Analyzing CSR's Impact on Competitive Advantage: Hotel Case Study

This report analyzes the role of Corporate Social Responsibility (CSR) in enhancing the competitive advantage of Charlotte Street Hotel. The study investigates the importance of CSR, its link to competitive advantages, and strategies for implementation. The research methodology includes ...Read More

MANAGING
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1 Aim and objectives of project ................................................................................................3
P2 Project management plan .......................................................................................................3
P3 Workbreak down structure and Gantt chart...........................................................................4
P4 Small scale research by suing quantitative and qualitative methods......................................5
P5 Using appropriate tool and techniques and making research analysis ...............................14
P6 Recommendation .................................................................................................................17
P7 Reflection gain from conducting the project........................................................................19
REFERENCES..............................................................................................................................21
2

INTRODUCTION
Corporate social responsibility is play important role in every organization. Through this
entity can helps to society. It assists to business firm for developing relationship in between
employees and customers. With the help of CSR company can survive in market for the long
term and take advantage of competitive environment. It is important for the entity to understand
importance of the CSR. It also makes able to firm to work in partnership with local communities
and make investment in different types of social projects. Furthermore, it is also essential to
understand benefits of CSR to employees of Charlotte hotel and different ways to implement
Corporate social responsibility polices within organization. The present study is conduct to
understand importance of CSR polices and how it is link to sustainability and competitive
advantages.
P1 Aim and objectives of project
Topic “ Implementing CSR activities within organizations to meet sustainable objectives”
Aim To Analyze role of corporate social responsibility and its competitive advantages- A study
on Charlotte street hotel.
Objective
 To determine the role of corporate social responsibility.
 For determining link between CSR activities and competitive advantages.
 To giving recommendations on strategics of CSR polices that helps to organization for
achieving its competitive advantages
Research questions
 Explain the importance of CSR in corporate world ?
 Determine link in between Corporate social responsibility polices and competitive
advantage?
P2 Project management plan
Name of tasks Duration Start Finish Predecessors
Research Project
Planning
Finding of the topic 1 day 03/06/17 03/06/17
3

Statements of problems 1 day 03/07/17 03/07/17 1
Time frame and allocation of
resources
1 day 03/08/17 03/08/17 2
Implementation
Literature review 1 day 03/09/17 03/09/17 3
Selection of correct research
methodologies
1 day 03/10/17 03/10/17 4
Data analysis and
interpretation
1 day 03/10/17 03/10/17 5
Evaluation of results and
outcomes
1 day 03/11/17 03/11/17 5
Project closer
Giving conclusion and
recommendation
1 day 03/12/17 03/12/17 6
Results of documentation 1 day 03/13/17 03/13/17 7
Submission of report 1 day 03/14/17 03/14/17 8
P3 Workbreak down structure and Gantt chart
4

P4 Small scale research by suing quantitative and qualitative methods
Name
a) Is CSR important for Charlotte hotel to survive in today's world's ?
 Yes
 No
 Not sure
b) Do you think there is direct relation in between CSR and competitive business environment?
 Yes
5

 No
 Not sure
c) Do you think Charlotte hotel should implement CSR polices ?
 Yes
 No
 Not sure
d) which of the following problems in effecting business of hotel organization?
 Child lobour
 employees discrimination
 Workplace safety
e) Which Type of CSR polices should Charlotte hotel included?
 Heath issues
 Environmental issues
 Women empowerment
f) How the organization need apply its CSR polices?
 By giving financial support
 By conducting charity every year
 By voluntary organization
g) who is responsible for implementing CSR at Hotel?
 Human resources department
 AdministrationMANAGING SUCCESFUL BUSINESS PROJECT
 Manager
h) Key strategy for implementation CSR polices?
 NGO
 Found trust
 create a separate department
6

Theme 1: Importance of corporate social responsibility for Charlotte hotel to survey in
today's world.
Is CSR important for Charlotte hotel to survive in today's world's ? Frequency
Yes 5
No 2
Not sure 3
Description: As per the findings, it can be stated that, there are 5 of the mangers who
think that CSR is very important for the organization. On the other hand, there are about 2 of the
managers who think that CSR is not that important for the firm. In addition to this, there are
about 3 of the managers who are not sure whether the CSR is important for Charlotte hotel or
not. From the overall analysis made, it can be determined that Corporate social responsibility is
important and it should be considered by the firm and appropriate steps should be taken in order
to improve the policies related to this aspect.
Theme 2: There is direct relation in between CSR and competitive business environment
7
Yes No Not sure
0
1
2
3
4
5
6
5
2
3
Frequency

Do you think there is direct relation in between CSR and competitive
business environment?
Frequency
Yes 4
No 3
Not sure 3
Description: In accordance with the findings, it can be stated that there are 3 of the
managers who are not sure whether competitive business environment and CSR has direct
relationship. Further, there are 4 of the managers, as per their perception, business environment
and CSR has direct relation. In addition to this, there are 3 of the manager who think that there is
not relation between the two aspects.
Theme 3: Charlotte hotel should implement CSR polices
8
Yes No Not sure
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3 3
Frequency

Do you think Charlotte hotel should implement CSR polices ? Frequency
Yes 5
No 2
Not sure 3
Description: The questionnaire that was filled up by managers of cited firm, it can be
determined that about 5 of the workers who think that it is important to implement CSR policies
at Charlotte hotel. Further, there are 2 of the managers who think that implementing of CSR
policies will not be effective. In addition to this there are about 3 of the managers who are not
sure of it. However, the majority stated that CSR policies are important.
Theme 4: Problems in effecting business of hotel organization
Which of the following problems in effecting business of hotel Frequency
9
Yes No
0
1
2
3
4
5
6
5
2
Frequency

organization?
Child labour 3
employees discrimination 4
Workplace safety 3
Description: There are different problems that are identified due to which business gets
negatively affected. In this context, majority of managers think that due to employees
discrimination is one of the main reasons. There are many employees who arr facing
discrimination at workplace on the basis of their gender, age and culture. Further, there are 3 of
the manager who think that workplace safety is the main issues. In addition to this, there are 3 of
the managers, according to them child labour is the issues for ineffective business.
Theme 5: Types of CSR polices included by Charlotte hotel.
Which Type of CSR polices should Charlotte hotel Frequency
10
Child labour employees discrimination Workplace safety
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
3
4
3
Frequency

included?
Heath issues 2
Environmental issues 3
Women empowerment 5
Description: there are different types of polices which can be apply by the hotel in order to
implementing its CSR polices such as health related issues, environmental issues and women
empowerment etc. majority of mangers think that in hospitality industry women does not receive
equal opportunities. There is lot of discrimination faced by women employees at workplace so
the hotel need to take those practices in its CSR which make women more strong and provide
equal opportunities at workplace. Further there are 3 mangers who think environmental issues
need to be take in CSR polices and need to make aware to its society. Furthermore, there are 2
mangers who think the entity should focuses on health related issues so the can develop healthy
society.
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Heath issues Environmental issues Women empowerment
0
1
2
3
4
5
6
2
3
5
Frequency

Theme 6: Different ways to apply CSR polices
How the organization need apply its CSR polices? Frequency
By giving financial support 1
By conducting charity every year 6
By voluntary organization 3
Description: In order to implementation of CSR polices the entity need to identity the
correct ways to implemented its polices. The are 6 managers who thinks that the hotel need to
conduct charity event to Implementation its CSR polices because of this approach they make
aware to whole society and also promotes its CSR polices in better way. There are 3 mangers
who promotes tat company needs to conduct voluntary so they can add more individuals for
implementation of its CSR polices. There is only 1 managers who supports to that firm need to
give financial support to its polices.
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By giving financial support
By conducting charity every year
By voluntary organization
0
1
2
3
4
5
6
7
1
6
3 Frequency

Theme 7: Responsibility for implementing CSR polices
Who is responsible for implementing CSR at Hotel? Frequency
Human resources department 3
Administration 5
Manager 2
Description: for making successful execution of CSR polices it is important to make
monitoring of its plan. There are numbers of people in entity those who take responsibility to
make successful of its polices. Majority of managers think that administration is responsible of
implementing CSR polices, 3 mangers are voted for HR departments for conducting CSR
13
Human resources department Administration Manager
0
1
2
3
4
5
6
3
5
2
Frequency

polices. There are only 2 mangers who thinks that entity's mangers is responsible for
implementation of its polices.
Theme 8: Considered the strategy for impemanting CSR polices
Key strategy for implementation CSR polices? Frequency
NGO 2
Found trust 3
create a separate department 5
Description: for making its CSR polices successful it is important to use a key strategy
for implementing CSR polices. There are various types of CSR polices which can use by the
organization for implementation of its CSR polices. Majority of managers suggested that the
entity need to create a separate department for its CSR. 3 managers supports that firm need to
14
NGO Found trust create a separate department
0
1
2
3
4
5
6
2
3
5
Frequency

found trust and 2 managers think that the entity need to use NGO for implementation of its CSR
polices.
P5 Using appropriate tool and techniques and making research analysis
There are various types of tools and techniques available for conducting market research.
These tools and techniques assist to Charlotte street hotel for understanding recent market trends
and ways to apply CSR polices in its business (Ajmal, Helo, and Kekäle, 2010). Following are
tools and techniques which is applied by the Hotel.
Research design
It is process in which suggests how data should collects and what type of instruments
should be used in analyzing data collection (De Bakker, Boonstra. and Wortmann, 2010.). It also
refers to strategy which integrated with different types of components for conducting a study in
logical way. It assists to overall research process and conducting all information in right manner.
Research design techniques can also effects study and findings. There are various types of
research design such as descriptive, correlations, review etc. which can used by organization for
conducting their market research. It can be create positive or may be negative impact on research
(Jeston and Nelis, 2014). In this present report researcher explained different method and plan
for conducting research for identifying the relationships in between social responsibility and
competitive advantage of Charlotte hotel.
Philosophy of research
It is belief about the way in which data gathered, analyzed and used. It shows the
different assumptions of scholar which are based on research strategy. It assists to researcher to
conduct data in effective and systematic manner (Kerzner, 2013.). With the help of research
philosophy researcher can understand various hypothesis and practices. There are various types
of research philosophy such as interpretvitism, realism and positivism. Interpretvitism is based
on different types of beliefs and value which provide clear justification to research. It is used by
research for collective qualitative data. On the other hand positivism research is based on
statistical data and use highly structured method for investigation (Mackey. and Gass, 2015). For
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conducting market research regrading importance corporate social responsibilities of Charlotte
hotel can use this method.
Research approach
It is helps to understanding the overall research in systematic manner (Meredith and
Mantel, 2011). It is divided in two parts i.e. inductive and deductive approach. Inductive is
started with detained observation and develop different types of new theories While, deductive
approach is used for testing for the existing theory and then develop hypothesis for conducting
research. Inductive approach used qualitative techniques for gathering data and with the help of
this research can develop new theories along with different types of framework. Use of research
approach is based on nature of investigation. In this report research used inductive research for
gathering in depth knowledge (Meskendahl, 2010). This method assist to research for identifying
relationship in between CSR and competitive advantage. This research demands for the
collecting data in depth so entity can receive the all useful information. It also gives better results
when researcher use quantitative and qualitative technique for conducting research. However,
the deductive research is focuses on overall information and it helps to researcher to construct
new theory and develop frameworks (Mir and Pinnington, 2014). For implementing CSR polices
at Charlotte street hotel they need to get deep knowledge about this technique.
Data collection
It is process of gathering and measuring information on targeted variables in systematic
manner. This assist to researcher in achieving aims and objectives of research project. Primarily
there are two methods for collection of data i.e. primary and secondary. Primary data is that data
which is collected through fresh sources of information and not yet published in any journals and
Books (Papke-Shields, Beise, and Quan, 2010). It can be collected through quantitative and
qualitative methods. For collecting data through primary source of information researcher can
use questionnaire or conduct interviews. On the other hand secondary data is that data which are
already collected by someone and published in any books, journals and internet. Through the
collection of data researcher can increases level of validity and reliability of data. In this present
report researcher use both data primary and secondary data. For conducting primary data
researcher use questionnaire and collect data for determining the CSR polices in Charlotte street
hotel. On the other hand for collecting secondary data researcher use internet, published journal
16

and books (Savolainen, Ahonen and Richardson, 2012). Information which is collected through
secondary data helps to researcher to develop different view of conducting research. In order
carrying out research for the Charlotte street hotel and identifying valid outcomes. In primary
research all the information is based on aim and objectives (Yeoh and Koronios, 2010).
Mangers of the hotel is considering all information for they can develop reliable and validity
data for implementing CSR polices at organization level.
Data analysis
It is considered as important part for conducting whole research and helps to researcher for
fulfilling aims and objectives of project (Schwalbe, 2015). Through this data analysis they can
find valid conclusion. There are different types of tools and techniques used by researcher for
evaluating and collecting data. These tools and techniques assist to data analysis to converted the
basic data into valid conclusion (Seddon, Calvert and Yang, 2010). By converting data entity can
gather important information which was collected form primary and secondary sources. For
collecting data there are tow methods i.e. quantitative and qualitative methods. For collecting
data through qualitative method researcher use chart and graphs. On the other hand for collecting
data through quantitative method researcher use mathematics tool, statistical tool such as Ztest,
descriptive test, all these techniques and tools help to company for analysis of data. By analysis
of data they can gather useful information and use as per their need. For implementing CSR
polices the Charlotte street hotel can use this technique.
Research limitation
For conducting the above research researcher give its best efforts but there are some
limitation as well (Simonsohn, Nelson and Simmons, 2017). Researcher does not have enough
time for conducting research and there is also lack of appropriate sources of information. For
conducting the whole researchers there are only 7 managers were selected because this sample is
not vert high or low. Apart, form all this information there is also lack of resources so the
researches can no use advance tools and techniques. Therefore, the researcher use only basic
techniques for conducting research (Trkman, 2010). The researcher also use themes for
measuring and preparing the CSR polices which assist to organization for gaining competitive
advantages.
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P6 Recommendation
 From the above data analysis it is concluded that CSR is very important activities
for every organizations. There is direct link in between CSR polices and its competitive
advantages. Charlotte street hotel need to focus on implementing CSR polices by
making proper allocation of resources and budget. In addition, the entity is facing
problems with regard to employees safety and health at workplace.
 At fist the entity need to identity the reasons for implanting CSR polices and develop
effective programs for solving different types of problems which is facing by business
firm. For implementing polices the hotel can organize charity event and create extra
fund investments and take extra initiatives by making voluntary organizations.
 If, entity want to make successful its CSR polices then it also involved its employees in
polices making programs and also at the time of implementing strategy. Charlotte street
hotel should also encourage its employees and use their skills and knowledge for
making CSR polices. The organization also make aware to its workforce to taking active
participant in it programs.
 The Hotel also take feedback from its customers, workers and managers and make
modification as per their requirements so they can develop better and effective CSR
polices. Entity can also use make voluntary efforts at working hours and donate some
money. They should also hire workers who belongs to overseeing and executive polices
at each and every level.
 For developing CSR polices more effectively the firm can use its shareholders so they
can easily Implementation of its polices and also share its information with different
types of stakeholders such as customers, staff, community and business partners.
 Charlotte street hotel also use such practices which assist to environment for keeping
pollution free and also use those products which are considered Eco friendly. The entity
also use different types of practices which keep their water and air from pollution free
and they can easily recycle waste products. Along with these all practices Hotel should
use environmental friendly products or services.
 Further its is also recommends that Charlotte street hotel can also use CSR polices for
saving its energy, water and other natural resources so they can also recycle its products
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and services. With the helps of this polices the entity can make aware to its customers
and society which directly improve its brand image they can maintain long term growth.
 The entity cam also need to us the free trade products and support to workers and also
promotes their products and services in society so workers receive maximum benefits
from its products. The hotel should also give provides training and developments
programs to its workers so their career is also grown with entity's growth.
 In additional, Charlotte street hotel can also use different ways such as promotes green
projects or using renewable energy so they can set an example to use of CSR polices
effectively and encourages to other business firm to making and developing effective
polices so they develop a healthy business practices and improves their brand image as
well.
P7 Reflection gain from conducting the project
It is considered that for conducting above research there are various types of techniques
and tools are used. I found out that for conducting the above research it is important to
understand aims and objectives of project and ten need to develop a plan and also schedule
monitoring in order to achieve its aims and objectives. In this report I also produce a Gantt chart
which gives timelines and different stages for complementing project. I analyze there are two
methods for collecting data which are primary and secondary. Both techniques are useful for mes
in orders to gathering and collecting data from various sources of information. Primary data are
collected through fresh sources and secondary data are collected via published books, journals
and internet. After, collection information it is important to make analyses of themes and charts
and from my own learning in understood in depth every techniques and learn to implementation
of each techniques. All applying all these methods I am able to understand findings. For
conducting this research I used different types of methods such as qualitative and quantitative
methods. Both the methods are useful for understand themes and charts. Apart from all these
tools and techniques I used different types statistical tools such as Z test which assist to me for
making my research more valid and effective. In additions also in learned to use of different
types approaches such as inductive and deductive. From these two approaches I learned to
develop different types of new theories and framework which helps to conduct findings. Apart,
from all these in also learned to way to preparing Gantt chart and questionnaire for conducting
19

useful information from my research. This research also make me able to prepare different types
of questions such as open ended or closed ended etc. with the help of primary and secondary
research I made interpretation of questions and use various types of charts to explain my
research. At last I understood the importance of corporate social responsibility within entity and
the ways its effects entity and its activities. I also learned to different types of CSR practices
which can be used by the hotel for making effective of its polices and also making aware to its
society in which it is conducting its business operations. Through this research I also understand
that CSR polices are important for every business firm and by implementation of such practices
entity can also save its money on energy and improve its brand image in front of society. With
the help of this research I also learned how business firm can use corporate social responsibility
gaining competitive advantages.
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REFERENCES
Books and journals
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project success? A meta-analysis of empirical evidence. International Journal of Project
Management. 28(5). pp.493-503.
Jeston, J. and Nelis, J., 2014. Business process management. Routledge.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
Meredith, J. R. and Mantel Jr, S. J., 2011. Project management: a managerial approach. John
Wiley & Sons.
Meskendahl, S., 2010. The influence of business strategy on project portfolio management and
its success—a conceptual framework. International Journal of Project Management.
28(8). pp.807-817.
Mir, F. A. and Pinnington, A. H., 2014. Exploring the value of project management: linking
project management performance and project success. International Journal of Project
Management. 32(2). pp.202-217.
Papke-Shields, K. E., Beise, C. and Quan, J., 2010. Do project managers practice what they
preach, and does it matter to project success?.International journal of project management.
28(7). pp.650-662.
Savolainen, P., Ahonen, J. J. and Richardson, I., 2012. Software development project success
and failure from the supplier's perspective: A systematic literature review. International
Journal of Project Management. 30(4). pp.458-469.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Seddon, P. B., Calvert, C. and Yang, S., 2010. A multi-project model of key factors affecting
organizational benefits from enterprise systems. MIS quarterly. 34(2). pp.305-328.
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Simonsohn, U., Nelson, L. and Simmons, J., 2017. Research Methodology, Design, and
Analysis. Annual Review of Psychology, 69(1).
Trkman, P., 2010. The critical success factors of business process management. International
journal of information management. 30(2). pp.125-134.
Yeoh, W. and Koronios, A., 2010. Critical success factors for business intelligence
systems.Journal of computer information systems. 50(3). pp.23-32.
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