Business Strategy & CSR: A Sustainable Approach Analysis Report

This report provides an analysis of sustainable approaches to business strategy and management, focusing on the corporate social responsibility (CSR) initiatives of Hayward Tyler, Cisco, and Tesco. It discusses the various strategies employed by each company to promote environmental protection, social welfare, and ethical business practices. Hayward Tyler prioritizes customer safety and recycling policies. Cisco emphasizes renewable energy use and environmental awareness programs. Tesco focuses on healthy products, human rights, and sustainable resource management, utilizing frameworks like the Steering Wheel to measure CSR achievements. The report concludes that regardless of legal mandates, organizations have a responsibility to contribute to social and environmental well-being, highlighting the importance of integrating CSR into business operations for long-term sustainability and competitive advantage. Desklib offers this assignment solution along with a wide range of study resources, including past papers and solved assignments, to support students in their academic endeavors.

Foundations of Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Explanation of a sustainable approach to business strategy and management.......................3
Analyse the various approaches to CSR of businesses..........................................................5
CONCLUSION................................................................................................................................7

INTRODUCTION
Business communication is related to those process which is used by the management of the
organisation for the transfer of information from one person to another person inside the
organisation or outside the organisation. It is one of the most important aspect of the organisation
because the success and failure of the organisation is depended on the communication channels
present in the company (Barauskaite and Streimikiene, 2021). Communication is required to spread
the strategies and plans of the organisation at different hierarchical level of the organisation. The
organisation which is chosen here to demonstrate this report are Hayward Tyler, Cisco and
Tesco.
Hayward Tyler is the subsidiary, develops, manufacturer, supplier and service high-end pump as
well as motors that re used in the oil and gas industry. Organisation is incorporated in 2006 and
situated in United Kingdom. Cisco is the American multinational technology conglomerate
organisation headquarter situated in San Jose, California. It was founded in 1984 by Leonard
Bosick Sandy Lerner. Third organisation is Tesco which is British multinational organisational
deals in groceries and merchandise retaining. Respective organisation was founded in 1919 by
Jack Cohen and headquarter is situated in Hertfordshire, England, UK. This report covers
sustainable approaches to business strategy and management that are used by organisations.
Along with that different CSR approaches and ways to measure organisational CSR strategies
are mentioned in this project report.
TASK
Explanation of a sustainable approach to business strategy and management
There are different types of approaches and strategies are present in the market which the
organisation chooses to use in their organisation and achieve the success in any of their specific
concern. It depends upon the size and nature of the business that which approach are favourable
for the business and which are not. It is the duty of the managers of the organisation to verify and
analyse all the possible strategy and choose the most favourable one from them. The brief
discussion related to the sustainable approaches of all the organisations are given below:
Hayward Tyler sustainable approaches to business strategy and management:- There is a
difference in the strategies of all the companies and the brief discussion related to the approach
adapt by the management of Hayward Tayler are stated below.

 One of the most important and attractive approach of the company towards the social
preference is that it regards the safety of their customers first and no the factor can
influence the organisation to sacrifice the concern towards the safety of the customers.
 The management of the organisation develops clear goals and objectives in the company
in relation to the sustainable development and security concern. The management are
responsible for their plans and actions. The recycle policy of the company helps the
government to reduce the waste from the country.
Cisco sustainable approaches to business strategy and management:- The sustainable approach
of the Cisco is very attractive as the managers of the organisation makes deep research of the
environment and develops this strategy. The strategy of the company promotes the natural
environment of the company and helps to minimise the social issues arise in the society (Han,
and Kim, 2019). The brief discussion related to the approach of Cisco on sustainability are given
below;
 One of the most important aspect of sustainability in the management of the company
is the development of effective power plant in the organisation. The management of
Cisco conducts more than 400 energy project in the organisation which not only helps
the company in cost saving but also reduces the carbon emission.
 Another approach of the management is the use if renewable energy in their business
processes conduct in different parts of the world. The main focus of the company are
based on the utilisation of natural resources instead of wastage.
 One of the most important feature of the organisation which makes them environment
friendly is different environment protection and awareness programmes of the
organisation.
Tesco sustainable approaches to business strategy and management: - There are different
approaches and strategies which the management of Tesco used in their organisation for the
promotion and awareness of the environment and public safety. The brief discussion related to
the same are given below:
 One of the most important factors which reflects the sustainability approach of the
organisation is their effective and attractive culture of the organisation. The management
of the organisation develops the culture in such as manner which protects the human
rights and promotes natural environment of the company.

 In relation to the product range of the company, the management of the organisation
follows strategy of healthy products which not only promotes the health od peoples but
also focus on following heathy production techniques.
Analyse the various approaches to CSR of businesses
Corporate social responsibility: - Corporate social responsibility is related to management of the
organisation under which the business organisation voluntarily follow those operation in their
business management which not only protect the natural environment but also focus on solving
different social issues arises in the country (Hou, 2019). The corporate social responsibility are
not legally applicable on the business organisations of United Kingdom but it depend upon the
voluntary aspect of the organisation to perform this activity. On the humanity ground it is the
duty of the business that if they obtained the resources from the natural environment of the
country they have to make some efforts for the protection and protection of this environment in
exchange. The organisation is required to spend considerable amount of their profit on social;
welfare and upliftment of the society. The organisation which are chosen here has different
approaches towards the CSR and the brief discussion related to the same are given below:
Hayward Tyler CSP approach: The corporate social responsibility approach of the organisation
are based on the safety of their employees and the protection of natural environment from the
mal function of the organisations. The management of the company has developed effective
safety measures in the organisation which protect the employees from accidents and defects in
the company. It is the priority of the management of the company that it follows those practises
and methods in the process of production and other department which does not harm the natural
environment but to promote them too.
Hayward Tyler CSP approach: The main focus of the management of Hayward Tylor
organisation on the safety of their workers and the protection of the bio diversity from the mal
practise of the companies. The management of the organisation focuses on the expectation of
their customers and develops a product for them while concerning about the safety of their
employees and natural environment.
Cisco corporate social responsibility approach:- The management of the Cisco is based on the
technology and company has potential to make their policies and approaches as per the needs
and preference of their management as well as their customers. The main focus of the corporate
social responsibility approach of the company are based on the betterment of their customers,

natural environment as well as the planet. The success of the organisation is depended upon the
culture followed in the organisation and the execution of strategies in the businesss (Matten and
Moon, 2020). The management of the organisation develops the culture of company in such a
manner which not only focus on the safety of customers but also solving different issues faced by
the planet and environment. One of the best approach of the organisation which reflects the CSR
approach of the organisation is that it reduces the use of carbon emission and energy.
accommodating CSR approach: it is related to those approach of the organisation under
which the performance of social responsibility by the corporates are regarded as the profitable
for the organisation. The management of Cisco adopt this approach and makes sure that all the
requirement of the social responsibility are fulfilled in the organisation and the need and
expectations of different stakeholders of the business are fulfilled effectively. The organisation
try to use those methods in the organisation which are favourable for the environment and helps
the company to reduce the wastage from the business processes and effective allocation of
resources.
Tesco's corporate social responsibility approaches: The management of Tesco used those
approach in relation to corporate social responsibility in their organisation which enables the
company to gain competitive advantage from the environment. The main feature of the approach
is the regular review of policies and strategies by the high level management to ensure the
effectiveness and modification in the policies and strategies of the company and their
management.
Environmental responsibility: One of the greatest strength of the organisation is the
mentality of the company towards the mal functions and practises. The belief of the management
of the organisation are based on the ideology that the use of mal practise which are not
favourable for natural environment are not right to use in the business and it is the duty of the
business organisation to ensure the growth of nation.
Energy, water and fuel: The main focus of the organisation are depend upon the less and
sustainable usage of energy water and fuel in their business. There are many programmes which
are bases on the protection of these natural resources are introduced by the management of Tesco
in the year 1996. Under these programmes the management of organisation are actively
participates in this programmes and ensures the proper usage of these resources and minimise the
wastage of these resources.

Tesco uses Steering Wheel framework for the purpose of measuring achievement of corporate
social responsibility as well as there are different types of key performance indicators are used
by organisation to evaluate success of CSR policies (Nave and Ferreira, 2019). CSR becomes
important part of organisational policies as Tesco made it essential part of business operations to
run business functional efficiently. Organisations can measure performance of check
transparency towards communication goals and evaluate outcome from estimated outcomes.
CONCLUSION
One of the most important factors which is concluded from this report that whether the corporate
social responsibility is legally bound in the country or not it is the duty of the organisation to
conduct the social responsibility in their nation. The discussion related to the approaches of these
three companies are concluded in this report.

REFERENCE
Book and journal
Barauskaite, G. and Streimikiene, D., 2021. Corporate social responsibility and financial
performance of companies: The puzzle of concepts, definitions and assessment
methods. Corporate Social Responsibility and Environmental Management, 28(1), pp.278-287.
Han, H., Yu, J. and Kim, W., 2019. Environmental corporate social responsibility and the strategy
to boost the airline’s image and customer loyalty intentions. Journal of Travel & Tourism
Marketing, 36(3), pp.371-383.
Hou, T.C.T., 2019. The relationship between corporate social responsibility and sustainable
financial performance: Firm‐level evidence from Taiwan. Corporate Social Responsibility and
Environmental Management, 26(1), pp.19-28.
Matten, D. and Moon, J., 2020. Reflections on the 2018 decade award: The meaning and
dynamics of corporate social responsibility. Academy of management Review, 45(1), pp.7-28.
Nave, A. and Ferreira, J., 2019. Corporate social responsibility strategies: Past research and
future challenges. Corporate Social Responsibility and Environmental Management, 26(4),
pp.885-901.
Orazalin, N. and Baydauletov, M., 2020. Corporate social responsibility strategy and corporate
environmental and social performance: The moderating role of board gender diversity. Corporate
Social Responsibility and Environmental Management, 27(4), pp.1664-1676.