Implementing CSR Activities for Sustainable Objectives: Tesco Report

This report details a student's project on implementing Corporate Social Responsibility (CSR) activities within Tesco to meet sustainable objectives. The project includes an introduction to CSR, aims and objectives, and a project management plan. It features a work breakdown structure, Gantt chart, and small-scale research using questionnaires to gather customer opinions on a charity event in partnership with the British Heart Foundation. Data analysis, including both qualitative and quantitative methods, is presented with graphical representations. The report concludes with recommendations for Tesco and a self-reflection on the project completion. The project highlights Tesco's efforts in promoting ethical responsibilities, environmental considerations, and community engagement to improve its market position.

MANAGING SUCCESSFUL
BUSINESS PROJECT
Topic: Implementing CSR activities within an organisation to
meet sustainable objectives

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Aims and objectives of project.............................................................................................1
P2 Project management plan......................................................................................................2
P3 Work breakdown structure and Gantt chart ..........................................................................4
TASK 2............................................................................................................................................5
P4 Research on a small scale......................................................................................................5
TASK 3............................................................................................................................................7
P5 Analysis of data......................................................................................................................7
P6 Recommendations for TESCO and conclusion of project..................................................12
P7 Self reflection on project completion...................................................................................13
REFERENCES .............................................................................................................................15

INTRODUCTION
Corporate Social Responsibility it’s a business concept who implements many different
aspects, involving initiatives, ethical responsibilities and environmental considerations that
brings benefits to the society. A project it’s an individual enterprise that is planned to achieve a
particular aim. A project represents a group of activities that can be unique, temporary, can have
a scope, time, quality and also resources. We understand from Project Management a way to
plan, organise, lead, report and complete a task with the help of people. A manager who is in
charge of a project represents that person that makes all the things become reality. The role of
Project Management it’s to take control over the project, to plan it, to be proactive, decisive, to
be authoritar, to have a good understanding and be a good communicator.
Project Management Plan: Sender- Medium- Receiver
TASK 1
P1 Aims and objectives of project
TESCO it’s one of the biggest retailers in the UK and one of the big supermarkets
operating worldwide with a large number of stores and offering qualitative products .Corporate
Social Responsibility plays an important role in Tesco. Corporate Social Responsibility represent
a diverse concept that blends and embrace together all the aspects that refers to philanthropy,
responsibilities that are ethic and also environmental. Nowadays companies are hiring Corporate
Social Responsibilities managers and consultants that need to create affordable policies and
schemes to offer them a good deal.
Aims:
This project is based on the TESCO and aim of this project to improve growth of the
company by implementing data analysis. As TESCO is a market leader in the retail sector so
they can retain this position by using CSR. They want to develop a better image in tehir targeted
market by CSR which can help to them to improve their number of customers.
-Tesco want’s to continue it’s growth and development in UK and abroad as well, want’s to
expand as much as they can by offering a large variety of goods and products to suit to all kind
of people.
-They want to make a better service for customers so in this way will gain loyalty and frequency
from them.
-They want to improve their values and offer good quality for both goods and products.
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Objectives:
-To make affordable prices for every customer so their company will be the most solicited .
-To improve the performance of its employees and give them better remuneration giving them
the chance to progress and develop themselves so in that way the staff will be happy and won’t
leave the company.
-To work in partnership with suppliers and ensure that the quality of the products stays up even if
they will drop the prices
-To make profit and expand by opening new branches in UK and abroad as well.
P2 Project management plan
Project Management represents the process of organising, leading, reporting and
completing a project.
Project Management Plan for a Charity Event in Tesco .
In UK are almost 7 million people living with heart diseases. Tesco works together with
British Heart Foundation to help raising money for different programs which are helping a lot of
people with health problems. Through this programs they want to encourage people and offer
help to understand how important its to have an active life.
SCOPE: Their scope it’s to help people learn how to cook healthy meals, how to integrate
different activities in their daily program so in that way they will make a big change in their life.
TIME: The project has a time which is for:
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COST: For every 1£ I spend I am intending to raise 4£.So the budget for this project is £1000
and I am expected to get a profit of £4000. The products we’re selling to raise this money are
Tesco badges.
Cost of the project
Aims and objectives 100
Project management plan 100
Gantt chart and Work Break Down Structure 250
Small scale research 350
Data analysis 100
Expert recommendations 100
Total cost £1000
COMMUNICATION: We are trying to advertise it online, through newspapers and inside
Tesco’s supermarket. As we want to conduct thi9s project in a better manner so we use formal
and informal both type of communication which can help to deal with problems in a better way.
STAKEHOLDERS: This project is involving customers, employees, staff, relatives,
communities. Researcher will make a proper discussion and communication with them about the
project which can help to him to resolve their issue and any type of doubt.
QUALITY: The quality of the badges need to be a standard one. Quality will be maintained by
the researcher's monitoring which can help to deliver a qualitative work in the project.
RESOURCES: We will need a few people to help in setting the event: we choose friends and
family who could help us with their skills in making a successful project. The event will take
place outside of Tesco supermarkets.
RISKS: - On the event day can be unexpected rain and bad winds
- Staff and people who run the event may not appear on that day
- Health emergencies could occur during the event (injuries, accidents)
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P3 Work breakdown structure and Gantt chart
Work Break Down structure of the project
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Gantt Chart
Critical Path
TASK 2
P4 Research on a small scale
Basically two types of research methods used to gather informations which are qualitative
and quantitative. If a researcher wants to gain opinions of people on the topic, he can use
qualitative research method. As it is based on the public views it has no need of larger sample
size, on the other side quantitative research method is used to collect to numerical data which
can help to them to make a review on collected data. Larger sample size is used in quantitative
method which can help to reach to average opinion of people on that particular topic.
To find out how the event evaluated we carry out a small survey to see what people think
about British Heart Foundation and how can we improve the service . We choose a couple of
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questions to be answered by customers. We conducted a small scale research through a
questionnaire about our project on 45 people.
01. Are you aware of the service of British Heart Foundation?
A) Yes B) No
40 people answered a) yes , 5 people answered b) no
02. How did you hear about British Heart Foundation?
A) Website B) Facebook C) Newspapers D) TV E) Community
20 people answered d) TV , 10 people answered e) community , 10 people answered c)
newspapers , 5 people answered a) website
03. What would encourage you to support and participate at a charity event hosted by
British Heart Foundation?
A) Flexible program B) Different Charity C) Remuneration
30 people answered a) flexible program, 10 people answered c) remuneration, 5 people
answered b) different charity
04. Do you think that our project of raising money for people with heart problems it’s a
good project?
A) Yes B) No
40 people answered a) yes, 5 people answered b) no
05. How professional is our company?
A) Very professional B) Moderate C) Weak
30 people answered a) very professional, 10 people answered b) moderate, 5 people
answered c) weak
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06. Would you recommend us to your friends and relatives?
A)Yes B) No C) Maybe
35 people answered a) yes, 5 people answered b) no, 5 people answered c) maybe
07. How useful did you find our charity event in helping people with diseases by selling
our badges?
A) Very useful B)Useful C)Not very useful
30 people answered a) very useful, 10 people answered b) useful, 5 people answered
c)not very useful
08. Do you think that Corporate Social Responsibility is very important for the
business ?
A) Yes B) No
35 people answered a) yes, 10 people answered b) no
09. Do you like the lighting in Tesco? We have Led lights so in that way we save energy.
Do you think it’s a good idea ?
A) Yes B) NO
38 people answered a) yes, 7 people answered b) no
10. How good do you find the service in Tesco?
A) very good B) good C) not very good
30 people answered a) very good 10 people answered b) good 5 people answered c) not
very good
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TASK 3
P5 Analysis of data
To obtain data for our project we used qualitative and quantitative methods to see people
expectations and thoughts. In this project we are promoting ethical and participatory research as
we are supporting and raising funds for people with heart problems.
As a method for collecting and analysing qualitative data we used individual
questionnaires.
There are 2 approaches to analyse qualitative data : one is to focus on your own aims,
interests, objectives and the other one focuses and encourage you to look more deeply into the
data for a vast perspective.
Quantitative data refers to project’s price, units, percentages, scores and can be gained
through surveys and questionnaires (as on our project), projects records, biophysical
measurements.
Quantitative data can be analysed through structure, variables and helps in decision
making.
There are a series of statistical techniques such as graphs, cluster analysis and analytical
techniques such as trend analysis, coding and typology that can be implemented in a project.
Graphical data analysis is presented here:
01. Are you aware of the service of British Heart Foundation?
A) Yes B) No
40 people answered a) yes , 5 people answered b) no
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Yes No
0
10
20
30
40
40
5
Column B

02. How did you hear about British Heart Foundation?
A) Website B) Facebook C) Newspapers D) TV E) Community
5 people answered a) website, 5 people answered b) Facebook, 10 people answered c)
newspapers, 15 people answered d) TV, 10 people answered e) community.
03. What would encourage you to support and participate at a charity event hosted by
British Heart Foundation?
A) Flexible program B) Different Charity C) Remuneration
30 people answered a) flexible program, 5 people answered b) different charity, 10 people
answered c) remuneration.
04. Do you think that our project of raising money for people with heart problems it’s a
good project?
9
A) Website B) Facebook C) Newspapers D) TV E) Community
0
2
4
6
8
10
12
14
16
5 5
10
15
10
Column B
A) Flexible program B) Different Charity C) Remuneration
0
5
10
15
20
25
30
30
5
10 Column B

A) Yes B) No
40 people answered a) yes, 5 people answered b) no
05. How professional is our company?
A) Very professional B) Moderate C) Weak
30 people answered a) very professional, 10 people answered b) moderate, 5 people
answered c) weak
06. Would you recommend us to your friends and relatives?
A)Yes B) No C) Maybe
35 people answered a) yes, 5 people answered b) no, 5 people answered c) maybe
10
Yes No
0
10
20
30
40
40
5
Column B
A) Very professional B) Moderate C) Weak
0
5
10
15
20
25
30
30
10
5
Column B

07. How useful did you find our charity event in helping people with diseases by selling our
badges?
A) Very useful B)Useful C)Not very useful
30 people answered a) very useful, 10 people answered b) useful, 5 people answered c)not
very useful
08. Do you think that Corporate Social Responsibility is very important for the business ?
A) Yes B) No
35 people answered a) yes, 10 people answered b) no
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Yes No May Be
0
5
10
15
20
25
30
35
35
5 5
Column B
A) Very useful B)Useful C)Not very useful
0
5
10
15
20
25
30
30
10
5
Column B

09. Do you like the lighting in Tesco? We have Led lights so in that way we save energy. Do
you think it’s a good idea ?
A) Yes B) NO
38 people answered a) yes, 7 people answered b) no
10. How good do you find the service in Tesco?
A) very good B) good C) not very good
30 people answered a) very good 10 people answered b) good 5 people answered c) not
very good
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Yes No
0
5
10
15
20
25
30
35
35
10 Column B
Yes No
0
5
10
15
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25
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35
40
38
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Column B

P6 Recommendations for TESCO and conclusion of project
Our research was based on presenting a questionnaire for the people coming to the
charity event organised in Tesco. As a method we used verbal communication and the medium
used was presentation. Both medium and method have a big importance in the project research.
From our survey we deducted that the majority of the people have basic information about
British Heart Foundation.
There are 2 types of data that can be implemented in a project: primary data and
secondary data
In our project we use primary data as we have to go and collect ourselves the information from
customers. Analysis its very important in an organisation it helps in identifying strengths,
weaknesses, risks and make improvements in their strategy.
On the basis of the above presented data analysis, TESCO has to use TV promotions
because most of the majority has influenced by the television advertisement, it can help to them
to motivate more people about the donations for the company. Larger sample size is agreed on
their donation CSR so it is essential for the company that they have to use it regularly and this
type of programmes should be conducted by the organisation. Most of the people said that
energy saving is an area in which company can succeed their future CSR projects.
P7 Self reflection on project completion
The information gained from our research had a positive impact on our project which
means our objectives have been achieved. Customers had a good knowledge about our
organization, which gave us a plus on the project performance and reflection.
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A) very good B) good C) not very good
0
5
10
15
20
25
30
30
10
5
Column B

We’ve reached our target, we raised more than £4000 and now we can help a lot of people who
need it the most which is brilliant.
It’s very important to know how the project was implemented, managed and monitored
so we can reflect and also determine the skills and competences used in the project such
as :analysis, project, planning, communication, target, team building, budget, risks which will
help us to identify how did we grow in competence.
We used reflection in our project which is a process where people need to look back on a
situation, understand it, learn from it and then using the new knowledge for future situations .
Reflection can be classified in 2 stages:
 Reflection in action when you have to think on your own.
 Reflection on action is when you have to look back on a situation that just happen.
If we reflect at the things we do, we can transform our behaviour, learn from our mistakes
and achieve better performances in the future.
For producing this project we had a great team, regular team meetings where each person
had his own contribution, we helped each other, we listen to different opinions and we choose
the best information. Our performance is based on our skills which helped us a lot to go further
in reaching our targets of implementation in our charity project.
On the completion of the project, I have gained the way to use Gantt chart in project
planning it can help to accomplish project in an appropriate time frames. I have used qualitative
research method which provides me learnings to collect data and information from targeted
people. This project will help me in my future projects while working in a company.
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REFERENCES
Online
What are the aims and objectives of Tesco’s supermarket? Available at :
https://www.reference.com>food>aims-objectives-of-Tesco’s-supermarket (Accessed
on 12/03/2017).
How to run a fundraising campaign Available at https://www.heritageopendays.org-how-to-run-
a-fundraising-campaign (Accessed on 15/03/2017).
6 Methods of data collection and analysis Available at:
www.open.edu/openlearncreate/pluginfile (Accessed on 15/03/2017)
Reflecting on your management of the project Available at: https://www.nationalcollege.org.uk
(Accessed on 17/03/2017).
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