This research project investigates the importance of Corporate Social Responsibility (CSR) activities and their impact on the development of brand image within an organization, focusing on Marks & Spencer. The study aims to gain knowledge about CSR concepts and activities, evaluate their impact on brand image enhancement, and identify the challenges faced in implementing CSR. Through a literature review, the research explores the concept of CSR, its activities within organizations, and its impact on brand image, while also addressing the challenges in implementation. The research methodology employs a positivism philosophy, a deductive approach, quantitative research methods, a survey strategy, a descriptive research design, and a longitudinal time horizon. Primary data is collected through probability sampling, involving 20 employees of Marks & Spencer, to ensure authenticity and reliability. The project includes an introduction, literature review, research methodology, findings and discussion, conclusion, and recommendations, along with appendices containing the research proposal, ethical form, and questionnaire.
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