CSM 475/575: Comprehensive Business Plan for Green Gardening

This document presents a business plan for "Green Gardening," a vertical gardening business focused on providing decorative plant and vegetable arrangements for homes, parks, and gardens. The plan includes a market analysis, identifying the target market as middle-aged individuals interested in enhancing their homes with greenery. It details the products and services offered, such as customized vertical gardens using sustainable materials, and outlines the competitive landscape. The marketing strategy emphasizes pricing policies and sales terms, including a one-year warranty. The management plan describes the business organization, staffing, and operational plans, with a focus on innovative designs. Financial data includes projections for revenue, costs, and potential return on investment, aiming for a 10% return in the first year. The plan also addresses financial needs, funding applications, and references relevant books and journals.

Business Plan
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Table of Contents
I. Cover letter...................................................................................................................................4
A. Dollar amount requested.........................................................................................................4
B. Terms and timing....................................................................................................................4
C. Type and price of securities....................................................................................................4
II. Summary.....................................................................................................................................4
A. Business description...............................................................................................................4
B. Business goals.........................................................................................................................5
C. Summary of financial needs and application of funds............................................................5
D. Earnings projections and potential return to investors............................................................5
III. Market Analysis.........................................................................................................................5
A. Description of total market.....................................................................................................5
B. Industry trends.........................................................................................................................5
C. Target market..........................................................................................................................5
D. Competition............................................................................................................................6
IV. Products or Services..................................................................................................................6
A. Description of product line.....................................................................................................6
B. Proprietary position: patents, copyrights, and legal and technical considerations..................6
C. Comparison to competitors’ products.....................................................................................6
VI. Marketing Strategy....................................................................................................................6
A. Overall strategy.......................................................................................................................6
B. Pricing policy..........................................................................................................................6
C. Sales terms..............................................................................................................................6
D. Method of selling, distributing and servicing products..........................................................7
VII. Management Plan.....................................................................................................................7
A. Form of business organization................................................................................................7
B. Board of directors composition...............................................................................................7
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C. Officers, organization chart and responsibilities.....................................................................7
D. Resumes of key personnel......................................................................................................7
E. Staffing plan/number of employees........................................................................................7
F. Facilities plan/planned capital improvements.........................................................................7
G. Operating plan/schedule of upcoming work for next one to two years..................................7
VIII. Financial Data.........................................................................................................................8
REFERENCES................................................................................................................................9
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I. Cover letter
A. Dollar amount requested
The dollar amount requested for new business plan is 1000$.
B. Terms and timing
The terms of new business are to follow proper guidelines and policy made for start up while
carrying out project work at competition market in proper way (Gabler & et. al., 2017). Usually,
business working hours is 9 hours which starts from 09:00- 06:00 or 10:00- 07:00 depending
upon business to business. All employees have to work for nine hours.
C. Type and price of securities
The prices of securities are their product, plantation, designing and others.
II. Summary
A. Business description
1. Name
The name of business is “Green Gardening” which is vertical gardening business to fulfil
need and demand of people living at society. This consists of decoration of plants and vegetables
at walls of house, parks, garden and many more.
2. Location and plant description
The location of business is customised as staffs have to go to place and perform vertical
gardening though office will be set up at United States. Description of plant is that it contains all
types of flowers, decoration to show demo to consumers so that they prefer same at their house.
3. Product
The main products include fabric, design, decoration items, types of vertical gardening and
many more.
4. Market and competition
The market of business is plantation and decoration industry and competition include local
business dealing in same segment such as livewall, Sempergreen, The greenwall company, ZTC
International Landscape Solutions and many more (Hopp, 2015).
5. Management expertise
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They are the employee and manager who are running business as they will provide expertise
advices to consumers to decorate their house with vertical gardening.
B. Business goals
The main goal of business is to make environment free from pollution, perform good work for
plane. It assists in reduction of carbon footprint of building through filtering pollutants as well as
carbon dioxide out of air to provide benefits to improve air (Kiznyte, Welker & Dechange,
2016).
C. Summary of financial needs and application of funds
It is very important for new business plan to identify their financial needs for marketing,
operation and manufacturing work. The application of funds will be done to banks, financial
institutions and so on.
D. Earnings projections and potential return to investors
The main aim of business plan is to earn through their project work which they will be
implementing at marketplace in effective manner. Investor expects to get potential return from
their invested money which is 10% in first year and then rising accordingly.
III. Market Analysis
A. Description of total market
According to information, vertical gardening will be expecting to reach USD 1billion by 2021.
Total market of respective business is huge as compared to others and people are more interested
in such type of creativity (McKeever, 2016).
B. Industry trends
The industry trends of vertical gardening are promoting indoor agriculture, increasing impact of
designs, growing popularity in green screens and entry into market by new players.
C. Target market
Target market of business plan is middle age income people aged between 18 to 45. As this
category of people prefer vertical gardening for their homes to make it more attractive and
creative and get fresh air from it.
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D. Competition
The main competitions of respective organisation are livewall, Sempergreen, The greenwall
company and many more.
IV. Products or Services
A. Description of product line
Vertical gardens are performed with ease by using different natural sustainable growing media in
order to retain nutrients with principles of water saving (Simón-Moya & Revuelto-Taboada,
2016). The product line are based on customised as per their need, requirement and specification,
gardening are performed.
B. Proprietary position: patents, copyrights, and legal and technical considerations
This depends upon business to business whether they want proprietary position in terms of
copyrights, patents, legal and technical considerations.
C. Comparison to competitors’ products
The products of every competitor are different from one another as it is totally customised in
nature whereas per specification of consumers they are manufactured.
VI. Marketing Strategy
A. Overall strategy
The overall strategies adopted by business plan are marketing, promotion, pricing and so on for
their products and services.
B. Pricing policy
The pricing policy of business is customised as price is charged according to size of vertical
gardening, space covered, characteristics used for it and so on (Sloughter & et. al., 2016).
C. Sales terms
The sales terms are of one year warranty for products and designed used for decorating walls and
slopes of homes in effective manner. It is very important to make clear to customer about their
sales terms and conditions.
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D. Method of selling, distributing and servicing products
The products are sold, distributed and serviced at place of consumer as gardening is performed at
wall. At time of buying, demo can be shown by business. They have to use online media for their
people so that they know about such type of business and their services.
VII. Management Plan
A. Form of business organization
It is limited liability form of business organisation which will be running at marketplace for their
consumers and people in most effective manner (Stankov, Roganović & Marjanski-Lazić, 2015).
B. Board of directors composition
The board of directors’ composition include chairman, executive and manager working in
organisation.
C. Officers, organization chart and responsibilities
The officer of business is their employees who are liable to perform work in most effective
manner. Organisation chart is hierarchical where top manager provide direction to lower and
then to employees. Responsibilities are proper decorating of walls, balcony with vertical
gardening.
D. Resumes of key personnel
The HR manager has to key resume of key personnel such as manager, employer, staff and
helper and so on. It is very important for them to know their skills and knowledge as per required
position.
E. Staffing plan/number of employees
In order to carry out business, all together ten numbers of employees are required which includes
two manager, one chairman and seven employees (Türko, 2016).
F. Facilities plan/planned capital improvements
The facilities plan are providing of high quality product, decoration and so on. For capital
improvements they have to make reserve and surplus and enhance profits and sales.
G. Operating plan/schedule of upcoming work for next one to two years
Operating plan are to make innovative and unique design for vertical gardening so that goal and
objectives of business are achieved.
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VIII. Financial Data
Crop Seed Germination Time to
Transplant
Time for
harvesting
Basil 10 Days 4 Weeks 5 Weeks
Chives Not Applicable Not Applicable 3 Weeks
All the values are in Dollars
Rent Marketing Employees
Salary
Operations cost Miscellaneous Total Per
year
5000 Per
Month
1000 3000 2000 500 138,000
Vertical Garden Material Cost: 12 Per 12 set.
Total cost: 12*5000: 60000
Retail Pricing: 45
Wholesale pricing: 36
Overall total cost: 198,000
Let say, company would be able to sell 10,000 set in first year which includes 4000 retail and
6000 set wholesale respectively.
Retail revenue: 45*3000: 135,000
Wholesale Revenue: 36*2000: 72,000
Profit before tax: 207,000 – 198,000: 9,000
ROI: 4.5%
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REFERENCES
Books and Journals
Gabler, C. B., Panagopoulos, N., Vlachos, P. A., & Rapp, A. (2017). Developing an
environmentally sustainable business plan: An international B2B case study. Corporate
Social Responsibility and Environmental Management. 24(4). 261-272.
Hopp, C. (2015). Does the presence of a formal business plan increase formal financial support?
Empirical evidence from the PSED II on the signalling and mimetic nature of formal
business planning. Applied Economics Letters. 22(9). 673-678.
Kiznyte, J., Welker, M., & Dechange, A. (2016). Applying project management methods to the
creation of a start-up business plan: the case of Blendlee. PM World Journal. 5(5). 1-24.
McKeever, M. (2016). How to write a business plan. Nolo.
Simón-Moya, V., & Revuelto-Taboada, L. (2016). Revising the predictive capability of business
plan quality for new firm survival using qualitative comparative analysis. Journal of
Business Research. 69(4). 1351-1356.
Sloughter, J. M., Isakson, J., Mak, Y. P., Schleicher, A. K., Louie, H., Shields, K., & Salmon, M.
(2016, October). Designing a sustainable business plan for an off-grid energy kiosk in
Chalokwa, Zambia. In 2016 IEEE Global Humanitarian Technology Conference
(GHTC) (pp. 401-405). IEEE.
Stankov, B., Roganović, M., & Marjanski-Lazić, S. (2015). Investors' perspective and needs in
the process of developing a business plan. Škola biznisa. (2). 80-96.
Türko, E. S. (2016). Business plan vs business model canvas in entrepreneurship trainings, a
comparison of students' perceptions. Asian Social Science. 12(10). 55-62.
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