Evaluating CSR Practices and Sustainable Activities at Softwire

This report provides an overview of Corporate Social Responsibility (CSR) practices within Softwire, a software development company. It examines four key types of CSR activities: economic development, ethical values, philanthropic prospective, and environmental responsibility. The report highlights how Softwire integrates these practices into its operations, emphasizing fair compensation, environmental tourism, and resource recycling. It further discusses the advantages of CSR, such as increased employee loyalty and improved brand image, while also acknowledging potential disadvantages like high costs and reputational risks. The analysis concludes that CSR practices are crucial for promoting ethical behavior, ecological integrity, and contributing to societal goals, ultimately enhancing the organization's value and sustainability.

Individual Report

Table of Contents
Introduction......................................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERNCES...................................................................................................................................7

Introduction
Corporate social responsibility is famously known as the CSR activity which is considered as a
management model & approach in which businesses integrate environmental and social issues
into their processes and relationships with various parties such as workers, consumers,
governments, and others. Organizations may be aware of the sort of impact they have on all
aspects of society, including social, economic & environmental problems, by engaging in CSR.
(Jain and Winner, 2016). In order to complete this report, Softwire organisation is considered
which is established in 2000 and providing software development services in various locations.
In Softwire, more than 200 employees are working and providing their best services in order to
attract the customers. Softwire is a small scale software development company located in various
locations including London and Bristol. Company is entirely dedicated to client satisfaction, and
it is the driving force behind all we do. Softwire provides a full range of software services to
customers, from initial meeting and design to installation and continuing maintenance. The
primary motive of this easy is to highlight the CSR practise and also identify that how CSR
practices provide impact on the management and other sustainable activities and practices of the
company.
MAIN BODY
Organizations are being evaluated based of judgments they make about how they deal
with customers and workers, as well as their impact on societal concerns. As top management
aim to establish a good effect, issues like inequality, tolerance, environmental degradation, and
social equity emerge considerations that are incorporated into performance management and
brand image. Consumers have begun to seek out firms that have big effects on the development
and environmental issues that concern them, and Corporate Social Responsibility became an
integral component of their search. Maintaining CSR has already become crucial to an
organization's performance in a market when consumers may quickly stand up for their rights
against an organisation via social networking sites and mentoring platforms (Marano and
Kostova, 2016).

CSR refers to the idea that a corporation is responsible for undertaking business responsibly. An
organization's activities should be self-regulatory and professionally accountable to its investors,
consumers, and the general public. There are four various kind of CSR activities are considered
by the manager of Softwire organisation which are discussed below -
Economic development related Responsibility, When a firm performs operations with
commitments in perspective, it makes investment decisions that emphasize doing good over
generating revenue for the organization. As outcomes, this type of CSR is intertwined with the
other types outlined above. In the instance of Softwire , it might be an act of interacting with
suppliers who use sustainable packaging even if they are more expensive. It can helpful in
developing a clear wage structure fall under the category as well. Ethical values related
responsibility, It indicates that an organisation conducts its operations in a responsible and
equitable method, which includes treating all stakeholders, workers, and customers with respect.
It might be minimal salaries for the employees, ensures that staff & contractors obtain
competitive compensation packages & are treated with dignity, and insuring that all tools and
components are supplied ethically in the context of Softwire organisation (Park and Kim, 2019).
Philanthropic prospective related responsibility, Philanthropic duty refers to a company's goal
of actively improving the world & community. Corporations inspired by philanthropic duty
frequently donate a percentage of their revenues in addition to being as morally and eco
conscious as feasible. This is mainly refers to a business's providing back to the society in which
it operates by donating to causes that align with the statement of vision. In this case, the
organisation donates a percentage of its annual revenues to a good cause (Portney, 2020).
Environmental and eco friendly related responsibility, Businesses must engage in eco-friendly
or environmentally friendly initiatives as a matter of course. Businesses may be huge
contributors towards pollutants, green house gases, waste & also other environmental issues, but
just by committing to environmental stewardship, an organisation accepts responsibility for its
effects on the climate.

It has been discovered that when a company performs well and is committed to being socially
responsible, it has a favourable influence on employee loyalty. CSR actions also help to promote
public respect and consumer trust, which is good for brand identification. Softwire is dedicated
to fair compensation and treating its employees fairly in all of its sustainability practices. It
increases the amount of optimism in the world. The chosen firm is deemed to be dedicated to
fostering environmental tourism as well as protecting and developing the natural environment.
They wanted to keep the detrimental influence on the environment to a minimum. The Green
Tourism Programme mainly provides all of national parks (Rodríguez‐Ariza and et.al., 2017).
They also urge customers & the business's owner to recycle by encouraging reuse &
reduction of resources. The primary motive and goal of CSR is to encourage the value of
organisation and also maintain the ethical considerations in an appropriate way which can
improve the environmental and social aspects. It has only a few disadvantages. CSR projects are
not necessarily affordable or low-cost; instead, they may depend on pricey structures and
practices to plan, administer, and analyze them (Sardana and et. al., 2020). Furthermore, a badly
developed CSR strategy that fails to achieve its objectives can harm the brand's reputation &
create liabilities. The impact on the organization's name & reputation might be detrimental, and
indeed the community will scrutinise its conduct (van Dick and et.al., 2020).
CONCLUSION
According to this assessment, it can be concluded that CSR practices are mainly defined as
performing & acting in either a transparent & reasonable manner toward community, workers,
stakeholders, the general public, consumers & the others. It is determined that various aspects
related with the CSR are mainly discussed in the report, including ethically responsible
behaviour, ecological integrity, cutting expenses, and charitable obligation. CSR also has a
number of advantages & disadvantages that must be considered. It encourages various businesses
to be socially accountable while also protection of the environment. It enables businesses to

contributing to society goals through ethical activities. Personnel numbers in a small-medium
company are kept to a minimum.

REFERNCES
Jain, R. and Winner, L.H., 2016. CSR and sustainability reporting practices of top companies in
India. Corporate Communications: An International Journal.
Marano, V. and Kostova, T., 2016. Unpacking the institutional complexity in adoption of CSR
practices in multinational enterprises. Journal of Management Studies, 53(1), pp.28-54.
Park, E. and Kim, K. J., 2019. What drives “customer loyalty”? The role of corporate social
responsibility. Sustainable development. 27(3). pp.304-311.
Portney, P. R., 2020. The (not so) new corporate social responsibility: An empirical perspective.
Rodríguez‐Ariza, L., Cuadrado‐Ballesteros, B., Martínez‐Ferrero, J. and García‐Sánchez, I.M.,
2017. The role of female directors in promoting CSR practices: An international
comparison between family and non‐family businesses. Business Ethics: A European
Review, 26(2), pp.162-174.
Sardana, D., Gupta, N., Kumar, V. and Terziovski, M., 2020. CSR ‘sustainability’practices and
firm performance in an emerging economy. Journal of Cleaner Production, 258,
p.120766.
van Dick, R and et.al., 2020. Identity, importance, and their roles in how corporate social
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