HND Research Project: CSR Impact on United Biscuits' Performance

This research project investigates the impact of Corporate Social Responsibility (CSR) on improving sales, performance, and operations at United Biscuits. The study employs a PowerPoint presentation format to present findings gathered through primary research. Key themes include the long-term consumer base, the direct correlation between CSR and business success, the role of CSR in ensuring sustainability for United Biscuits, and its contribution to long-term business strength. The research also highlights the importance of CSR performance in daily operations, focusing on poverty alleviation and child education as core components of CSR implementation, and emphasizes the necessity of financial statement analysis in evaluating CSR initiatives. The study references various academic sources to support its analysis and conclusions, including the use of appropriate media like PowerPoint to effectively communicate the research findings.

Impact of Corporate social
responsibility for improving sales,
performance and operation – A study
on United Biscuits

Introduction
 There are various media and formats can be used to
presenting the study.
 In such relation reports, power point presentation is
considering as major tool.

Theme 1: Many consumers are consuming
products for more than 6 years

Theme 2: Direct relation of CSR with business

Theme3: Provide sustainability to United Biscuit

Theme 4: Give strength to business for long term
purpose

Theme 5: CSR performance is must for daily
operations

Theme 6: Removing poverty and
child education are main essence to
get implement

Theme 7: Financial statement
analysis is must to implement CSR

Appropriate Media
 The researcher have to apply appropriate media through
which they are going to present this report.
 For this power point is a best sources which provide a
brief description of all such information which collected
through primary source of information.

References
Broberg, P., Umans, T. and Gerlofstig, C., 2013. Balance
between auditing and marketing: An explorative study.
Journal of International Accounting, Auditing and
Taxation. 22(1). pp.57-70.
Chinomona, R. and Sandada, M., 2013. The influence of
market related mobile activities on the acceptance of
mobile marketing and consumer intention to purchase
products promoted by SMS in South Africa. Journal
Of Applied Business Research. 29(6). p.1897.
Fu, Y.K., 2011. Marketing activities management in
SMEs: An exploratory study. Human Systems
Management. 30(3). pp.155-166.