Ethical Decision-Making, CSR, and Cultural Values at Morrisons Ltd

This report assesses the impact of individual, group, and managerial values and beliefs on ethical decisions within Morrisons Ltd, a major UK retailer. It examines how diverse cultural values influence the company's Corporate Social Responsibility (CSR) initiatives, including support for British farmers, product hygiene, waste reduction, and employee welfare. The report further explores Morrisons Ltd's ethical approaches to respecting other cultural value systems, emphasizing the importance of ethical leadership, transparency, and fair treatment of employees to foster a positive organizational culture and build customer loyalty. The analysis concludes that ethical behavior and CSR are integral to Morrisons Ltd's reputation, employee retention, and avoidance of legal issues.

WRITTEN ASSESSMENT

Table of Contents.
INTRODUCTION...........................................................................................................................3
Individuals, groups and managers ethical decisions based on values and beliefs and how
different cultures and socities infuence CSR...............................................................................4
Ethical organisational approach respecting other culture values................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Values and belief refers to the individual's judgement which illustrate whether the actions
being done are right or wrong, good or bad, ethical or unethical and important or unimportant. In
this assessment, how an individual's, groups and managers ethical decisions will affect the
Morrisons Ltd which is one of the biggest UK's retail supermarket. It will further describe that
how different cultural values can influence the CSR and does Morrisons Ltd follow an ethical
approach of other cultural value systems.
Individuals, groups and managers ethical decisions based on values and beliefs and how different
cultures and socities infuence CSR.
Ethics provides the principles and standards of an individual behaviour that helps in the
decision making process. Values and belief plays an important role in the working of an
organisation. They are crucial in day-to-day functioning whether it is related to the individual,
group or manager role of the organisation.
Individual's values are the goals which motivate people action and represent what is
important to them. Each value is different from other person and is completely dependant on the
individual's culture, upbringing, experience of life and many more. While considering the
example of Morrisons Ltd, the company put more emphasis on the employees values and belief
(Gheitani and et.al., 2018). The company allows its colleagues to take their own decisions with
the Morrisons plan and motivate them to provide better experience to the customers as they are
the king of the market and for retail industry it's very important to satisfy the customers.
Groups value or belief are important for the growth of the company's success as well as
an individual's success. In Morrison Ltd people work together for better results. Morrison Ltd do
allow its employees to take part in the management of the organisation. They form teams of
more than two employees to collaborately work together which would help them to grow
together. They are the rules whether written or spoken, guide the team members how to interact,
collaborate them in an effective and efficient ways. It helps the organisation to establish high
performance teams which can work in any problematic situation and work on the better results.
Manager values or belief are crucial in the company's growth and also in an individual's
growth. Managers at Morrisons Ltd possess great communication skills which are necessary to
manage, coordinate and build trust amongst the organisation. They directly engage to the
employees on a timely basis to avoid communication gap and provide feedback in a polite way

rather to being rude. The manager should have a good and clear vision which help them to
understand the work to their colleagues. Empathy towards its employees can help to build the
trust and confidence by performing small things like recognizing employee burnout signs, know
them at personal level, plan events to support outside work. Morrisons Ltd manager always
works in the betterment and progress of its employees to hold them personally accountable.
Holding an individual accountable would strengthen the learning, sets expectations, building
trust.
Ethical behaviour and CSR are significant for the business perspective. Ethics are the
principles of an individual, group or an organisation which govern its actions and distinguish
what is right or wrong. Corporate Social Responsibility (CSR) is an concept which is followed
by every organisation which work in the social welfare of the society at large (Mishra and
Schmidt, 2018). Ethical behaviour in the organisation helps to perform CSR activities as
compared to unethical organisations and helps directly or indirectly to the company. In case of
Morrisons Ltd, CSR activities like supporting British farmers, product hygiene, R3 policy,
looking after colleagues, protecting worker's rights, reducing food waste, supporting local
communities which help them to build customer's loyalty towards them (Pulker and et.al., 2018).
Reputation of the company increase the chances to obtain new customer's. Morrisons Ltd
policies towards its employees force them to work for the company which also helps the
company to retain its good and experienced employees. Providing positive working environment
to the employees is an ethical thing to do from the company's point of view. It also helps
company to avoid legal hurdles whether it could be related to the environmental law, labour law,
food safety regulations or any taxations laws.
The expectations and orientations in cross-culture attitudes to CSR is different to the
stakeholders as if we take the example of a consumer, the CSR activity can be different
regarding the nations. The economic, legal, social, ethical and philanthropic factors of CSR are
different in each and every country as they are divided into developing and developed nations.
Ethical organisational approach respecting other culture values.
Ethical approaches refers to the behaviour of the individual person within the
organization and the behaviour of the organization culture toward the roles and responsibility.
The business ethical is responsible for sustaining the resources and providing values to the
peoples that can be employees or the workers associated with the organization. In order to

deliver the ethical values the organization deliver transparency and built trust among the variety
of the people. the business ethical is responsible for treating the employees of the organization in
adequate manner. In context to that the organization have various approaches which can
implemented in the organization for improving the brand value in domestic as well as
international marketplace. Ethical leadership is considered as one of the best approach for the
organization (Luthans, and et.al 2021) . This approach deliver assistance in the development of
organisation or the business enterprises which is essential for the success and survival of the
organization. The business ethics is a process of sharing the humanities or the belief with the
people regarding organization in internal as well as external environment of the company.
Ethical leadership consist of various significant role in the organization. For instance , it deliver
he support in satisfying the employees and the customers of organisation, it improve the moral
values of the company. Due to that the organization is able to deliver positive culture to the
people working in the organization which also decrease the stress of the workers. The Morrison
company is following all the corporate ethics which is creating values and attracting the potential
customer toward the association.
The ethical leadership consist of important framework which is know as FATHER which
indicate the elements which are essential to dress of the success of business enterprises such as
fairness, accountability, trust, honesty, equality as well as respect. It deliver assistance in
enhancing the productivity and profitability of the company. In context to that the leader of the
organization provide support to the workers by resolving their personal and professional problem
in effective as well efficient manner (Weiss, 2021). Basically the element of approach encourage
the working people to accomplish the goal, aim and objective of the organization in an
appropriate manner.
According to the business ethical the leader or the manger provide huge support in dealing with
the forthcoming challenges associated with the organization. For improving the productivity the
leader of the Morrison company share the personal experiences, skills and knowledge to the
workers that encourage them to increase the employability and capability to perform the task in
short period of time (Grosenick, and Gibson, 2019). The manger of the organization deliver
huge concern toward the health and safety of the workers and treat them in the right manner. In
context to that the manger or the leader of the company consider the employees of the

organization as the assets of the company rather than delivering negative feeling to the workers
of the association. Basically the ethical values reduce the harms.
CONCLUSION
With the help of this report it could be evaluated that how values and belief of an individual,
groups and manager of Morrisons Ltd affected the ethical decisions. Further, it had explained
that how different culture values had influenced the CSR of Morrisons Ltd and which are the
ethical approaches followed by the Morrisons Ltd of other cultural systems.

REFERENCES
Books and journals
Gheitani, A. and et.al., 2018. Mediating effect of intrinsic motivation on the relationship between
Islamic work ethic, job satisfaction, and organizational commitment in banking
sector. International Journal of Islamic and Middle Eastern Finance and
Management. 12(1). pp.76-95.
Grosenick, L.E. and Gibson, P.A., 2019. Governmental ethics and organizational culture.
In Handbook of administrative ethics (pp. 243-261). Routledge.
Luthans, and et.al 2021. Organizational Behavior: An Evidence-Based Approach Fourteenth
Edition. IAP.
Mishra, P. and Schmidt, G. B., 2018. How can leaders of multinational organizations be ethical
by contributing to corporate social responsibility initiatives? Guidelines and pitfalls
for leaders trying to do good. Business Horizons. 61(6). pp.833-843.
Pulker, C. E. and et.al., 2018. Global supermarkets’ corporate social responsibility commitments
to public health: a content analysis. Globalization and health. 14(1). pp.1-20.
Weiss, J.W., 2021. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
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