Significance of Corporate Social Responsibility for Nisa Ltd's Success

This report examines the critical role of Corporate Social Responsibility (CSR) in enhancing the sustainability and competitive advantage of Nisa Ltd, a small-sized UK retail organization. The report begins with an introduction to CSR and its importance, followed by an outline of the project's aims, objectives, and research questions. Part 1 details the project management plan, including timelines and cost considerations, focusing on market research, data analysis, and activity organization. Part 2 delves into the research methodology, including primary and secondary data collection methods, specifically a survey of 50 customers to assess Nisa Ltd's market position and customer satisfaction. The report presents findings based on customer responses, categorized into themes such as market position, product value, societal awareness, and service satisfaction, providing detailed interpretations of each theme. The report concludes with recommendations for Nisa Ltd to leverage CSR for enhanced customer protection, improved service quality, and sustained market competitiveness.

PROJECT MANAGEMENT

TABLE OF CONTENTS
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1) Aims and objectives of project.............................................................................................1
RESEARCH QUESTIONS.............................................................................................................2
P2) Project management plan......................................................................................................3
P3) Time frame for completion of project..................................................................................5
PART 2 (RESEARCH METHODOLOGY)....................................................................................5
P4) Conducting research.............................................................................................................5
PART 3..........................................................................................................................................13
P5) Research techniques and Data analysis..............................................................................13
P6) Conclusion and recommendation.......................................................................................14
P7) Reflection on performance.................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCE.................................................................................................................................17

TITLE
Significance of Corporate Social responsibility (CSR) for sustainability and competitive
advantages.
INTRODUCTION
Corporate social responsibility is essential to aware society with goods and services of
organization and providing healthy and secured products. However, social development of
country can be gained effectively. The present report is based on understanding project
management tools for CSR activities significant for effectiveness of Nisa Ltd. It is small size
retail sector organization of UK that provides groceries and food items. In this regard, project's
aim, objectives and different ideas to implement activities can be described. However, critical
evaluation on activities of project completion as well research methods to analyse customer's
views on product services of firm can be presented. Moreover, various research methods and
analysis of data is to expressed for improving service qualities of entity. Hence, learners are able
to understand project planning management as well technique to accomplish task through this
assignment.
PART 1
P1) Aims and objectives of project
Nisa Ltd aims to expand business entity and improving quality services. it provides
groceries and food items to UK people. However, it sets target to sustain its effective goodwill in
market in further years through implementing corporate social responsibilities. In this regard,
company uses several tools and techniques on the basis of ethical consideration. It follows
government rules and regulations related to consumer protection. In this process, small scale
enterprise is able to improve its efficiency by preparing strategies and emerging various ideas for
expansion of entity (Boud and et.al., 2014). However, the present projecting is related to
implementing action plans for sustainability of organization for long term period. Therefore,
various methods are applied for project management to reach out set target. In accordance to this,
evaluation on organization's performance and preparing plans for further business operations are
generated through projecting. Thus, aims and objectives of this project for effectiveness of Nisa
can be expressed as below:-
Aim
1

To understand significance of corporate social responsibilities to sustain market position
of organization for long term periodicity.
Objectives
Project manager of the organization sets different targets to enhance efficiency of firm at
large scale can express as:-
 To investigate the extent to which Nisa rising government rules and regulations regarding
consumer protection through CSR activities.
 To understand methods by which organisation can achieve customer satisfaction.
 To establish manner for establishing good relationship with customers of Nisa.
 To recommend suggestions for customer protection in context to CSR activities and
building up their trust towards goods and services provided by entity.
RESEARCH QUESTIONS
For management of projecting effectively, several questions are raised to implement
action plans regarding sustainability of Nisa can be described as:-
 How CSR activities are essential fro consumer protection in Nisa Ltd?
 Explain the ways in which CSR can be implemented for small sacle enterprise.
 What would be impact of CSR implementation on customer satisfaction for longer time
period sustainability in market?
Therefore, project manager of Nisa company sets above mentioned target to improve
quality services of products that impacts on entity's effectiveness. However, it is useful to
achieve effective customer satisfaction that is helpful to enhance business and competitive
strategies to make place in market for long time period (Burke, 2013). Including this, project
planning is based on the basis of set targets to aware society and communities related to
production and supplement of secured groceries. Thus, project planning is to be implemented on
behalf of these targets to apply CSR approach for competitive advantages.
However, for effectiveness of Nisa retailer, CSR plays crucial role in customer protection
and achieving their trust towards services provided by entity. In this regard, several tools and
2

techniques for research process and implementing strategies are essential for increasing
competitive strategies for long time period. In addition to this, as per research project, Nisa uses
CSR activities that is suitable for competitive advantages and gaining society's trust for its
services. Therefore, project management plan regarding CSR implementation for Nisa is succeed
for customer protection and producing effective services to them.
P2) Project management plan
Project management is composition of analysing organization's performance and further
preparing plans including cost to be incurred and consuming time (Gummesson, 2014).
However, different tools and techniques can be applied for planning and scheduling related to
efficiency of firm at high level. Therefore, planning including time, investment on project can
understand as:-
Plan Activities Time Cost
Conducting market
research
Survey to recognize
customer's views on
organization's products
1-2 weeks 100
Analysing collected
data
Gathered information
is analysed as per
which target set for
further business
1 week 50
Setting objectives and
preparing activities for
further business
operations
According to collected
data, goals are created
including planning to
operate business
activities
1-2 weeks 50
Organizing activities Converting activities
into implementation
3-4 weeks 200
Performance
evaluation
Evaluating
performance critically
and comparing actual
1 week 50
3

position to standard
therefore project plan
can be succeed
Thus, project manager of Nisa prepares this management plan according to which
different steps are to be implemented for operating further business activities. In this process, it
is necessary for organization's effectiveness to gain coordination of each worker of the
organization for teamwork. However, it can be foretasted that by following on these projecting
activities, project plan can be successful efficiently (Lee, Park and Lee, 2013). Including this, all
segmented tasks would be accomplished in determined estimated time. In this process, resource
and fund allocation can be obtained at high level that affects productivity and profitability of
firm.
4

P3) Time frame for completion of project
PART 2 (RESEARCH METHODOLOGY)
There are different methods used for conducting research and collecting data to identify
actual market position of entity as well its products' demand. For this purpose; primary and
secondary data collection methods are used on the basis of which further business operations can
be implemented for Nisa. However, several ideas are generated for providing better services and
improving efficiency of organisation systematically. In order to this, in primary data collection,
information are gathered at first time while for secondary data collection method, ready and
prepared materials are used including newspaper, analyzing financial reports etc. Therefore, for
this research project, analyst is to conduct survey from 50 customers of Nisa selected randomly
to achieve organisation's market position and competitive strategies for further years.
P4) Conducting research
Researcher of the organization uses different methods to collect data and as per which
several ideas are created to sustain market position effectively. However, analyst uses different
techniques for conducting research such as conducting survey, face to face interview, analyzing
5

business performance and so on (Lock, 2014). Therefore, for conducting this research, analyst
uses sample survey method and chooses 50 respondents to recognize several ideas for projecting.
This selection of respondents is randomly for getting their different views and preparing
strategies to face competition for further business operations. In this regard, analyst asks
following questions by preparing questionnaire can present as:-
Theme 1: Market position of Nisa Ltd
Interpretation:- Researcher asks respondents related to market position as well
familiarity about Nisa Ltd. Therefore, positive outcome is gained as 40 out of 50 respondents are
familiar with organization and its services. Therefore, it can be forecast that in future time, entity
can invent fund for its effectiveness. However, this positive approach presents that firm has
effective goodwill and further it can be increase its quality services through using CSR approach
to sustain its good reputation in market for long term sustainability. It influences business and
competitive strategies at large scale. Therefore, organization has good reputation and it can
expand its company by implementing strategies efficiently.
Theme 2: Product value in market
6
Yes No
0
5
10
15
20
25
30
35
40
45

Interpretation:- Under this research, analyst puts up question related to product value of
Nisa Ltd that presents attitude and perception of respondents towards its product services.
However, as per this data interpretation, it is evaluated that 35 out of 50 respondents agrees on its
effective product value therefore, customers are attracted with its services. Similarly, society is
aware with goods and services of organization. Thus, product value of organization is quite good
that affects its productivity and profitability in further years. Apart from this, 10 respondents
expresses their views that product value of organization is satisfactory. In this process, it is
identified that in further years, entity can use innovative techniques to satisfy its customers.
However, it can enhance its production of goods that affects on profitability at high level. As per
critical evaluation, it is determined that only 5 respondents are not think so that product value of
organization is effective, Therefore, it is needed for manager of entity to prepare strategies and
implementing action plans at high level to sustain its reputation in market for long term
periodicity.
7
Effective Satisfactory Ineffective
0
5
10
15
20
25
30
35
40

Theme 3: Society's awareness towards product quality of organization
Interpretation:- As per collected information, it has been determined that society of UK
is aware with product services of Nisa Ltd. In this regard, 40 out 50 respondents views that
organization has effective goodwill for producing groceries and food items. However, its healthy
and secured products attract society and community at high level. It impacts on further
production and distribution system. Therefore, by applying different strategies, society can get
more aware with its production. However, product quality of firm can be enhanced at high level
in future time. Including this, it is considered as positive aspect for entity that is interrelated with
market position and competitive advantage of entity to make place in market for long term
sustainability. Thus, it can be foretasted that company can maintain and sustain trust of society
by providing healthy and secured goods effectively.
Theme 4: Best satisfactory services provided by company
8
Yes No
0
5
10
15
20
25
30
35
40
45

Interpretation:- through this research, analyst collects information related to best
services provided by Nisa Ltd by comparing food services to customer dealing. However, 20 out
of 50 respondents present their views that its product and service qualities is better than customer
dealing. In this process, it is evaluated that 30 respondents expresses their opinion that its
consumer dealing services is more effective therefore customers get satisfied effectively. In this
process, it has been interpretative that product services and customer dealing services are
satisfactory. Therefore, in further years, it is necessary for manager of entity to prepare strategies
related to improving quality services of groceries and food items provided by entity. Thus, it can
be foretasted that by applying CSR activities, organization can enhance its quality services at
high level.
Theme 5: Required factor to be focused on for effectiveness of firm
9
grocery and food items Customer dealing services
0
5
10
15
20
25
30
35

Interpretation:- Through this research, analyst evaluates actual business position
critically. Under which, service factor is determined for sustainability of Nisa Ltd in future time.
However, in this process, he asks respondents to which services quality must be improved in
future time. Along with this, it is analysed that 30 out of 50 respondents views that it is required
for organization to improve product services to make place in market to maintain its good
reputation for long time periodicity. While, remaining 20 respondents view that it is essential for
organization to increase satisfaction level of customer for producing groceries and food items. It
will be helpful for competitive strength and sustaining its good reputation in market for long time
period. Hence, by enhancing product quality and customer dealing services, Nisa Ltd can
increase its productivity as well profitability to maintain trust of society related to its
effectiveness and quality services.
Theme 6: Employees performance of Nisa Ltd
Interpretation:- This data interpretation presents that employees of Nisa Ltd deals with
customers effectively. Under this system, 40 out of 50 respondents views positively towards
dealing services. It is recognized that buyers get attracted towards gaining knowledge related to
10
Improving services qualities Customer services
0
5
10
15
20
25
30
35