Impact of CSR Activities on Sustainability: Charlotte Hotel Project

This project examines the implementation of Corporate Social Responsibility (CSR) activities at The Charlotte Hotel to meet sustainable objectives. The report includes a project management plan outlining tasks, timelines, and resource allocation. A Gantt chart provides a visual representation of the project's schedule, and a logbook tracks progress, challenges, and solutions. The research methodology involves a small-scale survey to gauge opinions on CSR's impact on sustainability. The analysis of survey results reveals insights into the hotel's key issues and the importance of CSR. Recommendations for improvement are provided, and a reflective report documents the learning experience and project performance. The project aims to identify strategies for enhancing customer loyalty and achieving sustainability goals, offering valuable insights into the practical application of CSR within the hospitality industry.

Managing a Successful Business
Project

Contents
Part 1..............................................................................................................................................................3
P1 Aim and objective of research project..................................................................................................3
P2 Project management plan......................................................................................................................4
P3 Producing Gantt chart for providing time frames.................................................................................5
Part 2..............................................................................................................................................................6
Part 3..............................................................................................................................................................9
P5 Research methodology..........................................................................................................................9
P6 Recommendations for the improvements ..........................................................................................11
P7 Reflective report ................................................................................................................................12
References....................................................................................................................................................14

Topic
“Implementing CSR activities within organization to meet sustainable objective; study of
The Charlotte hotel”.
Background
CSR is the commitment of the business organizations that helps in improving the quality
of life and serving best to society. In the modern business world most of the firms are
implementing CSR activities to survive in the corporate world for longer duration (Alvarado-
Herrera and et.al, 2015). Corporate social responsibility is concern with the adoption of
sustainable practices in the operations of entities. It includes ethical responsibility, environment
consideration, philanthropy etc. Now companies are hiring CSR managers and consultants those
who have knowledge about the function and those who can make effective policies so that
enterprises can gain competitive advantage and can build trust of its stakeholders. The main
objective of implementing CSR activities in the organizations are to enhance loyalty of
customers and other users so that they keep associated with the brand (Young and Thyil, 2014).
Present report is based on the case study of The Charlotte hotel which is working in the
hospitality industry and aiming to develop its unique image in the hospitality industry. Current
assignment will discuss the project management plan, aim and objective of the study. It will
produce a work breakdown structure and Gantt chart (Attig and et.al, 2013). Data will be
collected by the managers of the cited firm and information will be gathered through
questionnaire. Data will be analyzed in this study in order to identify impact of CSR on
sustainability objective. Report will give description about tools and techniques of research
methodology. Appropriate recommendation will be given to draw a meaningful conclusion. In
last, reflective report will be prepared to discuss about own learning and performance
(Mackenzie and Peters, 2014).
Part 1
P1 Aim and objective of research project
Aim

The main aim of the study is to identify the impact of CSR activities within organization
in order to meet sustainable objective.
Objectives:
 To understand concept of corporate social responsibilities (CSR).
 To analyses the relationship between CSR and sustainable objectives.
 To investigate the implementation of CSR activities in order to increase sustainability of
the organization
 To suggest strategies that can help in meeting sustainability objective of organization.
P2 Project management plan
Task Name Duration Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Planning for the research 24 days Mon 2/27/17 Thu 3/30/17
Find research topic 10 days Mon 2/27/17 Fri 3/10/17
Make subjective problem
statement 6 days Mon 3/13/17 Mon 3/20/17 3
Set time frame for the allocation
of resources 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of plan 61 days Fri 3/31/17 Fri 6/23/17
Critically review the literature 16 days Fri 3/31/17 Fri 4/21/17 5
Choose appropriate research
methodologies 18 days Mon 4/24/17 Wed 5/17/17 7
Calculation of the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Analyses Data and interpretation 20 days Mon 5/29/17 Fri 6/23/17 9
Evaluation of result and
outcomes 11 days Mon 5/29/17 Mon 6/12/17 9

Project closer 18 days Tue 6/13/17 Thu 7/6/17
presenting conclusion and
recommendations 9 days Tue 6/13/17 Fri 6/23/17 11
Proper documentation of results 7 days Mon 6/26/17 Tue 7/4/17 13
Submission of report 2 days Wed 7/5/17 Thu 7/6/17 14
Cost: Project manager has to invest amount for various activities such as data collection, labour
etc. That can create problem in completion of project within estimated time period. It is essential
for the manager to make planning in cost effective manner.
Timescale: Project manager has to set time for each activity so that implementation of CSR can
be done within stipulated time period. Data collection, data analysis are both time consuming
activities thus, manger has to make plan properly.
Team work: Project manager has to allocate responsibility to each person propely as per their
capabilities and abilities. Team working can support in completing the project on time and
meeting with its objectives. By this way manager will be able to implement CSR in the
workplace effectively.
Risk: technical risk, lack of financial resources, Poor skills of employees are several risk
associated with the current project. Therefore, planning needs to be done effectively and project
manager has to make contingency plan as well so that real objective of Charlotte hotel by
implementing CSR can be achieved.

P3 Producing Gantt chart for providing time frames

LOG BOOK
Week 1
1.1 Update on weekly research Information which is given on CSR
1.2 Risks and Issues Threat of not achieving the objectives by using
the irrelevant data
1.3 Problems encountered Transmission of information
1.4 New ideas and Change of project direction Using of the new techniques
1.5 Learnings Effective objectives
1.6 planning for Next Week Better objectives should be attain by using the
appropriate data

1.7 Project plan Targeting on regular service user
1.8 Supervisor comments Implementation have to do properly
Week 2
1.1 Update on weekly research Outcomes which is to be achieved based on
CSR
1.2 Risks and Issues Data can be lost
1.3 Problems encountered Technical problem can be faced
1.4 New ideas and Change of project direction For completing the project new and experience
employees should be needed
1.5 Learnings To conduct survey updated technology should
be used
1.6 planning for Next Week In the market proper research needs to be done
1.7 Project plan People which are related and used in the
different company activities
1.8 Supervisor comments Proper improvements should be needed
Week 3
1.1 Update on weekly research Outcomes which are related to the CSR
1.2 Risks and Issues Not providing the proper quality
1.3 Problems encountered Problem face by the employees in completing
the project that is evaluation of information
1.4 New ideas and Change of project direction Proper research should be conduct by using
appropriate techniques
1.5 Learnings To use data analysis techniques

1.6 planning for Next Week Research to be done in the market to find out
the needs and wants
1.7 Project plan By doing the survey, questionnaire is to be
made which is related to CSR activities.
1.8 Supervisor comments Effective work
Week 4
1.1 Update on weekly research Research to be conduct on the basis of needs of
the society.
1.2 Risks and Issues Distribution of the social sectors
1.3 Problems encountered Divide parts of the research in to the employees
1.4 New ideas and Change of project direction Proper use of technology as well as experienced
employees.
1.5 Learnings Simple question for targeted audience
1.6 planning for Next Week Research on the social needs
1.7 Project plan They have to use appropriate technology as well
as effective issues
1.8 Supervisor comments Impressive work
Week 5
1.1 Update on weekly research Environmental needs of the people
1.2 Risks and Issues Distinctive opinions of the distinctive people.
1.3 Problems encountered Discussion based on the targeted audience
1.4 New ideas and Change of project direction Use of employees which are related to the

points
1.5 Learnings Human behaviours
1.6 planning for Next Week
Better work has to be provided by the managers
and they have to make appropriate plan on the
basis of questionnaire.
1.7 Project plan A questionnaire distribution by the mails to the
selected customers
1.8 Supervisor comments Better idea
In the first 10 days research topic has been selected by the researcher. In this, problems
faced by the individual that selection of the topic was difficult. In the next week researcher as
required to gathered the relevant information related to CSR activities. For that major problem
faced by the scholar that data was available but there was problem in using it. Individual had to
take prior permission from the authorities of cited firm. By developing good relationship with the
manager's scholar can gathered relevant information easily and can prepare the good report in the
future. In the next week investigator had to select methodologies. Selection was very difficult for
the scholar because individual was not having in depth knowledge about the facts. By getting
knowledge about the method researcher will be able to prepare good report in future as well.
Part 2
P4 small scale research by applying research methods
Name
Age
Gender
Email Address
1. Do you agree that corporate social responsibility helps in increasing sustainability of the
organization?

 Agree
 Natural
 Disagree
 Strongly disagree
2. Is there any link between CSR and sustainability?
 Yes
 No
3. What is the main issue in the The Charleotte hotel?
 Women safety
 Employees safety
 Child labour
4. Do you think implementation of CSR can support in meeting sustainability objective of The
Charleott hotel?
 Strongly Agree
 Agree
 Disagree
 Strongly disagree
5. What strategy can help in implementing CSR activities to meet sustainability objective?
 Arrangement of Line department in the organization
 Foundation trust Recruitment of CSR manager
Data analyses
Theme 1: Corporate social responsibility helps in increasing sustainability of the organization.
Agree 4
Natural 3
Disagree 2
Strongly disagree 1

Interpretation: From the discussion it is found that 4 out of 10 respondents believe that CSR
helps in increasing sustainability of the entities. 3 out of 10 answers are natural of the subject
matter. On other hand 2 out of 10 respondents think that they do not think that CSR supports in
meeting sustainability objective of the The Charlotte hotel. From the study it can be interpreted
that corporate social responsibility is important factor and it can help the cited firm in sustaining
in the corporate world for longer duration (Ağan and et.al, 2016).
Theme 2: link between CSR and sustainability?
Yes 7
No 3
Interpretation: From the discussion about link between CSR and sustainability it is found that 7
out of 10 respondents have viewed that there is strong relationship between both of these terms.
On other hand 3 out of 10 answers think that there is no relationship between them. Thus, it can
be interpreted that if organization wants to survive in the corporate market for longer duration
then it is necessary for the organization to engage own self in the CSR activities and organize
CSR programs in the workplace. They will motivate staff members and they will contribute well
in the development of the entity. So The Charlotte hotel needs to pay attention of this factor so
that it can meet its objective of sustainability.
Theme 3: Main issue in the The Charleotte hotel.
Women safety 3
Employees safety 5
Child labor 2
Interpretation: From the study it is found that 5 out of 10 respondents think that employee safety
is the big problem in the cited firm, so here is necessary to work upon this issue soon. On other
hand 3 out of 10 said that company needs to pay attention of the woman safety first. By this way
The Charleotte hotel will be able to sustain in the corporate world for longer duration.
Theme 4: Implementation of CSR can support in meeting sustainability objective of The
Charleott hotel.