Role of CSR in Achieving Sustainable Development: A Case Study

This report examines the implementation of Corporate Social Responsibility (CSR) activities within an organization, focusing on achieving sustainable development goals. It begins with a project management plan outlining costs, time, and communication strategies. The report then delves into qualitative research methods, using questionnaires to gather data from employees of Charlotte Hotel to understand their perspectives on CSR's importance, its relationship to sustainable development, and the specific CSR initiatives that the hotel could undertake. The research explores employee perceptions on issues, potential CSR initiatives, and the departments responsible for implementation. Finally, the report offers conclusions and recommendations based on the research findings, emphasizing the significance of CSR in the modern business environment and its contribution to long-term sustainability.

MANAGING
SUCCESSFUL BUSINESS

Table of Contents
TASK 1............................................................................................................................................1
P1 Project aim and objectives.................................................................................................1
P2 Cost time and communication covered in project management plan................................1
TASK 2............................................................................................................................................4
P4 Qualitative methods of research applied for conducting small scale research.................4
P5. Tools and techniques used for research and collection of data........................................6
P6. Conclusion and recommendations.................................................................................15
TASK 4..........................................................................................................................................16
P7. Reflection shows the value of the research undertaken to meet the goals of organisation16

TASK 1
P1 Project aim and objectives
Topic: “Implementing CSR activities within company with an aim to meet sustainable
objectives”
Background of study:
CSR plays vital role in companies and enables to develop positive perception within
people. So as to reach out desired goals, management requires understanding satisfaction level of
customers (Lins, Servaes and Tamayo, 2016). Identical goods services are offered to customers
by the business organisation. Regarding to be improved and effective firms make use of
strategies to attain sustainable development. With this respect, one of the effective way to attain
sustainable development is through CSR. It is essential to understand the importance of CSR as it
improves and increases the rate of profitability. For conducting research in efficient way,
Charlotte hotel is been selected (Servaes and Tamayo, 2013). It will cover the importance of
CSR to the firm and its link with attaining sustainable development.
Aim:
“To understand the role of activities related to CSR in order to accomplish sustainable
development: A study on Charlotte street hotel”
Objectives:
 To gain knowledge regarding the usefulness of CSR in this modern world.
 To determine the relationship between sustainable development and CSR activities. To recommend ways to attain sustainable development with the help of CSR activities.
Research Question:
 What is the importance of CSR in modern world?
 Explain the link between sustainable development and CSR activities?
P2 Cost time and communication covered in project management plan
It consists of various types of element that covers in order to develop project management
plan. With this respect, there are as follows:
Cost: In order to complete the project in includes cost that enables to make sure that all
the activities included in it can be effectively completed.
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Time: For each of the activity it consists of time that has to be planned so that the project
can be completed effectively and efficiently.
Communication: There are many individuals who are involved and all there should be
proper communication so that people involved may not have any type of confusion for the same.
Task Name Duration Start Finish Predecessors
Research project
Planning
Research topic finding 1 day Wed 3/29/17 Wed 3/29/17
Development of problem statement 1 day Thu 3/30/17 Thu 3/30/17 2
Determining the total time for
allocation of resources 2 days Fri 3/31/17 04/03/17 2,3
Implementation of plan 15 days
Developing literature review 5 days Mon 4/3/17 Fri 4/7/17 2,3
Selection of research methodology 3 days Tue 4/4/17 Thu 4/6/17 4,6
Cost calculation 1 day Wed 4/5/17 Wed 4/5/17 4
Interpretation and data analysis 4 days Thu 4/6/17 Tue 4/11/17 6,7
Analysis of outcomes and results 3 days Thu 4/6/17 Mon 4/10/17 9
Project Closer 5 days 04/07/17
Representation of conclusion and
recommendations 2 days Fri 4/7/17 Mon 4/10/17 10
Proper documentation of results 2 days Mon 4/10/17 Tue 4/11/17 12
Report submission 1 day Tue 4/11/17 Tue 4/11/17 13
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3

TASK 2
P4 Qualitative methods of research applied for conducting small scale research
Name:
Age:
Gender:
1. Is conducting CSR practices vital in this modern world?
 Yes
 No
 Not sure
2. Is there relationship between sustainable development and CSR?
 Yes
 No
 Not sure
3. Is it important for Charlotte to conduct CSR activities?
 Yes
 No
 Not sure
4. Among the following, what is the issue that is faced by Charlotte mainly?
 Employee safety
 Women right
 Child labour
5. What is the CSR initiatives that can be taken up by Charlotte street hotel?
 Women empowerment
 Health environmental
 Personal health of employees
6. What are the ways to implemented CSR initiatives?
 Voluntary organization
 Organizing charity events each year
 Providing financial support
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7. Which department is responsible for implementing CSR?
 Top managers
 Administration
 HR department
8. Select the most suitable recommendation for implementing CSR.
 NCO
 Foundation trust
 Line Department
 Separate department
Theme 1: CSR is important in this modern world
Do you think that CSR is important in this modern world? Frequency
Yes 6
No 3
Not sure 1
5
Yes No Not sure
0
1
2
3
4
5
6
7
6
3
1
Frequency

Description: As per the findings 6 employees consider that conducting CSR is very
essential for firm in the modern era. Further, there are 3 of employees who do not agree with it.
Overall findings, suggest that management needs to consider the activities related to CSR and
make necessary implementation so that they will be able to attain sustainable development.
There several organisations, who provide identicial goods and services which are need to
consider the policies and make changes in their services as per the type of CSR policies that are
being implemented. More and more people will inform about the type of services which are
offered by the firm and this will increase brand image.
Theme 2: Relationship between sustainable development and CSR
Is there relationship between sustainable development and CSR? Frequency
Yes 5
No 3
Not sure 2
6
5
3
2
Yes
No
Not sure

Description: As per the findings from the questionnaire, it can determine that there are
about 5 of the employees out of 10 who think that there is link between CSR and sustainable
development. Further, there are 2 of the workers who are not sure whether there is link. In
addition to this, 3 employees think that there is not relation between these two. For the overall
findings, it can be stated that management should put more emphasis over implementation of
CSR. This will enable the firm to achieve sustainable development. For example, in case, cited
firm provides fund in charity, then this enable to improve perception of customers towards the
kind of goods that are being offered by the companies. This way with CSR, sustainable
development can bee achieved.
Theme 3: Implementation of CSR within Charlotte hotel important
Do you think implementation of CSR within Charlotte hotel important? Frequency
Yes 6
No 2
Not sure 2
7
6 2
2
Yes
No
Not sure

Description: Out of 10 it is identified that 2 employees are unsure about implementation
of corporate social responsibility within Charlotte hotel is essential. Further, another tow of the
workers who think that within firm, CSR is not important. Moreover, there are 6 of the
employees who are sure and confident that implementation of CSR is important within the
organization. Companies develop positive perception when they are not being able to gain more
information about the products that are offered by the firm. There are different way that can
support the cited firm to attain sustainable development. With this respect, it includes effective
employees, pricing strategies, etc. However, CSR is also an important aspect that make the firm
to attain sustainable developments and this also enables to reach out profitability and increase
sales.
Theme 4: Issue that is faced by Charlotte mainly
Among the following, what is the issue that is faced by Charlotte
mainly?
Frequency
Employee safety 6
Women right 2
Child labour 2
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Description: As per the findings, 6 employees consider that employee's satisfaction is key
issue that is being suffered by them within organisation. Further, 2 of the workers, according to
them child labour is the main issues. In addition to this, 2 of the employees think women right to
be the main issue. Over all findings suggest that management should understand that issues that
are being faced by employees in the organization as majority of people think that it is the main
issue. Employees assist in formulating direct relationship with consumers by making interactions
with them. If they are not provided with effective organisation work environment, than it will
become a drawback for them which eventually result in demotivation and job dissatisfaction
among the employees of the corporations
Theme 5: CSR initiatives that can be taken up by Charlotte street hotel
What is the CSR initiatives that can be taken up by Charlotte street
hotel?
Frequency
Women empowerment 3
Healthy environment 2
Personal health of employees 5
9
6 2
2
Employee safety
Women right
Child labour

Description: There are different type of initiatives that can be taken up towards CSR.
This will enable to ensure that organisation able to accomplish their set targets. As per the
findings, it is identified that there are 3 out of 10 employees who consider that that women
should be empowered. Further, there are 2 of the employees who think that CSR should be
focused on delivering healthy environment. More ever it is analysed that 5 employees who
consider that providing safety information or policies related to personal health will be focused
for CSR. As stated that able, there are issues that are being faced by employees and by making
sure that CSR is focused on employee will enable to improve performance level.
Theme 6: Ways to implement CSR initiatives
What are the ways to implemented CSR initiatives? Frequency
Voluntary organization 3
Organizing charity events each year 5
Providing financial support 2
10
3
2
5
Women empowerment
Healthy environment
Personal health of employees

Description: In accordance with the findings, there are about 5 of the employees are who
think that by organizing charity CSR practices can be initiated. It is identified that 2 workers who
consider that by providing financial support will be helpful enough to implemented in CSR.
Lastly, there are 3 employees who think that with the help of voluntary organization,
implementation of CSR initiatives is possible. Overall data suggest that employees think that by
implementing charitable event will be helpful to get proper support form customers and when the
strategies that are provided by employees is implemented. This will also help to develop positive
perception within the mind of workers.
Theme 7: Department responsible for implementing CSR
Which department is responsible for implementing CSR? Frequency
Top managers 2
Administration 7
HR department 1
11
3
5
2
Voluntary organization
Organizing charity events each
year
Providing financial support

Description: There are two of the employees who think that all the decision related to
implementation of CSR. Further, there are 1 employee, as per their perception, the decision
related to implementation of CSR is taken by HR department. However, lastly, there are 7 of the
employees, as per their perception the decision related to CSR implementation is taken up by
administration. From this it can be stated that the main authority is considered to be
administration and they have to understand that important of CSR and make proper analysis with
the help of which appropriate strategies can be implemented related to CSR. Further, workers
should also be included so that they will feel boosted up and will support towards the growth of
the firm.
Theme 8: Most suitable recommendation for implementing CSR
Select the most suitable recommendation for implementing CSR. Frequency
NCO 5
Foundation trust 3
Line Department 1
Separate department 1
12
Top managers Administration HR department
0
1
2
3
4
5
6
7
8
2
7
1
Frequency

Description: As per the recommendation that are provided by employees it can be stated
that employees are favour in relation with NCO. More specifically, there are 5 of them who are
think, NCO will be helpful for implementation of CSR. Further, there is 1 employee who think
that implementation of CSR is possible with the help of introducing new department. Further,
there are 3 of the workers, as per the perception management should implement CSR by
foundation trust. However, NCO is a qualified step that can be implemented through which
management can implemented CSR in an effective way which result in developing positive
thoughts in the mental of consumers. The targets set by the organisation can be accomplished by
using this way.
In order to conduct the research qualitative strategies is being used and mean, medium
and mode are used when quantitative strategies is selected and so that these are not being used in
this research.
P5. Tools and techniques used for research and collection of data
Secondary analysis: According to Taylor, Bogdan and DeVault, (2015) there are
different type of activities that are being planned within the organization and these are done in
order to ensure that the graph of sales and profitability can be increased. Further, there are
particular set of perception that are evolved by people and the activities need to be prepared. This
assist in increasing positivity the mental state in mind of customers. Panneerselvam, (2014)
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5
3
1
1
NCO
Foundation trust
Line Department
Separate department

stated that Corporate social responsibility initiative firm can easily build good image in market
and it can easily survive in competitive market. Apart from this firm can trained its employees
and encourage them to initiate in Corporate social responsibility activities in order to make good
reputation in market. It is very effective for the firm in gaining financial sustainability because
customers like to buy products of those organizations who took participate in Corporate social
responsibility activates. There are different kind of Corporate social responsibility activities such
as environment protection, women empowerment, health and safety of employees etc. Firm can
focus on making environmental friendly product for customers so that it can easily prevent
environment.
To conduct the study in a systematic manner so as to gain accurate and reliable results,
proper tools and techniques of research are required to be used by the scholar. It is important to
apply appropriate methods depending on the nature of study so as to attain set research aim and
objectives (Flick, 2015). Validity and feasibility of the study is justified with the use of these
techniques only and at the same time, it proves to be highly beneficial for fulfilling the aim of
research. To implement CSR activities within organization to achieve sustainable objectives in
Charlotte street hotel, methods being used by the researcher are discussed as follows:
 Research design: It can be described as a framework under which the entire study is
being conducted. It can also be termed as a blueprint which involves all activities to be
performed so as to reach at the final conclusion and meeting the research aim and
objectives within stipulated time period. There are majorly four kinds of research
designs, that is, explanatory, descriptive, diagnostic and experimental (Mackey and
Gass, 2015). For the present research, descriptive research design will be used as the
topic is theoretical and does not involve any mathematical calculations. With the help
of this research design, researcher will be able to get in-depth information about the
topic and based on same, results will be achieved.
 Research approach: Research approach plays a crucial role in a study which helps in
testing the validity of assumptions made by researcher related to subject for
completing the research work. Deductive and inductive approach are the two research
approaches. For conducting the present study, inductive research approach will be
used (Panneerselvam, 2014). It is because; according to this, at first, specific
information based on implementing CSR activities within organization to achieve
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sustainable objectives in Charlotte Street Hotel will be collected and then a general
conclusion will be made that can be applied on the firms of other sectors as well.
 Research philosophy: Research philosophy says about the variety of dimensions that
helps the researcher in conducting study in the best possible and feasible manner.
Interpretivism, Realism, Pragmatism and Positivism are the four kinds of research
philosophies that are being used by the scholar based on the nature of subject of study.
However, in the present research, Interpretivism philosophy will be used as under the
same, elements of study and way in which it integrates with interest of human beings
is discussed (Silverman, 2016). Also, one more reason of selecting this philosophy is
that several aspects of the research issue will be found through this that would help the
scholar in attaining accurate results of study.
 Data collection: It is considered to be the most important section of research as in this,
sources of gathering information based on subject of study are decided. Primary and
secondary are the two kinds of sources from where researcher gets data to be used to
make the final conclusion (Smith, 2015). However, in the present study, both; primary
as well as secondary sources of data collection will be used in order to implement
CSR activities within organization to achieve sustainable objectives in Charlotte Street
Hotel. Under secondary sources, different books, journals, online articles as well as
published material will be used from which plenty of information will be gathered by
the scholar and used in such a way that accurate and reliable results can be gained
(Neuman, 2016). On the other hand, under primary research, method of survey will be
used with the help of tool of questionnaire consisting of both; open and close ended
questions.
 Sampling – For the present research, i.e. on initiating corporate social responsibility
activities within organization to achieve viable goals in Charlotte Street Hotel, simple
random sampling technique will be used under which respondents for the sample will
be selected on random basis where every participant from the research universe, that
is, customers of Charlotte Street Hotel will have equal probability to get selected
(Taylor, Bogdan and DeVault, 2015). The sample size of respondents here will be 10
customers of Charlotte Street Hotel.
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 Data analysis: Data analysis is basically done by two methods depending on the
nature of subject of study. These methods are qualitative and quantitative. In the
present study, as the topic is completely theoretical and does not require any
mathematical calculations, qualitative method will be used under which researcher
will apply tool of thematic analysis were different themes on the basis of the topic of
study will be framed and on the ground of their justification, final conclusion will be
made and appropriate recommendations would be given (Vaioleti, 2016). Thematic is
used as it is helpful enough to provide more appropriate answers for the research topic
and that is reason due to which analytical tools are not used.
 Ethical consideration: At the time of conducting research, it is crucial for the
researcher to perform all activities in an ethical manner. For this purpose, while
interviewing the respondents selected in sample, they must be informed prior asking
for information as well as data provided by them must not be used for any other
purpose. Details given by the respondents should be kept confidential and must not be
disclosed to any other third party as it should be used for the research purpose only.
P6. Conclusion and recommendations
It can be concluded from the above report that for Charlotte Street Hotel, corporate social
responsibilities play a significant role in making it successful and stay in market for longer span
of time. It has been assessed that in the present scenario, to beat the competitive and gain a
competitive edge over others, it is significant to perform CSR activities in such a way that
sustainable objectives will be attained. However, it has also been seen that employee safety is the
major issue being faced by Charlotte Street Hotel. Along with that, findings of the research are
showing that if proper CSR activities would not be performed by the organization, to make it
stay in the market for longer duration would not at all be possible. It has been assessed that
employee’s safety is the major issue in organization for which it needs to implement some CSR
policies. Also, organizing charity events every year under CSR activities would also prove to be
helpful for the firm to gain sustainability in operations. Therefore, to gain sustainable objectives
of Charlotte Street Hotel, it is significant to give due consideration on the CSR activities.
Below given are the recommendation that should be followed by the firm:
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 Focus program should be identified and the issues that are faced within firm should
determined. When problems are identified and steps are taken to solve them, then it
becomes helpful to implement objectives to implement CSR within the organization.
 Employees should be provided with the opportunity to support the activities related to
CSR. This will enable to make them boosted up as performing same task again and again
will affect the employee's performance in negative manner. By providing them with
opportunity to take part in CSR activities will enable to encourage them and motivate
them so that their performance will increase. Organisation will able to increase their sales
by 5%. This is possible as employees can work with maximum determination to support
the firm.
 Further, products that are offered by the corporations should be environmental friendly.
This will lead to positive development in mental of customers.
 Workers to be given enough training and development which can improve their skills
regarding tools and techniques that are provided by the management. The employees fails
to increase in their performance because of lack in understanding of making use of
equipments or the roles that has to be performed by them. However, this will enable to
help them in improving their performance level and in raising their profitability and
growth of the firm. For example, when the rate of contribution make by employees before
training is 5%, then it will be become 8% after providing them with training.
TASK 4
P7. Reflection shows the value of the research undertaken to meet the goals of organisation
As per the proposal conducted, I have got to identify that there are many ways with the
help of which investigation can be carried out. However, there are many sets of issues that were
faced by me. In order to start up with the research, one need to make aim from which objectives
needs to be developed. This is helpful enough to reach out the goals and objectives of the firm.
Further, the activities are planned and then it includes the Gantt chart in which total time period
is decided in which determined activities are achieved. As per the set objectives, it is important
to collect proper information. For collection of information there are two different ways which
are primary and secondary source. In order to collect primary information, questionnaire was
collected. On the other hand to collect secondary data, book, journals, articles, etc. were used.
Both these sources enables in collecting relevant information. After collection of data, it is
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essential to present in an effective manner. In order to do so, it required use of thematics. It
helped in presenting the collected data in form of tables, graphs, etc. all the analysis is made in
depth and it helped in developing understanding learning level. So as to investigate the plan
effectively, it also made use of qualitative and quantitative techniques. Further, there are several
types of modes and techniques that assist to make proper analysis of the data that is being
collected. I faced issues in making questionnaire as it has to be made as per the type of objectives
that are set. It enables to achieve the set objectives in an effective manner. When questionnaire is
filled up by employees, then it is important that they are being delivered with sufficient
information which can help them to understand the importance and main reason to collect the
research.
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