Implementing CSR Activities within Organizations: A Blue Age Study

This report examines the implementation of Corporate Social Responsibility (CSR) activities at Blue Age, a men's clothing store, to achieve competitive advantage and sustainability. The study investigates the importance of CSR, its impact on the organization's image, and recommendations for improvement. Task 1 outlines the project's aims and objectives, focusing on CSR's value. Task 2 presents a questionnaire administered to managers, analyzing their responses regarding the benefits of CSR, its relationship with competitive advantage, and the company's responsibilities. The questionnaire results highlight themes such as the importance of a green environment, employee benefits, and the role of training in encouraging employee participation. Task 3 discusses the research methodology, including the research design. The findings suggest that CSR is crucial for Blue Age's success, emphasizing the need for environmental protection and employee-focused initiatives to enhance brand image and gain a competitive edge.

Managing successful business

Table of Contents
Task 1...............................................................................................................................................3
P1 ................................................................................................................................................3
P2.................................................................................................................................................3
P3.................................................................................................................................................4
Task 2...............................................................................................................................................5
P4.................................................................................................................................................5
Task 3.............................................................................................................................................16
p5................................................................................................................................................16
Research Methodology .................................................................................................................16
P6...............................................................................................................................................19
Task 4.............................................................................................................................................20
P7...............................................................................................................................................20
References......................................................................................................................................21

Task 1
P1
Project aim and objective for Blue age
Topic: “Implementing CSR activities within organisations to meet sustainable objectives”.
Background of the study
Corporate social responsibilities is very important for the organization as well as for
community and society. CSR help organization in building the image in market. Every
organization has some responsibilities toward the society and community in respect to fulfil it
companies need to implement it within organization. Along with this it also needs to encourage
employee to participate in implementation of CSR activities (Mackey and Gass, 2015). The
Present study is conducted so that importance of CSR can be understand for the Blue age. In
order to gain competitive advantage and sustainability. Further the issues which are faced by
company due to ignoring the CSR activities is also discuss in conducted study. There are many
benefits of implementation of CSR which firm need to understand and apply it within the
organization so that it can easily initiate for its own and society benefits. Blue age company is
man clothing store which now focusing on implementation the CSR activities for gaining
competitive advantage. It also face issues related to environment protection which it need to
improve by implementing different Corporate social responsibility activities.
Aims: To analyse the value of CSR activities in order to gain competitive advantage and
sustainability- A study of Blue age
Objectives
 To determine the importance of implementation of CSR activities for ORGANISATION
 To analyse the impact of implementation of CSR activities on organization image in
market
 To recommended ways for improving CSR activities in order to gain competitive
advantage.
P2
Project management plan-

P3

Critical path
The above chart show that there activities which are highlighted in pink colour that is 1,2,4,7 and
11 are important and cannot be delayed. While activities which are highlight in 3, 5,6,8,9,10.
Activities which are highlighted in pink is delayed then it need to complete on time otherwise it
will lead to increase cost and time
Task 2
P4 Questionnaire
Questionnaire is prepared so that on the basis of this deep information can be gather from 7
manager related to the CSR.
Name:
age:
gender:
1.) Is Corporate social responsibility are beneficial for Blue age organization?
Yes
No
2.) Do you think there is any relationship between CSR activities and competitive advantage?

Yes
no
3.) Do you think CSR activities are important for your Blue age company?
Yes
No
4.) Do you agree implementation of CSR is responsibility of Blue age company?
 Strongly agree
 agree
 neutral
 disagree
 strongly disagree
5.) What CSR activities will need to undertake by Blue age?
 Green Environment
 employee benefits
 Women authorization
6.) Do you agree training facilities help in encouraging the employee to take part in CSR
activities?
 Strongly agree
 agree
 neutral
 disagree
 strongly disagree
7.) Do you agree implementation of CSR create strong brand image in market of Blue age?
 Strongly agree
 agree
 neutral

 disagree
 strongly disagree
8.) At Blue age who is responsible for implementing CSR activites?
 Manager
 Administration
 HR department
9.) Which area of social responsibility is more significant for Blue ages?
 Policy for employees
 Environment protection
 Relationship with community and society
10.) Which action is taken by Blue age for reducing the environmental impact?
 Energy saving
 management of environmental system
 waste recycle
 Developing environmental friendly product
Theme 1: Corporate social responsibility are beneficial for Blue age organization
1.) Is Corporate social responsibility are beneficial for Blue age organization?
respon
dent
Yes 5
No 2
7

Interpretation: From the above chart it can be analysed that there are 5 Respondent in 7 who
state that corporate social responsibility is important for the organization. On the other hand 2
participant state that there are CSR is not beneficial for the Blue age. Hence it show that more
then half respondent admit that CSR is very beneficial for the organization, so Blue age need to
implement it within the organization for achieving success.
Theme 2: There is relationship between CSR activities and competitive advantage
2.) Do you think there is any relationship between CSR activities and competitive
advantage?
respon
dent
Yes 6
no 1
7
Yes No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
2 Column C

From the above report it can be concluded that there are 6 respondents who state that there is
relationship between CSR activities and competitive advantage. On the other hand 1 respondent
who not think that there is relationship between CSR activities and competitive advantage.
However, the answer proof that there is link between both CSR activities and competitive
advantage. It is so because if company works for benefit of the society then it will improve the
image of company in front of customer. So company need to effectively implement the CSR
activities so that it can gain competitive advantage and become one of the successful company.
Theme 3: CSR activities are important for your Blue age company
3.) Do you think CSR activities are important for your Blue age company?
respon
dent
Yes 5
No 2
7
Yes
no
0 1 2 3 4 5 6
6
1
Column C

Interpretation: Aforementioned chart show that it is important for the organization to
implement the CSR activities. There are 5 respondent who state that play significant role within
the organization while 2 state that it is not important for the organization. Hence, it more than
half respondent agree that it play crucial role because it companies work for the welfare of
society then it can easily create a good image which help in survive in competitive advantage.
Theme 4: Strongly agree that implementation of CSR is responsibility of Blue age
company.
4.) Do you agree implementation of CSR is responsibility of Blue age company?
respon
dent
Strongly agree 2
agree 1
neutral 1
disagree 1
5
2
Yes
No

strongly disagree 2
7
Interpretation: From the above chart it shows that there are 2 respondents who state that
implementation of CSR is responsibility of Blue age company. While 1 strongly agree with this
statements. On the other hand there are 2 participant who state that it is not responsibility if
organization to implement CSR activities. On the other hand it there is one respondent who is
disagree. Hence, it proves that company must implement the CSR activities because it is
responsible to work for the benefit and welfare of society and surrounding environment.:
Theme 5: Green environment CSR activities will need to undertake by Blue age.
5.) What CSR activities will need to undertake by Blue age?
respon
dent
Green Environment 4
employee benefits 2
4 2
1
Green Environment
employee benefits
Women authorization

Women authorization 1
7
Interpretation: From the above chart it shows that there are 4 respondents who state that green
environment is one of the CSR activities which Blue age need to undertake. On the other hand
there are 2 respondent who state that employee benefit is one of the best CSR activities. While 1
in 7 state that women authorization is CSR activities which company need to implement. Hence
from the above result it clear that there are high number of respondent who agree that green
environment is CSR activity which company need to implement for achievement success.
Company can focus on keeping its surrounding environment neat and clean. Along with this it
also needs to make product which not harm the environment.
Theme 6: Strongly agree that training facilities help in encouraging the employee to take
part in CSR activities.
6.) Do you agree training facilities help in encouraging the employee to take part in respon
Green Environment employee benefits Women authorization
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2
1
Column C