects through which issues related to
lack of skilled employees can be resolved in effective manner. This will also help them in
developing strategies through which respective company can attain its desire target of achieving
SMART Goal successfully and effectively. It will also help them in attaining desire goal and
objective in targeted time framework in effective manner successfully.
CONCLUSION
By conducting analysis of above mentioned point it can be summarized that for a
company it is essential to adopt development practices as that will help in enhancing their
effectiveness in appropriate manner. For conduct practices for the development a company or an
individual may different models or theories such as CCI (claims, concerns and issues), Wadula
workbook and many more. From which CCI is more effective because through that a company
management may conduct their business operations and functions in effective manner as well as
it will also help in determining issues. In addition to this, by model a company management may
also develop proper strategies as well as plans accordingly for the development. This is so
because it is based on major three conductions i.e. claim which include positive aspects, then
concern which describe about the negative factors as well as last is issues which determine about
ways that help in resolving issues successfully and effectively.
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REFERENCES
Books and Journals
Adilli, A., 2020. The Flexible Budget as a Development Tool: Evidence From the Personal
Preparation Course. Available at SSRN 3539720.
Ashour, S., 2020. Exploratory practice: An alternative tool for understanding life in the language
classroom. Asian EFL Journal. 24(3).
Burgers, J., van der Weijden, T. and Grol, R., 2020. Clinical practice guidelines as a tool for
improving patient care. Improving patient care: the implementation of change in health
care, pp.103-129.
Emsden, C. and et. al., 2020. Validating a pain assessment tool in heterogeneous ICU patients: Is
it possible?. Nursing in critical care. 25(1). pp.8-15.
Fisher, S. J., Margerison, L. N. and Jonker, L., 2020. Development and cohort study of an audit
approach to evaluate patient management in family practice in the UK: the 7S
tool. Family Practice. 37(1). pp.98-102.
Martín-Delgado, L. M., Rengifo-Gallego, J. I. and Sánchez-Martín, J. M., 2020. Hunting
Tourism as a Possible Development Tool in Protected Areas of Extremadura,
Spain. Land. 9(3). p.86.
Montecinos, C. and et. al., 2020. Multivoicedness as a tool for expanding school leaders’
understandings and practices for school-based professional development. Professional
Development in Education. pp.1-14.
Pestka, D. L. and et. al., 2020. Development of the comprehensive medication management
practice management assessment tool: A resource to assess and prioritize areas for
practice improvement. Journal of the American College of Clinical Pharmacy. 3(2).
pp.448-454.
Stephenson, J., Cronin, C. and Whitehead, A. E., 2020. “Suspended Above, and in Action”:
Think Aloud as a Reflective Practice Tool. International Sport Coaching Journal. 7(1).
pp.11-21.
Wong, N. L and et. al., 2020. DebriefLive: A Pilot Study of a Virtual Faculty Development Tool
for Debriefing. Simulation in Healthcare: Journal of the Society for Simulation in
Healthcare.
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