A Report on CSR Activities and Project Management at Rockpool Digital

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) activities at Rockpool Digital, a digital services organization. The report begins with an introduction to CSR and its importance for businesses, followed by an overview of Rockpool Digital and its operations. The first task outlines the project's aims, objectives, and research questions, focusing on how CSR activities contribute to sustainable objectives and competitive advantage. The project management plan, including cost estimations, risk assessments, and resource allocation, is then detailed, along with Gantt charts and work breakdown structures. The second task describes the research methodology, including a descriptive research design, an inductive research approach, and qualitative research techniques involving a questionnaire. The final task presents the research analysis, utilizing thematic analysis of primary and secondary data, and includes the questionnaire used to gather employee feedback. The report concludes with an analysis of the research findings and their implications for Rockpool Digital's CSR strategies.

MANAGING
SUCCESFUL
BUSINESS

INTRODUCTION
CSR is the activity which is done for the betterment of the society as well as for the
development. It is important as well as mandatory for the company to conduct the CSR
events. Through the CSR activity the sustainable objective can be achieved because it is
directly linked with the development and growth of the individual living in the country. This
report will help the reader to understand the importance and the effectiveness of the CSR
activity in the organization. Through the government rule, it is important but there are
different types of methods which can be adopted by the firm to perform the activity.
Rockpool Digital is the organization which will be selected as it is the digital organization
which carries out the functions regarding digitalization (Lam and Khare, 2010). Besides this,
the clients are the big organization who is taking the help of this organization in increasing
the market share. This has helped the firm in growing the customer base. Besides this, they
carry out the CSR activity which has helped the society a lot. This report will talk about the
project management plan and the activity which will occur in carrying out the project.
Further, questionnaire will be made through which the survey will be conducted regarding
CSR activities in developing competitive advantage (Ajmal, Helo and Kekäle 2010). The
respondents will be employees who are working in the company.
TASK 1
P1 aims and objective
Rockpool Digital is the organization which provides digitalized services to the
customers. They are famous for providing digital experience by giving them opportunity to
expand their business in the digital world. The organization has captured the digital market
by rendering them effective services. Further Rockpool Digital has helped the business to
grow by giving them the huge customer base through digitalization. There are few employees
in the organization and they are famous for the innovative ideas which the manpower is
providing to their customers. Through their digitalization process, the organization has
achieved huge results. They have increased the sales of the client firm. Besides this, they
have helped the Sainsbury organization to increase their customer base by providing them
with the ideas on promoting online shopping to their friends, family etc by giving them with
vouchers and Nectar points. This way they have increased the market of big entity and they
are providing their services effectively with the motive of development.

Overview of the project: CSR is the activity, that is carried out by the organization for the
social group development. It is basically done for up-liftment of the people. It is said that if
the organization’s revenue is good then they can provide the society with benefits by
conducting the program which can give advantage to the people. In this report, the concept
will be studied thoroughly. With the increasing competition and need for the society
development, the organizations are required to conduct the CSR activity (Eckerson, 2010).
This helps in developing the goodwill of the Rockpool Digital and further it will create a
positive image in the minds of the customers. On the other hand, the government has also
made mandatory for the organization to conduct the program which can assist in development
of the individual. Along with this, it is required by the firm to donate the amount to the
charity organization as this is also considered as the CSR activity (Wheelen and Hunger,
2011). Besides this, with the increasing competition, the organization by carrying out the
CSR activity can establish their competitive advantage. The main reason for conducting the
research is that the need of CSR activities has increased because the society needs
development. Further, on the point of view of the firms, the organization can develop positive
brand in the perception of target market.
Aim: To execute different CSR activitieswhich help the organisation to achieve their
sustainable objectives: A case study on Rockpool Digital.
Objectives:
 To analyze the effectiveness of CSR activity in achieving sustainable objectives
 To evaluate the role of CSR activity in developing competitive advantage in Rockpool
Digital
 To assess the CSR activities Implemented by the Rookpool Digital
 To assess the methods for conducting CSR activities through which Rookpool Digital
can develop competitive advantage
Questions of reserach
 How different CSR activities is effective in order to achieve the sustainable
objectives?
 What is the role of CSR activity in developing competitive advantage in Rockpool
Digital?

 Which CSR activities are adopted by the Rockpool Digital?
 What are the different ways by which venture can adopt different CSR activities?
P2 The management plan of the project

Cost: In this the researcher estimates the different cost that have been incurred in the
different activities such as expenses on conducting the research, labour cost, additional cost
etc.
Plan Cost
Analysing actual position 400
Goal setting and preparing strategies 150
Team building and work segmentation 300
Implementing strategies 600
Performance evaluation 400
Risk: There may be several risks that can be arise in the completion of project that are
 Inadequate fund and resources
 Lack of coordination among workers

 Improper planning and scheduling for project
 Uncertain changes during business operations.
Resources: Different resources that are needed in conducting the project that are human
resource to collect and analyse the data, financial resources such as capital, investigation
tools etc.
Communication: It is the process by which the data and information is communicated and
shared to other person so that effective decision can be made and problem can be solve in
appropriate manner. The strategies and plans which is made by the management should be
communicated to employees so that strategies and plans can be implemented in effective
way.
P3 Gantt chart and Work break down structure
Breakdown of the structure is essential in carrying out the activities of the
organization effectively. Breakdown helps in forming a particular structure which will help in
planning the activity effectively. As Rockpool is the digital organization so there are different
types of activities which are required to perform. But if it is performed individuals then the
task will be completed on time. With the breakdown of the activity, the organization can
effectively allocate the task to their employees who are expert in their field as it will assist the
organization in getting the perfect work done. Even with the breakdown, the Rockpool
Digital can allot the time in which they are required to be completed. This will aid the
organization in managing the work in a proper. Further, with the assistance of this the
organization can make the proper plan which can assist in effectively managing the task.
Work breakdown structure

Gantt chart

TASK 2
P4 Research based on Small scale by implementing the qualitative and quantitative method Research design: The research design is one of the important areas of the research as
through design only further; research will be carried out in the organization. This is
essential as through this only the researcher can identify the way which can lead to the
exact conclusion. There are several types of research design according to their nature.
The research designs are exploratory, descriptive, experimental as well as exploratory
design. But according to the design and type of this project, descriptive design will be
adopted so that the proper conclusion can be made.
 Research philosophy: there are basically two types of research philosophy one is the
Interpretivism and other is the Positivism. In the Interpretivism philosophy,
interpretation will be conducted on the basis of the data which has been collected by
the researcher. This is helpful in analyzing the results which will be depicted through

the data. In this case, the appropriate results can be gathered as interpretation is the
best way to study the data of the respondents.
 Research approach: It is the techniques by which researcher explains the research aim
and objectives, it has been classifies into categories, that are inductive and deductive.
Deductive approach helps the investigator to test the validity of the assumption,
whereas inductive approach helps the scholar to emerge new generalization and
theories. Investigator have selected the inductive approach to conduct the research.
 Research techniques: Researcher have selected the qualitative research technique
which helps him or her to conduct effective survey and collection of primary data.
 Collection of data: in case of the data collection, two ways by which data can be
collected that is primary and secondary. In the primary data, questionnaire is made
and the authentic information will be collected. In case of the secondary data, books,
journal, online will be surveyed and from them the researcher will analyze the
authentic information which will be used in the study for implementing the CSR
activity for attaining the sustainable objectives.
 Data analysis: It is one of the most crucial tasks for the researcher because the results
of the firm are dependent on the data which will be collected by the respondents. For
collecting the data, thematic analysis will be used in the research as it will help in
effectively forming the conclusion. With thematic analysis, the information will be
depicted with the graph so that the result can be drawn easily.
 Limitations: Some limitations which come when the investigator is carrying out the
study. One of the limitations which are seen is the time. There is less time given to
carry out the study but for analyzing the data the researchers are require more time.
Another limitation is that it becomes sometimes difficult to gather the authentic data
regarding the topic.
TASK 3
P5 Research analysis with the help of appropriate tools and techniques
For carrying out the research in the organization, it is important for the company to
adopt both the qualitative as well as the quantitative method. Through these methods only,

the topic of the research can be studied in effective manner. The data is collected by applying
two methods one is qualitative and the other is quantitative method. In the qualitative method,
thematic analysis will be carried out. In this method, themes will be made which will help in
making the research specific in nature. Besides this, evidence will be given through the
charts, graph and the tables as it will be effectively in analyzing the specific response of the
individual. For making the theme, primary data will be collected for analyzing the response
of the individuals. This is effective because it will help in getting the authentic matter for
carrying out the research. Besides this, secondary data will also be used for gathering the data
regarding the CSR activities. In this, books, journal, online sources will be referred for
seeking the data. The data which will be collected will be analyzed. These all the information
will aid in reaching at the appropriate result which will be effective in drawing the
conclusion. As CSR activities are carried out in the present time nowadays so authentic data
will be available.
In the primary research, the questionnaire will be adopted as a tool for collecting the
information regarding the CSR activities which are carried out in the Rockpool Digital. The
questionnaire will be filled by 10 of the employees working in the organization. They are the
individual who know about the CSR activities which are performed in the organization. So it
will better to ask them regarding the policies. The questionnaire to be filled is as follows:
Questionnaire
Name:
Designation:
1) Does Rockpool Digital perform the CSR activity in the organization?
 Yes
 No
2) In your opinion, do CSR activities help in attaining competitive advantage?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
3 Which CSR activity has been performed by Rockpool Digital?
 Donating amount to charity
 Funding to the educational institutions