Driving Financial Performance Through CSR: Black Lion Hotel Analysis

This report, titled "Implementation of CSR activities for driving financial performance and to gain competitive advantage - A study of Black Lion hotel," examines the impact of corporate social responsibility (CSR) initiatives on the financial performance and competitive advantage of the Black Lion Hotel. The report includes a project management plan with cost, time, and communication aspects, along with a Gantt chart. Data analysis, based on survey responses, reveals insights into employee awareness, environmental sustainability practices, and training effectiveness. The research methodology is outlined, and recommendations are provided to enhance CSR implementation. Key findings include the need for improved employee training, a formal environmental policy, and a focus on profit-driven CSR drivers. The report concludes with a reflection on the research process and provides references to support the analysis. The data analysis reveals that employees are not satisfied with the training session and that the company needs to focus on encouraging the employee for initiating in CSR activities.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
Task 1...................................................................................................................................................3
P1 Aims and objectives....................................................................................................................3
P2 Project management plan with covering the aspects of Cost, time and communication. ..........3
P3 Gantt chart ..................................................................................................................................5
Task 2...................................................................................................................................................6
P4 Data analysis................................................................................................................................6
Task 3.................................................................................................................................................17
P5 Research Methodology.............................................................................................................17
P6 Recommendations ....................................................................................................................20
Task 4.................................................................................................................................................21
P7 Reflection..................................................................................................................................21
References..........................................................................................................................................22

Title: Implementation of CSR activities for driving financial performance and to gain competitive
advantage- A study of Black Lion hotel
Task 1
P1 Aims and objectives
Background of study:
Corporate social responsibility allow organization to contribute toward the benefit of society
and for protecting the environment. Further it supports organization in creating word of mouth for
the Black lion company. It plays significant role in making brand popular and in gaining
competitive advantage. It develops positive feeling among the customers toward the brand which
focus on planting more trees for a green environment and for educating poor children. These
activities also support in gaining publicity and make brand popular in markets (Cheng, Ioannou,
and Serafeim, 2014). There are many corporate social responsibility which can be implemented by
the organization such as women empowerment, society benefits, environment protection etc.
Among all of them implementation of environment protection is one of the best activity which help
in gaining the competitive advantage. The present research is conducted so that significance of
corporate social responsibility for the Black lion hotel can be understand effectively.
Aim: To analyse the impact of implementation of environment protection practices for driving
financial performance and to gain competitive advantage- A study of Black Lion hotel
Objectives:
 To understand the importance of environment protection CSR activity for Black Lion hotel
 To identify the impact of implementation of environment protection CSR activity on Black
lion hotel.
 To suggest some strategy for successfully implementation of environment protection
practices
Research Questions
 What are the importance of environment protection CSR activity for Black Lion hotel
 Explain the impact of implementation of environment protection CSR activity on Black lion
hotel.
P2 Project management plan with covering the aspects of Cost, time and communication.

Task Name Duration Start Finish Predecessors
Research project 93 days 03/28/17 Thu 7/6/17
Preparation 23 days Mon 2/27/17 Thu 3/30/17
Discovery the research title 9 days Mon 2/27/17 Fri 3/10/17
devising problem argument 5 days Mon 3/13/17 Mon 3/20/17 4
Framing activities 7 days Tue 3/21/17 Thu 3/30/17 5
Execution 60 days Fri 3/31/17 Fri 6/23/17
conducting out literature review 15 days Fri 3/31/17 Fri 4/21/17 6
Deciding research methodologies 17 days Mon 4/24/17 Wed 5/17/17 8
Computation of the costs 6 days Thu 5/18/17 Fri 5/26/17 9
Information analysis and
representation 19 days Mon 5/29/17 Fri 6/23/17 9
Judgement of result and outcomes 10 days Mon 5/29/17 Mon 6/12/17 10
Project finished 17 days Tue 6/13/17 Thu 7/6/17
Representing conclusion and
recommendations 8 days Tue 6/13/17 Fri 6/23/17 12
Proper corroboration of results 6 days Mon 6/26/17 Tue 7/4/17 13
Day of submission 1 days Wed 7/5/17 Thu 7/6/17 14

P3 Gantt chart

Task 2
P4 Data analysis
Name
Age
Gender
1.)Do you know about CSR activities
 Yes 9
 No 6
2.) Does Black Lion hotel have management person responsible for environmental sustainability?
 Yes 7
 No 8
3.) Does Black Lion hotel required to publish a Corporate social responsibility report?
 Yes
 No
4.) Are you satisfied with training session organised by Black lion company to enhance the
understanding of corporate social responsibility
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
5.) Among given below for which of the following social issues does Black lion hotel should have
the policy?
 No child labor
 No discrimination
 Wages and benefits
 Respect for human right
6) Does your Black lion hotel required to have a formal environmental policy for improvement in

protecting environment. ?
 Yes
 No
7.) As per your opinion, what are the drivers of corporate social responsibility?
 Image building
 Increase in profit
 Gain competitive advantage
8.) What measure does Black lion hotel need to adopt for reducing environmental impact?
 Environmental friendly product
 Recycle wastage
 Renewable energy
9.) What CSR initiative need to be undertaken by Black lion hotel?
 Health
 environment Protection
 women empowerment
10.) Recommend strategy for CSR implementation at Black lion hotel?
 A separate department
 Line Department
 Foundation trust
Theme 1: Yes respondents know about CSR activities
1.)Do you know about CSR activities
Freq
uenc
y
Yes 9
No 6
15

Interpretation: From the above chart it can be interpreted there are 9 respondents who are aware of
CSR activities. On the other hand there are 6 participants who state that they are not aware of CSR
activities. Hence, it shows that Black lion Hotel not encourage employee for initiating in CSR
activities. Black lion hotel, need to focus on encouraging the employee for initiating in CSR
activities this support for successful implementation of CSR activities and in gaining competitive
advantage.
Theme 2: No Black Lion hotel not have management person responsible for environmental
sustainability
2.) Does your Black Lion hotel have management person responsible for environmental
sustainability?
Freq
uenc
y
Yes 5
No 10
15
Yes No
0
1
2
3
4
5
6
7
8
9
9
6
Column C

Interpretation: Aforementioned chart show that, there are 5 respondent who state that Black lion
hotel have management person responsible for environmental sustainability. On the other hand there
are 10 out of 15 who replied that Black lion hotel not have management person responsible person
for environment sustainability. This show company need appoint a person who take responsibility
of environmental sustainability. It will benefit the organization because if hotel focus on keeping
environment neat and clean then it create good image of brand in market.
Theme 3: No, Black Lion hotel publish not a Corporate social responsibility reports
3.) Does Black Lion hotel required to publish a Corporate social responsibility report?
Freq
uenc
y
Yes 9
No 6
15
Yes No
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 Column C

Interpretation: Above chart show that there 6 respondent who state that Black lion hotel not nee
publish corporate social responsibility report. On the other hand, there are 9 participants who state
that it is necessary for Black lion Hotel to publish corporate social responsibility report. Hence, it
clear that Black lion hotel need to publish Corporate social responsibility report so that it can easily
make aware about its activities to make people aware about their initiatives regarding CSR
implementation.
Theme 4 Respondent are highly dissatisfied with training session organised by Black lion
company to enhance the understanding of corporate social responsibility
4.) Are you satisfied with training session organised by Black lion company to enhance the
understanding of corporate social responsibility
Freq
uenc
y
Highly satisfied 2
Satisfied 4
Neutral 1
9
6
Yes
No

Dissatisfied 5
Highly dissatisfied 3
15
Interpretation: From the above chart there are 3 respondent who are highly dissatisfied with the
training session provided by Black lion hotel to its employees while 5 are only dissatisfied. On the
other hand, there is one employee who unable to decide that it is training is beneficial or not. While
there are 4 participant who are satisfied with the training session and 2 are highly satisfied. Hence, it
show that employee are not satisfied with training session so company need to make sure that in
training they get proper guidance for making it effective so that workers can understand the
importance implementation of CSR activities. Further, if company support employee for and give
them proper guidance then it can successfully implement the CSR activities which help in gaining
financial sustainability and competitive advantage.
Theme 5 No discrimination is a social issues for which Black lion hotel should have the policy.
5.) Among given below for which of the following social issues does Black lion hotel
should have the policy?
Freq
uenc
9
6
Yes
No

y
No child lobar 4
No discrimination 6
Wages and benefits 2
Respect for human right 3
15
Interpretation: From the above chart it can be interpreted that there are 6 respondent who state that
for no discrimination is one of the social issued for which company need to have policy. On the
other hand there are 4 participant who state that for no child labour organization have policy while 3
state that respect for human right is one of the social issue for which company should have policy.
There are 2 employees who replied that wages and benefits is a social issue. Hence, it clears that
organization must have policy for no discrimination because many many employees of Black lion
hotel are suffering from this problem and policy help in creating equality among people.
Theme 6: Yes, Black lion hotel require to have a formal environmental policy for
improvement in protecting environment.
6) Does your Black lion hotel required to have a formal environmental policy for
improvement in protecting environment. ?
Freq
uenc
4
6
2
3
No child labor
No discrimination
Wages and benefits
Respect for human right