BUS5SMM: CSL Management Analysis

This report provides a detailed management analysis of CSL Limited, a leading global biotechnology company. It examines CSL's strategic planning process, including its mission, vision, goals, and planning approach, highlighting the integration of sustainability and corporate social responsibility. The report also analyzes CSL's human resource management strategies, leadership roles (specifically focusing on the CEO's transformational leadership style), value chain and technology analysis (including the use of ERP systems), and proposes three major future strategies for the company. The analysis concludes with key findings and recommendations, emphasizing the importance of responsible business practices and diversification into new areas of research and development. The report is well-structured, including an executive summary, introduction, background information on CSL, and a detailed examination of various aspects of its management practices. It also includes a comprehensive list of references.

Management
BUS5SMM-Management Assignment-
Assessment 3: Management Analysis of
CSL
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Management
Contents
Executive Summary:..................................................................................................................3
Introduction:...............................................................................................................................3
Background Information of CSL:..............................................................................................4
Planning Process:.......................................................................................................................6
Human Resource Management:...............................................................................................10
Leadership Roles:.....................................................................................................................11
Value Chain & Technology Analysis:.....................................................................................12
3 Major Future Strategies:........................................................................................................13
Conclusions & Recommendations:..........................................................................................13
References:...............................................................................................................................15
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Executive Summary:
This analysis report reflects the various strategic decision-making processes undertaken at by
the CSL management in order to ensure growth and sustainability of the business process
within the domain of Australia and also across the global supply chains of the organization.
The insights related to the company, its several products and services, the management
planning process like vision, mission and goals have been reflected through this report. It also
entails the other significant management strategies related to the of the human resources,
leadership roles in management, value chain and technology analysis and the three of the
major future strategies to be undertaken in order to cope up with the changed demands of the
clients in the dynamic business environment. Finally, the report concludes with the key points
from the management analysis of CSL and offering the plausible recommendations to
undertake the required strategic changes in order to enhance the growth and profitability
across its domestic and global supply chain.
Introduction:
The success of an organization in the domestic and international markets rests on the
effectiveness of the management strategic decision-making that involves in-depth analysis of
the various factors impacting the business some of them are internal while the rest are
external (Raišienė, 2014). The management plays a key part in this respect in order to ensure
that the business objectives and goals are met across the entire supply chain of the
organization. The supply chain of an organization is the basic framework that needs to be
evaluated from time to time by the management in order to identify the current level of
performance across all the elements in the supply chain management (Hood, N.D.). In respect
of CSL which is one of the global giants in its domain of business, the role of the
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Management
management becomes pivotal in ensuring that the group is able to grow and sustain in the
long run.
The report reflects the ways in which the management of CSL has been instrumental in the
success of the company in the domestic market of Australia and also across the different
countries in which the firm has its dedicated supply chain (Mellat-Parast, 2013). The CSL
group is considered to be a pioneer in the department of producing bio-therapeutic products
for the benefit of human kind. It has invented various drugs and vaccines for the mankind to
alleviate the risks of fatalities occurring from some of the fatal and life-threatening diseases
the cure for which has not yet been discovered by any competing pharmaceutical
organizations. Therefore, the main factor behind the extreme success and achievement of the
organization across the global supply chain has been a strong vision and mission of the
management that is effectively supported by relevant strategic decision-making processes
those ultimately culminate into the achievement of the organizational objectives (Li, 2014).
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Organization Chart of CSL
Background Information of CSL:
CSL Limited is recognized as one of the leading organizations dealing in specialty
biotechnological products and services and serving across the globe. IT is a public
organization and is traded in the Australian Stock Exchange. The industry that it is a part of is
the Biotechnology Industry that is engaged in undertaking various research and
developmental initiatives and experiments in the domain of generating bio-therapeutic drugs
for curing critical illnesses in humans to ensure longevity of the humans and achieve the
global sustainability of the human race by inventing cures for some of the most life-
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threatening ailments (CSL AU, 2017). CSL was founded in the year 1916 as a Federal
Government Department of Australia. However, it was privatised in the year 1994. The
success of the company can be attributed to one of the great leaders in the management.
CSL Global Presence
Mr Paul Perreault, the current CEO of the firm. The firm deals in various types of
biotechnological products such as various critical life-saving vaccines, blood plasma and
several categories of medical and laboratory products. The organization has earned revenue
of around USD$6.9 billion in the year 2016, while the net income of the organization in the
same period amounted to around USD$ 1,769 million. The headquarters of the group is in
Parkville, Victoria.
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CSL and its Subsidiaries
The subsidiary CSL Behring has its headquarters at King of Prussia in the US. Its
manufacturing operations are undertaken at Bern in Switzerland, Marburg in Germany and
Kankakee in US. The other subsidiary known as Seqirus is headquartered at Maidenhead and
its production facilities are located at Parkville in Victoria, Holly Springs in the US and
Liverpool in UK. The organization has more than 17,000 employees engaged in various
domains of work across more than 30 nations (CSL AU, 2017).
CSL workforce strength and annual revenue for 2016
Planning Process:
Mission:
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The mission of CSL is to offer breakthrough in medical services to humanity theorugh
undertaking continuous research and development to offer best cures to the most critical
human ailments to achieve longevity and sustainability of the mankind.
Vision:
The vision of the organization is reflected in its values and ethics which entail the following:
 Focus on the Patients- the vision is to deliver on the promises to the patients.
 Undertaking Innovation- the innovative thinking processes are to be incorporated
into plausible solutions to the patients.
 Integrity of Approach- the management believes in the theory of walking the talk that
is to lead by examples.
 Achieving Collaborations- the essence of collaboration lies in growing stronger with
one another to serve the community.
 Attaining enhanced performances- the results of the operations are to be proud of
and this drives the organization in offering superior services in future that is
considered to be a continuous process (CSL AU, 2017).
Goals:
The goals for CSL are to become the market leader in the biotechnological products and bio-
therapeutic manufactures. The company is the leader in this sector in Australia and it is also
considered as a highly reputed unit across the countries where it has its supply chains. The
other prime objectives of the group consist of the invention of drugs and vaccines for many
other complex human diseases which are either incurable or difficult to cure today. The firm
also endeavours to offer the medical products at affordable prices such that they can be
afforded by the majority of the people all around the world. The essence of all its production
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Management
and service processes is to deliver beneficence to the community and society by remaining a
socially responsible firm that seeks to achieve sustainability of the human race by eradicating
or fighting many of the life-threatening diseases in human beings.
Planning Approach:
The approach to the planning strategies by the CSL management is undertaken through the
implementation of the Modern and Innovative Planning methods. CSL is an organization that
believes in continuous development and improvement and therefore all its plans are focused
on the future trends and demands of the market and the clients. The management of CSL is
composed of many efficient leaders at the helm of the organization those are stalwarts in their
respective domains and they are always on the lookout of new ideas and strategies which will
help the firm to manufacture the biotechnological products based on the needs of the
community which are dynamic in nature.
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Basic Objectives of Planning
The planning approach that is undertaken by the management consists of some basic steps
involved in a strategic planning process those are enumerated as follows:
Preparation- This is the first phase which consists of undertaking of three steps before
developing the strategic planning. These are Visioning, Assessment and Developing and
Implementing.
Planning- This stage is composed of setting the priorities on the basis of the needs, resources
and strengths of the enterprise.
Implementation- In this stage the proposed plan is implemented in reality as per the
scheduled strategies. The monitoring, evaluation and collecting feedbacks on the performance
are of prime importance.
Review- Finally, the review stage consists of the restart of the entire cycle once again in a
way that the plan is in the process of continuous updating (MUSKIE SCHOOL OF PUBLIC
SERVICE, 2016).
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Stages of Strategic Planning
Incorporation of sustainability in decision-making:
Corporate Social Responsibility and Sustainability Reporting
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Sustainability has been at the prime focus for the CSL management. The aspects of the CSR
and sustainability are the responsibilities of the Global Corporate Responsibility Steering
Committee which conducts the materiality assessment. CSL’s business has identified 15
crucial factors of sustainability in respect of the organization and its stakeholders. The above
circles represent the impact of the stakeholders on the value chain of CSL. To ensure that the
community can achieve a sustainable living, the organization ensures that its production and
testing facilities do not emit any harmful substances beyond the permissible limits that could
pollute the environment. The Management undertakes responsible Environmental Reporting
like publish of the emission levels of the various greenhouse gases by the organization in the
year that is disclosed in its annual reports (CPA Australia, 2016). The management also
conducts Environmental Impact Assessments (EIAs) at periodic intervals in its operations or
whenever it undertakes a new project. Therefore, serving the society and community by
remaining accountable and open is one of the winning strategies of the organization.
Human Resource Management:
The HR strategy is one of the key functions for an organization that consist of the
development of various policies in respect of the recruitment, staffing, training,
compensating, rewarding, appraising, tending to employee grievances, etc. (Banach, 2017).
CSL has an effective HR department that takes care of the employees in a multicultural
setting by ensuring equitable and anti-discriminatory policies for all the employees. The HR
undertakes Polycentric Staffing policy by which the offices of CSL in international locations
have management personnel belonging to the respective host countries (What is human
resource, 2015). This is a testimony to acceptance of multi-culture by the management of
CSL. The HR undertakes the services of the reputed manpower suppliers in order to offer
some of the most talented, skilful and knowledgeable candidates. The HR focuses on
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