Analysing the Impact of Corporate Social Responsibility on Behaviour

This essay analyses the impact of corporate social responsibility (CSR) on managing organisational behaviour. It explores the importance of CSR in enhancing public status, brand recognition, and customer engagement. The essay discusses various ways of conducting CSR activities, such as adopting a business ethics code, adhering to health and safety programs, committing to ecological security, and donating money wisely. The benefits of CSR include improved access to finance, attraction of talent, reduced governmental burden, and new market opportunities. The analysis also covers the significance of environmental responsibility and the impact of CSR on employee motivation and innovation. The essay concludes that CSR is crucial for building confidence among employees and customers, fostering a positive work environment, and achieving sustainable growth. Desklib offers additional resources and solved assignments on this topic.

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY IN
MANAGING ORGANISATIONAL BEHAVIOUR
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Table of Contents
ASSESSMENT 2.............................................................................................................................3
Research problem / question........................................................................................................3
Literature review..........................................................................................................................3
Importance of CSR in an organisation.........................................................................................3
Ways of conducting CSR activities.............................................................................................4
Benefits for an organisation by conducting CSR activities.........................................................5
Analysis and discussion...............................................................................................................6
Conclusions..................................................................................................................................7
Solutions......................................................................................................................................7
Recommendations........................................................................................................................7
REFERENCES................................................................................................................................8
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ASSESSMENT 2
Research problem / question
“To analyse the impact of corporate social responsibility in managing organisational behaviour”
Literature review
Importance of CSR in an organisation
Corporate Social Responsibility (CSR) refers to how a firm works in an ecofriendly manner
while also considering its ecological and sustainability implications. This entails taking into
account civil liberties, the economy, the ecosystem, and the community in which it operates.
Buyers are becoming more aware of the value of social responsibility and are actively looking
for commodities from companies that ae working ethically. CSR shows that an organisation
which takes care about employees to the extent of the issues affecting your margins, that again
will draw people that are agree with your views. This turns into result that carrying ou the
operations in an efficient manner makes a financial sense. The benefits of Corporate social
responsibility express dimensions about its significance along with why Company should try to
include it into your organisation. Some understandable benefits of CSR include: Public status has
been enhanced. It is critical as buyers evaluate your public image while determining whether to
purchase from you or not. Somewhat as informal as members of staff offering one hour per week
at a charity demonstrates that Company is a brand which cares about others. The result will be
that you'll appear considerably further appealing to customers. Brand recognition as well as
identification have increased. This type of data will proliferate whether Company is following
ethical behaviours or not. The result of that will be as more persons will become familiar with a
brand, that leads to enhanced brand equity. Saving money. Many small modifications in the
direction of environment, such as utilising less equipment, will assist to reduce your costs of
production. An edge over competition - By implementing CSR, Company differentiate it’s
competition in the sector. Company promote self as a corporation which is desiring for making
an effort mile by considering social and environmental aspects. Involvement of customer-base
has increased. You must shriek it from the tops if you use supportable systems. Share it on your
social platforms and make a storey from it. You must also present your attempts to confined
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media channels in making hopes that these channels will conceal it. Customers will observe and
get connect with your company brand as well as activities as a result.
Enlarged involvement of employees. Likewise, customer engagement, you need to make sure
that your staff is concerned with your CSR strategies. Workforces are in favour to work for a
company which is having a favourable public image in comparison to one that does not.
Additionally, representing your obligations to issues like human rights increases your
probabilities of enticing and retaining outstanding candidates. Employee perks should be
expanded. When you adopt CSR, your employees will gain several rewards. Your office will be
a more jolly and creative place to make efforts, and by cheering actions like volunteering, you
will motivate personnel as well as professional development. The process of Corporate
responsibility is that in which a firm takes accountability and the costs they have on staffs,
investors, and groups. It encompasses the process of doing business, how it succeeds its
environmental consequence, how it treats its employees, and how it maintains public programs
aimed at addressing social issues like poverty or racism. This is inadequate for companies to just
donate money to contributions. While charitable giving is commendable, the real spirit of
corporate responsibility is to make sure that each individual in your firm is made liable and
endeavours to earn the trust of buyers as well as investment by achieving their aspirations of
responsible along with ethical action.
Ways of conducting CSR activities
Personnel are attracted to organisations which are having an excellent tracking record for
responsible performance, like protection of environment in a competitive market of labour. A
company will capture workers with qualities involving leadership, innovation and the skills to
work under pressure if it serves as a positive role model. Furthermore, by handling its staffs
sensibly, expensive revenue intention is reduced. It's also beneficial for a company to make a
mark proper explanations, of course. To be a business inhabitant can aid a business stand out.
Adopt a business ethics code - A company ethics code will define worker behaviour on problems
like moral values, the atmosphere, variety, worker respect, and customer service. Greater and
greater enterprises are going the extra mile by amending company governance documents to
contain their obligations to social as well as sustainability goals.
Adherence to health and safety programme of a place of work - Developing a comprehensive
workplace health and safety programme will assist you in establishing dependable mechanisms
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to defend your workforces as well as avert accidents and hurts. It will also guarantee that you are
in compliance with the applicable health and safety requirements.
Obligate to ecological security - Make regulations as well as practises which will permit your
organisation to encounter its environmental promise. Deliberate making a report that chronicles
business events and outcomes as they relate to your ecological influence, for instance. Some
companies matter larger "sustainable" information that conceal social, commercial as well as
physical actions.
Get your suppliers on board - Make sure your dealers comprehend and gratify your expectations
for responsible performance, like fair pricing. Monitor them to measure their past behaviour
along with notify them of your prospects.
Donate money wisely - Support causes that are important to your company. A timber company,
for instance, may select to promoter ecological organisations. Many developed companies make
contributions to public organisations in the communities where they are having factories. The
goal is to give in return to society while also stating a message about your brand's beliefs.
Benefits for an organisation by conducting CSR activities
Other advantages of CSR for businesses Include By acting in a financially viable, responsible
way, you may find it a lot easier to: access finance - investors tend to back a reputed and reliable
business, attract attention and interest - for example, when participating in community programs,
start reducing governmental burden - relations with local officials can often start making doing
terms of job, and create new market opportunities - for example, the growth of innovative
products and services.
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Recruiting and retaining talented employees - Being a responsible, sustainable company may
make it easier to hire more employees or keep current ones. Employees may be encouraged to
stay longer, lowering the expenses and disruption related to recruitment and training.
CSR provides people with the tools and platforms they need to make a difference in their local
and global communities. Companies are frequently made up of like-minded, capable individuals
working toward a same goal. If you can discover a CSR programme that aligns with your firm's
beliefs, your organisation has the potential to make a significant beneficial effect.
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Analysis and discussion
CSR that has a big impact can attract a lot of headlines. If your company ever struggles to
achieve internet popularity and press attention, your CSR programme could be your ticket to the
market. Developing a CSR programme that gets you noticed will result in a significant increase
in your brand awareness and overall internet brand attachment. Be cautious, though, about the
why driving your CSR initiatives. Greenwashing refers to unauthentic Sustainability; if any CSR
project appears to be too disconnected from your vision and values, individuals may question its
objective, although it is well-intentioned. It is no longer optional to commit to corporate social
responsibility. Organizations must recognise that CSR has an impact on both internal (staff
engagement, production, and churn rate) and outward (increased revenue, consumer loyalty, and
corporate recognition) growth. Corporations may display their core aim is to build confidence
among their personnel and buyers by initiating and engaging in CSR activities. Workers will feel
motivated to contribute to the larger picture as a result of their social engagement. They might
come up with new ideas for products or company procedures, or they might invent new problem-
solving methods. Employees would feel driven (and enabled) to find different and improved
methods to conduct their jobs if you exhibit your industry's ideals and enthusiasm through
community efforts. Environmental responsibility is the concept that organisations should act in
the most ecologically sustainable manner possible. It is one of the most prevalent types of
corporate social responsibility. Some businesses refer to such programmes as "environmental
responsibility." Companies that want to adopt protection of the environment can do so in a
variety of ways: Pollution, greenhouse emissions, the usage of single-use plastics, groundwater
use, and general trash are all being reduced. Growing dependency on renewable power,
renewable strategies, and used or largely recycled products Trying to offset impact on the
environment through planting trees, supporting research, and giving to related conditions.
Conclusions
Solutions
Recommendations
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REFERENCES
Books and Journals
Devin, B. and Richards, C., 2018. Food waste, power, and corporate social responsibility in the
Australian food supply chain. Journal of Business Ethics. 150(1). pp.199-210.
Duque-Grisales, E. and Aguilera-Caracuel, J., 2021. Environmental, social and governance
(ESG) scores and financial performance of multilatinas: Moderating effects of geographic
international diversification and financial slack. Journal of Business Ethics. 168(2).
pp.315-334.
Hansen, K. and Seierstad, C., 2017. Corporate Social Responsibility and Diversity
Management. Switzerland: Springer International Publishing.
Kao and et.al, 2018. The relationship between CSR and performance: Evidence in
China. Pacific-Basin Finance Journal. 51. pp.155-170.
Khan and et.al, 2021. A state-of-the-art review and meta-analysis on sustainable supply chain
management: Future research directions. Journal of Cleaner Production. 278. p.123357.
Landrum, N. E. and Ohsowski, B., 2018. Identifying worldviews on corporate sustainability: A
content analysis of corporate sustainability reports. Business Strategy and the
Environment. 27(1). pp.128-151.
Moratis, L. and Cochius, T., 2017. ISO 26000: The business guide to the new standard on social
responsibility. Routledge.
Pfeffer, J., 2018. Dying for a paycheck: How modern management harms employee health and
company performance—and what we can do about it.
Silvius, G., 2017. Sustainability as a new school of thought in project management. Journal of
cleaner production. 166. pp.1479-1493.
Yu and et.al, 2018. An empirical study on the organizational trust, employee-organization
relationship and innovative behavior from the integrated perspective of social exchange
and organizational sustainability. Sustainability. 10(3). p.864.
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Annotated bibliography
It has been analysed that corporate social responsibility will lead to have influence at
macro or institutional level but it will also lead to effect at the micro level The aims of this study
is to filling the gap by highlighting the role of micro level corporate social responsibility o
environmental performance. Through this it has been determined that how this will lead to
influenced by employees pro environmental behaviour and gender.
Tourism is consider as one of the most crucial economic sector which will lead to directly
influence the development of the majority of world societies. It has been determined that in the
more dynamic environment business dealing in hospitality sector have find out the effective and
best way to enhance or improve their performance level. As per the information collected
through the 300 representative of hotels top management it has been identified that corporate
social responsibility, image of hotel as well as error management culture will lead to improve
performance of hotel as well as assist in accomplishing desired objectives.
It has been analysed that there are different types of trends in the dynamic evolution of
board gender diversity as well as corporate social responsibility. There are several effects that
gender diversity in a board of directors which has been on the level of business commitment for
sustainable development as well as stakeholder engagement through the dissemination of social
and environmental information.
Corporate social responsibility and organisational psychology is very crucial part of
business and this will lead to have major impact on overall performance of organisation. most of
the major organisation are engaged to different kinds of corporate social responsibility in order to
increase and improve its business practices and image in market area. It has been determined that
organizational psychologist could be greatly benefited from engagement in novel as well as
interesting research by integrating corporate social responsibility.
It has been determined that corporate social responsibility play crucial role in overall
organizational performance and this is consider as the key to success of numerous corporate
firms in the western world. Business objectives or goals are inseparable from the environmental
as well as society in which they are operating and conducting business practices. It has been
analysed that failure to perform long term social and environmental make a business
unsustainable.
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Through this study different and main drivers of corporate social responsibility has been
determined and this will assist in reporting for large Chinese companies in order to identifies the
key institutional pressures as well as stakeholders that is influencing that shape corporate social
responsibility as well as its reporting.
It has been analysed that corporate social responsibility and employees voluntary pro
environmental behaviour play significant impact on organisation. Pro environmental behaviour
in the hospitality industry and empirically derived insight into its predictors or outcomes will
remain unexplored. In this different moderating role of organizational pride and employee
engagement has been analysed.
In this the impact of corporate social responsibility on organizational commitment
through organizational trust as well as organizational identification in Vietnamese
pharmaceutical enterprises. It has been identified that corporate social responsibility activities
and policies lead to have positive impact on organisation trust in the business as well as
positively impact on organisational identification as well as organisational commitments.
Through this the relationship between corporate social responsibility and firm
performance with the consideration on the one hand the direct relationship and on the other hand
the possible mediation in said relationship of different variables that includes GDRM and
environmental outcomes has been analysed.
It has been determined that corporate social responsibility in organizational behaviour as
well as human resource management play important role. The decision making in enterprise has
faced different issues and problems in order to successfully manage the activities that are socially
as well as to allocate their limited resources in a balanced manner between competing priorities.
It has been identified that sustainable development of society as well as business has
become a magical formula in order to solve both social problems as well as issues related to the
preservation of safe environment. Through this the concept of corporate social responsibility
changes along with this how corporate social responsibility reveals itself in the relationship with
the stakeholders has been analysed.
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