Analyzing CSR's Impact on Competitive Advantage: Hotel Case Study

This report analyzes the role of Corporate Social Responsibility (CSR) in enhancing the competitive advantage of Charlotte Street Hotel. The study investigates the importance of CSR, its link to competitive advantages, and strategies for implementation. The research methodology includes a project management plan, work breakdown structure, and both quantitative and qualitative research methods, including surveys and data analysis. The findings highlight the importance of CSR for the hotel's survival, the direct relationship between CSR and a competitive business environment, and the need for the hotel to implement CSR policies. The report also identifies key issues impacting the business, such as employee discrimination, and suggests various CSR policies, including environmental initiatives and women empowerment programs. The analysis explores different implementation strategies, such as conducting charity events and creating a separate CSR department. The report concludes with recommendations for the hotel to improve its CSR practices and gain a sustainable competitive edge. The report also includes the use of various tools and techniques for conducting market research, research design, and research philosophy.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1 Aim and objectives of project ................................................................................................3
P2 Project management plan .......................................................................................................3
P3 Workbreak down structure and Gantt chart...........................................................................4
P4 Small scale research by suing quantitative and qualitative methods......................................5
P5 Using appropriate tool and techniques and making research analysis ...............................14
P6 Recommendation .................................................................................................................17
P7 Reflection gain from conducting the project........................................................................19
REFERENCES..............................................................................................................................21
2

INTRODUCTION
Corporate social responsibility is play important role in every organization. Through this
entity can helps to society. It assists to business firm for developing relationship in between
employees and customers. With the help of CSR company can survive in market for the long
term and take advantage of competitive environment. It is important for the entity to understand
importance of the CSR. It also makes able to firm to work in partnership with local communities
and make investment in different types of social projects. Furthermore, it is also essential to
understand benefits of CSR to employees of Charlotte hotel and different ways to implement
Corporate social responsibility polices within organization. The present study is conduct to
understand importance of CSR polices and how it is link to sustainability and competitive
advantages.
P1 Aim and objectives of project
Topic “ Implementing CSR activities within organizations to meet sustainable objectives”
Aim To Analyze role of corporate social responsibility and its competitive advantages- A study
on Charlotte street hotel.
Objective
 To determine the role of corporate social responsibility.
 For determining link between CSR activities and competitive advantages.
 To giving recommendations on strategics of CSR polices that helps to organization for
achieving its competitive advantages
Research questions
 Explain the importance of CSR in corporate world ?
 Determine link in between Corporate social responsibility polices and competitive
advantage?
P2 Project management plan
Name of tasks Duration Start Finish Predecessors
Research Project
Planning
Finding of the topic 1 day 03/06/17 03/06/17
3

Statements of problems 1 day 03/07/17 03/07/17 1
Time frame and allocation of
resources
1 day 03/08/17 03/08/17 2
Implementation
Literature review 1 day 03/09/17 03/09/17 3
Selection of correct research
methodologies
1 day 03/10/17 03/10/17 4
Data analysis and
interpretation
1 day 03/10/17 03/10/17 5
Evaluation of results and
outcomes
1 day 03/11/17 03/11/17 5
Project closer
Giving conclusion and
recommendation
1 day 03/12/17 03/12/17 6
Results of documentation 1 day 03/13/17 03/13/17 7
Submission of report 1 day 03/14/17 03/14/17 8
P3 Workbreak down structure and Gantt chart
4

P4 Small scale research by suing quantitative and qualitative methods
Name
a) Is CSR important for Charlotte hotel to survive in today's world's ?
 Yes
 No
 Not sure
b) Do you think there is direct relation in between CSR and competitive business environment?
 Yes
5

 No
 Not sure
c) Do you think Charlotte hotel should implement CSR polices ?
 Yes
 No
 Not sure
d) which of the following problems in effecting business of hotel organization?
 Child lobour
 employees discrimination
 Workplace safety
e) Which Type of CSR polices should Charlotte hotel included?
 Heath issues
 Environmental issues
 Women empowerment
f) How the organization need apply its CSR polices?
 By giving financial support
 By conducting charity every year
 By voluntary organization
g) who is responsible for implementing CSR at Hotel?
 Human resources department
 AdministrationMANAGING SUCCESFUL BUSINESS PROJECT
 Manager
h) Key strategy for implementation CSR polices?
 NGO
 Found trust
 create a separate department
6

Theme 1: Importance of corporate social responsibility for Charlotte hotel to survey in
today's world.
Is CSR important for Charlotte hotel to survive in today's world's ? Frequency
Yes 5
No 2
Not sure 3
Description: As per the findings, it can be stated that, there are 5 of the mangers who
think that CSR is very important for the organization. On the other hand, there are about 2 of the
managers who think that CSR is not that important for the firm. In addition to this, there are
about 3 of the managers who are not sure whether the CSR is important for Charlotte hotel or
not. From the overall analysis made, it can be determined that Corporate social responsibility is
important and it should be considered by the firm and appropriate steps should be taken in order
to improve the policies related to this aspect.
Theme 2: There is direct relation in between CSR and competitive business environment
7
Yes No Not sure
0
1
2
3
4
5
6
5
2
3
Frequency

Do you think there is direct relation in between CSR and competitive
business environment?
Frequency
Yes 4
No 3
Not sure 3
Description: In accordance with the findings, it can be stated that there are 3 of the
managers who are not sure whether competitive business environment and CSR has direct
relationship. Further, there are 4 of the managers, as per their perception, business environment
and CSR has direct relation. In addition to this, there are 3 of the manager who think that there is
not relation between the two aspects.
Theme 3: Charlotte hotel should implement CSR polices
8
Yes No Not sure
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3 3
Frequency

Do you think Charlotte hotel should implement CSR polices ? Frequency
Yes 5
No 2
Not sure 3
Description: The questionnaire that was filled up by managers of cited firm, it can be
determined that about 5 of the workers who think that it is important to implement CSR policies
at Charlotte hotel. Further, there are 2 of the managers who think that implementing of CSR
policies will not be effective. In addition to this there are about 3 of the managers who are not
sure of it. However, the majority stated that CSR policies are important.
Theme 4: Problems in effecting business of hotel organization
Which of the following problems in effecting business of hotel Frequency
9
Yes No
0
1
2
3
4
5
6
5
2
Frequency

organization?
Child labour 3
employees discrimination 4
Workplace safety 3
Description: There are different problems that are identified due to which business gets
negatively affected. In this context, majority of managers think that due to employees
discrimination is one of the main reasons. There are many employees who arr facing
discrimination at workplace on the basis of their gender, age and culture. Further, there are 3 of
the manager who think that workplace safety is the main issues. In addition to this, there are 3 of
the managers, according to them child labour is the issues for ineffective business.
Theme 5: Types of CSR polices included by Charlotte hotel.
Which Type of CSR polices should Charlotte hotel Frequency
10
Child labour employees discrimination Workplace safety
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
3
4
3
Frequency

included?
Heath issues 2
Environmental issues 3
Women empowerment 5
Description: there are different types of polices which can be apply by the hotel in order to
implementing its CSR polices such as health related issues, environmental issues and women
empowerment etc. majority of mangers think that in hospitality industry women does not receive
equal opportunities. There is lot of discrimination faced by women employees at workplace so
the hotel need to take those practices in its CSR which make women more strong and provide
equal opportunities at workplace. Further there are 3 mangers who think environmental issues
need to be take in CSR polices and need to make aware to its society. Furthermore, there are 2
mangers who think the entity should focuses on health related issues so the can develop healthy
society.
11
Heath issues Environmental issues Women empowerment
0
1
2
3
4
5
6
2
3
5
Frequency

Theme 6: Different ways to apply CSR polices
How the organization need apply its CSR polices? Frequency
By giving financial support 1
By conducting charity every year 6
By voluntary organization 3
Description: In order to implementation of CSR polices the entity need to identity the
correct ways to implemented its polices. The are 6 managers who thinks that the hotel need to
conduct charity event to Implementation its CSR polices because of this approach they make
aware to whole society and also promotes its CSR polices in better way. There are 3 mangers
who promotes tat company needs to conduct voluntary so they can add more individuals for
implementation of its CSR polices. There is only 1 managers who supports to that firm need to
give financial support to its polices.
12
By giving financial support
By conducting charity every year
By voluntary organization
0
1
2
3
4
5
6
7
1
6
3 Frequency