Regent College HND Business Project: CSR Implementation and Objectives

This project focuses on implementing Corporate Social Responsibility (CSR) activities within the Unicorn company to meet its sustainable objectives. The assignment outlines the project's aims and objectives, emphasizing the importance of CSR for business success, including brand recognition, customer loyalty, and employee retention. It explores the project management process, including initialization, planning, execution, and closing, with the project manager at the helm. The research methodology includes interpretivism, an inductive approach, and qualitative research with primary and secondary data collection. Thematic data analysis is employed to analyze findings, which are presented through themes and frequency tables. The project provides recommendations for implementing CSR and details the benefits the company can gain. The project provides a comprehensive overview of CSR implementation, project management, and data analysis within a business context. This assignment is from Regent College HND Business – Level 4.

P6:Communicating appropriate
recommendation

INTRODUCTION
 Project management is a practice by which the
goals and objectives that is being set for the
specific project can be achieved at that particular
time.
 The project mainly goes through the 4 stages that
is initialization, planning, execution, controlling
and closing in order to make it a successful
project.
 The project is mainly led by a project manager
all the decision regarding a particular project is
made by him.

Background
 Business firms that implement a well-structured
and thoughtfully planned corporate
responsibility are able to present trusted
leadership in their business world and also they
earn respect of their customers.
 Today more and more companies whether small
or large-scale forms are implementing CSR in
their business in order to achieve the goals of
their business

Aims and Objective
Aims
– “To implement CSR in the company Unicorn in
order to meet its sustainable objectives”

Objective
 To implement CSR in the company Unicorn
 To be able to meet the present needs of the
company without compromising the
capability of future generation.
 To involve the employees more in their work
and to increase the employee retention rates
 To generate more satisfaction among the
customers

Research philosophy
 Enterpretivism

Research approach
 Inductive research

Research type
 Qualitative type

Data collection
 Primary data collection
 Secondary data collection

Data analysis
 Thematic data analysis

Theme 1:
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree
0
1
2
3
4
5
6
7
8
6
7
2
0 0
Frequency

Theme 2:
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree
0
1
2
3
4
5
6
7
8
9
4
8
1
2
1
Frequency

Theme 3:
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree
0
1
2
3
4
5
6
7
8
9
4
8
1
2
1
Frequency

Theme 4:
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree
0
1
2
3
4
5
6
7
8
9
10
4
9
2
0 0
Frequency

Theme 5:
Yes No
0
2
4
6
8
10
12
14 13
2
Frequency

Theme 6:
Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree
0
1
2
3
4
5
6
7
8
9
10
4
9
1 1
0
Frequency

Findings
 I think it is essential for the company to implement CSR in
the company as many advantages will be gained by the
company such strong brand recognition, positive business
reputation, increased sales and customer loyalty.
 Also, I think that company will be able to have greater ability
to attract talent and retain staff.

THANK YOU