Exploring CSR's Impact on Brand Equity from a Cultural Viewpoint

This report delves into the significant impact of Corporate Social Responsibility (CSR) on brand equity, specifically examining this relationship through a cultural lens. The study explores the concept of CSR, its various dimensions (internal and external), and its influence on consumer perceptions and brand value. It investigates different CSR practices and their role in managing and controlling brand equity, while also analyzing both the positive and negative aspects of CSR initiatives. The report includes a literature review, research methodology, data analysis, and recommendations, with a case study focusing on Sainsbury's. The research aims to fill a gap in existing literature by providing a cultural perspective on the CSR-brand equity relationship, highlighting its importance for organizations seeking to build and maintain a strong brand position in the marketplace.