The Role of CSR in Managing a Successful Business: A Study of Waitrose

This report examines the role of Corporate Social Responsibility (CSR) in managing a successful business, focusing on Waitrose, a multinational food retail company established in 1904. The analysis utilizes data gathered from 20 respondents to evaluate the impact of Waitrose's CSR activities. Key areas explored include the implementation of CSR activities, their contribution to sustainable advantages and competitive market leadership, the preferred elements for CSR activities in the food retail sector (environmental safety, child labor, women empowerment), and the role of CSR in improving brand image. The report also considers the optimal tenure for CSR implementation and the influence of government policies. Based on the findings, recommendations are provided to enhance Waitrose's CSR strategies, emphasizing the importance of maintaining a strong user base and positive image. The report concludes that effective CSR implementation, supported by appropriate techniques and tools, is crucial for achieving business objectives and maintaining a competitive edge.

TASK 3
Managing a Successful Business

Content
 Introduction
 Data analysis by using suitable tools and techniques
 Appropriate recommendations as per the research
 Conclusion

Introduction
For every kind of business it is highly required to adopt the
Corporate social responsibility which means that there are
are some obligations which a company face to fulfil the
objectives of society. There are certain tools and techniques
which are being utilised for resolving the issues. Company
chosen for this report is Waitrose which is a multinational
company dealing in foot retail across the globe and it has
been established in 1904.

Data analysis by using suitable tools and
techniques
Waitrose has to work on data which gathered from 20 respondents
so that valid conclusion can be drawn.
 Research design
 Research philosophy
 Data collection
 Data analysis
 Limitation

Q1. Do Waitrose implement any sort of CSR
activity in an environment?
Interpretation: As per the above report, 8 of them are
agree for this context while 12 of them does not have
agree on the same.
Yes No
0
2
4
6
8
10
12
14
8
12
Column B

Q2. Is it aidful for acquiring sustainable
advantages?
Interpretation: As per the above report, 15 of them are
agree for this context while 05 of them does not have
agree on the same.
15
5
Yes
No

Q3. Is corporate social responsibility is aidful in
acquiring competitive lead in market?
Interpretation:As per the above report, 14 of them are
agree for this context while 03 of them are confused
about and 03 of them does not have agree on the
same.
0.5 1 1.5 2 2.5 3 3.5
0
0.5
1
1.5
2
2.5
3
3.5
14
3
3
Column B

Q4. Which element is better for choosing as a CSR
activity for a food retail company?
Interpretation:As per the above report, 07 of them are
agree on environmental safety and security for this
context while 07 of them are on the side of Child
labour and 06 are on side of women empowerment.
Environmental safety and
security
Child labor Women empowerment
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2 7 7
6 Column E

Q5. Is CSR utilisation is facilitating in improving
the brand image?
Interpretation: As per the above report, 18 of them are
agree for this context while 08 of them does not have
agree on the same.
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
2
4
6
8
10
12
14
16
18
20 18
2
Column B

Q6. In what Tenure, CSR is aidful in applying?
Interpretation:As per the above report, 08 of them are
agree for this context for a month while 09 are on
once in a year and 03 of them agree on every 6
months.
In a month Once in a year Every 6 month
0
1
2
3
4
5
6
7
8
9
10
8
9
3
Column C

Q7. Are the government policies aidful in applying
CSR activities?
Interpretation:As per the above report, 15 of them are
agree for this context while 05 of them does not have
agree on the same.
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Appropriate recommendations as per
the research
As per the report it can be classified that CSR organisation can
maintain big base of users and effective image through
which the entire work can be ease adequate. It can be
presented by the management different from others by the
support of this project. Waitrose have to work out in
effective manner so that appropriate approach can be applied
on the right time.