Practice of CSR Components in Melbourne Water and Community Impact

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) practices at Melbourne Water, a leading Australian company. It focuses on two key CSR components: social reporting and environmental reporting. The report details Melbourne Water's commitment to sustainability, stakeholder engagement, and community well-being. It examines the impacts of both social and environmental reporting, highlighting key achievements, disappointments, and challenges faced by the company. The analysis includes specific examples, such as the implementation of the Preferred Culture Program, flood mitigation efforts, and initiatives to improve river health. The report also addresses issues like customer complaints, labor force challenges, and environmental incidents. Ultimately, the study concludes that Melbourne Water significantly impacts the local community through its CSR initiatives and provides insights into the company's future directions.

Running head: PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR
IMPACT TO THE LOCAL COMMUNITY
Practice of CSR components in Melbourne Water and their impact to the local community
Name of the Student:
Name of the University:
Author Note:

2
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Executive Summary
The current segment explains Corporate Social Responsibility of Melbourne Water. The current
segment analyzes two components of Corporate Social Responsibility that is social reporting and
environmental reporting. The present study gives proper emphasis upon explaining Corporate
Social Responsibility and its practices at Melbourne Water. Impact of social and environmental
reporting is properly explained that reports to the local community as a whole. The company is
the leader in Corporate Social Responsibility activities. The company is working hard to meet
the needs and prospect of the shareholders.

3
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Table of Contents
Introduction......................................................................................................................................3
Corporate Social Responsibility and its practice in Melbourne Water............................................3
Components of CSR........................................................................................................................5
Social Reporting..........................................................................................................................5
Environmental Reporting.............................................................................................................5
Impacts of social reporting to community...................................................................................6
Key achievements........................................................................................................................6
Disappointments..........................................................................................................................6
Challenges....................................................................................................................................7
Impact of environmental reporting to community...........................................................................7
Key achievements........................................................................................................................7
Disappointments..........................................................................................................................8
Challenges....................................................................................................................................9
Conclusion...................................................................................................................................9
Reference List................................................................................................................................11

4
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Introduction
This study deals with explaining the theory of Corporate Social Responsibility that is practiced at
Melbourne water (Melbournewater.com.au 2017). Melbourne water is one of the Australian
companies that are listed as Australia’s top business leaders in the Corporate Social
Responsibility. The company supplies water from 9 major reservoirs with a total capability of
1773000 million liters, 64 service reservoirs and 1030 kilometers of water distribution mains.
The company operates 46 drainage, water pumping stations as well as sewage (Christensen,
Mackey and Whetten 2014). Melbourne Water manages with the water supply catchments as
well as removes and treats most of the sewage and manages further rivers and creeks that are
present in the major drainage systems. The Sustainability Report of Melbourne Water explains
how the company meets social as well as environmental responsibilities. Melbourne Water
engages in looking at incorporating course from the Global Reporting Initiative. Here, GRI is
one of the globally focused not-for-profit organization that developed a treatment structure for
the purpose of sustainability exposure (Zentes, Morschett and Schramm-Klein 2017).
Corporate Social Responsibility and its practice in Melbourne Water
Sustainability development is the development that aims at meeting the needs of present without
compromising the skill of outlook generations for meeting their own needs (Takkar 2015).
Melbourne water is committed towards protecting as well as conserving water resources of the
company. They believe in protecting as well as improving the environment that includes
biodiversity. The company ensures responsible risk management. Melbourne water believes in
sharing of information as well as fostering collaborative working relationships. The company

5
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
aims at maintaining continuing monetary feasibility and contributing towards checking the health
of the community as a whole. Melbourne water demonstrates corporate social responsibility and
ensures intergenerational fairness by taking into account instant as well as long-term implications
in all decision-making activities (Melbournewater.com.au 2017). Therefore, Melbourne water
believes in providing surroundings where human resources are optimistic for achieving their full
prospective. Melbourne Water believes in identifying as well as meeting customer expectations.
In addition, the company believes in developing enduring partnerships with retail water business,
customers as well as developers through open and transparent communication (Christensen,
Mackey and Whetten 2014). Melbourne Water aims at building cooperation with all the levels of
government as well as regulators. The company develops programs for supporting corporate
social responsibility. Furthermore, Melbourne Water fosters the exchange of knowledge that
working with the community. The company aims at developing joint dealings with the suppliers
in order to gain support for sustainability main beliefs (Tai and Chuang 2014).

6
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Components of CSR
Social Reporting
In order to achieve vision of a sustainable water future, Melbourne water need to incorporate
sustainability philosophy in everything that is performed or planned (Melbournewater.com.au
2017). The company had engaged in implementing Preferred Culture Program that aims at
measuring organizational culture as well as working towards implementing a preferred culture
for all. Melbourne water maintains strong relationship with the stakeholders and put an effort to
raise consciousness within the local society about water cycle that depend on how profitably the
company can incorporate sustainability philosophy in daily operations (Zentes, Morschett and
Schramm-Klein 2017). Melbourne water implemented corporate targets in regard to flood
mitigation works. Melbourne water aims at working with key stakeholders on strategy for
identifying options as well as providing suggestion for the better efficiency of flood
administration for reducing future losses and impact on the society as a whole (Suliman, Al-
Khatib and Thomas 2016).
Environmental Reporting
Melbourne water is working hard to diminish the impact on the natural surroundings as well as
consider the impact in all the preparation process (Melbournewater.com.au 2017). The
ecosystem consists of extensive terrestrial as well as marine habitats that support more than 1860
species of native plants and 600 species of native birds and animals. From these, 296 flora
species as well as 128 fauna species are considered as threatened. Melbourne Water aims at

7
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
improving environmental outcomes from all aspects of business activities. To that, Melbourne
Water engages in improving river health as well as the marine environment as a whole. The
company should bring improvement in the biodiversity as well as preserving and promoting
cultural heritage in the most appropriate way (Zentes, Morschett and Schramm-Klein 2017).
Melbourne Water fosters water culture that encourages sustainable behavior as well as underpins
workplace policies and practices at the same time. The company even encourages as well as
recognizes innovation and ideas for sustainable improvements for future analysis purpose
(Servaes and Tamayo 2013).
Impacts of social reporting to community
Key achievements
 It is noted that future search conference took place in order to discover how Melbourne
water can work well with the stakeholders for managing as well as protecting waterways
and bays (Pedersen 2015).
 Developed a Preferred Culture Program for creating as well as facilitate the preferred
work place environment (Melbournewater.com.au 2017)
 More than 12500 people come from multicultural society that visit Eastern and Western
treatment plants for specified year
Disappointments
 Melbourne water received more than 130 complaints regarding aesthetic quality of water
supply (Melbournewater.com.au 2017)
 Increase in the number of lost time injuries for given year (McWilliams 2014)

8
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Challenges
 Melbourne water faces challenges because they have to maintain as well as continue to
get better dealings with other retail water companies (Zentes, Morschett and Schramm-
Klein 2017).
 Melbourne water needs to attract and retain adequately skilled labor force for meeting the
trade demands of the near future (Melbournewater.com.au 2017).
 Melbourne water should make sure that there is a society of internal teamwork as well as
information sharing within the company (Zentes, Morschett and Schramm-Klein 2017)
 Melbourne water should develop a culture of sustainable behavior in and across the
company
Impact of environmental reporting to community
Key achievements
 Melbourne water reached a conformity on ecological flows for the Yarra river after
discussion with the key stakeholders that aims at delivering extra 20 billion liters of flow
of Yarra river (Korschun, Bhattacharya. and Swain 2014).
 Melbourne water supported achievement of the draft of “Central Region Sustainable
Water Strategy” as well as “Water Supply Demand Strategy for Melbourne”.
 Melbourne water had revised Waterways operating Charter by way of establishing
blueprint for managing rivers as well as drainage for a period of three year water Plan.
 Melbourne water had met renewable energy as well as greenhouse emission reduction
targets (Melbournewater.com.au 2017)

9
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
 Melbourne water had reduced odor as well as nitrogen loads that resulted in upgrading to
the Western Treatment Plant
 Melbourne water received recreational water categorization that was very good for all the
sites that was constantly monitored at Boags Rocks and treated effluent that is discharged
from the Eastern Treatment Plant (Zentes, Morschett and Schramm-Klein 2017).
 Melbourne water had achieved 100% EPA Victoria operational license compliance at
both Eastern as well as Western treatment plants (Melbournewater.com.au 2017)
 Melbourne water had successfully completed multi-agency project that involve Harper At
Drain that was located at three important point sources in polluting the Yarra river
(Zentes, Morschett and Schramm-Klein 2017)
Disappointments
 There was accidental discharge of aluminum sulphate into Sugarloaf Creek from
Sugarloaf reservoir as well as fluoride leak into Cardinia Creek from Cardinia Reservoir.
To this, it is understood that both the leaks were fixed as well as creeks that need to be
regularly monitored by Melbourne water (Hopkins 2016)
 The amount of litter that continues for finding its way into rivers as well as creeks
(Zentes, Morschett and Schramm-Klein 2017)
 Melbourne water fails to meet biosolids reuse targets (Cheng, Ioannou and Serafeim
2014)

10
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Challenges
 Melbourne water need to compete the environmental development behavior at the
Eastern Treatment plant for reducing the impact of marine environment
(Melbournewater.com.au 2017)
 Melbourne water need to constantly find practicable options for recycling the treated
effluent from Eastern as well as Western treatment plants for reducing impacts on the
marine setting as well as making better use of valuable resources (Christensen, Mackey
and Whetten 2014)
 Melbourne water should aim at sustainably reusing biosolids from both of the treatment
plants (Zentes, Morschett and Schramm-Klein 2017)
 Melbourne water should effectively manage, maintain as well as enhance in the areas of
natural assets and biodiversity (Melbournewater.com.au 2017).
Conclusion
At the end of the study, it is concluded that Melbourne Water is one of the leader in the
Corporate Social Responsibility. The study discusses how the components of corporate social
responsibility are practiced in Melbourne Water. The components explained are social reporting
and environmental reporting that are mainly practiced at Melbourne Water. The study even
evaluated how the components impact the local community as a whole. The outcome is that
Corporate Social Responsibility of Melbourne Water impact society in a large sector. The
company had engaged in conducting many community research programs that help managers at
the time of undertaking decision-making process. Melbourne Water provides safe as well as

11
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
pleasurable work setting that brings out the best in people. The company needs to retain as well
as attract diverse, experienced, skilled and motivated workforce.

12
PRACTICE OF CSR COMPONENTS IN MELBOURNE WATER AND THEIR IMPACT TO
THE LOCAL COMMUNITY
Reference List
Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to
finance. Strategic Management Journal, 35(1), pp.1-23.
Christensen, L.J., Mackey, A. and Whetten, D., 2014. Taking responsibility for corporate social
responsibility: The role of leaders in creating, implementing, sustaining, or avoiding socially
responsible firm behaviors. The Academy of Management Perspectives, 28(2), pp.164-178.
Hopkins, M., 2016. The planetary bargain: corporate social responsibility comes of age.
Springer.
Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing, 78(3), pp.20-37.
McWilliams, A., 2014. Economics of Corporate Social Responsibility. Edward Elgar Publishing.
Melbournewater.com.au. 2017. Melbourne Water. [online] Available at:
http://www.melbournewater.com.au [Accessed 16 Sep. 2017].
Pedersen, E.R.G. ed., 2015. Corporate social responsibility. Sage.
Servaes, H. and Tamayo, A., 2013. The impact of corporate social responsibility on firm value:
The role of customer awareness. Management Science, 59(5), pp.1045-1061.