Implementing CSR Activities within LSI Architects to Meet Objectives

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) activities implemented by LSI Architects to achieve sustainable objectives. The study investigates the firm's current CSR practices, including financial services to educational institutions and community engagement, analyzing their impact on competitive advantage and alignment with sustainable goals. The research employs a qualitative approach, examining customer perceptions and identifying areas for improvement. Key findings highlight the importance of CSR in enhancing brand image, gaining customer loyalty, and fostering positive relationships with stakeholders. Recommendations focus on expanding CSR initiatives, particularly in empowering women and environmental sustainability, and improving training and development programs. The report concludes with a reflective statement, summarizing the learning outcomes and insights gained throughout the research process. This report provides valuable insights for businesses looking to integrate CSR into their operations.

MANAGING
SUCCESSFUL BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives of the firm LSI Architects......................................................................1
P2 Preparing activities for project management plan..................................................................2
P3 Preparing work breakdown structure as well as Gantt chart..................................................4
TASK 2............................................................................................................................................5
P4 Research at small scale using qualitative approach of the research methods.........................5
TASK 3............................................................................................................................................9
P5 Analysing research and data...................................................................................................9
P6 Recommendations to LSI Architects as per the above analysis...........................................16
TASK 4..........................................................................................................................................17
P7 Reflective statement.............................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES................................................................................................................................1

INTRODUCTION
TASK 1
P1 Aim and objectives of the firm LSI Architects
Topic: Implementing CSR activities within organisations to meet sustainable objectives
Introduction
In today’s era, to be in the competition and attain set goals and objectives within
stipulated time period in an efficient and effective manner, to fulfil corporate social
responsibilities (CSR) is highly significant. CSR and sustainable objectives say about the way in
which organisations become able to attain their enhanced ethical standards as well as it leads to
keep a balance over economic, environmental and social imperatives (Eckerson, 2010). It proves
to be highly effectual in addressing the concerns and expectations of stakeholders associated
with business. It can be said that with the help of CSR activities, sustainable objectives of firm
like healthy community, protecting the environment as well as maintaining social equity and
justice will be attained (Keller, Parameswaran and Jacob, 2011). In the present research, the aim
of study is to implement CSR activities for meeting sustainable objectives with respect to the
firm, LSI Architects.
Background of research
In the construction industry where LSI Architects is operating, there is cut-throat
competition between firms because of which it is important for the selected organisation to
implement CSR activities within organisation so that sustainable objectives can be achieved. As
there are many firms in the sector which are compromising with their quality of products and
services so as to earn maximum profits at low cost (Freeman, 2010). Due to the same, trust and
loyalty of customers from LSI Architects is decreasing even when it is offering good quality.
This is the reason; if firm will implement CSR activities in organisation then it can gain several
advantages like increased satisfaction of employees and customers, rise in the goodwill and
brand image of firm as well as enhanced customer base (Karaibrahimoglu, 2010). Therefore, to
make the company able to sustain for longer span of time, implementing CSR activities within
organisations to meet sustainable objectives is important.
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Aim: To implement CSR activities in order to achieve sustainable objectives: A case study on
LSI Architect company.
Objectives:
 To analyse about different number of CSR activities which are used by the LSI
Architects.
 To identify regarding relations among CSR activities as well as competitive advantage in
the firm.
 To analyse that CSR activities are up to which extent helpful to achieve sustainable goals
and objectives.
 To recommend regarding implementation of new CSR activities at the workplace of LSI
Architects.
Research Questions:
 Which type of various CSR activities are used by the company LSI Architects?
 Is there CSR activities and competitive advantage both are interrelated at the workplace
of LSI Architects?
 CSR activities are up to which extent helpful to achieve sustainable goals and objectives?
P2 Preparing activities for project management plan
Task Name Duration Start Finish
Research project 84 days Sat 4/1/17 Thu 6/29/17
Plan for project 17 days Sat 4/1/17 Thu 4/20/17
Finding a topic for carry out
research 7 days Sat 4/1/17 Mon 4/10/17
Making problem statement
related to project 2 days Tue 4/11/17 Wed 4/12/17
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Producing a time frame and
allot required resources 8 days Tue 4/11/17 Thu 4/20/17
Implementing plan 51 days Thu 4/13/17 Tue 6/13/17
Selection of the literature
review 9 days Thu 4/13/17 Tue 4/25/17
Choosing research
methodologies 14 days Fri 4/21/17 Wed 5/10/17
Calculation of various
expenses which will incur in
research
4 days Thu 5/11/17 Tue 5/16/17
Data analysis and conclusion
along with interpretation 16 days Thu 5/11/17 Thu 6/1/17
Carry out evaluation of the
findings 8 days Fri 6/2/17 Tue 6/13/17
Closing stage of the
research project 16 days Wed 6/14/17 Thu 6/29/17
Presenting findings and
results 6 days Wed 6/14/17 Wed 6/21/17
Giving appropriate
recommendations and
suggestions
4 days Thu 6/22/17 Tue 6/27/17
Documenting of analysis in
structured form 5 days Thu 6/22/17 Wed 6/28/17
Submit the final report 1 day Thu 6/29/17 Thu 6/29/17
Network Diagram
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P3 Preparing work breakdown structure as well as Gantt chart
Structure of Work Breakdown
Gantt chart:
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TASK 2
P4 Research at small scale using qualitative approach of the research methods
Research methodology refers to all tools and techniques with the help of which study is
conducted depending on the nature of subject on which the investigation is to be made. To
conduct the study in an accurate manner, it is vital for the researcher to use appropriate methods
of research. In research methodology, if conducted in an appropriate manner, validity and
feasibility of the study is justified by making effectual use of techniques through which aim and
objectives of research will be achieved in an accurate manner (Johnson and Christensen, 2010).
For implementing CSR activities within organization for the purpose of attaining sustainable
objectives in LSI Architects, tools and techniques being used by the researcher are stated as
below:
 Research design: Research design is a blueprint in which all activities being conducted
by the researcher for completion study are stated. In the present study, descriptive
research design will be used by the researcher among all, that is, explanatory, descriptive,
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diagnostic and experimental. It is because of the reason that topic is theoretical and thus,
in-depth knowledge as well as details regarding topic are required.
 Research philosophy: It refers to variety of dimensions that proves to be helpful for the
scholar to perform research in an effectual manner. There are four kinds of research
philosophies, that is, Positivism, Interpretivism, Pragmatism and Realism (Jackson,
2010). However, as per the nature of present research, scholar will use Interpretivism
research philosophy in which various elements of study are included that ultimately
integrates with the interest of people. Apart from that, it helps in understanding several
aspects of the research issue that helps in attaining accurate results of study.
 Research approach: A crucial role is played by the research approach in a study by
which validity of assumptions are tested by the scholar in relation with the subject of
investigation. Deductive and inductive are the two research approaches used in a study
depending on its nature (Hassan, 2010). In the present research, scholar will use inductive
research approach in which conclusion will be made from specific to general based on
implementing CSR activities within company for attaining sustainable objectives in LSI
Architects that can be applied on the organisations belonging to other sectors as well.
 Data collection: Both primary and secondary methods of data collection will be used by
researcher to implement CSR activities within firm for the purpose of attaining
sustainable objectives. Under primary data collection method, information will be
collected for the first time through undertaking survey in which tool of questionnaire will
be used (Johnson and Christensen, 2010). However, in secondary data collection method,
sources like journals, online articles and books will be used through which plenty of
information will be gained by the scholar based on topic of research.
 Sampling: Sample size for the present research is 15 customers of LSI Architects that
will be selected with the use of random sampling technique in which each participant
from the research universe will be having equal probability to get selected (Jackson,
2010).
 Data analysis: There are majorly two methods of analysing data, that is, qualitative and
quantitative. For the present study, qualitative research technique will be used under
which tool of thematic analysis will be taken in use by the scholar. In this, different
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themes based on the topic of research will be made that will help in making the final
conclusion in an accurate and relevant manner (Guest, MacQueen and Namey, 2011).
 Ethical considerations: While performing research, for the researcher, it is highly
important for him to conduct all activities in an ethical manner. For the same, when
he will tale the interview, it is his responsibility to inform the selected respondents in
the sample that they will be informed prior the interviewer asks information from
them (Hammersley and Traianou, 2012). They must be ensured that the data taken
from them will not be used for any purpose other than research as well as will be
kept confidential.
Questionnaire (Sample of 15 customers)
Demographic information
Name _________________
Age ___________________
Gender ________________
Que. 1: Do you know about the Corporate Social Responsibilities are taken by LSI Architects ?
 Yes
 No
Que. 2: From the following which type of CSR activities implemented by LSI Architects in the
business?
 Provide capital to charity sector
 Provide financial services to educational institutes
 Social business project
Que. 3: Do you agree that, CSR activities are helpful for the LSI Architect in order to gain
competitive advantage in the construction industry?
 Highly agree
 Agree
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 Neutral
 Disagree
 Highly disagree
Que. 4: Do you think that, CSR activities and sustainable aims and objectives both are related
with each other?
 Yes
 No
Que. 5: In the company LSI Architects which is the responsible department for formulating and
implementing CSR activities?
 Senior manager of LSI Architects
 Corporate governance
 Manager of Human Resource
Que. 6: Up to which extent you think that, company must implement at least one or two CSR
activities at the workplace?
 Greater extent
 Medium extent
 Low extent
 Lower extent
Que. 7: Other than current CSR activities, from the following activities which you will
recommend to LSI Architects to implement in the firm?
 Provide vocational skills
 Empowering woman
 Environmental sustainability
Que. 8: Do you agree that, training and development programmes arranged by LSI Architects in
effectual way?
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 Highly agree
 Agree
 Neutral
 Disagree
 Highly disagree
TASK 3
P5 Analysing research and data
Theme 1: LSI Architects carries out CSR activities
From the analysis it can be identified that most of their customer states that they know
about the CSR activities which are carried out by LSI Architects. This means that the
organizatoon is succesful in delivering their positive impact towards their customers. it is
beneficial to them because their motive is provide healthy and proper style of living to the
individual. Out of 15 customers only few says that they do not know that LSI architects provides
any type of CSR activity in the organization. So in this case, it has become essential for the firm
to make them about the activity because it will help in developing positive image in the minds of
the customers towards them.
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Theme 2: LSI Architects provides financial services to the educational institutes
From the analysis it can be clearly visible that most of the customers agrees that LSI
Architects provides financial services to the educational institutes. They help the institutions ho
are in the need of money. Out of 15 customers, 10 said that they give huge funds to the
educational sector so that it can helo the studennts in their growth. For the insitution it is
beneficial and even for the LSI Architects also as it is the first step in the way of sustainablity.
Besudes this, 3 of the customers said that, they largely provides funds to the social business
project. Sometimes, there are companies who are contributing in the sicial project, the same way
also for the public development, LSI Architects also contributes their share. But compartive;ly
other people they believe that they mostly focuses on giving the amount to the educatioal
ssectors. On the other hand, 2 of the customers also said that they provide capital to the charity
organization. There are many charitable institutes who are in the need of the money so in this
case, they help them by giving finance.
Theme 3: CSR activities are helpful in gaining competitive advantage
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From the 15 customers, 7 of the individuals said that by doing CSR activities the LSI
Architects can develop competitive advantage in the market. The reason is that the LSI
Architects can develop a positive goodwill in the minds of the society as well as the government.
But there are few individuals who disagrees with the statement because they feel that the work
of the company can help to create compertitive advnatge in the market. Besides this, one of the
indiviual is nuetral because he feels that it can ceate competitive advantage and even not. He has
o response on this topic. On the other hand, 2 of the indivdual highly disagrees with the
staytement because they feel that there are many organization who are dong CSR activities so for
them it dies not have any impact on the competitive advantage. Further, 3 of them agrees with
them because they believe that it can develop competitiuve advantage.but still they are not that
sure. 7014435154
Theme 4: CSR and the sustainable aims and objectives are related to each other
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From the analysis, it can be said thar most of the individual believe that CSR is related
with the sustainable aims and objectives. But on the other hand, 5 of the respondents believe that
no they are not related witrh each other. If the organization are carrying out the CSR then it
seems that they are doing beneficial work for the society which is helpful in the growth and
development. But the respondents who said no they feel that it is not necessary that by doing the
CSR activity the LSI Architects are helping in the development. In this case, it can be said that it
is directly reklated with the sustaiunable objectives.
Theme 5: Corporate governance is the department which is responsible in the LSI
Architects for CSR activities
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From the data, it can be depicted that corporate governance is the department for
conducting the CSR activities in the organization. Out of 15 respondents, 11 of them belives that
it is their responsibility. But three of them feels that senior manager of the LSI Architects are
responsible for organizaing the activities. They belive so because they that they are the senior
manager and they know what activities can be conducted in the organization so that they can
develop the competitive advantage. On the other hand,some of the customers states that it is the
responsibility of the human resource manager to carry out the CSR activity.
Theme 6: company should conducts CSR activities to a great extent
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From the survey it can be stated that most of the respondents belive that the LSI
Architects are require to conduct the CSR activities to a great extent. They should frequently
conduct the activity as it will be beneficial for the organization.but there are other employees
also who believe that they should not conduct the too ,any activities regulary because it requires
uge expense to organize the CSR programs. On the other hand, 2 of the respondendents out of 15
said that it should be conducted on the lower extent the reason is that it waste time of the LSI
Architects and they can utilize these funds in other orograms of the organization.
Theme 7: empowerimg women is the CSR activity required to be conducted by the LSI
Architects
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From the graph, out of 15 individuals, majority of them states that the CSR activity
should be carried out regarding the empowering women. His is the most sensitive issue and the
society are required to conduct the awareness regarding this aspects. But there are induvidiuals
who feels that environmental sustanibility is the problem which should be addressed because of
the degrading environment and the global warming it is becoming an intense issue. Besides this,
the people should be made aware regrading the topic. There are 3 individuals who says that
providing vocational skills is another importany issue which should be focused by the LSI
Architects.
Theme 8: training and development program are not conducted effectively by the LSI
Architects
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From the analysis it has been identified that, training and development in LSI Archtects
are not carried out effecttively. They need to change their training program so that the
individuals can be satisfied with the training. Out of 15 respondents, 7 of then says that they are
dissatisfied with the training program. Besides this, there are 3 individual who belives that
training and development is effectively carried out ion the LSI Architects. 1 of the individual is
nuetral as it does not feel that it is not well.
P6 Recommendations to LSI Architects as per the above analysis
From the above data analysis, it can be stated that the CSR activities which are carried
out in the LSI Architects are good. But still there are some of the changes required so that they
can actively conduct the CSR activity. With the interference of the government and changing the
norms of the society, the LSI Architects are required to conduct the CSR activity frequently so
that they can develop the positive goodwill in the minds of the people. Besides this, it will
further assist the society in the development as well as the growth (Capriotti, 2011). Even it is
recommended because the government gives leverage to the organization which performs the
CSR activities and even they provide different types of benefits which will be advantageous for
the firm in future. On the other hand, other recommendation which can be given to the LSI
Architects is that as per the majority they need to conduct their CSR activities regarding
empowering women (Jutterstr and Norberg eds., 2013). This is because there are very few of the
firm which are doing the CSR activities for the benefit if the women. By fulfilling the needs and
expectations of the customers it will aid the organization in developing the competitive
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advantage in the market. Besides this, they need to conduct the CSR activities on protecting the
environment. As majority has not voted for this but still with the increasing health issues and the
conditions, the LSI Architects can make the people aware regarding the protecting of the nature.
This is most important to carry out their operations in the market. On the other hand, another
recommendation to the LSI Architects is that the training and development program which they
are organizing as the CSR activities are not effective (De Roeck and Delobbe, 2012). They need
to hire the proper trainees and adopt the effective techniques so that they can provide proper and
effective training to the individuals. This will be helpful for the firm.
TASK 4
P7 Reflective statement
This report was very useful in identifying the value of the project management process.
With the help of this, I gained lots of understanding regarding the activities carried in operating
the successful business. With the help of survey, it assisted me in finding out the actual response
of the respondents regarding the CSR activities which is conducted by the LSI Architects.
Besides this, there are various areas which cannot get the particular information but through the
data analysis it helped in stating that CSR and sustainable objectives are related with each other.
For me, it was very knowledgeable as I did not have huge knowledge regarding the CSR
activities of the organization. Further, I did not know that it is essential for the organization to
carry out the development of the society. In other hands, through making questionnaires,
objectives etc. are the ways through which the management process can be carried out easily. I
found that it is essential for the LSI Architects to identify the importance of the CSR activity on
the organization.
For carry out the report, I found various difficulties in gathering the information about the
LSI architects. The sources which were available very less and it needed huge matter to carry out
the authentic research. But still I gained lots of knowledge in the management process field as
how the business uses the objectives to gain the importance of particular topic. On the other
hand, I conducted survey for the first so for me it was a great experience. I found some difficulty
in collecting the accurate information because if authentic information was not received then the
conclusion drawn would be wrong and the report will be of no use. So, due to this reason, I took
time to gather the data from the respondents. Besides this, I did not know that the respondents’
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information has to kept confidential and even the answers regarding the questionnaires cannot be
disclosed. So, there were many new things I got to lean about the survey method. Due to this
report, I felt that I saw development in my work. Even the time was also less to make the report,
but in the given time frame I completed my work as this made me realized that I have the
capability to complete the task in short period of time.
CONCLUSION
From this report, it can be concluded that CSR activity is important for every
organization as it helps in development of the society. LSI Architects need to focus more on
conducting the activity so that it can help them to develop competitive advantage in the market.
As by taking care of the society, it helps in developing goodwill in the minds of the customers.
With the help of the survey also, it has been identified that most of the individuals are in the
favour of conducting CSR activities regularly so that it can help in development as well as
upliftment of the society, which will further result in increasing standard of living of people. It
can be inferred from the report that training and development carried out by the LSI Atchitects in
the CSR activities are not effective. So, it is advisable for them to recruit the best trainees so that
they can provide useful training to the individuals.
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REFERENCES
Books and Journals
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De Roeck, K. and Delobbe, N., 2012. Do environmental CSR initiatives serve organizations’
legitimacy in the oil industry? Exploring employees’ reactions through organizational
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business. John Wiley & Sons.
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