Report: BBS0031 Foundations of Business Communication - CSR & Skills

This report examines sustainable business strategies and Corporate Social Responsibility (CSR) approaches, focusing on Hayward Tyler, Cisco, and Hyperlink Info System. It analyzes how these organizations integrate ethical practices and sustainability into their operations, highlighting their diverse CSR strategies and methods for measuring success. The report also includes a reflective section on key skill development, specifically communication, problem-solving, information handling, and teamwork, drawing from learning experiences and personal development to demonstrate improvements in these areas.

BBS0031 Foundations of
Business Communication

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Explaining the sustainable approach to business strategy and management-evidencing by
examples of strategies that business used to operate in ethical and sustainable way..................4
Analysing the different approaches to CSR of the three organizations and differences that
measures success in their CSR strategies.....................................................................................6
PART 2..........................................................................................................................................10
Reflective report on key skill development...............................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business Communication is the system or process which helps the company to
share information with the internal and external people outside the company. There
must be effective business communication which helps the company to achieve the
organizational goals. This report will outline the sustainable approach to business
strategy and management evidencing by example of strategies that organizations used
to operate in ethical way. Further it will analyse the different approaches to CSR of three
companies that are Hayward Tyler, Cisco and Hyperlink Info System and measuring
success in their CSR strategies. This report will also outline the reflective report on the
key skill development in three areas that are communication including both verbal and
non-verbal, problem solving evidencing with examples and information and working with
others.
PART 1
Explaining the sustainable approach to business strategy and management-evidencing
by examples of strategies that business used to operate in ethical and sustainable
way
Sustainable business strategy is the strategy which helps and support the
transformation of the unsustainable company from the sustainable company (Lee and
Lee, 2019). This business approach is used to create the long-term value by taking into
the consideration that how organization operates in the economic, social and ecological
environment.
Hayward Tyler organization- Hayward Tyler is the top company in the
performance-critical pumps and motors for making the global energy industry, for
meeting the most demanding and needed applications. In the year 2015 the
organization completed the acquisition of the trading and assets of the Peter
Brotherhood business. In order to maintain the sustainability and focus on opportunities
in the growing market, the organization focus on maximizing efficiency, aligning capacity
to demand and boosting the productivity (Mosca and Civera, 2017). The sustainable
approach to business strategy used by the company is appraising of the environment by
maintaining the ecological, social and economic environment. It is the foremost thing for
every company to focus on the external environment. The company focuses on the

precision and safe manufacturing which makes the organization to be the most
preferred supplier of pumps and motor plants. It is the re-putative company in order to
supply with the proven reliability and long-term durability. The company has already
achieved a sustainable growth by earning the turnover of its Luton operation from £18
million in the year 2011 to £26 million in 2014. The next plan of the company is to
double the size in order to increase the number of units in order to have more turnover
by which company can have great corporate social responsibility. For example, if the
company has earned more profit than it can give more in the CSR activities which helps
to operate and maintain the in ethical way.
Cisco Organization- Cisco System Inc. is multinational technology company
having its headquarters in San Jose, California. The organization develops,
manufactures and sells the hardware, telecommunication equipment and other products
and services related to high-technology. The Cisco business strategy is the acquisition
strategy which has objectives of adding and implementing the new technologies and
models to the business. The management of the company is very great as it used to
provide the new and innovative products to their customers. The main purpose of the
company is to inspire the change in the competitive market which attracts the customers
in order to maintain the loyalty. Dedication towards the innovation makes the
organization to grow and maintain the sustainability of market leadership. The
organization has the multiple strategies in order to survive in the global market
(Peasland and et.al., 2019). Corporate development plays a very crucial role to increase
the strategy of doing innovation for the future growth. The company by innovating the
new technologies can easily operate in sustainable and ethical way. For example, the
company can increase its profitability by marinating the customer relationships and
differentiating products which makes the customers to use new and innovative
technology. The management of the organization is good as it helps in maximizing
efficiencies in managing the operations and support the advanced networks. Cisco
management is very needed in order to mange the different IT devices which are
present across the globe. There are many factors which ensures the maximum
efficiency of the Cisco infrastructure includes the availability, performance and utilization

of the device innovated which makes the company to operate in an ethical and
sustainable way.
Hyperlink Info system organization- Hyperlink Info System is the mobile app
development company and one of the best IT software provider which is based in New
York, USA and India. This organization is used to introduce the most innovative and eye
catching mobile apps and different websites. It makes the customers to have a
customized service in the mobile apps and websites. The skills and talented team helps
the organization to have the good management which makes the company to grow in
the competitive market. The aim of the company is to provide good services without
compromising on the time and quality. Organization is used to develop the great apps
and websites which are the vital part in order to survive in the market. There are
different business strategies used by the company are platform development which
helps business to develop an app or strategy that should be used on the android
platforms (Sabariego Puig and et.al., 2020). Another strategy is monitoring the
performance that means the company should monitor the app after launching the new
app and websites. It makes them to sure about the new app introduced by them in order
to have the good earning from that app. The organization can use different marketing
strategies to know about their new apps and websites in the market. For example, if the
company has launched new app than company must check its utility that it is usable for
the customers or not, if it is not necessary than company should remove that app. The
app introduces by the company should be secure and safe for the customers as it
makes the customers to used that app and websites.
Analysing the different approaches to CSR of the three organizations and differences
that measures success in their CSR strategies
Corporate Social Responsibility is the business model in which the company is
socially accountable to their stakeholders and the public. This programme helps the
company to raise its morale in the workplace. The companies must operate in a way
that enhance the external environment and society, by contributing in positive way. By
thus business can enhance their brand image in the competitive market and society.
CSR in Hayward Tyler organization- The organization always strive to move
forward by eliminating confusions and by enhancing our commitment to the values. It is

basically emphasizes on the continuous improvement of the company. In order to
manage the company resources the organization supports the professional
relationships and engaged their employees in creative work that helps to meet the
customer's expectations. The cited organization take their corporate responsibilities very
seriously from safety of the employees, to health of the environment and to the societies
where the company lives and work with. The company uses the accommodating
approach that signifies that shows company believes in the social responsibilities. The
company used to fulfil all its legal requirements and also meets the ethical standards of
the society. Hayward Tyler has some strong core values that are customer focus,
accountability, people, excellence and citizenship. The company believes in integrity,
quality and agility which means that provides what they say, respect there customers
and used cost-effective techniques in order to response change in the market
(Jankalová and Jankal, 2017). The personal and health of employees, contractor and
visitors are very important for the company. They used to have the workplace safety
practices which maintains the social responsibility of the business. The company takes
part in 5k races, food bank donations, golf outings, cleaning-up events and other charity
events. The company is engaged in the local commitments and also committed to giving
back to the areas where the employees live and work.
CSR in Cisco- Corporate Social Responsibility is the main purpose of the
organization. It shows the culture of the company and where the company invests. The
company pioneered the new technology which connects everything. The aim of the
company related to CSR is to focus on people, society and planet and there issues that
are aligned with the strategies of the business. The company believes to create a
conscious culture where the ethical conduct are expected and supported by the
employees, suppliers and the partners of the company. The company uses the social
approach in order to manage the Corporate Social responsibility in the business
organization. Corporate affairs are the part of Human Resource organization, Cisco
strategic approach to the Corporate social responsibility includes the social Investments
programs and sustainability of the environment (Richter, Shirodkar and Shete, 2021).
The company corporate affairs team is responsible for driving the CSR governance

process, collaborating with the stakeholders, maintaining and producing the CSR report,
coordinating with the environment, etc.
CSR in Hyperlink Info system organization- CSR is the main element which
every big company has to focus on that. It helps the company to coordinate with the
external environment and societies. Hyperlink info system organization is used to study
the network variables such as density, closeness and betweenness. The company has
a central role in the global Corporate social responsibility. In order to have the high
practices in the company, it is more active in the CSR practices. The company must
follow the economic approach in order to have profit in the business. The contribution to
the CSR is important for every company as it provides the safety in the environment by
contributing their part of profit in the society.
Differences between the CSR approaches of different companies
Hayward Tyler
organization
Cisco Organization Hyperlink Info system
organization

Hayward Tyler is the top
company in the
performance-critical pumps
and motors for making the
global energy industry, for
meeting the most
demanding and needed
applications in the market.
By using accommodating
approach the company can
have success in the CSR
strategies.
Organization develops,
manufactures and sells the
hardware,
telecommunication
equipment and other
products and services
related to high-technology
(Galant and Cadez, 2017).
For having this technology
the company can use the
strategic approach for the
safety of the environment.
The company must have
CSR committees to handle
all the laws and regulations
related to contribution in the
society.
This organization is used to
develop the new websites
and apps for the people and
contributes to the CSR
which makes them lead in
the competitive market. By
having the economic
approach and social
approach the company can
lead to the success. In
order to mange the
approaches in the company
it must have committee to
mange the social
responsibility of the
company.

PART 2
Reflective report on key skill development
Skills development is the process of identifying the gaps and developing and
enhancing those skills. It is important for the person to develop their skills and achieve
the success in their field (What is Personal Development, 2021). Its is ability to plan the
goal, manage the goal, communicate with others and work on that goal in order to
achieve and get success in their plan.
From the learning experience from Week 6, documented by journal entries in
BREO, I have analysed that the development skills are very required in order to achieve
the success. As everyone has some skills that must be strong or weak. My
communication skills were not good but I have improved by this skill by learning from
the Week 6. These skills are required in order to create a good and healthy environment
(Khan and et.al., 2017). I get an opportunity to develop my communication skills not by
just theoretically but also by applying those skills using in real life environment. My
learning makes me aware of the importance of the interpersonal and communication
skills which are very important in the real and practical life situations. The things I
learned from this skill is that how to handle the conflict and how to maintain good
communication with the people. This makes my way to look and communicate with the
people in positive way. This learning also taught me that think about the other
perspective and not being selfish by just thinking about ourselves only.
As I was very shy in order to communicate with the new people and strangers, so
this learning makes me learn that how to communicate with the strangers and how to
start the conversation with them. This learning makes my both verbal and written
communication better which makes me to easily communicate with the people.
Speaking in front of the public was my weakness but this learning improved my fear of
speaking in the public. In order to be a good communicator, I have learned the verbal
process from sender to reliever and also learn to develop my confidence and clarity,
listen carefully what the receiver is saying and read the fact effectively (Herrero and
Lorenzo, 2020). This makes me to analyse the problem of the receiver and makes me
resolve that problem by having proper communication with them.

The VARK model of learning style evaluates the four types of learners that are
visual, aural, read/write and kinesthetic. This makes the students to learn best in their
learning style, strengths and grew in the external market (Overview of VARK Learning
Styles, 2021). It is important model as it helps to make the strategies in order to
implement the best plan and increase the learning style. The above result shows that I
have to be more focus on the visual and writing things. Whereas I am good at my aural
learning and kinesthetic learning which means that I am good at carrying out the
physical activities rather than listening or watching the videos and lectures.
Further from more evaluating my learning outcomes from Week 6, I have realized
that I have improved my problem solving skills. In order to solve the problem the main
this is to identify the existing problem, develop the plan of action, execute that plan and
then re-evaluating the chosen set of action (Psycharis and Kallia, 2017). This process
makes my problem solving skills better in this learning. Problem solving is very crucial
because without learning this skill the person will never use to measure its success. I
have used my communication skills in order to cope up and resolve the problems and
conflicts arising. This learning outcome makes my understanding better in the problem
solving process and makes me think from the new perspective in order to resolve the
problem. Management problem solving skill has grown my mind in order to focus on the
academic, personal, social and work-based context. This skill helps me to identify and
exploit the opportunities in the external environment and makes me know how to
manage the in the future. Problem solving process is the important part for the person
as different person has its different problem and different solutions to that problem. Until

I have not learned about this skill it creates a problem in order to manage my problems
and makes my mind confuse in order to adopt the first solution that comes in my mind. I
used to break the problems into the sub-problems which makes easier to think on the
sub-problems. By this it reduces the complex problem easier and simple to understand
(Pogatsnik, Gergely and Zoltán, 2019). This skill will help to me resolve the problems
arising in the business organization. Facing the new problems was like entering into the
new planet, as it was so difficult to handle the problems. But by learning this unit it
improves my problem solving skills and makes me successful in the future problems.
Moreover I have learned about that how to work with others and work in the
team. Working with others makes the person more innovative and creative in their work
(Ritter and et.al., 2018). This makes the person to manage the work easily and have the
coordination while working with others. By understanding the nine Belbin team roles it
makes me easy to learn this skill. This theory says that the in order to work with others
or in a team the team must have the nine roles in order to mange the work. By using
Belbin team role I used to find out my strengths and weaknesses and I have overcome
from that weakness in this learning session. The roles include in this model is resource
investigator, team-worker, co-ordinator, plant, Monitor evaluator, specialist, shaper,
implementer and complete finisher (The Nine Belbin Team Roles, 2021). The role of
team-worker out of these nine role helps me work with others by identifying the specific
work and complete that work on the behalf of the company. It makes me to cooperate
and listen others while working as a team. As in the business the team-work is very
necessary otherwise it will lead to ambiguity in the organizations. By learning from this
theory it makes me to learn that how to co-ordinate with others when we are working in
the team.
CONCLUSION
From the above report it is summarized the sustainable approach to business
strategy and management evidencing by example of strategies that organizations used
to operate in ethical way. Further it has described the different approaches to CSR of
three companies that are Hayward Tyler, Cisco and Hyperlink Info System and
measuring success in their CSR strategies. This report has also evaluated the reflective
report on the key skill development in three areas that are communication including both