Analyzing CSR Activities at The7stars for Sustainable Development

This report provides a comprehensive analysis of The7stars UK's Corporate Social Responsibility (CSR) activities, focusing on their implementation to meet sustainable objectives. The report begins with an introduction to CSR and its importance, followed by a detailed examination of project management, including aims, objectives, a project management plan, work breakdown structure, and a Gantt chart. Task 2 involves a small-scale research study utilizing both qualitative and quantitative methods to gather data on The7stars' CSR initiatives. Task 3 focuses on analyzing the collected data using appropriate tools and techniques, followed by recommendations for implementing CSR activities effectively. The report concludes with a reflective report summarizing the findings and insights gained throughout the project. The research questions address the significance of CSR for The7stars, the link between CSR and sustainable objectives, the importance of CSR in achieving competitive advantage, and methods for achieving these goals. The report uses both primary and secondary data collection methods, including questionnaires and literature review, and employs thematic analysis for data interpretation.

MANAGING
SUCCESFUL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 aims and objective.............................................................................................................3
P2 The project management plan...........................................................................................5
P3 Work break down structure and a Gantt chart..................................................................6
TASK 2......................................................................................................................................8
P4 Small scale research by applying the qualitative and quantitative method......................8
Research methodology...........................................................................................................8
TASK 3....................................................................................................................................10
P5 Analyzing the research and data by using appropriate tools and techniques..................10
P6 Recommendations for implementing the CSR activities................................................16
TASK 4....................................................................................................................................17
P7 Reflective report..............................................................................................................17
CONCLUSION........................................................................................................................18
REFERENCES.........................................................................................................................19

INTRODUCTION
CSR has gained huge importance in the society due to increasing issue among the
people. There are various problems which are required to be focused by the government as
well as company to effectively make the solutions to resolve the issues. Further, it has
become important due to one reason also that the organizations are earning huge revenues
which can help the society to gain benefit. Besides this, by carrying out the CSR activities
they can help the individual (Lee and Shin, 2010). The CSR activity can be defined as the
process in which the organization carries out their activities or conducts the operations
beyond their terms and conditions. There are several rules and regulations which are made by
the government to curb the social issue (Pollach and et.al., 2012). But most of the time it is
not complies by the individual living in the society. At that point of time, by carrying out the
CSR activity it can help to make the individual aware regarding the issue which is residing in
the country. This report focus on The7stars UK which is the British media agency and it
carries out its CSR activity on the various issues prevailing in the society (Du, Bhattacharya
and Sen, 2010). There are several topics on which the CSR activities can be carried out. Most
importantly the CSR activity helps in meeting the sustainable objectives as by focusing on the
benefits of the society the company will indirect contribute in meeting the sustainable
objectives.
TASK 1
P1 aims and objective
As the CSR has become important activity for the organization so it is essential to
analyze the value which it can create for the society as well as company. The aims and
objectives will help the organization to assess the importance of the CSR activity and further,
it will help in evaluating the different methods which The7stars can adopt in the firm. On the
other hand, these activity help in promoting the organization because by doing well for the
society most of the customers as well as agency are attracted towards them.
Topic: “Implementing CSR activities within organisations to meet sustainable objectives
Background of the project:
It is understood by the organization that carry out the CSR activity is important. The
reason behind the issue is that there are very few non-profit organization who are helping the

individuals in the society. Due to the various economic arises as well as arising problem in
the economy, it has become important to help others so that they can effectively contribute in
the economy of the country. Besides this, it is advised to the organization to carry out the
process is because they are capable enough to contribute in these types of activity. Further, by
contribution directly or indirectly in the CSR activity they can help the government in making
the life of the people better (Peloza and Shang, 2011). On the other hand, there are various
advantages for the The7stars organization as through this they can build a positive image in
front of the government. Besides this, the employees of the organization also feel the sense of
satisfaction by helping others in their work. The major issue is that the government require
sustainable development in the country. For the development they use the tax of the public
further for carrying out more development, the tax can be increased. So this problem can be
resolved if the The7stars media agency can contribute a lit bit in the society and help the
government in their process (Levy and Park, 2011). Even another issue is that the increasing
competition is affecting the profitability of the organization. So by carrying out the CSR
activity, the company can make the individuals aware regarding their services given to the
society.
Aim: To implement CSR activities in the organization to meet sustainable objective: A case
study of The7stars UK.
Objectives:
 To assess the significance of CSR activity for the The7stars
 To identify the link between CSR activity and meeting sustainable objectives in
The7stars
 To evaluate the importance of CSR activity in achieving competitive advantage in
The7stars.
 To analyze the methods and the ways for achieving competitive advantage and
meeting sustainable objectives through CSR activity.
Research questions:
 What is the significance of CSR activity for the The7stars?
 What is the link between CSR activity and meeting sustainable objectives in
The7stars?
 How CSR activity is important in achieving competitive advantage in the The7stars?

 What are the methods that can be adopted by the The7stars for achieving competitive
advantage and meeting sustainable objectives through CSR activity?
P2 The project management plan

Network diagram
P3 Work break down structure and a Gantt chart
Work break down structure can be defined as the way through which the manager of
the project breaks down the activities into several parts. WBS is significant for completing
the task effectively; the reason is that by dividing the activity, the tasks are properly managed
by the leader. With the help of work break down structure, the project can effectively
calculate the time taken in the project. The project is generally complex in nature so it is
important to calculate the total time taken for completing the project. Another major
importance of the breakdown structure is that it aids in identifying the risk involved in the
task effectively. Every task is given to different employees, so in this case, by giving them
outline of the risk they can effectively make the plan to overcome it. On the other hand, it is
effective in managing as well as monitoring the work. Further, the standard can also be set for
the particular task which is involved in the whole process. In this case, the project manager
will come to know regarding the task as it has met the standard or not. So it is helpful for the
employees as well as manager who are managing the process.

Gantt chart

TASK 2
P4 Small scale research by applying the qualitative and quantitative method
There are several tools and techniques which can be adopted to effectively gather the
information regarding the CSR activity. In this report, both qualitative as well as quantitative
methods will be used. The reason for using both the methods is that it aid in gathering the
suitable as well as effective data which can help in completing the study effectively. In the
qualitative method, the author will refer the books, journal, and different articles of
magazines regarding the CSR activity of the organization (Kang, Lee and Huh, 2010). This
will help the researcher in getting the ideas regarding the methods and the ways in which
other organization are organization these activities. Besides this, the government has also
made some of the laws regarding the CSR activity and due to this reason, it is important for
the organization to conduct the program according to those laws as well as regulations. Books
and journal provides different information which is beneficial in conducting the activity.
Besides this, it includes vast knowledge regarding the CSR activity so the researcher will
know about the pros and cons which are attaché with it.
Quantitative data also plays an important role in gathering the information regarding
the CSR activity. The books and journals are written by the authors, but it is essential to
identify the need and the requirement of the current scenario. For this reason, questionnaire
will be made by the scholar to identify the views of the respondents regarding the CSR
activity. It is beneficial because the customers will give the authentic data which can be
adopted by the researcher to reach the conclusion. In this case, sample of 20 customers will
be selected for carry out the survey process.
Research methodology
 Research design: For implementing CSR activity in the organization for meet in g the
sustainable objectives, research design is necessary because it will help in carrying
out the further research project. There are three types of design one is descriptive,
exploratory and experimental. In this case, descriptive is the appropriate design which
can be used by the researcher. This is suitable because it helps in conducting the in-
depth analysis which is useful for the study.
 Research philosophy: Interpretivism philosophy will be adopted by the scholar to
evaluate the data which will be gathered by the researcher. Another is the Positivism
philosophy which is not appropriate for this particular topic. Further, in this, the

qualitative research will be carried out to enquire about the importance of CSR
activity and how they are helpful in meeting the sustainable objectives.
 Data collection: Data collection is one of the crucial tasks in the whole research
study, the reason is the research depends upon the data which is collected. In this
research project, both the methods will be used one is primary and the other is
secondary. In case of primary data, the questionnaire will be made and the customers
will put their view points on them. Besides this, primary data is regarded as the first
hand information and on the other hand, secondary data second hand information.
Books, journal articles will be used in data collection.
 Data analysis: In case of data analysis, thematic analysis will be adopted by the
researcher. In thematic analysis, various themes will be made according to the
question. This will help in evaluating the data significantly.
 Limitations: The major limitations which occur in the project are regarding the time
and the authenticity of the data. Sometimes, it takes time to carry out the survey and
gather the data regarding the respondents. Besides this, as there are several books as
well as journal, so due to vast information, it is unable to identify which data is
authentic or which information can be used in the research.
Questionnaire
 Name:
 Age:
 Gender:
1. Do you think that The7stars conducts the CSR activity in the organization?
Yes 
No 
2. Do you believe that CSR activity can help in meeting the sustainable objectives
Yes 
No 
3. What are the advantages which can be incurred by the The7stars for conducting the
CSR programs
Creating awareness regarding services
Establishing goodwill
Tax benefit from government
4. Does with continuous CSR activity, the The7stars can develop competitive advantage

Strongly agree 
Agree 
Neutral 
Disagree 
Strongly disagree 
5. What are the benefits the society can get from CSR activity?
Making people aware regarding situation 
Raising standard of living 
Monetary benefits for carrying out activities 
Creating wealth and employment 
6. On which issue The7stars are required to conduct the CSR activity
Unemployment 
Environment awareness 
Rights of the women 
7. Do you think that by creating CSR activities the government can provide leverage to
the The7stars
Yes 
No 
8. What are the different methods and the ways which can be adopted by the The7stars
in conducting the CSR activity
TASK 3
P5 Analyzing the research and data by using appropriate tools and techniques
Data analysis
Theme 1: The7stars conducts CSR activity in the organization
1. Do you think that The7stars
conducts the CSR activity in the
organization? Frequency
Yes 14
No 6

Frequency
Yes No
From the above graph it can be depicted that most of the respondents are aware about
the CSR activity which is carried out by the The7stars. Out of 20 respondents, 14 of them
believes that the organization with their help of media make the people aware regarding their
rights as well as duties. On the other hand, there are 6 of the respondents who states that they
do not know that The7stars conducts the CSR activity in the organization.
Theme 2: CSR activity is a medium for meeting sustainable objectives
2. Do you believe that CSR
activity can help in meeting the
sustainable objectives Frequency
Yes 17
No 3

Frequency
Yes
No
From the above mentioned graph it can be said that CSR activities are helpful in
meeting the sustainable objectives which have been made by the government. Out of 20
respondents 17 of states that yes it helps in achieving the sustainable objectives. It is because
the sustainable objectives consist of development of infrastructure, creating awareness in the
society etc. By carrying out this CSR activity the The7stars can fulfil the same objectives.
But on the other hand, there are 3 respondents which states that CSR does not much focus on
the sustainable objectives. They conduct the activity for their benefit which is unable to meet
the sustainable demand.
Theme 3: Goodwill can be developed for the The7stars in conducting the CSR programs
3. What are the advantages
which can be incurred by the
The7stars for conducting the
CSR programs Frequency
Creating awareness regarding
services 6
Establishing goodwill 9
Tax benefit from government 5