Corporate Social Responsibility and its Impact on John Lewis Marketing

This report analyzes the impact of Corporate Social Responsibility (CSR) on the marketing department of John Lewis, focusing on its role in promoting profitability and financial sustainability. The research employs an inductive approach and interpretivism philosophy, utilizing both primary (survey data from 10 Waitrose employees using random sampling) and secondary data sources. Qualitative data analysis, specifically thematic analysis, is used to identify key themes and findings, which are presented through charts, tables, and diagrams. Ethical considerations, such as ensuring participant consent and data privacy, are meticulously observed. The study identifies limitations related to time and budget constraints. Recommendations for Waitrose include focusing on quality dimensions, monitoring and controlling practices, environmental protection, strengthening internal business practices through employee involvement, and engaging stakeholders regularly with proper profit distribution. The report concludes with a list of references used to support the research and analysis. Desklib provides access to this report and other study resources for students.

MANAGING A SUCCESSFUL BUSINESS PROJECT

TITLE: CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON
MARKETING DEPARTMENT OF JOHN LEWIS TO PROMOTE
PROFITABILITY AND FINANCIAL SUSTAINABILITY

TASK 3
P5 Analyse research and data using appropriate tools and techniques for the chosen project
■ Introduction: Research methodology is regarded as the most important section of the research study in which
researcher utilizes several methods and techniques for the purpose of reaching towards the aim and objective.
■ Research approach: Research approach is a most important of the research work which aids in explaining
diverse aspects of the subject matter. The categories of research approach are inductive and deductive and in
the present research work, inductive has been selected. This is being selected because it aims to generate
meanings from the collected data which further helps in analysing answers to research question.
Research
approach
Inductive Deductive

Contd.
■Research philosophy: This area deals with the source and nature of knowledge; hence researcher has considered this aspect for present research
work as well. Interpretivism philosophy has been considered in the present research work because it integrates human interest in the study. This is
also useful for the researcher since it aids in employing multiple methods to consider all the aspects of the issue.
■Data collection: Primary as well as secondary both the sources have been used in the research study for collecting valid and reliable data. Under
primary source, survey has been carried out in which data is collected through questionnaire. However, on the other hand secondary source is also
utilized for completing the section of literature review. Hence, under that books, journals and articles are being reviewed at the same time.
■Sampling: 10 employees from Waitrose have been selected in the present study through using random sampling technique.
■Data analysis: In order to analyse data, Qualitative method has been used in which researcher has conducted Thematic analysis. Each and every
theme has been discussed in detailed manner so that validity of collected data can be identified accordingly. Charts, tables and diagrams are being
prepared to depict the findings.

Contd.
■ Ethical consideration: Stating about the ethical consideration, researcher has ensured to meet all ethical criteria.
In such respect, information has not been disclosed among any unauthorised person because that brings ethical
constraints. Moreover, prior involving participants in the study, researcher ensured to get their consent. In
addition to this, only relevant and authentic websites are being included to complete the research work.
■ Limitations of the study: Time and money are the two major constraints that were experienced by the researcher
while preparing the study. Researcher had prepared a fixed budget and according to that all the activities were
carried out. At the same time, researcher did not have the availability of database; therefore it consumed time in
recording each activity manually.

P6 Communicate appropriate recommendations as a result of research and data analysis to
draw conclusion
The list of appropriate recommendations are being stated here:
■It is essential for Waitrose to focus on quality dimensions so that customer base can be enhanced. Quality services are
preferable by the customers; henceforth Waitrose needs to ensure that all the defects and errors are being removed from the
products.
■There must be suitable emphasis on monitoring and controlling practices so that areas of improvements can be ascertained
accordingly. This is also essential in terms of removing errors and constraints from business processes.
■At the same time, Waitrose is also required to focus on environmental protection so that business capabilities and success facets
can be enhanced. Focus on environment could help Waitrose to get support and long term collaboration from customers.

Contd.
■ Apart from social concerns, Waitrose should also emphasize on strengthening internal
business practices so that all the operations can be handled effectively. Henceforth, in this
respect focus should be laid on including all the employees in decision making process.
■ Stakeholder involvement is also essential; therefore it is crucial for Waitrose to engage all
the stakeholders in company’s prospects on regular basis. At the same time, there should be
proper distribution of profits among the stakeholders so as to retain their interest in Waitrose.

References
■ Tai, F. M. and Chuang, S. H., 2014. Corporate Social Responsibility. Ibusiness. 6(03).
p.117.
■ Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.
■ Vaioleti, T. M., 2016. Talanoa research methodology: A developing position on Pacific
research. Waikato Journal of Education. 12(1).