Significance of Corporate Social Responsibility for Nisa Ltd's Success

This report examines the critical role of Corporate Social Responsibility (CSR) in enhancing the sustainability and competitive advantage of Nisa Ltd, a small-sized UK retail organization. The report begins with an introduction to CSR and its importance, followed by an outline of the project's aims, objectives, and research questions. Part 1 details the project management plan, including timelines and cost considerations, focusing on market research, data analysis, and activity organization. Part 2 delves into the research methodology, including primary and secondary data collection methods, specifically a survey of 50 customers to assess Nisa Ltd's market position and customer satisfaction. The report presents findings based on customer responses, categorized into themes such as market position, product value, societal awareness, and service satisfaction, providing detailed interpretations of each theme. The report concludes with recommendations for Nisa Ltd to leverage CSR for enhanced customer protection, improved service quality, and sustained market competitiveness.

PROJECT MANAGEMENT

TABLE OF CONTENTS
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1) Aims and objectives of project.............................................................................................1
RESEARCH QUESTIONS.............................................................................................................2
P2) Project management plan......................................................................................................3
P3) Time frame for completion of project..................................................................................5
PART 2 (RESEARCH METHODOLOGY)....................................................................................5
P4) Conducting research.............................................................................................................5
PART 3..........................................................................................................................................13
P5) Research techniques and Data analysis..............................................................................13
P6) Conclusion and recommendation.......................................................................................14
P7) Reflection on performance.................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCE.................................................................................................................................17

TITLE
Significance of Corporate Social responsibility (CSR) for sustainability and competitive
advantages.
INTRODUCTION
Corporate social responsibility is essential to aware society with goods and services of
organization and providing healthy and secured products. However, social development of
country can be gained effectively. The present report is based on understanding project
management tools for CSR activities significant for effectiveness of Nisa Ltd. It is small size
retail sector organization of UK that provides groceries and food items. In this regard, project's
aim, objectives and different ideas to implement activities can be described. However, critical
evaluation on activities of project completion as well research methods to analyse customer's
views on product services of firm can be presented. Moreover, various research methods and
analysis of data is to expressed for improving service qualities of entity. Hence, learners are able
to understand project planning management as well technique to accomplish task through this
assignment.
PART 1
P1) Aims and objectives of project
Nisa Ltd aims to expand business entity and improving quality services. it provides
groceries and food items to UK people. However, it sets target to sustain its effective goodwill in
market in further years through implementing corporate social responsibilities. In this regard,
company uses several tools and techniques on the basis of ethical consideration. It follows
government rules and regulations related to consumer protection. In this process, small scale
enterprise is able to improve its efficiency by preparing strategies and emerging various ideas for
expansion of entity (Boud and et.al., 2014). However, the present projecting is related to
implementing action plans for sustainability of organization for long term period. Therefore,
various methods are applied for project management to reach out set target. In accordance to this,
evaluation on organization's performance and preparing plans for further business operations are
generated through projecting. Thus, aims and objectives of this project for effectiveness of Nisa
can be expressed as below:-
Aim
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To understand significance of corporate social responsibilities to sustain market position
of organization for long term periodicity.
Objectives
Project manager of the organization sets different targets to enhance efficiency of firm at
large scale can express as:-
 To investigate the extent to which Nisa rising government rules and regulations regarding
consumer protection through CSR activities.
 To understand methods by which organisation can achieve customer satisfaction.
 To establish manner for establishing good relationship with customers of Nisa.
 To recommend suggestions for customer protection in context to CSR activities and
building up their trust towards goods and services provided by entity.
RESEARCH QUESTIONS
For management of projecting effectively, several questions are raised to implement
action plans regarding sustainability of Nisa can be described as:-
 How CSR activities are essential fro consumer protection in Nisa Ltd?
 Explain the ways in which CSR can be implemented for small sacle enterprise.
 What would be impact of CSR implementation on customer satisfaction for longer time
period sustainability in market?
Therefore, project manager of Nisa company sets above mentioned target to improve
quality services of products that impacts on entity's effectiveness. However, it is useful to
achieve effective customer satisfaction that is helpful to enhance business and competitive
strategies to make place in market for long time period (Burke, 2013). Including this, project
planning is based on the basis of set targets to aware society and communities related to
production and supplement of secured groceries. Thus, project planning is to be implemented on
behalf of these targets to apply CSR approach for competitive advantages.
However, for effectiveness of Nisa retailer, CSR plays crucial role in customer protection
and achieving their trust towards services provided by entity. In this regard, several tools and
2

techniques for research process and implementing strategies are essential for increasing
competitive strategies for long time period. In addition to this, as per research project, Nisa uses
CSR activities that is suitable for competitive advantages and gaining society's trust for its
services. Therefore, project management plan regarding CSR implementation for Nisa is succeed
for customer protection and producing effective services to them.
P2) Project management plan
Project management is composition of analysing organization's performance and further
preparing plans including cost to be incurred and consuming time (Gummesson, 2014).
However, different tools and techniques can be applied for planning and scheduling related to
efficiency of firm at high level. Therefore, planning including time, investment on project can
understand as:-
Plan Activities Time Cost
Conducting market
research
Survey to recognize
customer's views on
organization's products
1-2 weeks 100
Analysing collected
data
Gathered information
is analysed as per
which target set for
further business
1 week 50
Setting objectives and
preparing activities for
further business
operations
According to collected
data, goals are created
including planning to
operate business
activities
1-2 weeks 50
Organizing activities Converting activities
into implementation
3-4 weeks 200
Performance
evaluation
Evaluating
performance critically
and comparing actual
1 week 50
3

position to standard
therefore project plan
can be succeed
Thus, project manager of Nisa prepares this management plan according to which
different steps are to be implemented for operating further business activities. In this process, it
is necessary for organization's effectiveness to gain coordination of each worker of the
organization for teamwork. However, it can be foretasted that by following on these projecting
activities, project plan can be successful efficiently (Lee, Park and Lee, 2013). Including this, all
segmented tasks would be accomplished in determined estimated time. In this process, resource
and fund allocation can be obtained at high level that affects productivity and profitability of
firm.
4

P3) Time frame for completion of project
PART 2 (RESEARCH METHODOLOGY)
There are different methods used for conducting research and collecting data to identify
actual market position of entity as well its products' demand. For this purpose; primary and
secondary data collection methods are used on the basis of which further business operations can
be implemented for Nisa. However, several ideas are generated for providing better services and
improving efficiency of organisation systematically. In order to this, in primary data collection,
information are gathered at first time while for secondary data collection method, ready and
prepared materials are used including newspaper, analyzing financial reports etc. Therefore, for
this research project, analyst is to conduct survey from 50 customers of Nisa selected randomly
to achieve organisation's market position and competitive strategies for further years.
P4) Conducting research
Researcher of the organization uses different methods to collect data and as per which
several ideas are created to sustain market position effectively. However, analyst uses different
techniques for conducting research such as conducting survey, face to face interview, analyzing
5

business performance and so on (Lock, 2014). Therefore, for conducting this research, analyst
uses sample survey method and chooses 50 respondents to recognize several ideas for projecting.
This selection of respondents is randomly for getting their different views and preparing
strategies to face competition for further business operations. In this regard, analyst asks
following questions by preparing questionnaire can present as:-
Theme 1: Market position of Nisa Ltd
Interpretation:- Researcher asks respondents related to market position as well
familiarity about Nisa Ltd. Therefore, positive outcome is gained as 40 out of 50 respondents are
familiar with organization and its services. Therefore, it can be forecast that in future time, entity
can invent fund for its effectiveness. However, this positive approach presents that firm has
effective goodwill and further it can be increase its quality services through using CSR approach
to sustain its good reputation in market for long term sustainability. It influences business and
competitive strategies at large scale. Therefore, organization has good reputation and it can
expand its company by implementing strategies efficiently.
Theme 2: Product value in market
6
Yes No
0
5
10
15
20
25
30
35
40
45

Interpretation:- Under this research, analyst puts up question related to product value of
Nisa Ltd that presents attitude and perception of respondents towards its product services.
However, as per this data interpretation, it is evaluated that 35 out of 50 respondents agrees on its
effective product value therefore, customers are attracted with its services. Similarly, society is
aware with goods and services of organization. Thus, product value of organization is quite good
that affects its productivity and profitability in further years. Apart from this, 10 respondents
expresses their views that product value of organization is satisfactory. In this process, it is
identified that in further years, entity can use innovative techniques to satisfy its customers.
However, it can enhance its production of goods that affects on profitability at high level. As per
critical evaluation, it is determined that only 5 respondents are not think so that product value of
organization is effective, Therefore, it is needed for manager of entity to prepare strategies and
implementing action plans at high level to sustain its reputation in market for long term
periodicity.
7
Effective Satisfactory Ineffective
0
5
10
15
20
25
30
35
40

Theme 3: Society's awareness towards product quality of organization
Interpretation:- As per collected information, it has been determined that society of UK
is aware with product services of Nisa Ltd. In this regard, 40 out 50 respondents views that
organization has effective goodwill for producing groceries and food items. However, its healthy
and secured products attract society and community at high level. It impacts on further
production and distribution system. Therefore, by applying different strategies, society can get
more aware with its production. However, product quality of firm can be enhanced at high level
in future time. Including this, it is considered as positive aspect for entity that is interrelated with
market position and competitive advantage of entity to make place in market for long term
sustainability. Thus, it can be foretasted that company can maintain and sustain trust of society
by providing healthy and secured goods effectively.
Theme 4: Best satisfactory services provided by company
8
Yes No
0
5
10
15
20
25
30
35
40
45

Interpretation:- through this research, analyst collects information related to best
services provided by Nisa Ltd by comparing food services to customer dealing. However, 20 out
of 50 respondents present their views that its product and service qualities is better than customer
dealing. In this process, it is evaluated that 30 respondents expresses their opinion that its
consumer dealing services is more effective therefore customers get satisfied effectively. In this
process, it has been interpretative that product services and customer dealing services are
satisfactory. Therefore, in further years, it is necessary for manager of entity to prepare strategies
related to improving quality services of groceries and food items provided by entity. Thus, it can
be foretasted that by applying CSR activities, organization can enhance its quality services at
high level.
Theme 5: Required factor to be focused on for effectiveness of firm
9
grocery and food items Customer dealing services
0
5
10
15
20
25
30
35

Interpretation:- Through this research, analyst evaluates actual business position
critically. Under which, service factor is determined for sustainability of Nisa Ltd in future time.
However, in this process, he asks respondents to which services quality must be improved in
future time. Along with this, it is analysed that 30 out of 50 respondents views that it is required
for organization to improve product services to make place in market to maintain its good
reputation for long time periodicity. While, remaining 20 respondents view that it is essential for
organization to increase satisfaction level of customer for producing groceries and food items. It
will be helpful for competitive strength and sustaining its good reputation in market for long time
period. Hence, by enhancing product quality and customer dealing services, Nisa Ltd can
increase its productivity as well profitability to maintain trust of society related to its
effectiveness and quality services.
Theme 6: Employees performance of Nisa Ltd
Interpretation:- This data interpretation presents that employees of Nisa Ltd deals with
customers effectively. Under this system, 40 out of 50 respondents views positively towards
dealing services. It is recognized that buyers get attracted towards gaining knowledge related to
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Improving services qualities Customer services
0
5
10
15
20
25
30
35

goods and services provided by organization. In this process, it has been evaluated that company
can satisfy its customers in more efficient manner to enhance its quality services. However,
positive approach is obtained regarding dealing with consumers.
Theme 7: Market position of organization related to sustainability of entity and its
products
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Yes No
0
5
10
15
20
25
30
35
40
45

Interpretation:- Under this research process, it is evaluated that 50% respondents views
their opinion that organization has effective performance therefore it can increase its strength to
face competition as well able to make place for long term sustainability. In this process, through
applying different strategies, Nisa Ltd can sustain its good reputation in market for long term
sustainability. However, it influences market value of goods and effective ideas for increasing
high level efficiency.
Theme 8: Corporate image of organization for long term sustainability
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Effective Satisfactory Ineffective Neutral
0
5
10
15
20
25
30
Satisfactory
Satisfies at high level
Dis-satisfactory
Highly dissatisfied
0
5
10
15
20
25
30

Interpretation:- Under this research system, analyst analyses corporate image that is
interlinked with brand loyalty and repeat purchasing. In this process, it has been evaluated that
Nisa Ltd can enhance its customer satisfaction level that affects sustainability and competitive
strategies. It is related to making place in market for long term sustainability. However, proper
satisfaction is obtained through projecting. In this process, it can be foretasted that by attracting
customers and providing them satisfactory tools, organization can implement its corporate image
for long time period. However, good reputation of entity can be gained that impacts on business
and competitive strategies. Thus, company has effective corporate image that is valuable for long
term sustainability related to making place in market.
As per the above mentioned data interpretations, it is identified that Nisa provides
satisfied services to its customers at high level. However, respondents are attracted towards its
goods also demand for its services on large scale. In addition to this, it is also recognized that by
using CSR activities, proper implementation and effectiveness of organisation can be achieved.
Further, manager of the organisation will analyse all gathered information and prepare strategies
for entity's improvement and competitive advantages efficiently.
PART 3
P5) Research techniques and Data analysis
Analyst of organization applies various research techniques to analyse market position of
entity. It includes primary and secondary data collection in different ways. Therefore, primary
data collection is conducted at first time that involves survey, face to face interview, door to door
questioning etc. Thus, under primary data collection, researcher gathers data initially presents
current market position and competitive strategy. While, on the other side, for collecting data
through secondary ready and prepared data are analysed as per which innovative ideas are
created to improve service qualities of organization (Martinsuo, 2013). Thus, both primary and
secondary data collection methods are useful to achieve recent market position as per which
various activities can be implemented that is helpful for increasing efficiency as well
effectiveness of firm at high level. Along with this, these research techniques are applied for
enhancing quality services and different factors that is also valuable to create positive
environment of firm efficiently.
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Data analysis:- As per collected data, project manager of Nisa Ltd recognizes different
respondents' opinions. On the basis of this, information is identified to generate innovative ideas
and formulating strategies as well implementing them for management of entire business
operations. Moreover, implemented activities are also recognized that is related to compare
actual and standard performance that is valuable to bridge the gap. In this process, it has been
recognized that analysis is key tool to improve efficiency and quality services of organization
(Boud and et.al., 2014). However, several innovative ideas and techniques can be applied for
effectiveness of entity. In this regard, uncertain changes can be reduced. However, data analysis
is appropriate for expansion of small scale enterprise and enhancing its quality services at high
level. According to this project planning, it is obtained that there are several opinions are created
related to satisfaction towards goods and services of entity. In this process, according to this,
project manager of Nisa prepares plan to succeed projecting as well it will be able to gain
customer satisfaction at large scale. It influences competitive strategies and increasing market
value to make place for long term periodicity. Thus, data analysis is interrelated with presenting
effectiveness and good market position to sustain and maintain consumer attraction towards
groceries and food items efficiently.
P6) Conclusion and recommendation
The report is concluded that organization can increase its effectiveness and efficiency
through systematic project planning. In this regard, aims, objectives and a systematic activities'
implementation is determined to apply CSR activities to sustain market position of Nisa Ltd
effectively. Moreover, significance of corporate social responsibilities is considered to increase
competitive strategies that impacts on productivity and profitability of firm. However, varieties
of ideas are created to attract customers and aware society related to product quality services at
large scale. Along with this, tools and techniques are presented for enhancing quality services
and providing healthy and secured products effectively. Including this, several research
techniques including primary and secondary data collection is obtained through which collected
data are analysed and several strategies are prepared for competitive advantages for long term
period.
In accordance to this, it is required to project manager of organization to following on
prepared strategies and activities systematically. Therefore, project and its planning can be
succeed. However, it is necessary for entity to aware society towards healthy and secured food
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items of Nisa Ltd. In this regard, by establishing good relationship with customers including
agents, other business entities, market value of organization can be enhanced. Including this,
business and competitive strategies of entity can get improved by which long term sustainability
of entity can be obtained (CSR implementation, 2016). Moreover, it is necessary for entity to
enhance strength to face cut throat competition and sustaining its place in market for long time
period by implementing different action plans.
P7) Reflection on performance
Through project management approach, I improved my several skills such as
communication, problem solving, dealing with customers etc. Including this, I learned to analyse
market position through collected data critically as per which preparing action plans and
implementing them. Moreover, by enhancing working styles, personal and professional
development get impacted. In this process, with the help of this projecting, I learned techniques
to attract customers and dealing with their complaints. However, by completion of this project, I
improved my learning attitude related to learn more and more. Along with this, this project
management concept also taught me to be punctual and alert towards action planning. Thus, I
learned to express feelings and enhancing different characteristics to encourage team workers for
contributing in group work efficiently. Hence, through this projecting, I improved my learning as
well working styles that impacts on personal and professional life balancing. In this regard,
project planning taught me to be supportive and helping each and every individual for effective
group efficiency. Therefore, I improved my problem solving abilities that is interrelated to be
flexible as getting adjusted towards changes occurred. It influences different skills and working
styles for systematic management of business operations and enhancing quality services for long
term sustainability of entity through CSR approach.
CONCLUSION
This report is concluded that CSR activities are essential to be implemented for
organisation's effectiveness and customer loyalty towards goods and services provided by it. In
this regard, different ideas are generated for competitive advantages and sustaining market
position of Nisa Ltd for longer time periodicity. In addition to this, project plans and activities
are described for CSR implementation and customer attraction towards entity's product services
through this assignment. Moreover, 50 respondents' views on goods and services of organisation
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is expressed in this project report on the basis of which further strategies can be implemented for
competitive advantages and maintaining respondents' attraction with its product services through
this report.
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REFERENCE
Books and Journals
Boud, D. and et.al., 2014. Peer learning in higher education: Learning from and with each
other. Routledge.
Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.
Journal of business research. 78(6). pp.90-99.
Gummesson, E., 2014. Service Research Methodology: From Case Study Research to Case
Theory. Revista Ibero-Americana de Estratégia. 67(6). (4). p.8.
Lee, E.M., Park, S.Y. and Lee, H.J., 2013. Employee perception of CSR activities: Its
antecedents and consequences. Journal of business research. 789(5). (10). pp.1716-1724.
Lock, M.D., 2014. The essentials of project management. Ashgate Publishing, Ltd..
Martinsuo, M., 2013. Project portfolio management in practice and in context. International
Journal of Project Management. 56(6). pp.794-803.
Online
CSR implementation. 2016. [online]. Available through:
<http://www.iisd.org/pdf/2007/csr_guide.pdf>. [Accessed on 21st July 2017].
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