Monitoring CSR in Global Production Networks: Labour Rights and MNCs

This presentation investigates the effectiveness of monitoring corporate social responsibility (CSR) in global production networks as a means of securing basic labour rights and standards. The presentation begins by defining key terms such as labour rights, labour standards, and CSR, highlighting their importance for businesses and society. It then explores the significance of CSR policies, emphasizing their role in enhancing public trust, attracting employees, and fostering responsible business practices. The core of the presentation involves a comparative analysis of two multinational corporations (MNCs), Netflix and Spotify, evaluating their CSR policies and their impact on labour rights. The analysis covers various aspects, including wage practices, working conditions, and employee benefits. The presentation concludes by considering the present scenario, emphasizing the connection between CSR policies and human rights as recognized by international communities, and providing relevant references to support the arguments made.

IS MONITORING OF CORPORATE SOCIAL
RESPONSIBILITY IN GLOBAL PRODUCTION
NETWORKS EFFECTIVE MEANS OF SECURING BASIC
LABOUR RIGHTS AND STANDARDS? ANALYSE WITH
REFERENCE TO TWO MNCS.
Presented by-

Basic labour rights and
standards
Labor standards refer to standard
conventions in regard to worker’s safety
an security. They are related to:
 Their basic rights
 Working conditions
 Wages to be paid
 Job security

corporate social responsibility
 An extended model of corporate
governance
 Management of business process to
produce positive impact around
 Responsibility of corporation going above
and beyond the laws
 Responsibility of corporation in creating a
better society

Importance of CSR
 CSR policy is important for:
 It enhances public trust
 It makes the organization attractive
prospect for employees
 It leads to more engaged employees
 It makes the organization a responsible
organization with responsible employees

TWO MNCs
 Netflix
 Spotify

TWO MNCs
 Netflix
 Spotify

Netflix
Netflix
 CSR policy offering their employees 52
weeks of paid parents leave.

Spotify
 Spotify’s benefit involves 24 weeks of
paid leaves for the father and the mother.

CSR policy and labor rights
 Raise wage
 Appropriate working hours
 Provide PF benefits and pensions
 Sell cheap and good quality
 Taking active and continue interest in
health, education and general welfare

Present scenario
 The international communities have
made significant research on the link
between CSR policy and human rights
 They are connected to the economic,
social and environmental aspects of
corporate activity

References:
 Ben Youssef, K., Leicht, T., Pellicelli, M., & Kitchen, P. J. (2018). The importance
of corporate social responsibility (CSR) for branding and business success in
small and medium-sized enterprises (SME) in a business-to-distributor (B2D)
context. Journal of Strategic Marketing, 26(8), 723-739.
 Crowther, D., & Seifi, S. (Eds.). (2018). Redefining Corporate Social
Responsibility. Emerald Group Publishing.
 Grayson, D., & Hodges, A. (2017). Corporate social opportunity!: Seven steps
to make corporate social responsibility work for your business. Routledge.
 Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How
does corporate social responsibility contribute to firm financial performance?
The mediating role of competitive advantage, reputation, and customer
satisfaction. Journal of business research, 68(2), 341-350.
 Slack, R. E., Corlett, S., & Morris, R. (2015). Exploring employee engagement
with (corporate) social responsibility: A social exchange perspective on
organisational participation. Journal of Business Ethics, 127(3), 537-548.
 Unit, B. (2015). Corporate social responsibility.

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