Corporate Social Responsibility (CSR) and its Importance Project

This project delves into Corporate Social Responsibility (CSR) and its significance for achieving sustainability and gaining a competitive advantage, using the Charlotte Street Hotel as a case study. It encompasses a project management plan detailing scope, cost, quality, time, communication, risk, and resources. The assignment includes a work breakdown structure and Gantt chart to illustrate project phases and timelines. Task 1 outlines the aims and objectives of the project, which focuses on implementing CSR activities to meet organizational sustainability goals. Task 2 involves small-scale research, while Task 3 covers research methodologies, data analysis, and recommendations for CSR implementation. A log book details weekly progress, risks, issues, and learning outcomes. The project aims to analyze the impact of CSR activities on competitive advantage and to provide actionable recommendations for businesses to improve their CSR strategies.

Corporate Social Responsibility(CSR) and its
importance for sustainability and competitive
advantage
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives of Project………………………………………………………….….3
P2 Project management plan…………………………………………………………………...4
P3 Work breakdown structure and Gantt Chart for a Project management……………………6
TASK 2……………………………………………………………………………………………7
P4 Small Scale Research ………………………………………………………………………7
LOG BOOK...................................................................................................................................12
TASK 3 .........................................................................................................................................15
P5 Research and data tools and techniques…………………………………………………...15
P6 Appropriate recommendations as a result of research ……………………………………16
P7 Recommendations…………………………………………………………………………16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
2

INTRODUCTION
Corporate social responsibilities (CSR) refers to the practices of business which is
involved in the benefit of the society. In business CSR can be encompass a wide range of
varieties of the tactics, in which the company is giving the away the portion of the company to
the charity to implementation of the greener business. There are four categories of CSR that are
economic, legal, ethical, and philanthropy (Ward, 2016). CSR is in popular use. Charlotte Street
Hotel is having the CSR rule the responsibilities of the business which are arise in the corporate
stakeholder’s relationship. The stakeholders have the responsibilities of the business that go
beyond the three jobs and products and services. The main best thing is that no same company
have the same rules and regulations each of the company is having the different product and
services and all such things are being different (International Journal of Project Management,
2017). In CSR the it contributes to sustainable developing include health and welfare. the
business leader deals with the CSR issues through the specialists. CSR world would be useful to
business if it could be beneficial for the business.
TASK 1
P1 Aims and objectives of Project
Implementing CSR activities within organisations to meet sustainable objectives.
In today's time the consumer holds companies or they are seen the companies in a higher
standard. They are just looking for then the material products and qualities services when
choosing the company to work with it. They want to be not only make profit but to take care of
the social and environmental issues (De Visscher, 2016). Some of the percent of the global
consumer says that they seek out the responsible products whenever it is possible. Some of the
company is tried to know that what is social responsibilities mean to their customers, so because
of that many of the companies are focusing and practising on the few boards categories of the
CSR. It is like Environmental effort, Philanthropy, Ethical labour practising, volunteering. While
joining into any of the company the stockholder uses to seek the values and the mission of the
company so that why should they invest and why should they support. CSR is not becoming the
mainstream the business so that is is been now noticed by the peoples first (Chih and Zwikael,
2015). CSR often responsible to represent the polices, practices and the initiatives so that the
company commits to order to govern them with honesty and transparency and should have the
3

positive impact in social and environment companies CSR strategy is a big factor in where top
talents are been chosen to work. It is to develop and enhance the relationship among the
customer and supplier. And it is being to attract and retain to maintain a happy workforce to
choose the employer choice. It differentiates the company with its competitors. It helps to win
new business. Consumers are increasingly does not accept the unethical and the irresponsibilities
of the organisations. The dis tractive practices use to quickly fuel online and it has been taken
the quick action and the action which has not been taken before (The definitive guide to project
success criteria, 2017).
Aims: To execute activities which is associated with CSR so that they can meet their
organisational objectives which is sustainable in nature: A case study of Charlotte Street Hotel.
Objectives:
 To analyse or execute implement of CSR activities in business entity.
 To evaluate relation of activities which is related to CSR so that objectives can attain.
 To analyse impact of CSR activities in reaping competitive advantage.
P2 Project management plan
Project management plan is all about the planning to complete any project in a proper
manner as well as how to execute or monitored that project which means project management
plan shows the appropriate procedure of handling of any particular project. Proper planning is a
essential part of any company's management because planning is the source of estimating all the
important factors which comes under this m project management plan (Duffield and Whitty,
2015).
According to the Charlotte Street Hotel the major components which are included in
project management plan of this company are scope, time, cost, quality, communication, risk and
resources. Now coming to the “scope” of this hotel is about to understand the nature of the
company and their projects need and necessities whatever is required while completion of project
like their main products and how they can calculate the performance. Coming to the “cost” of
this enterprise it means appropriate estimation of a future cost to minimize them loses and
maximize their profit or to earn high return on investment to run their business effectively and
efficiently. Then let’s come to the “quality” which also one of the essential component of a
project management plan because due to attractive and best quality only a company can earn
4

more and more return on investment as companies knows that goodwill of an enterprise mostly
depends on the qualitative product (Skills needed in successful project leaders, 2017).
Another component is a “time” which is a foremost part of project management plan
because proper and actual timing is necessary to complete a particular project at a particular time
to utilise every minute because time will not wait for anyone. Other one is the “communication”
part defines the coordination and understanding between seniors and subordinates of the
company because it is very indispensable part to create a healthy and friendly environment which
leads to the peaceful environment so it is important to mingle and communicate with all the
colleagues to work in a single team. Next component is a “risk” which means to make a strategy
how to hedge the risk and come to know about the strength, weakness, opportunities and threats
of a particular project (Duffield and Hornstein, Henry 2015). Last but not the least is “resources”
that is very mandatory part of the project management plan because various resources like
labour, plant and machinery, equipments etc. are the indispensable items of this component.
Task Name Duration
Planning 25 days
Finding a research topic 5 days
Creating a problem statement 10 days
Setting a time frame for allocating resources 10 days
Implementation 55 days
Conducting literature review 15 days
Selection of research techniques 20 days
Calculating costs 10 days
Analysis and interpretation of data 5 days
Evaluating outcomes and results 5 days
Closure of Project 20 days
Presentation of conclusion and recommendations 8 days
Documenting the results 7 days
Submitting reports 5 days
P3 Work breakdown structure and Gantt Chart for a Project management
Work breakdown structure is a system of project management and system management
that is deliver the project into the cheapest elements. It is a hierarchical system which is used to
systematic manner and also the work can be forward by the project team to established the
objectives and goal of the product. work breakdown structure are included the elements that is
product, data and the combination of the service that is created by the WBS (IWhitty, 2015).
5

It is the providing the schedule for the development and control the process. It is the framework
or the cost control and estimating the process. Work down structured is a work of responsibilities
of the project team that is not required the particular area when it related to the applications.
Work breakdown structure is also helps in calculating the cost as well as time and risk of the
Charlotte Street Hotel. It is defined the project by the graphically manner the most diagrams are
based on the deliveries and also based on project phases. Effective work breakdown structure
defines the success of the project in a good manner. It included the whole planning of the project
schedule and also included the cost estimation and resource allocation (Ramazani and Jergeas,
2015).
Gantt Chart is a system of the project schedule that is based on a graphical manner. It is a
part of bar chart that define the elements of a project resource and also included the tasks of the
Charlotte Street Hotel. Gantt Chart is the one of the best way to identified in widely use to the
project management that can helps in a defined the schedule the organization. It is based on the
horizontal bar that shows the requirement the completion of the task.
The Gantt Chart is based on the task of the company to managing and evaluating the resources in
a project. It is also the managing the the communication of the managers that can helps in
interaction with one person to another. In the Gantt Chart, we responsible with each n every task
of the project management. They can help in complete the task in a minimum time duration.
Gantt Chart is also shows the link between task in a project. It the framework of the project
which is represent in the good manner. It can show the motivation of the project team to do
complete the task (Carvalho and Rabechini Junior, 2015).
On the basis of work division as well as other development plan of the project the
schedule is prepared by the manager so that they can do overall activities in a proper and
appropriate manner. By this plan, manager of the company has to make proper plans so that they
can accomplish the task on specified time which helps in attaining the overall objectives.
Tasks/Week 1 2 3 4 5 6 7 8 9 10
Improving the aims and objectives
Project management plan to be
prepared
Work breakdown structure
6

Small Scale Research
Success Criteria
Formulating strategies for the
effective research
Arrangements of the meetings with
they top management of Charlotte
Street Hotel
TASK 2
P4 Small Scale Research
The employees as well as managers of Charlotte street hotel have to do small scale
research so that they can identify and analyse areas and according to that changes can be made.
In this report, qualitative research conducted which will helps in collecting or gathering data and
sample size is 10.
1.) Does CSR seem to be an important outlook to be applied in Charlotte Street Hotel in
this developing world of business?
 Yes
 No
2.) As per our view, do you think that does any relationship exists between CSR activities
and competitive benefit?
 Yes
 No
3.) Do you agree with the fact in which implementing CSR is a prime responsibility of
Charlotte Street Hotel?
 Strongly Agreed
 Agreed
 Neutral
 Disagreed
 Strongly Disagreed
7

4.) Which of the following problems are been faced by the Charlotte Street Hotel?
 Employee Safety
 Children labour
 Women's right
5.) What kind of CSR initiatives are being referred by Charlotte Street Hotel?
 Environmental measures
 Health related measures
 Empowering women
6.) If you will be able to refer to enforce the CSR initiatives in a feasible manner then what
will you refer?
 Through voluntary organisation
 By provisioning fiscal assistance to the community based organisations
 By arranging charity events every year
7.) Who is depicted to be the most responsible body for implementation of CSR activities
in Charlotte Street Hotel?
 Administration
 HR department
 Leaders and Managers
8.) Recommend any additive strategies of CSR to be applied on Charlotte Street Hotel?
 A distinct department of CSR
 Trust foundation
 Line Department's
LOG BOOK
Week 1
1.1 Update on weekly research Information which is given on CSR
1.2 Risks and Issues Threat of not achieving the objectives by using
8

the irrelevant data
1.3 Problems encountered Transmission of information
1.4 New ideas and Change of project direction Using of the new techniques
1.5 Learnings Effective objectives
1.6 planning for Next Week Better objectives should be attaining by using
the appropriate data
1.7 Project plan Targeting on regular service user
1.8 Supervisor comments Implementation have to do properly
Week 2
1.1 Update on weekly research Outcomes which is to be achieved based on
CSR
1.2 Risks and Issues Data can be lost
1.3 Problems encountered Technical problem can be faced
1.4 New ideas and Change of project direction For completing the project new and experience
employees should be needed
1.5 Learnings To conduct survey updated technology should
be used
1.6 planning for Next Week In the market, proper research needs to be done
1.7 Project plan People which are related and used in the
different company activities
1.8 Supervisor comments Proper improvements should be needed
Week 3
1.1 Update on weekly research Outcomes which are related to the CSR
1.2 Risks and Issues Not providing the proper quality
9

1.3 Problems encountered Problem face by the employees in completing
the project that is evaluation of information
1.4 New ideas and Change of project direction Proper research should be conduct by using
appropriate techniques
1.5 Learnings To use data analysis techniques
1.6 planning for Next Week Research to be done in the market to find out
the needs and wants
1.7 Project plan By doing the survey, questionnaire is to be
made which is related to CSR activities.
1.8 Supervisor comments Effective work
Week 4
1.1 Update on weekly research Research to be conduct on the basis of needs of
the society.
1.2 Risks and Issues Distribution of the social sectors
1.3 Problems encountered Divide parts of the research in to the
employees
1.4 New ideas and Change of project direction Proper use of technology as well as
experienced employees.
1.5 Learnings Simple question for targeted audience
1.6 planning for Next Week Research on the social needs
1.7 Project plan They have to use appropriate technology as
well as effective issues
1.8 Supervisor comments Impressive work
Week 5
10

1.1 Update on weekly research Environmental needs of the people
1.2 Risks and Issues Distinctive opinions of the distinctive people.
1.3 Problems encountered Discussion based on the targeted audience
1.4 New ideas and Change of project direction Use of employees which are related to the
points
1.5 Learnings Human behaviours
1.6 planning for Next Week Better work has to be provided by the
managers and they have to make appropriate
plan on the basis of questionnaire.
1.7 Project plan A questionnaire distribution by the mails to the
selected customers
1.8 Supervisor comments Better idea
TASK 3
P5 Research and data tools and techniques
There are two types of techniques that is qualitative and quantitative:
Qualitative technique: It is basic research of unstructured or semi-structured data to focus on
groups and individual aspects. Qualitative techniques is a systematic process that can define the
experiences and also the best part of giving them meaning. It is a deep understanding of a
specific event (Flouris and Lock, 2016). It provides the structure that is shows the system of the
organization. Different qualitative methods are:
 Interviews: it is a structured, semi structured and also the unstructured. It is a commonly
use in any organization to to respond to the person and also follow up questions to
respond the various element to a structured manner. The purpose of this method that is
get the experience and also motivated to individuals.
 Focus groups: it is a group of lots of features that shows in a structured interview. It is a
group discussion on particular topic of the research that is guided by the researchers. it is
collection of the data and also important for the generating informations.
11

 Observations: it is a link between the researcher and the subjects. In this method, we
observe the analytical data n then evaluated the information regarding the data (Dutta and
Bose, 2015).
Quantitative techniques: Quantitative techniques is provided the decision in a systematic
manner. It is a scientific method to solve the problems of the employees as well as organization.
Quantitative techniques are link between variable that can control the circumstances. In this case
the assuming sample can be representative the population of the project. Different quantitative
methods are:
 Data collection: It is a random sampling that is determined the responding categories.
They evaluated the result in an easy way to summarize the data it is depending on the
question of research of the organization (Müller and et.al., 2016). For collecting data,
staff members of Charlotte street hotel have to use primary as well as secondary sources
so that they cannot face any type of issues. For primary data, they have to make
questionnaire and filled it by employees and for secondary data they can use journals,
articles etc.
 Data analysis:it is a big statement of the data that can shows the systematic process and
also the frequently distribution which effect on the direct based on the evaluating data to
provide the systematic process to get a reliable result. For data analysis, in this report,
employees of business entity should use qualitative techniques and in this thematic
analysis needs to be done.
Data Analysis:
Thematic analysis:
1.) Does CSR seem to be an important outlook to be applied in Charlotte Street Hotel in
this developing world of business? Frequency Percentage
 Yes 6 60
 No 4 40
12

Interpretation: It is an interpretation form the above data that 6 respondents are support in the
developing of the business by CSR and 4 respondents are not in favour to the support of
developing the world.
2.) As per our view, do you think that does any relationship exists between CSR activities
and competitive benefit? Frequency percentage
 Yes 8 80
 No 2 20
13
Yes No
0
1
2
3
4
5
6
6
4
Column B
8
2
Yes
No

Interpretation: - This interpretation from the above data which have in this respondent were been
asked that according to them do CSR and competition are been same 8 of the respondent are in
the favour of this point and 2 of the respondent are not in the favour.
3.) Do you agree with the fact in which implementing CSR is a prime responsibility of
Charlotte Street Hotel? frequency percentage
 Strongly Agreed 6 60
 Agreed 2 20
 Neutral 0 0
 Disagreed 1 10
 Strongly Disagreed 1 10
Interpretation: - this is based on the above data in which the respondent was asked that do they
agree with the fact that implementation of CSR in Charlotte Street Hotel is the prime
responsibility so 6 of the respondent are been strongly agreed with this point and other 2
respondents are agreed with it and 1 is been disagreed and the another 1 is strongly disagree.
4.) Which of the following problems are been faced by the Charlotte Street Hotel?
Frequency percentage
 Employee Safety 8 80
 Children labour 1 10
14
Strongly agreed Agreed Neutral Disagreed Strongly disagreed
0
1
2
3
4
5
6
6
2
0
1 1
Column D

 Women's right 1 10
Interpretation: - this is on the basic of the above data in which the respondent where asked to tell
in which sector the Charlotte Street Hotel is facing so in this 8 of the respondent thinks that the
hotel is facing the employee's safety issue and 1 respondent is thinking that there is the children
labour issue. And the other remaining 1 respondent is thinking that there is women right problem
is creating issue.
5.) What kind of CSR initiatives are being referred by Charlotte Street Hotel?
Frequency percentage
 Environmental measures 4 50
 Health related measures 3 30
 Empowering women 3 30
15
8
11
Employee safety
Children labour
Women's right

Interpretation:-It is the interpretation from the above data in which they have to refer that which
kind of CSR initiative in Charlotte Street Hotel in these 4 respondents are in favour of
environment measures and 3 respondents are of health-related measures and the other 3 are in the
favour of empowering women.
6.) If you will be able to refer to enforce the CSR initiatives in a feasible manner then what
will you refer?
Frequency percentage
 Through voluntary organisation 5 50
 By provisioning fiscal assistance to the,
community based organisations 3 30
 By arranging charity events every year 2 20
16
4
3
3
Environmental measures
Health related measures
Empowering measures

Interpretation: - in this interpretation the above data is been used in that data the respondent had
been asked that if they will be able to refer then what would they do in that situation so 5 of the
respondent are in the favour of through voluntary organisation and the 3 respondents are in the
favour of provisioning fiscal assistance to the community based organisation and the other 2 are
in the favour of arranging charity events every year.
7.) Who is depicted to be the most responsible body for implementation of CSR activities in
Charlotte Street Hotel? Frequency percentage
 Administration 5 50
 HR department 4 40
 Leaders and Managers 1 10
17
5
3
2
Through voluntary organisation
By provisioning fiscal
assistance to the community
based organization
By arranging charity events
every year

Interpretation: - this interpretation is from the above data in this interpretation the respondent is
been asked the question in that 5 respondents are in the favour of administration and the 4
respondent are in be in the favour of HR department and the other 1 respondent are in the favour
of the Leaders and Managers.
8.) Recommend any additive strategies of CSR to be applied on Charlotte Street Hotel?
Frequency percentage
 A distinct department of CSR 6 60
 Trust foundation 2 20
 Line Department's 2 20
18
Administration HR department Leaders and managers
0
1
2
3
4
5
6
5
4
1
Column B

Interpretation: - this is the interpretation from the above data in this interpretation they have to
tell the additive strategies of CSR to apply on Charlotte Street Hotel 6 of the respondent are
agreed in a distinct department of CSR and 2 respondents are in favour of trust foundation and
the other 2 are in the favour of line department.
P6 Appropriate recommendations as a result of research
According to research we conduct the process of CSR strategies for the organization that
to need to make improved the strategies related to CSR (Peters, Blohm and Leimeister, 2015).
There is different type of strategies can be followed by the improvement of business operation as
per follows:
-The first step that we can suggest that is effectively use or the CSR strategies and we can also
initiate the solve the problems regarding to the project will be solve the effectively manner.
-Employees must be able to communicate with each other to evaluated the data process and also
the direct interaction with customers that is improved the product services (Zwikael and Smyrk,
2015).
-Companies employees can be improved their efforts on working hours. CSR strategies is the
important element for the all business to manage their working system.
-In order to evaluated the strategies within the organization to perform the effective manner and
also convey the information regarding the supplier and as well as customers it also included the
workers, service, partners and nation.
-The main part of the CSR strategies is developing and motivated to the workers to performed
well in a management process and also provide the training to the employees to get the better
19
6 2
2
A distinct department of CSR
Trust foundation
Line's department

performance in the organisation. With the help of training the employees to know how to reduce
the rate of wastage (Kerzner, 2015). The employer of Charlotte street hotel should use
appropriate strategy so that they can deliver better products and services so that targets should be
attain. Along with this proper utilisation of resources should be used. There are different type of
activities of charitable trust which assist in prevailing market as it is essential for them so that
they can attain success in competitive market. They have to give their proper contribution in
terms of time and money so that they can offer best education as well as training which will aid
in attaining goals and objectives.
P7 (Reflection)
In the way of research in a effectively manner to the conduct the process of CSR
strategies that can helps in the achieve the target and also to set the goal to get the profit of the
management. In this case we included many techniques to analysis the data which is qualitative
and quantitative techniques that is analysis the systematic manner to developing that can help to
reach them (Taherdoost and Keshavarzsaleh, 2015). We can have done analytical data with the
help of the quantitative as well as qualitative research to get the information and also gathered
the data of the project management. In this process, we can have included secondary and primary
data. According to this study we develop our understanding. There are many other types of
strategies I faced the developing the Gantt chart it is very important to I was able to enhance the
proper Gantt chart. In the difference between report and research that shows the different style of
writing process. There are another set of questionnaires that help to know about the procedure of
the analytical data and also the set of the objectives for the organisation to achieved the goal with
the help of the theoretical process which includes the data analysis, data collection, and ethical
consideration to boost up the organisation image and as well as goodwill (Serrador & Turner,
2015).
Reflective: For making this report effective the number of quantitative and qualitative data is
used which helps in making the report effective along with that primary and secondary data is
also taken into consideration. Present report is based on the CSR of an organisation is discussed
in this report that how they affect the business. It is an essential element because with the help of
that organisation can fulfil all the duties of itself towards the society. It is the moral duty of an
organisation to maintain ethical activities along with that quality assurance of product.
20

If they are going to engage in unethical activities with poor quality no one is going to buy
their products and which may lead to close the firm and loss for many times. Time management
is mandatory for every business firm because if they complete their [projects on time then it will
help them in making good image of them in front of customers. Time manage is compulsory for
long run survival.
Another important term of this research is the grant chart which means the project
assurance of time. Grant chart helps in making a good relation in the organisation. All such terms
are considered in this report.
But there are several limitations which arise at the time of making report like, lack of
primary data because of lack of personal interaction with the people. Also, quantitative data may
arise some issues because some people were not providing adequate data for this research and
the questionnaire.
Form the above, I have interpreted that I have to use appropriate activities related to CSR
so that they can reap the advantages and this will aid in expanding market share. If company
wants to build their brand image in market then they have to adopt CSR activities which will aid
in attaining sustainable objectives. If I am using primary and secondary source for data collection
then I can do research online and also from articles. When I am making graph according to the
feedback of consumers with thematic analysis so that they can complete their task in a specific
time in a appropriate and effective manner. This helps me in attaining goals and objectives as
well as success in a competitive market.
CONCLUSION
From the above report, it has been analysed that the staff members of Charlotte Street
Hotel have to provide the qualitative products and services so that they cannot face any problems
and by the CSR activities they can attain their goals and objectives.
21

REFERENCES
Books and journals
Carvalho, M.M.D and Rabechini Junior, R., 2015. Impact of risk management on project
performance: the importance of soft skills. International Journal of Production
Research. 53(2). pp.321-340.
Chih, Y.Y and Zwikael, O., 2015. Project benefit management: A conceptual framework of
target benefit formulation. International Journal of Project Management. 33(2). pp.352-
362.
De Visscher, F.M., 2016. Financing transitions: Managing capital and liquidity in the family
business. Springer.
Duffield, S and Hornstein, Henry A., 2015. The integration of project management and
organizational change management is now a necessity. International Journal of Project
Management 33. No. 2: 291-298.
Duffield, S and Whitty, S.J., 2015. Developing a systemic lessons learned knowledge model for
organisational learning through projects. International journal of project management.
33(2). pp.311-324.
Dutta, D and Bose, I., 2015. Managing a big data project: the case of ramco cements limited.
International Journal of Production Economics. 165. pp.293-306.
Flouris, T. G and Lock, D., 2016. Aviation project management. Routledge.
IWhitty, S.J., 2015. Developing a systemic lessons learned knowledge model for organisational
learning through projects. International journal of project management. 33(2). pp.311-
324.
Kerzner, H., 2015. Project Management 2.0., John Wiley & Sons.
Müller, O and et.al., 2016. Towards a typology of business process management professionals:
identifying patterns of competences through latent semantic analysis. Enterprise
Information Systems. 10(1). pp.50-80.
Peters, C., Blohm, I and Leimeister, J. M., 2015. Anatomy of successful business models for
complex services: Insights from the telemedicine field. Journal of management
information systems. 32(3). 75-104.
22