Research Project: CSR, Marketing Principles, Arcadia Group Analysis

This project investigates the impact of Corporate Social Responsibility (CSR) and marketing principles on the Arcadia Group, a fashion retailer, within the context of the digital world. The research outlines the significance of CSR and marketing in enhancing a company's image, productivity, and performance. The project includes a literature review, defines the aims and objectives, and identifies limitations such as lack of financial resources and external factors. The methodology includes qualitative data collection through interviews with 30 employees using an interpretivism philosophy and inductive approach. The project aims to understand the main concepts of CSR, analyze its impact on Arcadia Group's performance, and evaluate the effectiveness of marketing principles. The research questions address CSR concepts, its impact on performance, and the role of marketing in increasing sales. The study utilizes secondary data sources and references academic journals and books to support the findings.

Research Proposal
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Table of Contents
Table of Contents.............................................................................................................................2
TITLE: TO UNDERSTAND IMPACTS OF CSR AND PRINCIPLES OF MARKETING IN A
DIGITAL WORLD. STUDY ON ARCADIA GROUP, FASHION RETAILER..........................3
Background of the study..............................................................................................................3
Aim and Objectives.....................................................................................................................3
Limitations of the study...............................................................................................................3
METHODOLOGY..........................................................................................................................4
REFERENCES................................................................................................................................5
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TITLE: TO UNDERSTAND IMPACTS OF CSR AND PRINCIPLES OF
MARKETING IN A DIGITAL WORLD. STUDY ON ARCADIA
GROUP, FASHION RETAILER.
Background of the study
Corporate social responsibility is an important concept in which companies of all sectors
integrate social and environmental concerns in their business operations (Adnan, Hay and van
Staden, 2018). Corporate social responsibility has several positive impacts as it helps companies
in improving image in the market and in the eyes of customers. Marketing also plays a vital role
in improving productivity and performance of organization. It makes companies able in
gathering information knowing market trends on which basis customers’ needs can be satisfied.
Aim and Objectives
Aim
“To identify effectiveness of corporate social responsibility and principles of marketing
in digital world”.
Objectives
 To discuss the main concept of corporate social responsibility.
 To analyses impacts of corporate social responsibility on performance of Arcadia Group.
 To evaluate effectiveness of principles of marketing in improving productivity of Arcadia
Group.
Research questions
 What is the main concept of CSR?
 How CSR can improve performance and productivity of Arcadia group?
 How marketing function can help Arcadia Group in increasing sales and productivity?
Limitations of the study
Lack of financial resources was the main limitation. Due to some external environmental
factors such as covid-19 it delayed in the submission of the project. But with the help of skilled
workforces qualitative report developed.
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METHODOLOGY
Research type: Qualitative and quantitative are 2 types and this study will select qualitative
or gather non-numerical data.
Research philosophy: Interpretivism and positivism are main 2 approaches and for this
study interpretivism will be used.
Research approach: Inductive and deductive are 2 approaches and for this inductive
approach will be used (Woiceshyn and Daellenbach, 2018).
Data collection: Primary and secondary are 2 data collection. For this secondary data will
be gathered (Johnston, 2017).
Sample: For this study 30 employees of Arcadia Group will be selected for gathering data.
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REFERENCES
Books and journals
Adnan, S.M., Hay, D. and van Staden, C.J., 2018. The influence of culture and corporate
governance on corporate social responsibility disclosure: A cross country
analysis. Journal of Cleaner Production. 198. pp.820-832.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries. 3(3). pp.619-626.
Woiceshyn, J. and Daellenbach, U., 2018. Evaluating inductive vs deductive research in
management studies: Implications for authors, editors, and reviewers. Qualitative
Research in Organizations and Management: An International Journal.
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