The Influence of CSR on Supply Chain Performance in Kenya

The document explores corporate social responsibility (CSR) within supply chain management, particularly in Kenya's mobile telecommunications sector. By integrating CSR into the supply chain strategy, firms aim to enhance customer satisfaction and retention while fostering a positive societal impact. The study highlights how elements of the marketing mix—product, price, place, promotion—are strategically deployed alongside CSR initiatives such as community development and health care to build customer loyalty. Effective supply chain management is pivotal in realizing these goals, requiring coordinated efforts across economic, social, and environmental dimensions. Companies are increasingly forming specialized teams to manage CSR strategies effectively, aiming to achieve long-term sustainability and competitive advantage.