CST Case Study: Strategies for Attracting and Retaining Top Talent

This case study analyzes CST, a multinational communication and software company, facing challenges in attracting and retaining top talent, leading to lost tenders and declining market share. The primary issue revolves around human resource management, including employee dissatisfaction, low retention rates, and a lack of skilled employees due to technological advancements. The report recommends strategies for CST to improve its human resource management practices, including fair compensation, recognition of employee efforts, fostering a team-based high-performance culture, and building employee capabilities. The analysis emphasizes the importance of addressing these issues to position CST favorably for future success by creating a more attractive and supportive work environment, thereby improving employee morale, performance, and overall organizational efficiency.