This report delves into the implementation of Corporate Social Responsibility (CSR) activities within Hilton Hotel, UK, to achieve sustainable objectives. The report begins with an introduction outlining the significance of CSR and sustainability in the modern business landscape, particularly within the competitive hospitality sector. Task 1 defines the aim and objectives of the study, emphasizing the importance of CSR for stakeholder satisfaction and long-term business viability. It includes a detailed project management plan, a work breakdown structure, and a Gantt chart for efficient task allocation and time management. Task 2 focuses on the research methodology, detailing the research design (descriptive), philosophy (interpretivism), approach (inductive), data collection methods (primary and secondary), sampling techniques (random), and data analysis (qualitative, thematic analysis). The report also addresses validity, reliability, and ethical considerations. The report aims to understand the importance of CSR within Hilton Hotel, assess the need for CSR implementation, identify the necessity of meeting sustainable objectives, and evaluate the link between CSR activities and sustainable objectives. The analysis and recommendations derived from the research will be presented in subsequent sections, offering insights into how Hilton Hotel can enhance its CSR practices and achieve its sustainability goals effectively.
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