Corporate Social Responsibility Report: Micro, SME, and Corporate

This report provides an in-depth analysis of Corporate Social Responsibility (CSR), exploring its definition as the ethical role of corporations in society, aiming to enhance long-term profits and stakeholder trust through ethical standards. The report examines CSR strategies in micro (Nomtex), SME (ROLI), and corporate (Amazon) businesses, focusing on sustainable approaches to business strategy and management. It investigates how Amazon employs creativity, flexibility, and inquiry to achieve sustainability and customer loyalty. The report further analyzes various CSR approaches, including defensive, accommodative, and proactive strategies, and how these are implemented across different organizational structures. Part 2 includes a reflection on the learning experience, highlighting the development of communication, critical thinking, and writing skills gained during the research process. The appendix includes a schedule of the work done and the skills developed.

Corporate
Social
Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1. Sustainable approach to business strategy and management evidence..............................1
2.Analysing different approaches to corporate social responsibility......................................2
PART 2...........................................................................................................................................5
Appendix................................................................................................................................6
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10
.......................................................................................................................................................10

INTRODUCTION
Corporate Social Responsibility can be simply define as ethical role of corporation in
society. It main aim is to increase long term profits and shareholders trust through public relation
with high ethical standards to reduce business and legal risk by taking business responsibility for
corporate actions (Schwartz, 2017). Moreover, CSR strategies encourages an organisation to
make a positive impact on environment and stakeholders in performance and output of the
corporation. In this report the organisation chosen are Nomtex ( Micro organisation), ROLI
( Small medium enterprise) and Amazon ( Corporate business) . This report is going to analysis a
sustainable approach to business strategy and management that are used in business to operate in
ethical and sustainable way. Analysing different approaches to CSR in Micro, SME and
corporate Business and its measure to success. Moreover, second part is based on learning
experience reflection.
PART 1
1. Sustainable approach to business strategy and management evidence
A fundamental principle of sustainability is balanced approach to all stakeholders groups
customers, employees, partners, communities and shareholders. Sustainable enterprise creates
and operates energy of employees engagement. Amazon's sustainability report supports long
term view to shareholders value creation as it encourages to invest in employees to create greater
return of company. Herein, amazon is successful in engagement of their employees and
customer's repeat purchase, easy to use functionality, fast and reliable fulfilment, time customer's
service and trusted transaction environment. Their are some strategies that help amazon to attain
sustainability towards their businesses that are used in operating in an ethical and sustainable
way.
Creativity: It has been repeatedly documented that a heterogeneous group of customers
generates interaction and output that is more creative that homogeneous group (Hopkins,
2012).Herein, in Amazon provides more opportunities to its potential customers to experience
and apply their diversity. Thus, it will help Amazon to gain ethical business and sustainable of
doing business for long term as creativity is a fundamental catalyst of engagement.
Flexibility: Flexibility is important part in management sustainability as it help in
development of skills to encounter and apply different ideas, approaches, experiences, styles,
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abilities and philosophies. Herein, Amazon are coming up with different changes in their
services, innovative ideas and offers for their customer's so that customer are attracted towards
repeated purchase. Thus, this ability is to adapt and bring change to flex stimulates
engagements.
Inquiry: A critical tool is creating sustainable culture is to engage in inquiry with all
stakeholders, internal and external (Grayson and Hodges, 2017).This is one of the challenging
sustainable approach for Amazon in order to maintain customer's expectations. So that
customer's feel comfortable in purchasing goods and services according to their needs and
demand. Moreover, inquiry is essence of management of bias, both employees and customer can
assess easily regarding their problems.
Amazon's essential ethical and sustainable way to remain competitive in marketplace is by
achieving customer's loyalty and repeat purchase has been key Amazon success. Many dot cons
failed because they successes in achieving awareness, but not loyalty. Herein, Amazon achieved
both with practice for many online retailers, lowest price are most of the popular products.
Whereas with less popular products commanding higher prices are greater margin of Amazon.
Moreover, sustainable approach to business management help Amazon in attaining sustainability
in market. For example: Respect of both employees and customers. transparency, empowerment
and engagement or team building.
The above mention points are sustainable approaches to Amazon business strategies and
management approaches that help in operating business in an ethical ans sustainable way. Thus,
it help in achieving greater customer's loyalty and attaining huge sustainability over market share
as well as remain competitive in market.
2.Analysing different approaches to corporate social responsibility
Corporate Social Responsibility is a business approach that contributes to sustainable
development by delivering economic, social and environmental benefits to all stakeholders. It is
basically a concept of managing business process to produce an positive impact on society
(Kitzmueller and Shimshack, 2012). This responsibility help an organisation to build relationship
with both social and environment aspects. Herein, a socially responsible organisation attempts to
remain ethical by putting morals ahead of profits. Their are various general approaches to
corporate social responsibilities which are determined below:
Corporate social responsibility approach towards MICRO Organisation
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Defensive approach of corporate social responsibilities, in this approach companies take a
defensive stance towards social responsibilities which are not particularly responsible (Hilson,
2012). Here, MICRO companies consider themselves neutral and consider profit as an important
motive than performing action towards corporate social responsibilities.
For example: Nomtex are considering this approach as their prime motive is to earn
profit and attain sustainability in marketplace. They make up few consideration towards law in
order to ensure that other cannot take legal action against them. Moreover, they are improving on
overall business environment, creating better job opportunities and sustainable products and
services for customer's by meeting needs of local and global markets. Eventually, it has very less
commitment towards social responsibilities as managers ensure that their employees and staff
members behave legally and do not create any harm to organisation. While considering ethical
choices as they put interest on their shareholders first more than expense of other stakeholders.
Hence, Nomtex is more focused one its productivity, profitability and sustainability of their
business rather that focusing towards corporate social responsibilities.
Corporate social responsibilities towards approach towards Small Medium Enterprise
Small and medium enterprise are using accommodative approach of corporate social
responsibilities as this approach moderate commitment toward social responsibilities. It is
mainly a strive balance interest of various stakeholders as they want to be seen different and
reasonable in eyes of society.
For example: ROLI organisation has adapted an accommodating approach of corporate
social responsibilities as they believes that social responsibilities is more important as important
as making profit. This organisation satisfies all legal requirements and attempts to meet out
ethical standards. Herein, its one of the important significance is that they dose not hide their
actions rather than they bring transparency in their action towards corporate social
responsibilities. They are more focused on having better exposer towards new methods and
process enhancing quality of their process and mechanism by collaborating agencies as
collective. Moreover, they are focused on supporting aspiring musicians, propping more towards
school music education and providing opportunities and place to come up in contact with various
new instruments. Thus, in this way ROLI organisation is opting themselves towards corporate
social responsibilities.
Corporate social responsibilities approach towards Corporate companies
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Corporate organisation have strong and ethical commitment towards corporate social
responsibilities (Marquis and Qian, 2013). This type of organisation eagerly behave social
responsibilities and take time to learn about needs of various stakeholders groups. It is using
organisational resources to promote interest of all organisation stakeholders.
For example: Amazon, a proactive company that make corporate social responsibilities
as a priority or part of their business. Instead of reacting to criticism, Amazon attempts to remain
ahead in curve of corporate social responsibilities. They make ethics as a part of their mission
statement and provides benefits to their employees and staff members as well as to environment.
Moreover, Amazon are going through various ways to institute new recycling program,
providing benefits to its employees such as living wages and benefits and donating a portion of
its profits to charity. It maintains it corporate social responsibilities initiatives to target interest of
its main stakeholders and gives highest priority to customer's as they are most important
shareholders. As they consider customers are primary determinant of its e- commerce business.
As well as valuable employees as significant determinates of organisational performance and
corporate social responsibilities policies and programs.
From above it has been determined that MICRO, SME and Corporate business have
different approaches of corporate social responsibilities. Each approach have its own significance
and effect related to different type of business structure. Moreover, their corporate social
responsibilities are different from each other such as:
MICRO Organisation SME Organisation Corporate Organisation
The corporate social
responsibilities of Micro
organisation is attain
sustainability in marketplace.
This type organisation are
much focused on earning
profit rather than doing
corporate social
responsibilities.
Small and medium
organisation are committed
towards corporate social
responsibilities and equally
towards in earning profitability
form business. Herein,
adopting success by satisfying
legal-requirements and
attempts to meet ethical
standards of business as well
as corporate social
Corporate organisation are
strongly committed towards
corporate social
responsibilities. As they make
corporate social
responsibilities as a major part
of business such as donating
some amount of profit in
charity and giving highest
priority to its customer's and
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responsibilities. society.
On the above discussion it has identifies their success of attaining productivity,
profitability and sustainability are different depending on their nature, size and structure of
operating businesses. Such as:
 In MICRO organisation, they are more focused towards earning profits and managing
themselves in attaining sustainability in marketplace. Herein, they are focused on
generating money rather than doing corporate social responsibilities. Their success
depends of shareholders rather that stakeholders by meeting local needs. As this type
organisation have small size ans structure of operating business.
 In SME organisation, their success lies on both corporate social responsibilities and
making profits. Herein, this type of organisation attempt all legal and social
responsibilities that are necessary to adopt in performing their business activities and
earn profit.
 In corporate business, success depends on focusing more on corporate social
responsibilities. Moreover, this corporate business provides donation and amount of their
profits to society such as towards girls education, old age people and helping out poor
and needy people.
The above mention are different ways in which organisation are gaining success. Hence,
each organisation success depends upon its size, nature and structure of operating business
actives. Thus, each organisation have different ways of measuring success and attaining
sustainability in competitive edge.
PART 2
The reflection is based on my learning experiences, ability to reflect on my actions and
decision that is necessary in conducting research on a particular topic. This reflection is based on
approaches of corporate social responsibilities of different organisation such as MICRO, SME
and corporate organisation. It also help me in developing various aspect such as communication,
critical thinking and writing skills.
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Appendix
TARGETED WORK DAYS
Corporate Social Responsibilities 4 days of starting week
Analysation of Corporate Social
responsibilities approaches
Remaining 3 days of week
SKILLS WORK DONE DAYS
Communication Skills ( both
verbal and written)
From the research of
corporate social
responsibilities approaches I
have improved relationship
that lead to emergence of
interpersonal communication
skills of mine. Moreover, it
help me theoretical aspects on
wide range of Corporate social
responsibilities, interaction,
communication competence
and planning to understand
CRS activities of different
organisation. The intension of
doing this assignment help me
to increase my communication
skills both verbal and written
communication.
4 Days of week
Working with other individual This research help me to
works with other individual's
of different sector of
3 Days of Week
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organisation. Such as MICRO,
SME and Corporate
organisation. It help me gain
knowledges of their corporate
social responsibilities of their
businesses. And moreover,
help me identifying different
approaches of conducting CRS
activities. Herein, this
approaches help me know that
different organisation used
different approaches in
conducting their CSR activities
related to their nature, size and
structure of operating business.
A smart action help an individual to achieve a sense of direction that a person wants of
achieve gaols. It is one of the useful method to achieve target from SMART goals as it defines
Specific, Measurable Acceptable, Realistic and Time bound
Goals Measure Achieve Target Time
Problem solving
skills
Herein I will measure
my problem solving
skills by developing
by activities in critical
part of my research in
doing research of
different approaches of
Corporate social
responsibilities.
I will improve my
problem solving skill
by practising my self
in taking critical
decision making
regarding my research.
And also with the help
of internet, interaction
analysing different
CSR actives of
I will improve my
problem solving skills
in 4 days of weeks
during my research.
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different sector.
Numeracy While making
financial strategies I
had faces may
difficulties in gather
informational, using
appropriate data. My
numeracy was not
appropriate in for
evaluating my
research.
The process of
numeracy help me in
enhancing my
numerical skills by
adopting different
financial and statistical
tools that help me in
gather information and
presenting data in
seminar and
conferences in an
appropriate manner.
Herein, I will improve
by financial and
statistical skill that
will help me
presenting my research
in an appropriate
manner. I will
accomplished in 2
days of week.
Team building skills Herein, I can examine
myself in team
building skills through
effect of coordination
and effectiveness of
team member
I will improve my
team building skills by
adopting or practising
different team
activities which will
help me creating
healthy relation
between team
members.
This team building
skills of mine will be
improved in 2 days of
Week.
Belbin team role model of management
Belbin team role model of management help me in evaluating my experience in working
practice within a week. This model is designed to use talents and personalities of team members.
It help me dealing with activities of work with colleagues. In words it can be define, a favourite
style of cooperation that can help in working with other during conducting my research on
different approaches of Corporate social responsibilities.
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Implementer: In an practical organisation within team members it is necessary to have
disciplined, orderly and task oriented. My self being an implementer I put plan and ideas into
easily executable task.
Resource investigator: In an team resource investigator is a cheerful, extroverted
person with lots of contacts within and outside team. Herein, I was enthusiastic, adventurous and
open minded and always looking up for new ideas. Moreover, resource investigator is naturally
good at developing and maintaining contacts but sometimes become careless when novelty wears
off.
Plant: Plan is a creative thinker of team, innovative and original. Herein, an individual is
free from spirit who needs space to fantasize about new surprising solutions in complex
situation.
Monitor: Monitor is sensible, thoughtful and critical. This help me in analysing situations
and help in getting knowledges from bottom of things. As a monitor I was deliberate to carry on
my research and take correct and effective decision.
Shaper: Shaper is driven and passionate individual in a team. Herein, it help me to have
a strong urge to problems, looks for challenges and getting things done in an appropriate manner.
Moreover, shaper make sure that deadlines are meet and goals are achieved in stipulated time
period.
Coordinator: The coordinator of team help team member in clarifying intension and
summarising what acutely everyone wants. This help me trusting others and delegates easily but
sometimes has tendency to leave too much work non others.
Completer Finisher: Form this I have got talent to analysis that what could go wrong in
research is not implemented properly. As a mentor I have the quality and safety to become
overprotective and find out difficulties to delegate things to other.
Team work: Team worker is much sensitive member of team, helpful, accommodating
and focused on creating a pleasant atmosphere and sense of togetherness. Herein, I prefer
balance and harmony with my team member while conducting research.
Thus, Belbin model help me to understand importance of team and carry out my research
in an appropriate manner.
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