Relationship Between Ethics and CSR in Hospitality Sector

This literature review delves into the intricate relationship between ethics and Corporate Social Responsibility (CSR) within the hospitality sector. It begins by exploring the general connection between ethics and CSR, drawing on the ethical stakeholder theory to emphasize the importance of considering various stakeholders beyond shareholders. The review then analyzes the current CSR practices of two major organizations, IHG and Marriott, highlighting their respective approaches, initiatives, and goals. IHG's focus on resource efficiency and employee development through the IHG Academy is contrasted with Marriott's initiatives, including stakeholder engagement. Finally, the review examines different approaches to CSR taken by companies, such as green accommodations and customer engagement, with a focus on the growing importance of environmental and social considerations in the hospitality industry. The analysis draws on various academic sources to provide a comprehensive overview of the subject.

Literature
review

Table of Contents
1 Relationship between ethics and CSR policy (generally).............................................................3
2 current csr practices of the organisation (both ihg and marriot)...................................................3
3 different approaches of CSR taken by companies........................................................................3
REFERENCES................................................................................................................................5

1 Relationship between ethics and CSR policy (generally)
As per the views of Blok (2019), The ethical stakeholder theory in CSR, that derives its
ideology from Principles, asserts that businesses are “virtuous” obligated to look after the
interests of a broader group of stakeholders, such as shareholders, consumers, suppliers, staff,
and the environment, rather than just their equity holders, i.e. the company's owners. The terms
"economic ethics" and "social responsibility" are not interchangeable. Despite this, they are used
interchangeably to refer to a certain statement or code. “A mixture of two widely accepted terms,
namely trade and morals,” according to the role of business ethical principles. Ethics of business
is concerned with the management of CSR activities within hospitality organisation. It is
essential to manage the work and provide some benefit to the society. There is need to develop
new beneficial programs that will help society in positive manner.
2 current csr practices of the organisation (both ihg and marriot)
As per the views of Demetriou, Thrassou and Papasolomou, (2018), CSR policy of Marriott
includes Via global conferences and business groups, Marriott colludes with shareholders and
determines their priorities in order to establish policy and initiatives that resolve some of their
most pressing social and environmental issues. This organisation consulted leaders and held
meetings with global stakeholders to develop concrete goals for our Serve 360: Making Good in
Every Direction initiative and 2025 Sustainability and Social Impact Goals. After that, this, the
hotel presented the aims and objectives to various stakeholders for feedback. .
CSR policy of IHG - Level 1 hotels have achieved 10 best approaches to management that
position them for growth and deliver immediate resource and energy savings across activities.
This involves things like keeping track of usage records, forming a limited company for the
hotel, and installing energy efficient lighting in luxury suites.
3 different approaches of CSR taken by companies
As per the viewpoint of Diehl and et.al, (2017), green accommodations are known as huge
market that considers ecology when making hotel decisions, was created and coddled by
demographic groups such as millennial, socially aware customers, and leaf.
Potential customers are ready to pay a premium (sometimes more than 15%) for green and
natural shops and resorts that use locally sourced, non-genetically engineered, or organic foods,
according to many surveys. Customers who are aware of a company's CSR efforts are far more

likely to "forgive" the organization for a smaller in size compared loss, leading to faster
complaint handling.
The IHG Academy is a global partnership in which we partner alongside educational
institutions and service organizations to provide local people with opportunities to learn talents
and advance their careers in one of the biggest hotel firms. It's their means of welcoming others
and providing resources. Marriott have performed a materiality appraisal, which helped us
develop our GRI disclosures and implementation schedule for our Conservation and Social
Benefit Goals for 2025

REFERENCES
Books and Journals
Barnett, M.L., Henriques, I. and Husted, B.W., 2020. Beyond good intentions: Designing CSR
initiatives for greater social impact. Journal of Management, 46(6), pp.937-964.
Demetriou, M., Thrassou, A. and Papasolomou, I., 2018. Beyond teaching CSR and ethics in
tertiary education: the case of the University of Nicosia, Cyprus (EU). World Review of
Entrepreneurship, Management and Sustainable Development, 14(1-2), pp.97-122.
Franco, S., Caroli, M.G., Cappa, F. and Del Chiappa, G., 2020. Are you good enough? CSR,
quality management and corporate financial performance in the hospitality
industry. International Journal of Hospitality Management, 88, p.102395.
Hur, W.M., Moon, T.W. and Kim, H., 2020. When and how does customer engagement in CSR
initiatives lead to greater CSR participation? The role of CSR credibility and customer–
company identification. Corporate Social Responsibility and Environmental
Management, 27(4), pp.1878-1891.
Kim, H., Rhou, Y., Topcuoglu, E. and Kim, Y.G., 2020. Why hotel employees care about
Corporate Social Responsibility (CSR): Using need satisfaction theory. International
Journal of Hospitality Management, 87, p.102505.
Diehl, S., Karmasin, M., Mueller, B., Terlutter, R. and Weder, F. eds., 2017. Handbook of
Integrated CSR Communication. Springer International Publishing.
Ramboarisata, L. and Gendron, C., 2019. Beyond moral righteousness: The challenges of non-
utilitarian ethics, CSR, and sustainability education. The International Journal of
Management Education, 17(3), p.100321.
Blok, V., 2019. Innovation as ethos. Moving beyond CSR and practical wisdom in innovation
ethics. Handbook of Philosophy of Management. Dordrecht: Springer, https://link.
springer. com/content/pdf/10.1007% 2F978-3-319-48352-8_19-1. pdf.