Corporate Social Responsibility Report: Canadian Tire Analysis

This report provides a comprehensive analysis of the Corporate Social Responsibility (CSR) initiatives of the Canadian Tire Corporation. It begins with an overview of the company's commitment to sustainability, ethical sourcing, and community investment. The report details specific CSR strategies, including environmental sustainability efforts, employee engagement programs, and ethical sourcing practices. A critical analysis evaluates the effectiveness of these initiatives, highlighting both successes and areas for potential improvement. The report further explores how Canadian Tire could enhance its contributions to the local community and economy. It concludes with suggestions for improving the company's sustainable policies and a five-stage CSR assessment process. This report is a valuable resource for understanding the CSR landscape of a major Canadian corporation, drawing from sources such as the Canadian Tire Corporation and providing a clear understanding of its impact.

Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility
Name of the Student
Name of the University
Author note

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Social Responsibility is considered to be central to the operations of all the Canadian
companies. In Canada, the companies have majorly focused on the efforts of environmental
sustainability on water. Presently, in the global economy there is increased responsibility to
believe the environmental and social causes when companies conduct business. The Canadian
Tire Corporation believes that a sustainable approach to the business actions suggests that it will
always play the better part in forming a better country for all the Canadians and a sustainable
world for the upcoming generations (Naraine, Dixon, & Horton, 2015).
Project Description
A corporate social responsibility report permits the company to report CSR information
in such a way, which is similar to financial reporting. It includes environment sustainability,
business ethics, transparency, engagement of the employees and community investment.
Therefore, it provides information about all these topics (Pecot & de Barnier, 2017). The
Canadian Tire Corporation considers the corporate social responsibility as a key ingredient in
realizing the goal of the company as a trusted partner of the customers. In the year of 2014,
Canadian Tire Corporation was positioned as the seventh top sustainability performer in Canada.
Their business was conducted with integrity, honesty and they expected the same in return from
their customers (Li, 2015).
Summary of the CSR initiative of Canadian Tire Corporation
The Canadian Tire Corporation was aware about the environmental impacts of their
business. Over the years, this Canadian company maintained the balance between the
accountability of the public and the respect for the privacy of their customers. Keeping he
employees engaged is a significant factor when it comes to dealing with the corporate social
responsibility of a company. The company must be loyal and focused in offering such a climate
that will help in supporting the development and performance of the employees. Canadian Tire
Corporation invests to persuade and promote the employees to be active in the communities.
When it comes to the environmental sustainability, the Canadian Tire Company focuses on
innovation since their purpose is to achieve the productivity gains from the outcomes of the
environment across the value chain (Stroup, Kujawa, & Ayres, 2015). The manufacturing
process is to make sure that the product they purchase from the retailers they are well made and

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safe. This company develops their environmental sustainability also by excessive work with the
vendors to third party testers ensure that the products are checked to the international level and
prepared for the growth of Canada. As observed, Canadian Tire Corporation has one of the
biggest transportation networks in the country (Aziz, 2017). It started a partnership with Canada
Pacific Railway for developing and deploying the first 60-foot intermodal container in North
America that helps in increasing the volume per truck by 13% which reduces their carbon
footprint. The distribution network services are quite frequent and drive continuous
environmental improvement (Naraine, Dixon, & Horton, 2015). The aim of Canadian Tire
Corporation is to form innovative new retail experiences for Canadians. This innovation is
making the efforts to improve the efficiency of the energy and reduce their environmental impact
over the enterprise. One of the best strategies of Canadian Tire Corporation’s sustainability is the
continuous efforts of reducing the waste level. Canadian Tire Corporation is associated with the
territories to offer customer repayment on the energy efficient products. The Canadian Tire
Corporation has maintained its reputation and the faith of the Canadians as the brands are
dependent on the way they carry out the business. Their dedication of social responsibility is
engaged in the culture and the commitment in ethical sourcing. The Canadian Tire family of the
companies sources those products that are made in more than 80 countries around the world. The
company ensures about the manufacturing and transportation of the products globally. It keeps
the ethical sourcing alive. It ensures the safety of the workers and members during the business
practices, which is ethical (Tremblay, Prince, Ham, & Barnes, 2016). To maintain the
transparency level in the company Canadian Tire Corporation creates a public disclosure policy
that helps in the release of information on individual transactions. Compliance officers are
recruited for enhancing the accountability in the spheres of business ethics and environmental
impact. Canadian Tire Corporation had set up a CSR Advisory Council for providing advice and
guidance for the products of the company. Another initiative it took for the sustainability of the
company is the engagement of employees in the activities of the companies. Productive
workplace and fostering a challenge will helps in the performance of the employees.

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Critical analysis of the CSR initiative
The Canadian Tire Corporation Limited is a general retailer that offers products and
services everyday through more than 1,700 retail outlets all over Canada. The initiatives and
strategies of the CSR policies of Canadian Tire Corporation have resulted in the growth and
development of the business (Adamson, 2015). It has worked on the impact of the all the spheres
in law. The government of Canada has encouraged and expected Canadian Tire Corporation for
operating abroad in respect to all the international standards and applicable laws to show the
values of Canada and commitments. Canadian Tire Corporation has critically received success
with its initiatives and strategies. The company has followed these CSR strategies and achieved
success.
How the company could better help the local people/economy
The strategies of corporate social responsibility have improved the bottom line of
Canadian Tire Corporation. Canadian Tire is an example of companies that are both small and
large and have railed under the banner of Corporate Social Responsibility. The agenda of the this
company was to have a moral conscience on social issues and a reason for the expectations and
needs of the upcoming generation will come down to the environment. The strategy of Canadian
Tire Corporation is to win over the customers specially the ones associated with the corporate
world (Karakowsky & Guriel, 2015). This way the customers will not switch their brands that
will affect the values. Canadian Tire found these opportunity strategies to improve the bottom
line and help the local people. The Vice-President of Canadian Tire who believed in applying
methods of sustainability introduced the initiatives.
Suggestions for improvement of the company
The sustainable policies of an organization should follow the process of implementation.
It needs to plan and assess the existing situation of corporate social responsibility. Strategies and
initiatives should be developed for the growth and benefits of the company. It builds support
with the employees as well as the senior management. Assessing, formulating and implementing
the initiatives and strategies of corporate social responsibility will deliver the outcome of

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improving the situation of the company. Communication about the CSR strategies and initiatives
are also essential as it helps in the growth of the company, Corporate Tire Corporation.
Formulating and applying these theories will result development of the companies (de Bakker,
2016). A five-stage CSR assessment process is followed. The five stages include assembling a
CSR team, developing a working definition of CSR, reviewing operation and corporate
documents, communicating a business case for CSR and engaging and identifying with the key
stakeholders. In this regard, it is noteworthy to mention here that as long as an appraisal is
delivered it will achieve the aim of the assessment. The process of assessment, formulation and
development involves decision making that has an impact on how CSR strategies are
implemented and developed.

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