CSR Integration and Corporate Strategy: Rolls Royce Analysis

This report examines the significance of Corporate Social Responsibility (CSR) and its integration into corporate strategy, using Rolls Royce as a case study. The analysis highlights how Rolls Royce incorporates CSR through charitable contributions, ethical practices, and investments in research and development. The report emphasizes the company's commitment to ethical conduct, employee training, and environmental sustainability. Rolls Royce's CSR initiatives, including STEM education programs, are shown to enhance its brand image and stakeholder engagement. The report also references the company's efforts to meet global power requirements and the role of its Environment Advisory Board. The study concludes that CSR strategies have made Rolls Royce a recognized brand in the automotive industry.

Importance of integrating Corporate
Social Responsibility (CSR) with
Corporate strategy

Table of Contents
Importance of corporate social responsibility (CSR)...................................................................3
REFERENCES ...............................................................................................................................4

Importance of corporate social responsibility (CSR)
Corporate social responsibility refers to a sense of responsibility of a business
organization towards society and the environment. It depicts the manner regarding how
enterprises manage & arrange its processes to create a positive impact on community.
CSR is increasingly important for companies as it provides immediate benefits to the
business in the form of enhanced public image, wider acceptance from community, higher
customer and employee engagement (Lim and Greenwood, 2017). Further, proper integration of
CSR with corporate strategy aids companies in developing competitive edge over its rivals.
Rolls Royce employs major of its resources in the efficient implementation of its CSR
strategy. Company's corporate policies includes various CSR activities such as global charitable
contributions, social sponsorships. Being one of the market leader in auto-mobile industry, the
company has significant effect on community and environment. The organization puts lots of its
efforts in conducting its business in the most ethical way. For example, Rolls Royce provided in
its official report that 98% of its employees completed ethics training, company has about 683
line contacts (Putting Policy into practice, 2019). Also, company has about 84 local ethics
advisors for ensuring that company behaves in the most responsible and ethical manner possible.
The auto mobile giant is investing huge funds in its R&D for the purpose of crating
process and products that delivers safe, clean and highly competitive solutions for an objective of
meeting world's power requirements. The company has an external Environment Advisory Board
which is hired for reviewing the products and processes of company. Science, technology,
Engineering and Math (STEM) is a leaning initiative of company which provides education to
children in India. The purpose of company is to offer maximum benefits to the future generations
by making them educated.
Thus, it can be said that CSR strategies of Rolls Royce has made it a better and widely
recognised brand in the motor industry around the world.

REFERENCES
Lim, J. S. and Greenwood, C. A., 2017. Communicating corporate social responsibility (CSR):
Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public Relations
Review. 43(4). pp.768-776.
Online
Putting Policy into practice.2019. [online]. Available through
<https://www.rolls-royce.com/sustainability/performance/sustainability-stories.aspx>

1