Examining CSR Practices and Brand Management: A Nestle Study

This dissertation examines the association between Corporate Social Responsibility (CSR) practices and brand management, using Nestle as a case study. It begins by introducing the concept of CSR and its increasing importance in the global economy, highlighting how CSR practices can mitigate business complexities and enhance brand value. The literature review explores the concepts of CSR and brand management, the impact of CSR practices on organizations, and the association between CSR and brand management. The study aims to determine the impact of CSR practices within Nestle and evaluate the connection between these practices and the company's brand management strategies. The research questions focus on defining CSR and brand management, assessing the impact of CSR, and understanding the association between the two. Ultimately, the dissertation seeks to provide insights into how CSR practices can be leveraged to improve brand image, customer loyalty, and overall business performance, while also addressing potential challenges and negative impacts.

Dissertation
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ABSTRACT
It has summarised about the concept of corporate social responsibility which help for improving
overall business capability and ability. In this report, it has identified the CSR practices which
may open the door to reduce the enterprises complexities in marketplace. As per evidence, it has
been representing the importance of brand management and also used as marketing approach for
influencing potential towards product and services. Thus, it has represented the impact of CSR
on the business where established the relationship between brand management. Furthermore,
report has focused on the association between CSR practices and brand management for
maintain the business ethics and resolving issue within organization.
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Contents
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY....................................................................................................9
DATA ANALYSIS.......................................................................................................................13
CONCLUSION..............................................................................................................................20
RECOMMENDATIONS...............................................................................................................20
REFERENCES..............................................................................................................................21
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Title: To study association between CSR practices and brand management: a study on nestle
INTRODUCTION
Corporate social responsibility is based on the concept that attracts worldwide attention,
acquired to essential resonance in the global economy. While globalization and other
international trade that have given way to gain more opportunities. It has opened the door to
increase the complexities for countries across the global world. The empirical evidence has been
shown the customer need to the brand, which reflecting on their own values (Fatma, Ruiz and
Rahman, 2020). Thus, it is an essential for organization to identify the certain impact of CSR on
the business. Nestle has provided through its own shop blunder where how much damage can be
causes because of business ethics (Gilal and et.al., 2020). In this way, CSR practices are
associated with brand image which help for maintaining the position in marketplace. Building
the brand image through CSR practices, supports at all about maintain the organizational
performance. Initially, it has been started with the value oriented philosophy as foundation block
of nestle brand. Nowadays, customers are expected to the enterprise in term of change and give
better options. Branding is consider as important marketing which may exercise which means
more than just providing a name. it useful for enterprise to distinguish themselves from other.
Many users will create an emotional bond with Nestle.
Brand management is based on the process that uses as techniques to increase the perceived
value of product line or brand over time. It is the effective way to enable the price of products,
go up and build loyalty with potential customer through positive brand associations. In order to
maintain the strong awareness of brand. The report will discuss about the association between
CSR practices and brand management. These will help for maintaining the business ethics and
handle brand management activities. Furthermore, it will discuss about the Literature review,
methodology for identifying suitable approach within current study. However, it will help for
determined the different way to identify the accurate result or outcome on the basis of discussion.
Aim: To study association between CSR practices and brand management: a study on nestle
Objective
 To examine the concept CSR practices and brand management
 To determine the impact of CSR practices in the organization.
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 To evaluate the association between CSR practices and brand management.
Research Question
 What is concept of CSE practices and brand management?
 What are impact of CSR practices in the organization?
 What are association between CSR practices and brand management?
LITERATURE REVIEW
Theme: 1 concept of CSR practices and brand management
According to Abid, Abid‐Dupont and Moulins (2020) Corporate social responsibility is
based on the self-regulating business model that mainly used for providing the better social
accountable itself, stakeholders and public. By practicing the corporate social responsibilities,
organization can be conscious of impact what enterprise having on all aspects of society
including social, environmental and economic. CSR is broad concept that can take into different
forms. Sometimes, it is also depending on the enterprise. Through CSR program, enterprise can
involve benefit society while increasing the brand value in marketplace.
In additional, organizations are considered the suitable CSR practices that always support
for improving the social as well as environment of enterprise. It should include different
practices such as set measurable goals, stakeholder engagement, mapping sustainable issues,
lifecycle assessment and CSR reporting, branding. In case if organization has been setup the
measurable goals, which may difficult to find out the return on investment. So as accomplish the
CSR policy and suggests implementing some specific changes. In order to improve the employee
policies that help for decreasing turnover and also improve the recruitment process. The
desirable goal will support for minimising waste, resource that being changes and developed into
memorable ways. On the other hand, Stakeholder engagement is main CSR practice that help for
eliminating the mistakes within organization. In order to business identify the value, missions,
strategy and implementation in creation for ethical plan. It is important for organization to
establish the better relationship between different stakeholders. In this way, it may support for
maintaining the regulatory approval success process.
Lifecycle assessment is consider as important CSR practice that can be applied for
purpose of product design. At that time, it would require for consider CSR practice in ethical
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manner. Sometimes, organization can be used Cradle-to-Cradle approach exhibits the enterprise
creativity and innovation. Consequently, it can improve the bottom line and again using product
or designing.
Brand Management
According to Advantage (2020) Brand management is based on the function of marketing
that can use various techniques to increase the perceived value of product line. The effective
brand management enabled the price of item and go up or build the loyalty with potential clients.
In this way, it has been developed the association between brand image and also identifying
strong awareness of brand in global marketplace. Brand have a powerful influence on the
customer engagement, competition in marketplace. This will help for increasing the demand of
brand in marketplace. When a strong brand presence in differentiate the company’s product and
service from other competitors. In this way, it will be creating brand affinity for organizations.
Sometimes, it has been established to maintain its brand image through brand management. in
this way, it can be identified that brand management important aspects for increasing awareness,
measures , brand equity which drives initiative that support a consistent brand message, identifier
and accommodates new items.
As per Khan and Fatma (2019) brand management begin with prior knowledge of overall
business processes. Sometimes, it includes developing the promise which make it easier for
maintain current position in global world. Brand management is nothing but consider as art of
creating and sustaining brands. Afterwards, large number of potential customers are committed
towards enterprise. It can be possible when developing a strong brand image so as it become
easier for customer to differentiate the product and service from other competitors. In order to
find out the quality of service. Furthermore, brand management include both intangible as well
as tangible characteristics. In case if product brands, it may include tangible the product itself,
packaging and price. The intangible include emotional connection with customer through
different product as well as services.
Branding is assemble of different marketing mix, which give unique identity. It is nothing but
capturing opinion, view point of client on behalf of brand name. This will help for providing the
better image as per experienced, huge and reliable enterprise. Brand management is all about
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capturing niche market and also creating more confidence level. The primary aim of brand
management is to convey message, create customer loyalty, trust and persuade buyers for
product. Afterwards, it has been established the emotional connection with potential client.
Furthermore, it should be increased the customer expectation all about the product and service.
Majerova and Et.al. (2020) A strong branding always reduce the perception of client
perceived social, safety risk and other monetary in buying goods and services. The potential
client can better imagine towards intangible good through brand name. in this way, it is
important for focused on the brand management to build an effective image, value among
customers. Also increasing the overall business performance and efficiency.
Theme: 2 impact of CSR practices in the organization.
Muniz, Guzmán and Crawford (2019) being socially responsible company, it can bolster
the brand image and build its brand position in marketplace. Social responsibility is that when
empower employee to leverage the corporate resources at their disposal. CSR practice may
positive way to create positive relation. It help for increasing the organization brand image
reputation. In order to motivate the staff members towards specific goal and achievement. In this
way, it has been increased the overall business revenue in marketplace. CSR practice has been
reduced the risk and also possible for improved the financial performance, contribution to market
value. It can be happened due to social responsible stakeholders. CSR practices are associated
with brand image which help for maintaining the position in marketplace. Building the brand
image through CSR practices, supports at all about maintain the organizational performance.
CSR practices are helping for generate more immediate result or outcome such as
resilience to negative firm information, customer awareness and attitudes, attribution about the
organization. In order to engage with CSR initiatives. On the other hand, CSR practices can
positive way to influence the consumer attracts towards brand product and service. Sometimes,
organization use CSR practice to add specific feature such as convenience, price, quality and
other type of brand dominance. These are considered as additional features that help for
increasing the quality of particular items. So as attract more customer and increase production or
sales in global marketplace. ce. CSR also develop positive image in mind of potential consumers
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as well as influence of CSR on the brand activities are positive impact on the attitude to brand
and good purchase intentions.
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Theme: 3 Association between CSR practices and brand management within organization.
Hur, Moon and Kim (2020) investigated regarding the consumer perception towards CSR
practices and brand management because potential client conscious about the business. It has
found that corporate associations always influenced the production evaluation and consumer
attitudes about the organization. Authors argue that corporate social marketing which consider as
important concept in brand management. It plays important role to build brand equity and
increases sales. It is the major aspect of similar argument for how association between CSR and
brand management. in this way, it can lead to customer loyalty and positive purchase related
result or outcome. It is commonly believed that a socially responsible company that fulfil the
need and requirement of stakeholders. Generally, the rationalization for widespread belief is that
when observed the firm socially responsible behaviour. CSR practices association with brand
management in which considered the core brand strategy in order to improve the brand value in
marketplace. have a powerful influence on the customer engagement, competition in
marketplace. This will help for increasing the demand of brand in marketplace.
Abid, Abid‐Dupont and Moulins (2020) said that effects of CSR practice on the brand
value, which involved the corporation carried out the appraisals by relying on the secondary
sources. Studies on CSR and brand image have mostly concerned about the product based
company. It may support for growing the business performance and efficiency. Even enterprises
are to extent developing into different service business. It should be considered CSR ethical
practices to monitor the overall business operation and function. Even since the debate about
CSR has been on-going. Sometimes, social awareness and CSR practices are not increasing the
positive as well as negative publicity of brand in marketplace. At that time, it also setting the
pressure on enterprise to improve the performance of social responsibility in term of brand
management.
CSR activities are basically engaged with the brand in order to maintain the position in
marketplace. Sometimes, it has been creating a negative impact on the business because CSR
claim that consumers demand related issue or problem. CSR effect on the customer behaviour
which is not satisfied as it seems, and positive response to CSR initiative. Therefore, when
planning an effective CSR strategy to resolve the issue of potential client. In order to change the
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perception of client towards brand image, value and reputation. Therefore, it indicate the
association between CSR practices and brand management. Corporate social responsibility can
perform the different activities, positive way to impact on the organization.
As per Zahari and et.al. (2020) CSR associations regarding the brand management that
can be divided into different elements such as benefits, attitudes and attributes. These are
considered the important aspect for describing the characteristics in context of product as well as
non-product related. When maintaining the brand position which require to include advantage or
benefits. In this way, it provide the best quality of product and service to the consumer, who
want to purchase particular item from specific brand. At that time, brand management activities
are performed the specific role to achieve the desirable goal and objective. Nowadays, Customer
have influential CSR expectations on the brand and this influence is growing stronger due to the
increase importance of CSR. Initially, potential client have an expectation with particular brand
but need to consider appropriate brand management activities. Therefore, it can easily gain more
competitive advantage. Furthermore, brand positioning strategy is based on CSR practices and
also integrated with CSR into marketing strategy.
RESEARCH METHODOLOGY
Research methodology is based on the specific technique or procedure that mainly used to
identify, select, process and analyse the information about topic. In research paper, it allows for
investigator to read the critical way to evaluate the study’s overall reliability as well as validity.
In simplest way, research methodology can be justified the design choice by representing the
suitable research method, techniques. It is considered the best fit for research aim and objective,
which will provided the valid as well as reliable result in proper manner.
Research Design
Research design is the framework which involves research methods and techniques that
researcher chose for the research. Descriptive research design has been considered for this
research, in this researcher is interested in describing situation or case in their research
(Kennedy, 2017). This means that through this research, researcher will involve and undertake
describing association in between CSR practices and brand management.
Research Type
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Research type refers to the approach way in which research is carried out. There are two
ways in which research is carried out that are qualitative research and quantitative research.
Qualitative research is the one which is based on unstructured and non-numerical data.
Collection of data in this research type is based on communication. This not only involves what
people think, but also involve why they think so. Quantitative research is based on numerical
data, this means that collection is in numerical format and than for the purpose of analysis
researcher utilize mathematical and statistical formula. For the purpose this research qualitative
research type has considered. The data in this will be collected with help of open-ended
interview questions.
Research Philosophy
Research philosophy refers to belief about way in which data regarding research is
collected, analysed and used. There are different types of research philosophy that are pragmatic,
positivism, Interpretivism. Pragmatic involves different methods and designs and is for
quantitative and qualitative. Positivism involves highly structured research in which large
samples are utilised and in measurement is quantitative but can be used for qualitative research
as well. Interpretivism research philosophy is one being considered for this research in which
small samples are used for in-depth research (Nagatsu and Ruzzene, 2019). This involvers
investigation and is utilised for qualitative research.
Research Approach
Research approach is plan and procedure that consists the steps of broad assumptions to
detailed methods for collection of data, analysis and interpretation. There are three types of
research approach that are deduction, induction and abduction. Deductive research approach
involves hypothesis which is later either confirmed or rejected by research and data collect.
Inductive research approach involves analysing data for the purpose creating and explaining
theories, this means that this approach is used to generate untested conclusion (Kennedy, 2017).
This approach of research will be considered for this research. This is because this research will
involve identifying and understanding association between CSR practices and brand
management. This association will be based on interview for the data collection.
Data Collection
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Data collection refers to collecting data for the purpose of research, data that is utilized to
identify association between CSR practices and brand management. There are two ways through
which data can be collected for research. These two ways are primary data collection and
secondary data methods. Secondary data collection involves utilised published and unpublished
papers and journals. This means that secondary data collection is undertaken with help of
resources in which research regarding the subject has been previously discussed. Primary data
collection involves utilising first hand sources. This involves survey, questionnaire and
interview, this research will collect data from primary data collection methods. This is because
researcher can identify facts ad data which is completely new, this data can be analysed with
individual understanding of the researcher, and this is not possible in secondary data collection.
Sampling
Sampling is process in which samples and units are selected from large population. This
samples and units are used for the purpose of research in which they are either observed for
collecting the data or other methods are used to collect data from them in order to make research.
Sample population represent overall population and there are two methods for sampling. These
methods are probability sampling and non-probability sampling (Etikan and Bala, 2017). These
are too further divided in different methods and for the purpose of this research judgment which
is also known as purposive sampling will be utilized. This research will involve three managers,
who will be interviewed by research. This interview will involve open-ended interview questions
in order to gain in-depth understanding of data and facts.
Data Analysis
Data analysis can be defined as a practice or process which is undertaken to identify and
understand the meaning of information gathered. Success of research is mainly based on the
quality of data analysed and conclusion of the research and theories of the research is also based
on the analysis of data. There are two ways in which data is analysed and this is thematic
analysis and statistical analysis (Stainton and Iordanova, 2017). This research will be analysed as
thematic analysis because this is a qualitative research.
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Ethical Consideration
This is concerned with research being ethical. Some of the elements of ethical research
are-
 Research sample are not subject to any harm
 Dignity of participants has been highly valued
 Consent of participants has been taken
 Confidentiality has been maintained in this research
 This research does not involve any personal question related to participants
Limitations of study
The research study is not without limitation. Especially, when conducting an interview to
identify the opinion, view point of topic. But at some point, relevant data may suffer and fact
might have influenced with finding of paper. It could be decreased the participant’s willingness
to different members. It would become more complicated and time-consuming. Furthermore, the
study was enabled to gather data or information but increased the reliability within study.
DATA ANALYSIS
Data analysis is based on the process of cleaning, modelling and transforming the data to
discover useful information. In this way, it make an effective decision-making. The purpose of
data analysis within research study is to extract useful information from data.
In this research study, it can be used qualitative method for gathering and collecting relevant
information related CSR practices and Brand management in Nestle. Qualitative data is
associated with the corporate social responsibility that mainly indicates meanings of social
construction. Sometimes, it is indicating the people’s interpretation of event that occurred around
them.
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Interviews Questions
Q1. What is meaning of CSR practices?
Manager: 1 He was said that corporate social responsibility is based on the company’s
commitment to manage the environmental, social and economic effects of its business operations
effectively. There are different CSR activities performed by executives. Sometimes, it insists on
working with partner who follow ethical enterprise practices.
Manager: 2 He was said that CSR practices maintain the self-regulation enterprise model. It
always support for organization to maintain or control social accountability. Through this CSR,
Nestle can improve their business performance and efficiency. Nestle engage with CSR means
that operate the business in different way to enhance society and environment, instead of
contributing negatively.
Manager: 3 He was said that corporate social responsibility all about the Nestle firm playing
their responsible part in society. Afterwards, it also giving back to society. It also developed the
great opportunity for representing the business to strengthen relation with stakeholder at every
level.
Interpretation: As per identified the view point and opinion of every manager during interview.
It can be identified the importance of corporate social responsibility in the organization. It
always support for maintain overall business performance and efficiency. Furthermore, it can
maintain coordination between customer and staff members.
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Q2. What is understanding the concept of brand management?
Manager: 1 He was said that brand management is based on the function of marketing that can
be used technique to increase perceived value of product line. It is consider as effective brand
management which enabled the price of item to go up and build loyalty consumers. It can be
occurred due to positive brand association, brand value, image. Brand management can use in
the organization as strategic plan to maintain brand equity or gain brand value.
Manager: 2 He was said that brand management is the most powerful function of marketing. It
help for increasing the perceived value of particular product line over time. Through brand
management process, it help for maintaining the loyalty of customer and generate profitability.
Afterwards, it ensure that innovation of item or brand, creating the awareness through use of
prices, logos, associated colors and packaging.
Manager: 3 He was said that brand management is consider as important concept which always
influence on customer engagement, competition in the markets and management system. It may
provide the awareness of among potential consumer regarding product and services. Afterwards,
it can be performed the different activities to create brand affinity for Nestle.
Interpretation: As per above discussion, it has been conducted the interview session with
different managers. Therefore, it can be identified their opinion and view point about the entire
brand management concept. Generally, it has concluded that brand management support for
promoting the business production and service. Afterwards, it is also generating more revenue in
marketplace.
Q3. What are relation between brand management and CSR practices?
Manager: 1 he was said that CSR practices are not considered as new but it came into the
limelight because of increasing unethical practice adopted by company. It may support for
business to behave ethically and contribute to economic development. Afterwards, it will
improve quality of workforce and their families. A company which emphasis on the brand
management of social corporate responsibility. It can amplify the good image and also creating
the competitive edge. Generally, CSR is extremely important in business for generating brand
value in marketplace.
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Manager: 2 He was said that relationship between CSR and brand management because of
awareness, not of favorability. It means that brand is well known in the society for CSR
activities. Afterwards, it can be maintained the brand value rather than different competitors. At
that time, it has been identified the relationship between CSR and brand value.
Manager: 3 He was said that corporate social responsibilities are playing important role within
organization. By using CSR, initiative help the brand for recognition of current value, image and
position in marketplace. CSR is not only creating the brand awareness among client but also
develop positive image in mind of potential consumers. In this way, it can be identified the
relationship between CSR and brand management.
Interpretation: As per discussion, it has summarized about the concept of brand management,
which is mainly help for increasing the demand in marketplace. Each and every manager has
been shared their own idea about the concept of CSR and their relationship with brand
management. Through CSR, it should be maintained the ethics within business activities.
According to manager, CSR is not just used for maintain unethical situation in organization but it
also helps for contribution into economic development.
Q4. What are impacts of CSR on the brand activities within organization?
Manager: 1 He was said that CSR practices are positive effect on the attitude towards brand and
product purchase intentions when CSR is implemented on the basis of strategy. However,
potential consumers are more sensitive to negative than positive CSR information. Previously,
CSR associations improve the brand awareness and representing the direct relation with brand
value, image and position.
Manager: 2 He was said that CSR contributes to the potential consumer’s sensation of well-
being and also social satisfaction. Nestle can use CSR concept to give rewards of their potential
customers. in this way, it has developed the strong relationship between customer and
organization. CSR is becoming source of satisfaction and also experiencing a relationship with
brand engaged in social actions. In order to satisfy customer need and requirement.
Manager: 3 He was said that corporate social responsibility directly positive influence on the
brand attitude. Therefore, it can easily differentiate behavior of consumer and also established as
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construct behavior over time. CSR is directly impact on the brand position while improving the
current position in marketplace.
Interpretation: As per analysis, it has been identified the opinion of each and every manager on
topic of CSR and their impact on the brand. As per discussion, it has concluded that CSR
practices may influence brand to satisfy the need or requirement of consumers. The positive way
to confirm the direct, influence of brand awareness and satisfaction on the brand attitude. On the
basis of evidence, it has found that CSR appears to have great potential as generate brand value
due to ambivalent character. Afterwards, it can be generated the better result or outcome.
Q5. What are advantage of CSR (Corporate social responsibility) in the organization?
Manager: 1 He was said that corporate social responsibility uses to gain more advantage or
benefits. It helps for nestle to build the effective reputation as a responsible for business.
Afterwards, it turn into lead to competitive advantage. Generally, organization often favor
suppliers who have responsible for maintaining the policies and procedures. it reflects on
satisfying the need and requirement of client because generally potential client prefer to deal
with reputed brand.
Manager: 2 He was said that there are various advantage of CSR which always support for
creating a healthy culture and environment of organization. Along with increasing the current
staff member’s commitment because CSR can make nestle look more attractive to other people.
CSR may help for nestle to attract top talent and also increasing the profitability in marketplace.
Manager: 3 he was said that CSR supports for increasing the employees creative involvement,
including generation of new innovative idea. Furthermore, it helps for creative problem solving.
When nestle express their value and passion with the help of CSR. Different staff members are
inspired to develop new and better way to perform different operations.
Interpretation: In above analysis, it has summarized about the advantage of CSR within nestle t
hrough different respondent. Each and every respondents can share their own opinion about the
benefits. So as identified the advantage of CSR, which always supports for inspiring or
motivating the staff members. CSR can help for building an effective relationship with other
employees to improve the overall business performance and efficiency.
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Q6. What are important reason for nestle to get involved in CSR activities?
Manager: 1 He was said that corporate social responsibility activities involved in the
organization to provide the benefits and improve its reputation. Generally, individual people to
know about it. By using CSR, it can help for engaged with potential consumer in different
manner. It became easier to strike up conversation with client. It is main reason for nestle get
involved in CSR activities for business growth and development.
Manager: 2 he was shared the experience about the CSR activities that mainly involved within
organization. It is useful for differentiating the brand where brand would participate in CSR. It is
considered as most approach to improve the overall business profitability as well as productivity
in marketplace. Another way, it give an option for customer to check the quality of good and
service.
Manager: 3 he was said that CSR involved in nestle for creating long term plan in future. It can
put efforts to look into the nestle interest and sustainability. When nestle using CSR, it help for
increasing the demand of customer towards nestle. Another reason for involved CSR activities
within organization for purpose innovation. It is great way to provide benefits of nestle and
society. Through CSR, it make a plan and research to develop sustainability. CSR brings a bunch
of advantage to organization.
Q7. What are factors influenced to nestle by CSR?
Manager: 1 he was said that lack of community participation in CSR activities also considered
as important factor. Initially, nestle has adopted limited the participation and contribute of CSR.
That’s why, it influenced the efforts which are being made to spread CSR within local
communities. in context of growth and development, it may influenced towards CSR activities
for improving the overall business capabilities and abilities.
Manager: 2 he was said that factors influencing the involvement in CSR, which are mainly
established to produce goods and service. Afterwards, it can be achieved the corporation
conform to the prevailing norms and expectation of social performance in the organization.
Nestle may include various factors regarding CSR such as legal requirements, competitors and
ethics of organization. these are influenced by nestle in term of CSR.
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Manager: 3 he was said that lack of transparency is another factor which may influenced the
CSR activities. It always support for perception to share adequate information and make efforts
to disclose data on their programs. Otherwise, lack of transparency has negative impact on the
process for building trust between nestle and communities.
Q8. What is level of knowledge regarding corporate social responsibility?
Manager: 1 he was shared the opinion regarding level of corporate social responsibility. CSR
knowledge contributes to expand the value creation for nestle. The knowledge management
perspective of corporate social responsibility provide the new insight into business growth and
development.
Manager: 2 he was discussed about the knowledge of CSR in the organization. it is strongly
influenced by view that operates CSR activities. It may represent the clear vision of task,
decisions are made on the behalf of CSR that maintain different operations within ethical
manner. At certain point, it has a higher knowledge of CSR to adopt effective strategies in term
of business performance and efficiency.
Manager: 3 he was agreed about the significant level of CSR in organization which providing
the brief idea about the dynamic business processes. It always support for enhancing the
potentials hierarchical or rigid support within organization.
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CONCLUSION
From the above it had been concluded that Corporate social responsibility is focused on
regulating business model for the better social stakeholders and many more. By practicing CSR
entity will be more conscious about all the aspects of society such as economic ,social and
environment. Report also focuses on Brand management that can be relied on the several
techniques so that to enhance the values of the product line. Brand management is the one that
can develop the strong brand image so that easy for the consumers to differentiate about the
products as well as services from the rivalries. CSR practices customer awareness and attitudes
influence the consumer attracts towards brand product and service in global marketplace.
Reports highlights on CSR practice to add specific feature such as quality, price and Enhancing
the quality of specified items. CSR activities creating a negative impact on the business on the
customer behaviour which is not satisfied the brand position provide the best quality of product
to achieve the desirable goal. Research methodology used to process, select, and analyse the
information about specified topic. Report also highlights on Data analysis mainly based on the
quality of data analysed and conclusion of the research and theories of the research. Data
analysis is based on the process of cleaning, modelling and transforming the data can be used
qualitative method for gathering and collecting relevant related CSR practices that mainly
indicates meanings of social construction, understanding the concept of brand management.
According to manager 1, was occurred due to positive brand association to maintain brand equity
or gain brand value. It help for maintaining the loyalty of customer and generate profitability
provide the awareness of among potential consumer regarding product and services. Relation
between brand management and CSR practices improve quality of workforce, amplify the good
image regarding generating brand value in marketplace. CSR also develop positive image in
mind of potential consumers as well as influence of CSR on the brand activities are positive
impact on the attitude to brand and good purchase intentions. Crucial reason for nestle to get
involved in CSR activities to gives the benefits as well as improve its reputation for
differentiating the brand to improve the overall business profitability to check the quality of good
and service. factors influenced to nestle by CSR nestle has adopted limited communities. the
efforts which are being made to spread CSR within local .Nestle include various factors such as
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competitors and ethics of organization, lack of transparency has negative impact for building
trust between nestle and communities, level of knowledge regarding corporate social
responsibility to expand the value creation for nestle into business growth and development. To
clear vision of task and maintain different operations and always support for increasing the
potentials chorological order CSR practices are associated with brand image which help for
maintaining the position in marketplace..
RECOMMENDATIONS
It has been recommendations that always address limitation and suggest how it might be
overcome in future work. By using qualitative method, it has gathered or collected large amount
regarding CSR and brand management. Sometimes, investigator will need to find out accurate
result or outcome. So as require to suggest for using alternative method such as quantitative to
gather numerical data because it can help for finding accurate result. Another way, it has
suggested to increase sample size. Therefore, it can be identifying large amount of information or
data related the topic or subject. The research need to develop approaches and carry out the full
cost benefits analysis on the basis of public involvement. It would be beneficial for generating
accurate result. Although methodological challenges, it would be required to conduct long term
studies which quantify the impact of respondent involvement. Furthermore, it has suggested to
use important question that can identify after data collection. in this way, it can easily identified
the involvement for research participants into different activities. have a powerful influence on
the customer engagement, competition in marketplace. This will help for increasing the demand
of brand in marketplace.
However, there are certain recommendations which can be followed by company in order to
implement CSR practices. They are as follows
The company should work on basis of concept of CSR theory or model. They can apply that so it
will provide a framework to them to implement CSR practices. With that it will be easy for them
to maintain brand management.
The organization must engage in various initiative and program which are being conducted by
society or for protecting environment. This will led to create a positive image in the minds of
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people. Besides that, it will enable them to organize more practice and contribute towards
society.
The company should try to eliminate waste by reducing use of plastic and protecting
environment. This CSR practice will result in contributing towards society and reflecting
positive image of company in industry.
Here, firm can engage with stakeholders and then implement CSR practices. This will led to
getting suggestions from them and review of practice as well. So, in this way changes can be
made into practice in effective way.
practicing the corporate social responsibilities, organization can be conscious of impact what
enterprise having on all aspects of society including social, environmental and economic.
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REFERENCES
Book and Journals
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Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
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