CSR Activities: A Case Study on Rockpool Digital and Sustainable Goals

This report examines the implementation of Corporate Social Responsibility (CSR) activities within Rockpool Digital, focusing on achieving sustainable objectives and developing a competitive advantage. The report begins with an introduction to CSR and its importance, followed by a project management plan including aims, objectives, a work breakdown structure, and a Gantt chart. The research methodology involves both qualitative and quantitative approaches, including a questionnaire administered to Rockpool Digital employees to gather data on the company's CSR practices. The analysis of the research findings, presented through thematic analysis and graphical representations, reveals insights into the effectiveness of CSR activities, the role of CSR in competitive advantage, and the types of CSR activities undertaken by the company. The report concludes with recommendations for implementing CSR activities and a reflective report on the overall process, providing a comprehensive overview of CSR within the context of Rockpool Digital.

MANAGING
SUCCESFUL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 aims and objective.............................................................................................................3
P2 The project management plan...........................................................................................5
P3 Work break down structure and a Gantt chart..................................................................6
TASK 2......................................................................................................................................7
P4 Small scale research by applying the qualitative and quantitative method......................7
TASK 3....................................................................................................................................15
P5 analyzing the research and data by using appropriate tools and techniques...................15
P6 Recommendations for implementing the CSR activities................................................16
TASK 4....................................................................................................................................17
P7 Reflective report..............................................................................................................17
CONCLUSION........................................................................................................................17
REFERENCES.........................................................................................................................18

INTRODUCTION
CSR is the activity which is done for the betterment of the society as well as for the
development. It is important as well as mandatory for the company to conduct the CSR
events. Through the CSR activity the sustainable objective can be achieved because it is
directly linked with the development and growth of the individual living in the country. This
report will help the reader to understand the importance and the effectiveness of the CSR
activity in the organization. Through the government rule, it is important but there are
different types of methods which can be adopted by the firm to perform the activity.
Rockpool Digital is the organization which will be selected as it is the digital organization
which carries out the functions regarding digitalization (Lam and Khare, 2010). Besides this,
the clients are the big organization who is taking the help of this organization in increasing
the market share. This has helped the firm in growing the customer base. Besides this, they
carry out the CSR activity which has helped the society a lot. This report will talk about the
project management plan and the activity which will occur in carrying out the project.
Further, questionnaire will be made through which the survey will be conducted regarding
CSR activities in developing competitive advantage (Ajmal, Helo and Kekäle 2010). The
respondents will be employees who are working in the company.
TASK 1
P1 aims and objective
Rockpool Digital is the organization which provides digitalized services to the
customers. They are famous for providing digital experience by giving them opportunity to
expand their business in the digital world. The organization has captured the digital market
by rendering them effective services. Further Rockpool Digital has helped the business to
grow by giving them the huge customer base through digitalization. There are few employees
in the organization and they are famous for the innovative ideas which the manpower is
providing to their customers. Through their digitalization process, the organization has
achieved huge results. They have increased the sales of the client firm. Besides this, they
have helped the Sainsbury organization to increase their customer base by providing them
with the ideas on promoting online shopping to their friends, family etc by giving them with

vouchers and Nectar points. This way they have increased the market of big entity and they
are providing their services effectively with the motive of development.
Topic: Implementing CSR activities within organisations to meet sustainable objectives
Background of the project: CSR is the activity which is carried out by the organization for
the society development. It is basically done for up-liftment of the people. It is said that if the
organization’s revenue is good then they can provide the society with benefits by conducting
the program which can give advantage to the people. In this report, the concept will be
studied thoroughly. With the increasing competition and need for the society development,
the organizations are required to conduct the CSR activity (Eckerson, 2010). This helps in
developing the goodwill of the Rockpool Digital and further it will create a positive image in
the minds of the customers. On the other hand, the government has also made mandatory for
the organization to conduct the program which can assist in development of the individual.
Along with this, it is required by the firm to donate the amount to the charity organization as
this is also considered as the CSR activity (Wheelen and Hunger, 2011). Besides this, with
the increasing competition, the organization by carrying out the CSR activity can establish
their competitive advantage. The main reason for conducting the research is that the need of
CSR activities has increased because the society needs development. Further, on the point of
view of the firms, the organization can develop positive image in the minds of the customers.
Aim: To implement CSR activities in order to achieve sustainable objectives: A case study
on Rockpool Digital.
Objectives:
 To analyze the effectiveness of CSR activity in achieving sustainable objectives
 To evaluate the role of CSR activity in developing competitive advantage in Rockpool
Digital
 To assess the CSR activities adopted by the Rookpool Digital
 To assess the methods for conducting CSR activities through which Rookpool Digital
can develop competitive advantage
Research questions
 How CSR activity is effective in achieving the sustainable objectives?

 What is the role of CSR activity in developing competitive advantage in Rockpool
Digital?
 Which CSR activities are adopted by the Rockpool Digital?
 What are the different methods which can be adopted for carrying out the different
CSR activities?

P2 The project management plan

P3 Work break down structure and a Gantt chart
Breakdown of the structure is essential in carrying out the activities of the
organization effectively. Breakdown helps in forming a particular structure which will help in
planning the activity effectively. As Rockpool is the digital organization so there are different
types of activities which are required to perform. But if it is performed individuals then the
task will be completed on time. With the breakdown of the activity, the organization can
effectively allocate the task to their employees who are expert in their field as it will assist the
organization in getting the perfect work done. Even with the breakdown, the Rockpool
Digital can allot the time in which they are required to be completed. This will aid the
organization in managing the work in a proper. Further, with the assistance of this the
organization can make the proper plan which can assist in effectively managing the task.
Work breakdown structure

Gantt chart

TASK 2
P4 Small scale research by applying the qualitative and quantitative method
For carrying out the research in the organization, it is important for the company to
adopt both the qualitative as well as the quantitative method. Through these methods only,
the topic of the research can be studied in effective manner. The data is collected by applying
two methods one is qualitative and the other is quantitative method. In the qualitative method,
thematic analysis will be carried out. In this method, themes will be made which will help in
making the research specific in nature. Besides this, evidence will be given through the
charts, graph and the tables as it will be effectively in analyzing the specific response of the
individual. For making the theme, primary data will be collected for analyzing the response
of the individuals. This is effective because it will help in getting the authentic matter for
carrying out the research. Besides this, secondary data will also be used for gathering the data
regarding the CSR activities. In this, books, journal, online sources will be referred for
seeking the data. The data which will be collected will be analyzed. These all the information

will aid in reaching at the appropriate result which will be effective in drawing the
conclusion. As CSR activities are carried out in the present time nowadays so authentic data
will be available.
In the primary research, the questionnaire will be adopted as a tool for collecting the
information regarding the CSR activities which are carried out in the Rockpool Digital. The
questionnaire will be filled by 10 of the employees working in the organization. They are the
individual who know about the CSR activities which are performed in the organization. So it
will better to ask them regarding the policies. The questionnaire to be filled is as follows:
Questionnaire
Name:
Designation:
1) Does Rockpool Digital perform the CSR activity in the organization?
 Yes
 No
2) In your opinion, do CSR activities help in attaining competitive advantage?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
3 Which CSR activity has been performed by Rockpool Digital?
 Donating amount to charity
 Funding to the educational institutions
 Providing funds to the needy
 Organization their own funding program
4 Do you think by doing CSR activity the Rockpool Digital can meet the sustainable
objective in the organization
 Yes
 No
5 What are the problems which are arising at the time of carrying out the CSR activities?
 The senior managers are not interested in providing finance
 Employees do not participate in the procedure
 No particular structure is made

6 Which department is responsible for carrying out the CSR activities?
 Human resource department
 Owners of the organization
 Marketing department
7 On which issue CSR activity should be performed by the Rockpool Digital
 Protecting the environment
 On child labour
 Issues faced by women
8 What are the different ways through which the CSR activity of the organization can be
carried out?
Theme1: Rockpool Digital perform the CSR activities for the society
1) Does
Rockpool Digital
perform the CSR
activity in the
organization? Frequency
 Yes 8
 No 2
· Yes
· No
0 1 2 3 4 5 6 7 8 9
Frequency
Frequency
From the above graph it can be said that employees of the organization states that the
organization follow the CSR activities which has helped the organization in their growth and
development. Out of 10 of employees, 8 workers believe that they are keen in performing the
social responsibility which can help the society in the development. On the other hand, there