Corporate Social Responsibility: Key Practices and Company Examples

This report provides a comprehensive overview of Corporate Social Responsibility (CSR) and its significance in modern corporate practice. It begins by defining CSR as a socially beneficial program that enhances organizational culture and global market position. The report highlights key areas of CSR focus, including corporate governance, ethics, human resources, supply chain responsibility, quality of service, environmental sustainability, and community engagement. It emphasizes the importance of aligning profit, people, and planet for sustainable business strategies. The document includes an analysis of CSR practices, such as setting measurable goals, stakeholder engagement, mapping sustainability issues, and ensuring environmental and economic concern. It also discusses the benefits of CSR activities, including improved public image, increased media coverage, and enhanced employee engagement. The report provides examples of CSR initiatives from Ford and Nestlé, detailing their sustainability reports and contributions to environmental and social well-being. The conclusion reinforces the importance of CSR for long-term organizational success and positive societal impact. Desklib provides a platform to access this and many other solved assignments.

Running head: CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Introduction..................................................................................................................................2
2. Corporate Social Responsibility..................................................................................................3
2.1 CSR practice..........................................................................................................................4
3. A benefit of CSR activities..........................................................................................................6
3.1 Aligned theory and model to illustrate the CSR activities....................................................8
4. Examples of companies from different countries and their CSR reports..................................12
4.1 Ford CSR and Sustainability Report....................................................................................12
4.2 Nestlé’s CSR and Sustainability Report..............................................................................17
5. Conclusion.................................................................................................................................21
References......................................................................................................................................22
Appendices....................................................................................................................................25

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Topic: Corporate Social Responsibility is the prime commotion of corporate practice.
1. Introduction
Corporate Social Responsibility (CSR) is the social beneficial programme that
implements the programmes and practices of the organisation to develop the culture of the
organisation. There are some strategies that CSR used to take for the further development of an
organisation and to make a good position in the globalised business market. There are some
challenges that company governance has faced and CSR department has to take care of that. The
most important part of this process is to deliver positive feedback for the company so that
management can get to know the situation of the market and what permissible steps need to be
taken for the sustainable development of the organisation.
The paper is entirely based on the key understating of CSR roles and responsibilities to
work in an efficient way so that three practices of their commitment will perceive in a suitable
way. The practices are influencing the increase employee loyalty and deliver the positive
reputation of a company. The environmental consciousness and the social concerns are
encouraging in that case and that somehow deliver the better situation analysis of the
organisation. Profit, People and Planet are the three important factors that CSR department. In
that case, the major accessibility is to highlight all these sections to clarify the outrange activities
of the company, that people trust on. In this paper, two companies form two sectors have chosen
(Schwartz 2017). Ford is a multinational company headquartered in the US and another is Nestle
headquarter in Switzerland. Both these companies are formed diverse section and they have
different CSR strategies altogether, and that is the reason their CSR importance is the right way
to deliver the aspect. The sustainable strategy for the long run in business culture is the main

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aspect of CSR process and amalgamation of business understanding is the best process to
evaluate their business.
2. Corporate Social Responsibility
There are some key areas that CSR department and they maintain their keen observation
and monitoring over these. The first responsibility they consider is corporate governance and that
fact is entirely based on the improvement of the company. The next aspect focuses on the ethics
and compliance, where company's ethics is the key aspect of the organisation (Tai and Chuang
2014). Human resource is the next aspect after this and in most of the cases; the better human
resource can develop the infrastructure of the company. Responsibility supply chain is the key
aspect of the organisation and through the supply chain; the entire process has been maintained.
Quality and service is another important aspect that needs to be mentioned in that case and
organisation is delivering their best quality product and services for the development of the
organisation. The environment is one of the concern aspects for CSR, and they put their entire
focus over that to make the process in a sustainable way. An organisation is the accumulation of
community and in most of the cases, their engagement with is the path of developing progress.
Through the community development, all genres of people work together and make some
innovative move to the organisational success (Carroll 2015).
In case of gaining more advantages from the competitive market, CSR is the advanced
version of implementation. The environmental supervision, eco-efficiency, responsible source of
the process, social equity, good and understandable management and anti-corruption measures
are the additional responsibilities that CSR department needs to take in an efficient manner. The
process is good in such range, whereas operational cost saving and presenting the company as

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easy approach to marketing is effective for the organisation as well. The process is challenging in
most of the cases when people are not engaging with the concerned company, then CSR
department has to think about the alternative way (Aguinis and Glavas 2012). For the
development of environmental safety, security and upgradation, the CSR has put their effort in
that, and through their practice and efforts, the approaches are quite impressive for the
organisation.
2.1 CSR practice
Universally, CSR is the intentional determination of Corporate to activate in an
economic, social and environmentally justifiable manner. In practice, ample of the CSR actions
completed so far has been motivated by the concerns of stockholders, companies, operation
groups and consumers built in the world’s richest nations. In consequence of that, the CSR
practices that are mostly mounted in rich nations are then internationalized and conveyed
through businesses and social backgrounds by mode of international employment, investment,
and expansion assist. The establishment of this model and the diminuendos of the rendezvous
therein were arrived by following a counselling process by fetching with all stakeholders that
staple (Cheng, Ioannou and Serafeim 2014). By doing this process, the government grabbed a
constructive discussion with all apprehensive stakeholders to attain at the most applied and
effective explanation of CSR that could also be moved out in an operation mode. In case of
better approaches, the practices are important for the development of the organization.
There are some practices that need to be a highlight in that segment to understand the
situation of the better practice in the organisation. Setting measurable goals is the first approach
that companies can set for their positional development. An organisation and their respective
CSR team need to understand their limitation and then propose their plan for to set goals that are

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measurable. Improving better recruitment, employee policies, decrease the turnover ratio and to
develop the bonding in an effective manner of organisation development. Stakeholder
engagement in a proper way is maintaining the proactively, values, mission, and strategies and
delivers the innovation of the process in a right way (Kim, Park and Wier 2012). In case of
potential crisis, supports from stakeholders are important and in case of moving forward of
business the influencing manner are coming in an effective way of development. The mapping of
sustainability issues is also important. Some of the key issues need to be narrow down by the
CSR team so that effective process needs to be introduced. In case of mapping, some major
priorities will not be taken, and that signifies these priorities are not effective enough for the
particular organisation. To ensure the environmental social and economic concern a framework
development is needed for the sustainable posting of the organisation.
CSR is a notion whereby companies not only reflect their productivity and evolution but
also the attentiveness of society and the environment by taking accountability of the effect of
their actions on stakeholders and all the associates of community range. The use of this process
is quite practical as the achieving nature of meeting goals and objectives are the concerning
aspects of that (Dhaliwal et al. 2012). In case of a better decision-making process, effective
manner and touch of innovation is the right way to ensuring the achieving process of the
company. Lifecycle assessment and cradle-to-cradle approach is the effective way of enhancing
company's creativity and innovation. In this sectional approach creativity matters and through
that process better organisational maintenance can be done. Re-using of products and build
customer rapport is the concerning aspect of this section and the product disposal rate identifies
the position, source and quality of a company and through this process more life cycle
assessment is done. Sustainability or engaging with the stakeholders' initiation with the company

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is the concerning aspect of this stage (Bank 2012). An environment-friendly approach is the
highlighting aspect of this practice and CSR executives evolve this aspect in their promotions to
justify the positives of the company and delivering the best way of self-regulation also.
Transparency is another key aspect of CSR practices, as they need to be transparent for the
development of the organisation. Many cases are there where financial transactions are being
taken place; in that case, CSR department needs to take the initiative to process those cases. So,
transparency is the key objective in that case. Sustainability branding is the key aspect of practice
in that case and alignment of market share is important in those cases (Crane, Matten and Spence
2013). Consumer savvy market and remaining use of the competitive form is the major concern
for any of the organisation and the way CSR design their market structure with the use of
customer base process.
Create stakeholders involvedness with CSR is the best outcome of this process and
through this process, media consumption habits and incorporation strategies have discussed.
Communication with the stockholder's group is important as they managed the entire scenario of
the management. Thus, their intervention will help the business practice to understand
organisational limitation and state their future plan according to this.
3. A benefit of CSR activities
There are some benefits that organisation has found to have for the better position of the
organisation and in such cases, their involvement with the organisation helps them to influence
the positive changes in the organisation. An effective change has been noticed in that process and
genuinely organisation is being developed by the process of CSR activities. 93% of world largest
250 companies publish their CSR report; this is an indication to show that the organisation is

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monitoring all three aspects of business like product, price and planet (Servaes and Tamayo
2013). In case of planet and people, the main attraction of peoples' satisfaction has come in that
place. $17.8 billion amount has been invested by different companies in this last year and that
showcases companies are trying to promote their brand and make a connectivity to join such
situation that allows a better deal for the organisation. Employees who are convoluted with their
company's CSR programs will be more creative and job consummation levels will grow. This is
good for conservation rates as well as employing successful future employees. Effective
programs lead to happier staff, communal influence, and ecological sustainability (Aguinis and
Glavas 2012). Possible clients and customers take a footnote of that and it generates a much
stronger bond with them. The consumer is more expected to employ their money on a company
that has a robust CSR program and activity. Some of the benefits are really important for the
organisation as well as for employees.
Improvement of public image is the concern matter for the company and through the
programmes; companies are promoting their brands and make a good shape of creating an image
of the company in the mind of people. Through this donation process of a seminar, fair or any
kind of volunteerism, the companies are enhancing the field that involves more people with them
and that is the reason the organisation uses this process.
Another benefit that organisation can claim is the increasing media coverage. Through
the community and social responsibility better benefit will be avail in the process for media uses.
Though controversies or the bad news are spreading in the fastest manner the use of media
coverage can help in publishing some good work also. Media visibility has shed some positive
light on the work of the organisation.

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Employee engagement is the correct way to enhance the CSR process of the organisation.
Nearly 60% of the employees are improving their engagement issue with the organisation and
delivering process helps to enhance the situation as well (Edmans 2012). Employees are the asset
of the company and their involvement will rich the company by innovativeness, workplace and
positional aspect in a globalised business field.
Investors are the concern benefit for an organisation. Investors are considered here as the
stakeholders also so their initiation is needed for the development of the business. When
companies are donating a huge amount of money to a non-profit organisation or charity function
a huge promotion of the product has been done and free sample tasting is also there (Jo and
Harjoto 2012). This process needs to be implemented for the better development of the
organisation.
Operational cost saving and easier access to capital are the two most concern reason that
consequently increase sales and provide customer loyalty to manage better organisational
development and make completive advantages form the environment and people (Aguinis and
Glavas 2012). The process can also surface greater ability to retain talent and staff management
and these processes are also indulging some experience and innovativeness in business and
considered as benefits for the CSR.
3.1 Aligned theory and model to illustrate the CSR activities
Some of the models are justifying the core management issues and participate in the integral part
of the action and values. The foundation of corporate values affects the situation and dynamic
change in their model deliver a combined effect on business (Mousavi et al., 2013). A mutual
influence has come in that section to justify the real reason of CSR model and agreed with the

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applied principle of the model. In case of pyramid model is show the hierarchy and separate the
responsibilities, whereas intersecting circle model is the non-hierarchical set of responsibilities
and the last one is the concentric model and it shares all things in a central core. The theoretical
assumptions of these three models are:
Assumptions CSR Pyramid Intersecting Circles Concentric Circles
Nature of CSR Responsiveness is
normative and that
restrains in some cases.
The framework is class
in sense of no
normative guidance is
applied over the
framework.
The model signifies
incurred obligation for
the social development.
Scope of
Responsibilities
The scope is narrow in
that case.
This work in a split
form and opportunities
are also getting split in
that section.
This has a wide range
of responsibilities.
Total CSR The form of total CSR
is a conjunction and
formed in a compact
way.
This is a disjunction
form of CSR process.
The integration process
is persisted in that
section.
Importance The basic importance
of this model is to
place in the hierarchy
form and economic
responsibilities will be
considered as the best
form of this process
(Khan, Muttakin and
Siddiqui 2013).
There is no such
hierarchical order has
been placed so the
importance is quite
clear in that from.
This is an inclusion
system so the factor of
the economy is placed
in the middle of the
model.
Role of Philanthropy The assumption is
placed to garnish the
Subsumed under the
economic process and
This is an integral part
of CSR and in that

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process, as there is an
extra effort that
philanthropic process is
doing on.
that process as the
ethical responsibilities
are the concerned
aspect of this model.
case, the addressed role
is the correct form of
business as well.
Relationship The relationship is
positive in that case.
In this case, the
relationship varies as the
aspects are intersecting
each other so there is a
chance to have the mix
and match the emotions
(Emeana 2013). So
positive negative or
neutral relationship may
be persisted.
This is the process where
a non-linear relationship
is formulated.
Justification for CSR This is ethical pay for
maintaining the situation.
The process of strategic
consideration is persisted
in this section.
A normative obligation is
present in that case and in
most of the cases, this
applied range has
established.
Table 1: Assumptions of CSR aspects
(Source: Jo and Harjoto 2012)
The use of triple bottom line process is the concerning aspect of this process and that is
the reason three aspects of accounting framework is aligned with. The three aspects are social;
environment and economic process are the main aspects of performance evolution. These are
inter-related in some cases and that term is consisting al the process. In case of the social aspect,
charitable consideration is the best process to define the matter (Jo and Harjoto 2012). In consist
of trade and employee welfare also. The social upgradation is required in that case as the

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proposed thinking of social lining is important in that case. The next section of the triple bottom
lining process is environment aspect.
Figure1: Triple Bottom line Model
(Source: Created by author)
The environmental matters are segmenting their process into three sections also. The
resource consumption is the main process in business and through the aspect of environmental
safety; all the companies are doing same at the moment. The next concern is the waste
management and organisation needs to take concern over the process (Kitzmueller and
Shimshack 2012). At the initial level of business understanding most of the companies are
concerned with their profit aspect but now the situation has come when they have to take care of
the environment as well. The relationship is so mandatory that every organisation now taking
their CSR initiative for the further development of their company. The land use is the concerning