Corporate Social Responsibility Implementation at Aquila Insight

This report details a project focused on implementing Corporate Social Responsibility (CSR) activities within Aquila Insight, a data analysis firm. It begins with an introduction to the project's aims, objectives, and the significance of CSR in modern business, emphasizing its role in ethical operations and stakeholder relations. The report outlines a project management plan, including task breakdowns, timelines, and resource allocation. A work breakdown structure and Gantt chart are provided to visualize the project's organization and schedule. Small-scale research is conducted, involving a questionnaire sent to managers to gather data on the company's current CSR practices. The analysis of the questionnaire responses reveals insights into employee relations, competitive advantages, and the overall impact of CSR activities. Recommendations are made based on the research findings, with the report concluding with a reflection on the project's process and outcomes. The project aims to understand the role of CSR, its impact, and how to effectively implement it within the organization to meet sustainable objectives.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Project aim and objectives for Aquila insight........................................................................1
P2 Preparation of project management plan...............................................................................2
P3Work breakdown structure and Gantt chart............................................................................4
P4 Small scale research ..............................................................................................................5
TASK 3..........................................................................................................................................12
P5) Research and its methods...................................................................................................12
P6) Recommendation................................................................................................................13
TASK 4..........................................................................................................................................14
P7) Reflection............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
The business projects are undertaken with an aim of executing work according to
different unit of tasks having specific time for each one. This makes the work simpler and
efficient so that there will be less chaos in managing the work and time. It is evident that for
managing business it is necessary to make a pre planning according to which works can be
managed. In present report the task of CSR implementation is being planned for which the
different procedures have been undertaken. The chosen company for this purpose is Aquila
insight which is a data analysis firm where 65 employees use to work and the annual turnover of
organisation is £4.2 million. The said enterprise takes care of its employees by various strategies.
In present report, the CSR implementation process for business will be understood along with its
importance for any organisation. In addition to this, a proper project planning will be done for
this purpose on the basis of time scale and work breakdown structure.
P1 Project aim and objectives for Aquila insight
The Aquila insight is a data analysis organisation where the company's major work is to
make use of available data to make their analysis in a perfect way that can help in creating a
number of ideas which can help its client firms to take care of their customers by managing a
better and close relationship. Thus, it provides various solutions on the basis of study they have
done on available data. For the said purpose, it has a team of 65 employees who work with great
efforts to make firm successful (Bredillet, Yatim and Ruiz, 2010). Thus, it has attained a good
competitive advantage over other rival firms. The overall aim and objective for mentioned entity
can be set in following manner:
Subject: Implementing CSR activities within organisation to meet sustainable objectives.
Background of the study
The present study is related with concept of Corporate social responsibility (CSR) which
has recently got more importance in the business world. The said concept of CSR is concerned
with confirmation for business organisations that they are working in an ethical way (Morris,
2011). As per the CSR policies, the firms must work by considering various factors of company
like social, economic, environmental and human elements. It is necessary that an enterprise
which is working in a society must take care of it in every way, for this purpose, different
activities can be organised like working by taking care of local communities, making
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investments which are useful for development of society, maintaining sound relation with
customers and employees and also taking care of environment. Thus, the organisations working
in a society must implement the CSR policies which can help in giving something as return for
operating and using resources of society. This will aid in portraying the positive image of firm in
society along with achievement of aims and objectives of business. The mentioned firm has
developed a number of activities which are focussed towards enactment of better relationship
with customers and employees who are the major stakeholders for entity. The current study will
help in analysing the CSR activities and importance for cited firm. In addition to this, some aims
and objectives will be set which will help in covering overall study of the topic.
Aim: Implementation of CSR activities within organisation to meet sustainable objectives: A
case study of Aquila insight company.
Objectives
 To understand the concept of CSR for Aquila insight company.
 To analyse the role of CSR activities for gaining competitive advantage
 To examine the impact of applying CSR activities for company To recommend the ways that can help in applying CSR activities within organisation.
Research questions
 What is the role of CSR for Aquila insight company?
 How CSR activity is used to attain competitive advantage?
 What is the impact of application of CSR activity for company?
 What are the ways through which CSR activities can be applied within firms?
P2 Preparation of project management plan
The project management plan is made to carry out the activities in a planned manner for
achieving the success. The project management attempts to make a advance planning where all
the activities that are necessary to be carried out for achieving a particular objective are
determined. In this objective, various tasks are decided that are required to be done along with
proper allocation of funds and resources. Further, the major activities that can be included in the
stated procedure are arrangement of resources, setting budgets, ascertainment of various
alternatives and making evaluation of alternatives (Reich, Gemino and Sauer, 2012). Through
all these processes, the proper plan is made in advance so that work cannot get disturbed on later
stages. Here, for quoted organisation, various types of activities have to be planned like
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collection of data, arrangement of required tools and equipments, allocation of proper funds for
business, organising better methods for communication and pre determination of risks. The
major advantage of this pre planning is to have assessment of risks. With the help of this
analysis, the firm makes strategies in advance which can help in avoidance of risks in better way.
Thus, the planning will help in various ways, by providing a proper structure of the tasks that
must be carried out along with risk analysis so that the enterprise can avoid major risk or can
develop plans through which risks can be mitigated. The present report has been constructed by
conducting a research process for implementation of CSR activities. Therefore, for this purpose,
certain plans and procedures have been made according to which the work will be done.
Name of tasks Time
frame Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Preparation 24 days Mon 2/27/17 Thu 3/30/17
Exploring the research topic 10 days Mon 2/27/17 Fri 3/10/17
Determining problem statements 6 days Mon 3/13/17 Mon 3/20/17 3
Ascertaining time for allotment of
resources 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation 61 days Fri 3/31/17 Fri 6/23/17
Execution of Literature review 16 days Fri 3/31/17 Fri 4/21/17 5
Deciding the research methodology 18 days Mon 4/24/17 Wed 5/17/17 7
Setting budgets and calculation of
expenses 7 days Thu 5/18/17 Fri 5/26/17 8
Analysis of data and interpreting it 20 days Mon 5/29/17 Fri 6/23/17 9
Evaluating consequences 11 days Mon 5/29/17 Mon 6/12/17 9
Closing the project 18 days Tue 6/13/17 Thu 7/6/17
Proposing conclusions with
recommendations 9 days Tue 6/13/17 Fri 6/23/17 11
Documenting the results 7 days Mon 6/26/17 Tue 7/4/17 13
Final submission 2 days Wed 7/5/17 Thu 7/6/17 14
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The above plan and activities cover the overall tasks that will be undertaken for current
project so that all work can be accomplished in a systematic manner. In addition to this, with
tasks, respective time that will be taken for completing the project will also be discussed to come
with a desired outcome.
P3Work breakdown structure and Gantt chart
The work break down structure is useful to divide various tasks of a project into simpler
units and components so that its management becomes easier. By breaking down the works,
managers make easy execution of tasks so that each unit of work can be supervised and managed
in better way. For Aquila insight, this process of managing work is very useful as it will help in
better allotment of work along with completion on time (Tohidi, 2011). It increases the accuracy
of work with proper allocation of roles and responsibilities to the concerned persons. Risk, time
and cost factors can also be managed and estimated in well advance. The structure of breakdown
is also related with a Gantt chart which is made with the same purpose for dividing tasks and
time allotted to each work.
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Illustration 2: Gantt chart
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Illus
tration 1: Work break down structure

P4 Small scale research
The research on a small scale basis can be conducted with the help of various methods
and techniques to get desired results. The Aquila insight is a small business firm which is
working to provide assistance to various firms by analysing raw data and covert it into a
meaningful data. The current study has been done to make an analysis on firm in applying the
CSR activities within entity. As per this objective, an analysis have been done according to
which some peculiar methods have been applied. Generally, for analysis purpose, it is necessary
to collect the data on which examination can be done. The results obtained from the data analysis
very much depends on the collected data and method applied for it (Unger and et.al., 2012).
Thus, data can be collection can be done from primary or secondary method. The primary data
collection is done by surveys, questionnaires, focussed groups and observation methods. While
for analysis of data, two types of method can be applied which are qualitative or quantitative
methods. The quantitative analysis make use of statistical tools like SPSS and mean or modes of
the data on which results are based. Apart from this, the qualitative method is used for making a
thematic analysis of the collected data. For the research based on small scale basis, the
qualitative method will be more suitable.
The present report carries out a primary data collection method according to which the
analysis will be made on CSR implementation policies of Aquila insight company. For this
purpose, a questionnaire has been filled out by 5 managers of stated organisation. The
questionnaire was sent to their mail ids where questions based on CSR implementation policies
were framed. The questionnaire for mentioned business entity has been designed in the following
way:
QUESTIONNAIRE
Name
Designation
1) The CSR activities are well applied in your organisation in context of employee relations?
 Strongly agree
 Agree
 Neutral
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 Disagree
 Strongly disagree
2) CSR activities help in gaining better image of organisation?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
3) The CSR activities developed by Aquila insight help in achievement of competitive
advantages?
 Yes
 No
 Rarely
4) Application of CSR activities have a great impact on overall policies of firm?
 Yes
 No
 Rarely
5) Which activity in your organisation is applied with greater preference in context of CSR?
 Betterment of employees
 Development of society
 Environmental protection
 Others
6) Which is the biggest issue within your firm in context of CSR application?
 Less investment towards development of environment
 Fair service to the clients
 Less involvement in application of CSR activities?
Thank you so much for filling the questionnaire. Your responses are precious for us.
Theme 1: The CSR activities in Aquila insight applied in well manner in context of employee
relations.
The CSR activities are well applied in your organisation in context of Frequency Percentage
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employee relations?
Strongly agree 2 40
Agree 2 40
Neutral 0 0
Disagree 1 20
Strongly disagree 0 0
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0
5
10
15
20
25
30
35
40
40 40
0
20
0
The CSR activities are well applied in your organisation in context of employee relations?
Percentage
Findings and analysis: The above theme has discussed about the CSR activities which are
applied in the Aquilla insight in context of employees. The analysis entails that 80% of managers
agree on this question that there company is doing well in CSR activities in employees context.
The organisation employs various activities that are helpful in giving them job satisfaction
resulting into good relation between employer and employees. While about 20% of managers
have given negative response and told that company does not apply the CSR activities in a
proper way.
Theme 2: CSR activities are helpful in gaining better image.
2) CSR activities help in gaining better image of organisation? Frequency Percentage
Strongly agree 2 40
Agree 1 20
Neutral 0 0
Disagree 1 20
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Strongly disagree 1 20
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0 5 10 15 20 25 30 35 40
40
20
0
20
20
CSR activities help in gaining better image of organisation?
Percentage
Findings and analysis: The above theme is based on enquiring about the importance of CSR
policies in gaining better image of organisation. The responses collected from managers have
revealed that about 60% managers agree that with the help of CSR activity they are able to get
better image of company within society. While 40% managers have disagreed on this fact and
have told that there is no major role of CSR activities in gaining the better image of firm within
society.
Theme 3: CSR activities developed by company is helpful in gaining competitive advantage
3) The CSR activities developed by Aquila insight help in achievement of
competitive advantages? Frequency Percentage
Yes 3 60
No 1 20
Rarely 1 20
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