Role of CSR in Achieving Sustainable Development: A Case Study

This report examines the implementation of Corporate Social Responsibility (CSR) activities within an organization, focusing on achieving sustainable development goals. It begins with a project management plan outlining costs, time, and communication strategies. The report then delves into qualitative research methods, using questionnaires to gather data from employees of Charlotte Hotel to understand their perspectives on CSR's importance, its relationship to sustainable development, and the specific CSR initiatives that the hotel could undertake. The research explores employee perceptions on issues, potential CSR initiatives, and the departments responsible for implementation. Finally, the report offers conclusions and recommendations based on the research findings, emphasizing the significance of CSR in the modern business environment and its contribution to long-term sustainability.

MANAGING
SUCCESSFUL BUSINESS

Table of Contents
TASK 1............................................................................................................................................1
P1 Project aim and objectives.................................................................................................1
P2 Cost time and communication covered in project management plan................................1
TASK 2............................................................................................................................................4
P4 Qualitative methods of research applied for conducting small scale research.................4
P5. Tools and techniques used for research and collection of data........................................6
P6. Conclusion and recommendations.................................................................................15
TASK 4..........................................................................................................................................16
P7. Reflection shows the value of the research undertaken to meet the goals of organisation16

TASK 1
P1 Project aim and objectives
Topic: “Implementing CSR activities within company with an aim to meet sustainable
objectives”
Background of study:
CSR plays vital role in companies and enables to develop positive perception within
people. So as to reach out desired goals, management requires understanding satisfaction level of
customers (Lins, Servaes and Tamayo, 2016). Identical goods services are offered to customers
by the business organisation. Regarding to be improved and effective firms make use of
strategies to attain sustainable development. With this respect, one of the effective way to attain
sustainable development is through CSR. It is essential to understand the importance of CSR as it
improves and increases the rate of profitability. For conducting research in efficient way,
Charlotte hotel is been selected (Servaes and Tamayo, 2013). It will cover the importance of
CSR to the firm and its link with attaining sustainable development.
Aim:
“To understand the role of activities related to CSR in order to accomplish sustainable
development: A study on Charlotte street hotel”
Objectives:
 To gain knowledge regarding the usefulness of CSR in this modern world.
 To determine the relationship between sustainable development and CSR activities. To recommend ways to attain sustainable development with the help of CSR activities.
Research Question:
 What is the importance of CSR in modern world?
 Explain the link between sustainable development and CSR activities?
P2 Cost time and communication covered in project management plan
It consists of various types of element that covers in order to develop project management
plan. With this respect, there are as follows:
Cost: In order to complete the project in includes cost that enables to make sure that all
the activities included in it can be effectively completed.
1

Time: For each of the activity it consists of time that has to be planned so that the project
can be completed effectively and efficiently.
Communication: There are many individuals who are involved and all there should be
proper communication so that people involved may not have any type of confusion for the same.
Task Name Duration Start Finish Predecessors
Research project
Planning
Research topic finding 1 day Wed 3/29/17 Wed 3/29/17
Development of problem statement 1 day Thu 3/30/17 Thu 3/30/17 2
Determining the total time for
allocation of resources 2 days Fri 3/31/17 04/03/17 2,3
Implementation of plan 15 days
Developing literature review 5 days Mon 4/3/17 Fri 4/7/17 2,3
Selection of research methodology 3 days Tue 4/4/17 Thu 4/6/17 4,6
Cost calculation 1 day Wed 4/5/17 Wed 4/5/17 4
Interpretation and data analysis 4 days Thu 4/6/17 Tue 4/11/17 6,7
Analysis of outcomes and results 3 days Thu 4/6/17 Mon 4/10/17 9
Project Closer 5 days 04/07/17
Representation of conclusion and
recommendations 2 days Fri 4/7/17 Mon 4/10/17 10
Proper documentation of results 2 days Mon 4/10/17 Tue 4/11/17 12
Report submission 1 day Tue 4/11/17 Tue 4/11/17 13
2

3

TASK 2
P4 Qualitative methods of research applied for conducting small scale research
Name:
Age:
Gender:
1. Is conducting CSR practices vital in this modern world?
 Yes
 No
 Not sure
2. Is there relationship between sustainable development and CSR?
 Yes
 No
 Not sure
3. Is it important for Charlotte to conduct CSR activities?
 Yes
 No
 Not sure
4. Among the following, what is the issue that is faced by Charlotte mainly?
 Employee safety
 Women right
 Child labour
5. What is the CSR initiatives that can be taken up by Charlotte street hotel?
 Women empowerment
 Health environmental
 Personal health of employees
6. What are the ways to implemented CSR initiatives?
 Voluntary organization
 Organizing charity events each year
 Providing financial support
4

7. Which department is responsible for implementing CSR?
 Top managers
 Administration
 HR department
8. Select the most suitable recommendation for implementing CSR.
 NCO
 Foundation trust
 Line Department
 Separate department
Theme 1: CSR is important in this modern world
Do you think that CSR is important in this modern world? Frequency
Yes 6
No 3
Not sure 1
5
Yes No Not sure
0
1
2
3
4
5
6
7
6
3
1
Frequency

Description: As per the findings 6 employees consider that conducting CSR is very
essential for firm in the modern era. Further, there are 3 of employees who do not agree with it.
Overall findings, suggest that management needs to consider the activities related to CSR and
make necessary implementation so that they will be able to attain sustainable development.
There several organisations, who provide identicial goods and services which are need to
consider the policies and make changes in their services as per the type of CSR policies that are
being implemented. More and more people will inform about the type of services which are
offered by the firm and this will increase brand image.
Theme 2: Relationship between sustainable development and CSR
Is there relationship between sustainable development and CSR? Frequency
Yes 5
No 3
Not sure 2
6
5
3
2
Yes
No
Not sure

Description: As per the findings from the questionnaire, it can determine that there are
about 5 of the employees out of 10 who think that there is link between CSR and sustainable
development. Further, there are 2 of the workers who are not sure whether there is link. In
addition to this, 3 employees think that there is not relation between these two. For the overall
findings, it can be stated that management should put more emphasis over implementation of
CSR. This will enable the firm to achieve sustainable development. For example, in case, cited
firm provides fund in charity, then this enable to improve perception of customers towards the
kind of goods that are being offered by the companies. This way with CSR, sustainable
development can bee achieved.
Theme 3: Implementation of CSR within Charlotte hotel important
Do you think implementation of CSR within Charlotte hotel important? Frequency
Yes 6
No 2
Not sure 2
7
6 2
2
Yes
No
Not sure

Description: Out of 10 it is identified that 2 employees are unsure about implementation
of corporate social responsibility within Charlotte hotel is essential. Further, another tow of the
workers who think that within firm, CSR is not important. Moreover, there are 6 of the
employees who are sure and confident that implementation of CSR is important within the
organization. Companies develop positive perception when they are not being able to gain more
information about the products that are offered by the firm. There are different way that can
support the cited firm to attain sustainable development. With this respect, it includes effective
employees, pricing strategies, etc. However, CSR is also an important aspect that make the firm
to attain sustainable developments and this also enables to reach out profitability and increase
sales.
Theme 4: Issue that is faced by Charlotte mainly
Among the following, what is the issue that is faced by Charlotte
mainly?
Frequency
Employee safety 6
Women right 2
Child labour 2
8

Description: As per the findings, 6 employees consider that employee's satisfaction is key
issue that is being suffered by them within organisation. Further, 2 of the workers, according to
them child labour is the main issues. In addition to this, 2 of the employees think women right to
be the main issue. Over all findings suggest that management should understand that issues that
are being faced by employees in the organization as majority of people think that it is the main
issue. Employees assist in formulating direct relationship with consumers by making interactions
with them. If they are not provided with effective organisation work environment, than it will
become a drawback for them which eventually result in demotivation and job dissatisfaction
among the employees of the corporations
Theme 5: CSR initiatives that can be taken up by Charlotte street hotel
What is the CSR initiatives that can be taken up by Charlotte street
hotel?
Frequency
Women empowerment 3
Healthy environment 2
Personal health of employees 5
9
6 2
2
Employee safety
Women right
Child labour

Description: There are different type of initiatives that can be taken up towards CSR.
This will enable to ensure that organisation able to accomplish their set targets. As per the
findings, it is identified that there are 3 out of 10 employees who consider that that women
should be empowered. Further, there are 2 of the employees who think that CSR should be
focused on delivering healthy environment. More ever it is analysed that 5 employees who
consider that providing safety information or policies related to personal health will be focused
for CSR. As stated that able, there are issues that are being faced by employees and by making
sure that CSR is focused on employee will enable to improve performance level.
Theme 6: Ways to implement CSR initiatives
What are the ways to implemented CSR initiatives? Frequency
Voluntary organization 3
Organizing charity events each year 5
Providing financial support 2
10
3
2
5
Women empowerment
Healthy environment
Personal health of employees