Corporate Social Responsibility Analysis of Hewlett Packard

This report provides a comprehensive analysis of Hewlett Packard's (HP) corporate social responsibility (CSR) initiatives. It begins with an introduction to CSR, defining its importance for businesses and society. The theoretical background section explores key CSR theories such as the classical view, legitimacy theory, and stakeholder theory, and provides a comparison between HP and Intel's CSR strategies. The report then delves into HP's CSR practices, including employee empowerment, partnerships with NGOs, and environmental programs like recycling and carbon footprint reduction. It highlights HP's commitment to sustainability, product enhancements, and its circular economy approach. The report also examines proposed CSR activities for HP, suggesting ways to integrate CSR into its business strategies, and recommending models for implementing CSR plans. Finally, the report discusses how HP can adopt strategies such as affectivity and innovation to minimize its environmental impact and enhance resource utilization. The report also includes the Carroll CSR pyramid and normative theory of CSR.

CSR On Hewlett Packard

TABLE OF CONTENT
 INTRODUCTIONINTRODUCTION
 THEORETICAL BACKGROUNDTHEORETICAL BACKGROUND
 BACK GROUND OF INFORMATION ABOUT COMPANY AND ITS CSRBACK GROUND OF INFORMATION ABOUT COMPANY AND ITS CSR
ACTIVITIESACTIVITIES
 PROPOSED CSR ACTIVITIES OF ORGANISATION PROPOSED CSR
ACTIVITIES OF ORGANISATION
 CONCLUSION
 REFERENCES

INTRODUCTION
Corporate social responsibility can be refired to as the firm sense of responsibility towards the environment as well as
community. Objective of facilitating the corporate social responsible practices by company is to reduce the negative
effect of their business operation on environment as well as society. Corporate social responsibility can also be
considered to be as initiatives or efforts taken by an enterprise for bringing improvement in the society. The
corporate social activities includes donation of money, implementation of environmentally-friendly policies within an
organisation etc. The report has focus on identifying the strategy adopted by companies in order to fulfil its corporate social
responsibility in context of Hewlett Packard. It is basically multinational corporation which offers goods related to information
technology. Assignment will include some suggestions which can be utilised by business entity fore enhancing social welfare

THEORETICAL BACKGROUND
Corporate social responsibility can be defined as an obligation of company to pursue such policies , strategies and
decisions which are desirable in context of objectives and value of society. Six important characteristics of
Corporate social responsibility are voluntary, internalizing, multiple stakeholder orientation, beyond philanthropy ,
practices as well as values. One crucial characteristics of CSR is that it aligns economic and social responsibilities.
Classical view theory of CSR, according to this hypothesis the main obligation of companies to earn profit and comply
with laws prevailing in the nation. As per this concept, manager in Hewlett Packard need to concentrate on profit
maximisation.

CONT.

CONT.
Legitimacy theory, this hypothesis has been developed on the basis of generalised perception that he actions of an
entity are desirable, proper, or appropriate within some socially constructed system of norms, values, and beliefs.
According to this, management in Hewlett Packard to continuously monitor that their business is serving the
society. Legitimacy theory, as company operates in community through perceived agreement related to performing
some socially responsible actions (Bourg-Meyer, Elias and Chevalier, 2018). Under this theory, communicating
the initiatives taken by an organisation in context of CSR can be considered to be as a source of initiating as well
as protecting an enterprise Legitimacy.

CONT.

CONT.
The comparison between CSR activities of two companies that is HP and Intel. Corporate social responsibility of HP
emphasizes on the minimising or eliminating the negative effect of its business operations on the society and
environment. On the other hand, CSR strategy of Intel have focus on addressing their social impacts on
stakeholders.
In context of HP, an enterprise execute CSR programs for social welfare. Whereas, Intel an organisation organise
corporate social responsibility programs for satisfying the interest of their stakeholders.

CONT.
Hewlett Packard is among one of the twelve organisations which design products utilising the safe procedure (Shu, Chen and Lai, 2018).
Business entity has gain popularity for its work in the field of data privacy. In context of Hewlett Packard, sustainability is
fundamental to their other business strategies. Sustainability as a factor which highly influence the decision of management throughout
the value chain. Corporate social responsibility of Hewlett Packard intends to meet the demands as well as expectations of consumers

The present mission of Hewlett Packard is to reflect the unique potential of technology sector in context of delivering sustainability at large
scale. Vision of the company is to develop technology for making life better for people. Invention and reinvention is the strategy is
adopted by an enterprise. Hewlett Packard considered their corporate social responsibility strategy as global citizenship. As
management in organisation perceives that there corporate social responsibility cover s all important aspects such as Product
Superiority, customer intimacy, product superiority and operational excellence. Business entity perceives that sustainability is the
powerful factors which has encouraged them to facilitate innovation (Li and Yu, 2018). The corporate sustainability strategy of
Hewlett Packard are related to the integrity, community and environment. Current CSR practices of Hewlett Packard

CSR related to Employees CSR related to Society CSR related to Environment:
workforce labour strategy has been
implemented for enabling employees to
develop the skills which are required for
executing different business operations at
international level (Wolf, Heim and Wyss,
2018).
:Hewlett Packard, an enterprise has
implemented the systematic procedures as
well as organises programmes in order to
protect the human rights across its value
chain. In context of integrity management
team in Hewlett Packard, timely execute risk
assessment before implementing new
technology at workplace
Empowerment of employees :
Management in Hewlett Packard
organisation has empowered
employees for ensuring the
protection of people in the society.
Partnership with NGO :An enterprise
work in partnership with non profit
organisation for developing strong
as well as resilient community.
In context of reducing the negative effect
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,environment Hewlett Packard has
brought improvement in business model
.as well as operations
Recycling activities : In context of
Hewlett Packard, Some CSR
activities include recycling as well as
minimising the corporate carbon as
well as footprint. Recycling activity
are executed by an organisation in
order to reduce the negative effect of
its business operations on
environment.